{"id":12646,"date":"2020-01-17T12:55:38","date_gmt":"2020-01-17T12:55:38","guid":{"rendered":"http:\/\/economiasa.com.br\/?p=12646"},"modified":"2020-01-17T12:55:38","modified_gmt":"2020-01-17T12:55:38","slug":"a-ressignificacao-dos-beatles","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/","title":{"rendered":"A &#8220;ressignifica\u00e7\u00e3o&#8221; dos Beatles"},"content":{"rendered":"<h5 style=\"text-align: center;\"><em>Como a maior a banda de todos os tempos nos ensina a lidar com o fracasso antes do sucesso<\/em><\/h5>\n<p style=\"text-align: right;\"><strong>POR: Toda Comunica\u00e7\u00e3o<\/strong><\/p>\n<p>All you need is love, Blackbird e Hey Jude s\u00e3o alguns dos cl\u00e1ssicos da banda que mais vendeu discos na hist\u00f3ria (cerca de um bilh\u00e3o e 600 milh\u00f5es). Durante os anos 60, os Beatles foram o primeiro fen\u00f4meno de massa da hist\u00f3ria mundial. Quatro jovens da cidade de Liverpool, Reino Unido viraram superestrelas e s\u00e3o reconhecidos at\u00e9 hoje.<\/p>\n<p>A hist\u00f3ria de sucesso todo mundo j\u00e1 conhece, o que a maioria n\u00e3o sabe \u00e9 que antes do sucesso, os Beatles passaram por um processo chamado de\u00a0<em>reframing<\/em>, esse termo \u00e9 caracterizado como uma t\u00e9cnica empregada em coaching para melhorar a qualidade de vida de uma pessoa num prazo relativamente curto. Traduzida literalmente, reframing significa \u201csubstituir uma moldura ou estrutura\u201d. De forma simples, a t\u00e9cnica do \u201creframing\u201d se resume em \u201cdescobrir aspectos positivos em algo negativo\u201d.<\/p>\n<p>Antes de estourarem de fato, os Beatles participaram de um teste para a Decca Records, em 1962, onde Dick Rowe, diretor da Decca Records,\u00a0disse ao seu empres\u00e1rio Brian Epstein que \u201cgrupos de guitarra est\u00e3o saindo de moda\u201d e assim recusou gravar o disco da banda brit\u00e2nica. Devido \u00e0 negativa e latente fracasso, a banda capitaneada por John Lennon e Paul McCartney viu algo positivo a partir da situa\u00e7\u00e3o ruim para aprimorar e trazer um ritmo nunca antes visto, com tend\u00eancias de outros estilos como jazz e blues para conquistar o primeiro lugar nas paradas de sucesso. Mesmo com essa negativa, a banda de rock inglesa se tornou um dos grupos mais influentes de todos os tempos.<\/p>\n<p>Ressignificar \u00e9 uma t\u00e9cnica primordial para a forma\u00e7\u00e3o de l\u00edderes e grandes mentes. O Instituto Profissional de Coaching (IPC) utiliza esse treinamento que funciona a partir de t\u00e9cnicas da Programa\u00e7\u00e3o Neurolingu\u00edstica, sendo referencial no desenvolvimento pessoal e profissional, al\u00e9m do aperfei\u00e7oamento da intelig\u00eancia emocional e da capacidade de resolver conflitos e tomar decis\u00f5es.<\/p>\n<p><a href=\"https:\/\/madalenafeliciano.com.br\/\">Madalena Feliciano<\/a> \u00e9 CEO do IPC (Instituto Profissional de Coaching) \u2013 Master em PNL, Hipn\u00f3loga e Coach Profissional, recebeu pr\u00eamios nacionais e internacionais como:\u00a0 ANCEC \u2013 Refer\u00eancia Nacional e Qualidade Empresarial em 2016, 2017 e 2018, Top Five em 2016 no seu segmento de coaching e treinamento comportamental e recentemente foi condecorada com o T\u00edtulo de Embaixadora pela Divine Academie em Paris. Ministra diversos treinamentos de desenvolvimento humano, Coaching, PNL, Hipnose, Analista Comportamental DISC, dentre v\u00e1rios outros.<\/p>\n<p><strong>Servi\u00e7o:<\/strong><\/p>\n<p><strong>Madalena Feliciano<\/strong><\/p>\n<p><strong>Gestora de Carreira e Hipn\u00f3loga<\/strong><\/p>\n<p><strong>(11) 2737-1685 e 9 47706543<\/strong><\/p>\n<p><strong><a href=\"https:\/\/madalenafeliciano.com.br\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/madalenafeliciano.com.br\/&source=gmail&ust=1579021933875000&usg=AFQjCNH79Gbj6sgiG_L0nz7W4cA5hwoU4g\">https:\/\/madalenafeliciano.com.br\/<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.instagram.com\/madalenafeliciano\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/madalenafeliciano\/&source=gmail&ust=1579021933875000&usg=AFQjCNFsxpHWyPHGIm34cYPKDx-IAjVc_Q\">https:\/\/www.instagram.com\/madalenafeliciano\/<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.facebook.com\/madalena.feliciano1\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/madalena.feliciano1&source=gmail&ust=1579021933875000&usg=AFQjCNESuRZhMEfcl8awLQk-K6oQpGdWGA\">https:\/\/www.facebook.com\/madalena.feliciano1<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/madalenafeliciano\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/madalenafeliciano\/&source=gmail&ust=1579021933875000&usg=AFQjCNFmpNdtO9GMJDq9_vvjMIQNuYqkRg\">https:\/\/www.linkedin.com\/in\/madalenafeliciano\/<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.ipcoaching.com.br\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.ipcoaching.com.br\/&source=gmail&ust=1579021933875000&usg=AFQjCNEFcFMk-3ZrmVaLV_IdBZeqTc13yw\">www.ipcoaching.com.br<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.outlierscareers.com.br\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.outlierscareers.com.br\/&source=gmail&ust=1579021933875000&usg=AFQjCNHxJNjPKoBikOz4NJjjGUnFhNuttQ\">www.outlierscareers.com.br<\/a><\/strong><\/p>\n<p><strong>Professor Apr\u00edgio Gonzaga 78, S\u00e3o Judas, S\u00e3o Paulo \u2013 SP.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como a maior a banda de todos os tempos nos ensina a lidar com o fracasso antes do sucesso POR: Toda Comunica\u00e7\u00e3o&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2019],"tags":[2947],"ppma_author":[13249],"class_list":{"0":"post-12646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-musica-s-a","8":"tag-beatles"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A &quot;ressignifica\u00e7\u00e3o&quot; dos Beatles - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A &quot;ressignifica\u00e7\u00e3o&quot; dos Beatles - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Como a maior a banda de todos os tempos nos ensina a lidar com o fracasso antes do sucesso POR: Toda Comunica\u00e7\u00e3o...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-17T12:55:38+00:00\" \/>\n<meta name=\"author\" content=\"HERNANE OLIVEIRA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"HERNANE OLIVEIRA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/\"},\"author\":{\"name\":\"HERNANE OLIVEIRA\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75\"},\"headline\":\"A &#8220;ressignifica\u00e7\u00e3o&#8221; dos Beatles\",\"datePublished\":\"2020-01-17T12:55:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/\"},\"wordCount\":482,\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Beatles\"],\"articleSection\":[\"M\u00fasica\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/\",\"url\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/\",\"name\":\"A \\\"ressignifica\u00e7\u00e3o\\\" dos Beatles - Economia S\/A\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-01-17T12:55:38+00:00\",\"author\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75\"},\"breadcrumb\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/economiasa.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A &#8220;ressignifica\u00e7\u00e3o&#8221; dos Beatles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\",\"url\":\"https:\/\/economiasa.com.br\/blog\/\",\"name\":\"Economia S\/A\",\"description\":\"Ler faz bem para os neg\u00f3cios\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75\",\"name\":\"HERNANE OLIVEIRA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=gdd85e7e876e7982efaa99829b18cd37e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g\",\"caption\":\"HERNANE OLIVEIRA\"},\"url\":\"https:\/\/economiasa.com.br\/blog\/author\/hernane\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A \"ressignifica\u00e7\u00e3o\" dos Beatles - Economia S\/A","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/","og_locale":"pt_BR","og_type":"article","og_title":"A \"ressignifica\u00e7\u00e3o\" dos Beatles - Economia S\/A","og_description":"Como a maior a banda de todos os tempos nos ensina a lidar com o fracasso antes do sucesso POR: Toda Comunica\u00e7\u00e3o...","og_url":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/","og_site_name":"Economia S\/A","article_published_time":"2020-01-17T12:55:38+00:00","author":"HERNANE OLIVEIRA","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"HERNANE OLIVEIRA","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#article","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/"},"author":{"name":"HERNANE OLIVEIRA","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75"},"headline":"A &#8220;ressignifica\u00e7\u00e3o&#8221; dos Beatles","datePublished":"2020-01-17T12:55:38+00:00","mainEntityOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/"},"wordCount":482,"image":{"@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#primaryimage"},"thumbnailUrl":"","keywords":["Beatles"],"articleSection":["M\u00fasica"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/","url":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/","name":"A \"ressignifica\u00e7\u00e3o\" dos Beatles - Economia S\/A","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#primaryimage"},"image":{"@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-01-17T12:55:38+00:00","author":{"@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75"},"breadcrumb":{"@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/economiasa.com.br\/blog\/a-ressignificacao-dos-beatles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/economiasa.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"A &#8220;ressignifica\u00e7\u00e3o&#8221; dos Beatles"}]},{"@type":"WebSite","@id":"https:\/\/economiasa.com.br\/blog\/#website","url":"https:\/\/economiasa.com.br\/blog\/","name":"Economia S\/A","description":"Ler faz bem para os neg\u00f3cios","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75","name":"HERNANE OLIVEIRA","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=gdd85e7e876e7982efaa99829b18cd37e","url":"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g","caption":"HERNANE OLIVEIRA"},"url":"https:\/\/economiasa.com.br\/blog\/author\/hernane\/"}]}},"authors":[{"term_id":13249,"user_id":2,"is_guest":0,"slug":"hernane","display_name":"HERNANE OLIVEIRA","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/12646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/comments?post=12646"}],"version-history":[{"count":0,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/12646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media?parent=12646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/categories?post=12646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/tags?post=12646"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/ppma_author?post=12646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}