{"id":16697,"date":"2020-05-05T01:16:41","date_gmt":"2020-05-05T01:16:41","guid":{"rendered":"http:\/\/economiasa.com.br\/?p=16697"},"modified":"2020-05-05T01:16:41","modified_gmt":"2020-05-05T01:16:41","slug":"como-gerir-uma-empresa-em-tempo-de-crise","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/como-gerir-uma-empresa-em-tempo-de-crise\/","title":{"rendered":"Como gerir uma empresa em tempo de crise"},"content":{"rendered":"<p style=\"text-align: right;\">Por: Ge\u00f3rgia Roncon<\/p>\n<p><strong>Imagine\u00a0o\u00a0seguinte\u00a0cen\u00e1rio:\u00a0<\/strong>ap\u00f3s\u00a0uma\u00a0crise\u00a0mundial\u00a0sem\u00a0precedentes,\u00a0o<br \/>seu\u00a0pa\u00eds\u00a0se\u00a0arrasta\u00a0por\u00a0um\u00a0longo\u00a0per\u00edodo\u00a0de\u00a0recess\u00e3o.\u00a0N\u00e3o\u00a0bastando<br \/>isso,\u00a0outra\u00a0crise,\u00a0desta\u00a0vez\u00a0sanit\u00e1ria,\u00a0abala\u00a0o\u00a0mundo\u00a0e\u00a0promete<br \/>impactar\u00a0terrivelmente\u00a0a\u00a0economia\u00a0mundial.\u00a0Roteiro\u00a0para\u00a0filme,\u00a0n\u00e3o\u00a0\u00e9<br \/>mesmo?\u00a0Mas\u00a0n\u00e3o\u00a0\u00e9\u00a0fic\u00e7\u00e3o,\u00a0trata-se\u00a0da\u00a0mais\u00a0pura\u00a0<strong>realidade<\/strong>.<\/p>\n<p>A\u00a0organiza\u00e7\u00e3o\u00a0estrat\u00e9gica\u00a0das\u00a0empresas\u00a0nunca\u00a0foi\u00a0t\u00e3o\u00a0valorizada<br \/>quanto\u00a0nos\u00a0dias\u00a0de\u00a0hoje.\u00a0Nos\u00a0momentos\u00a0de\u00a0incerteza\u00a0como\u00a0os\u00a0que\u00a0vivemos<br \/>atualmente,\u00a0n\u00e3o\u00a0s\u00f3\u00a0os\u00a0mais\u00a0fortes\u00a0mas\u00a0igualmente\u00a0os\u00a0mais\u00a0organizados\u00a0e<br \/>resilientes\u00a0s\u00e3o\u00a0aqueles\u00a0que\u00a0sobrevivem.\u00a0Aqueles\u00a0que\u00a0sabem\u00a0<strong>COMO\u00a0GERIR<\/strong><br \/><strong>UMA\u00a0EMPRESA\u00a0EM\u00a0TEMPO\u00a0DE\u00a0CRISE<\/strong>\u00a0s\u00e3o\u00a0l\u00edderes\u00a0supervalorizados\u00a0e\u00a0estimados<br \/>pelo\u00a0mercado.<\/p>\n<p>Mas\u00a0a\u00a0pergunta\u00a0que\u00a0fica\u00a0\u00e9:\u00a0como\u00a0gerenciar\u00a0o\u00a0fluxo\u00a0de\u00a0caixa\u00a0e\u00a0as<br \/>finan\u00e7as\u00a0para\u00a0a\u00a0gest\u00e3o\u00a0de\u00a0crise\u00a0[<a href=\"https:\/\/rockcontent.com\/blog\/gestao-de-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\">1<\/a>]?<\/p>\n<p><strong>D\u00ea\u00a0import\u00e2ncia\u00a0\u00e0\u00a0gest\u00e3o\u00a0estrat\u00e9gica<\/strong><\/p>\n<p>Por\u00a0defini\u00e7\u00e3o,\u00a0a\u00a0gest\u00e3o\u00a0estrat\u00e9gica\u00a0\u00e9\u00a0composta\u00a0por\u00a0um\u00a0conjunto\u00a0de<br \/>pr\u00e1ticas,\u00a0metas\u00a0e\u00a0objetivos\u00a0que\u00a0geralmente\u00a0s\u00e3o\u00a0definidos\u00a0pelos<br \/>gestores\u00a0de\u00a0uma\u00a0empresa\u00a0s\u00f3lida\u00a0[<a href=\"https:\/\/ecqonline.com.br\/quer-uma-empresa-solida-e-de-resultado-construa-o-alicerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">2<\/a>]\u00a0\u2014\u00a0eventualmente\u00a0com\u00a0a<br \/>contribui\u00e7\u00e3o\u00a0dos\u00a0colaboradores.<\/p>\n<p>Assim,\u00a0al\u00e9m\u00a0de\u00a0nortear\u00a0os\u00a0objetivos\u00a0mais\u00a0importantes\u00a0a\u00a0serem\u00a0atingidos<br \/>em\u00a0um\u00a0determinado\u00a0per\u00edodo\u00a0de\u00a0tempo,\u00a0um\u00a0planejamento\u00a0estrat\u00e9gico<br \/>tamb\u00e9m\u00a0deve\u00a0definir\u00a0como\u00a0os\u00a0objetivos\u00a0ser\u00e3o\u00a0alcan\u00e7ados\u00a0e\u00a0quais<br \/>recursos\u00a0devem\u00a0ser\u00a0alocados\u00a0para\u00a0que\u00a0as\u00a0metas\u00a0sejam\u00a0materializadas.<\/p>\n<p><strong>O\u00a0grande\u00a0problema\u00a0acontece\u00a0quando\u00a0esse\u00a0importante\u00a0passo\u00a0do<\/strong><br \/><strong>desenvolvimento\u00a0empresarial\u00a0\u00e9\u00a0negligenciado\u00a0<\/strong>ou\u00a0constru\u00eddo\u00a0de\u00a0forma<br \/>apressada\u00a0e\u00a0sem\u00a0a\u00a0motiva\u00e7\u00e3o\u00a0adequada.\u00a0Como\u00a0consequ\u00eancia,\u00a0em\u00a0um<br \/>momento\u00a0de\u00a0crise,\u00a0o\u00a0caos\u00a0organizacional\u00a0toma\u00a0conta\u00a0dos\u00a0setores,\u00a0deixando<br \/>o\u00a0marketing\u00a0tomando\u00a0decis\u00f5es\u00a0pontuais,\u00a0o\u00a0operacional\u00a0apagando<br \/>inc\u00eandios\u00a0e\u00a0o\u00a0financeiro\u00a0com\u00a0a\u00a0grande\u00a0responsabilidade\u00a0na\u00a0tomada\u00a0de<br \/>decis\u00f5es.<\/p>\n<p><strong>Antecipe-se\u00a0aos\u00a0problemas<\/strong><\/p>\n<p>Por\u00a0mais\u00a0que\u00a0se\u00a0planeje,\u00a0alguns\u00a0cen\u00e1rios\u00a0s\u00e3o\u00a0totalmente<br \/>imprevis\u00edveis.\u00a0Afinal\u00a0de\u00a0contas,\u00a0quem,\u00a0em\u00a0s\u00e3\u00a0consci\u00eancia\u00a0pensaria\u00a0que<br \/>em\u00a0pleno\u00a02020\u00a0ter\u00edamos\u00a0n\u00e3o\u00a0s\u00f3\u00a0uma\u00a0crise\u00a0sanit\u00e1ria,\u00a0mas\u00a0tamb\u00e9m<br \/>econ\u00f4mica\u00a0e\u00a0global.<\/p>\n<p>Ningu\u00e9m,\u00a0n\u00e3o\u00a0\u00e9\u00a0mesmo?\u00a0Mas\u00a0\u00e9\u00a0nesse\u00a0momento\u00a0que\u00a0o\u00a0setor\u00a0financeiro\u00a0de<br \/>uma\u00a0organiza\u00e7\u00e3o\u00a0mostra\u00a0a\u00a0sua\u00a0for\u00e7a\u00a0e\u00a0import\u00e2ncia\u00a0n\u00e3o\u00a0s\u00f3\u00a0pelo<br \/>controle\u00a0dos\u00a0recursos,\u00a0mas\u00a0por\u00a0basear-se\u00a0em\u00a0dados,\u00a0muitos\u00a0dados\u00a0que<br \/>fornecem\u00a0subs\u00eddios\u00a0para\u00a0a\u00a0antecipa\u00e7\u00e3o\u00a0de\u00a0cen\u00e1rios.<\/p>\n<p>Por\u00a0mais\u00a0que\u00a0um\u00a0determinado\u00a0contexto\u00a0seja\u00a0completamente\u00a0imprevis\u00edvel,<br \/>h\u00e1\u00a0dados\u00a0preciosos\u00a0sobre\u00a0pre\u00e7os\u00a0de\u00a0commodities,\u00a0insumos,\u00a0pessoal,<br \/>impostos\u00a0e\u00a0outras\u00a0vari\u00e1veis\u00a0de\u00a0per\u00edodos\u00a0anteriores\u00a0que\u00a0podem\u00a0fornecer<br \/>uma\u00a0estimativa\u00a0do\u00a0que\u00a0pode\u00a0estar\u00a0por\u00a0vir.\u00a0Ent\u00e3o,\u00a0<strong>fa\u00e7a\u00a0uso\u00a0da<\/strong><br \/><strong>tecnologia\u00a0e\u00a0aposte\u00a0na\u00a0cria\u00e7\u00e3o\u00a0de\u00a0diferentes\u00a0cen\u00e1rios<\/strong>,\u00a0tomados\u00a0a\u00a0cada<br \/>30,\u00a060,\u00a090\u00a0ou\u00a0120\u00a0dias.<\/p>\n<p>Existem\u00a0in\u00fameras\u00a0ferramentas\u00a0dispon\u00edveis\u00a0na\u00a0ci\u00eancia\u00a0de\u00a0dados\u00a0que<br \/>podem\u00a0ajudar\u00a0neste\u00a0sentido.\u00a0Caso\u00a0sua\u00a0firma\u00a0n\u00e3o\u00a0possua\u00a0um\u00a0profissional<br \/>com\u00a0essa\u00a0expertise,\u00a0considere\u00a0ao\u00a0menos\u00a0a\u00a0contrata\u00e7\u00e3o\u00a0de\u00a0um\u00a0colaborador<br \/>tempor\u00e1rio\u00a0para\u00a0ajudar\u00a0pontualmente\u00a0nos\u00a0momentos\u00a0de\u00a0crise\u00a0como\u00a0o\u00a0que<br \/>estamos\u00a0vivendo\u00a0atualmente.<\/p>\n<p><strong>Monitore\u00a0tudo<\/strong><\/p>\n<p>Um\u00a0momento\u00a0de\u00a0incerteza\u00a0deixa\u00a0o\u00a0mercado\u00a0vol\u00e1til\u00a0e\u00a0em\u00a0busca\u00a0de\u00a0liquidez.<br \/>Isso\u00a0n\u00e3o\u00a0acontece\u00a0somente\u00a0com\u00a0rela\u00e7\u00e3o\u00a0a\u00a0ativos\u00a0puramente\u00a0financeiros<br \/>como\u00a0a\u00e7\u00f5es,\u00a0fundos\u00a0de\u00a0investimentos\u00a0ou\u00a0o\u00a0c\u00e2mbio,\u00a0mas\u00a0tamb\u00e9m\u00a0com<br \/>insumos,\u00a0d\u00edvidas,\u00a0contratos\u00a0atrelados\u00a0em\u00a0moeda\u00a0estrangeira,\u00a0entre<br \/>outros.<\/p>\n<p>Por\u00a0exemplo,\u00a0caso\u00a0a\u00a0sua\u00a0empresa\u00a0possua\u00a0contratos\u00a0atrelados\u00a0ao\u00a0d\u00f3lar\u00a0e<br \/>esse\u00a0sofre\u00a0uma\u00a0valoriza\u00e7\u00e3o\u00a0m\u00e9dia\u00a0de\u00a020%.\u00a0Sua\u00a0d\u00edvida\u00a0ser\u00e1\u00a020%\u00a0maior<br \/>naquele\u00a0m\u00eas.\u00a0Al\u00e9m\u00a0disso,\u00a0voc\u00ea\u00a0ganha\u00a0em\u00a0moeda\u00a0nacional.\u00a0Ent\u00e3o,\u00a0o\u00a0que<br \/>fazer?<\/p>\n<p>A\u00a0depender\u00a0do\u00a0contexto\u00a0de\u00a0uma\u00a0crise\u00a0setorial\u00a0ou\u00a0generalizada,\u00a0considere<br \/>realizar\u00a0uma\u00a0renegocia\u00e7\u00e3o\u00a0contratual.\u00a0\u00c9\u00a0poss\u00edvel\u00a0que\u00a0o\u00a0seu<br \/>fornecedor\u00a0prefira\u00a0manter\u00a0o\u00a0contrato\u00a0com\u00a0o\u00a0pre\u00e7o\u00a0vigente\u00a0do\u00a0que\u00a0perder<br \/>clientes\u00a0num\u00a0longo\u00a0prazo.\u00a0Mas\u00a0como\u00a0essa\u00a0situa\u00e7\u00e3o\u00a0pode\u00a0mudar\u00a0de\u00a0forma<br \/>s\u00fabita,\u00a0mantenha\u00a0os\u00a0olhos\u00a0abertos\u00a0e\u00a0monitore\u00a0tudo.<\/p>\n<p><strong>Cuide\u00a0e\u00a0remova\u00a0os\u00a0gargalos<\/strong><\/p>\n<p><strong>Analise\u00a0a\u00a0entrada\u00a0e\u00a0sa\u00edda\u00a0dos\u00a0processos<\/strong><\/p>\n<p>\u00c0s\u00a0vezes,\u00a0momentos\u00a0dif\u00edceis\u00a0s\u00e3o\u00a0oportunidades\u00a0para\u00a0identificar,\u00a0por<br \/>meio\u00a0do\u00a0\u201cpente\u00a0fino\u201d\u00a0do\u00a0monitoramento,\u00a0poss\u00edveis\u00a0gargalos\u00a0existentes<br \/>nos\u00a0processos\u00a0habituais\u00a0do\u00a0neg\u00f3cio.\u00a0Analise\u00a0as\u00a0entradas\u00a0(_<em>input<\/em>_)\u00a0e<br \/>sa\u00eddas\u00a0(_<em>output<\/em>_)\u00a0de\u00a0cada\u00a0processo-chave\u00a0para\u00a0verificar\u00a0eventuais<br \/>remanejamentos\u00a0de\u00a0recursos,\u00a0melhorias\u00a0ou\u00a0migra\u00e7\u00f5es.<\/p>\n<p>Discuta\u00a0tudo\u00a0com\u00a0cada\u00a0time\u00a0respons\u00e1vel.\u00a0Ningu\u00e9m\u00a0gosta\u00a0de\u00a0altera\u00e7\u00f5es<br \/>bruscas\u00a0em\u00a0seus\u00a0fluxos,\u00a0mas\u00a0ao\u00a0demonstrar\u00a0que\u00a0algum\u00a0setor\u00a0estrat\u00e9gico<br \/>pode\u00a0n\u00e3o\u00a0entregar\u00a0o\u00a0devido\u00a0valor\u00a0\u00e0\u00a0empresa\u00a0como\u00a0o\u00a0previsto,\u00a0sua<br \/>argumenta\u00e7\u00e3o\u00a0ganhar\u00e1\u00a0mais\u00a0for\u00e7a.<\/p>\n<p><strong>Identifique\u00a0poss\u00edveis\u00a0causas<\/strong><\/p>\n<p>Durante\u00a0a\u00a0checagem\u00a0de\u00a0cada\u00a0um\u00a0dos\u00a0setores,\u00a0talvez\u00a0voc\u00ea\u00a0consiga<br \/>identificar\u00a0alguns\u00a0problemas\u00a0graves\u00a0que\u00a0antes\u00a0passavam\u00a0despercebidos.<br \/>Nesse\u00a0ponto,\u00a0liste\u00a0os\u00a0pontos\u00a0que\u00a0considerar\u00a0mais\u00a0cr\u00edticos.\u00a0Fa\u00e7a\u00a0uma<br \/>reuni\u00e3o\u00a0com\u00a0a\u00a0dire\u00e7\u00e3o\u00a0do\u00a0empreendimento\u00a0e\u00a0busque\u00a0o\u00a0respons\u00e1vel\u00a0pelo<br \/>setor.\u00a0Verifique\u00a0o\u00a0que\u00a0pode\u00a0ser\u00a0melhorado\u00a0em\u00a0cada\u00a0um\u00a0dos\u00a0itens\u00a0a\u00a0seguir:<\/p>\n<p>*\u00a0car\u00eancia\u00a0de\u00a0m\u00e3o\u00a0de\u00a0obra;<br \/>*\u00a0m\u00e3o\u00a0de\u00a0obra\u00a0n\u00e3o\u00a0qualificada;<br \/>*\u00a0maquin\u00e1rio\u00a0obsoleto;<br \/>*\u00a0maquin\u00e1rio\u00a0sem\u00a0manuten\u00e7\u00e3o\u00a0adequada;<br \/>*\u00a0falhas\u00a0na\u00a0defini\u00e7\u00e3o\u00a0de\u00a0m\u00e9tricas\u00a0e\u00a0indicadores;<br \/>*\u00a0softwares\u00a0obsoletos;<br \/>*\u00a0falta\u00a0de\u00a0treinamento.<\/p>\n<p>Caso\u00a0voc\u00ea\u00a0identifique,\u00a0por\u00a0exemplo,\u00a0que\u00a0existe\u00a0um\u00a0alto\u00a0custo\u00a0de<br \/>licenciamento\u00a0de\u00a0software\u00a0para\u00a0uma\u00a0ferramenta\u00a0de\u00a0baixa\u00a0produtividade,<br \/>corrija\u00a0isso\u00a0de\u00a0forma\u00a0relativamente\u00a0r\u00e1pida\u00a0\u2014\u00a0a\u00a0depender\u00a0do\u00a0setor.\u00a0O<br \/>mais\u00a0importante\u00a0\u00e9\u00a0fazer\u00a0com\u00a0que\u00a0seus\u00a0colaboradores\u00a0entendam\u00a0e<br \/>contribuam\u00a0para\u00a0a\u00a0supera\u00e7\u00e3o\u00a0do\u00a0momento\u00a0atual.<\/p>\n<p><strong>Gerencie\u00a0as\u00a0despesas<\/strong><\/p>\n<p>N\u00e3o\u00a0\u00e9\u00a0nenhuma\u00a0novidade\u00a0que\u00a0isso\u00a0deve\u00a0ser\u00a0feito.\u00a0Mas\u00a0a\u00a0dificuldade<br \/>encontrada\u00a0pela\u00a0maioria\u00a0dos\u00a0gestores,\u00a0e\u00a0principalmente\u00a0aqueles\u00a0que\u00a0n\u00e3o<br \/>sabem\u00a0como\u00a0gerir\u00a0uma\u00a0empresa\u00a0em\u00a0tempos\u00a0de\u00a0crise,\u00a0\u00e9\u00a0onde\u00a0cortar.<\/p>\n<p>Sem\u00a0um\u00a0planejamento\u00a0estrat\u00e9gico,\u00a0\u00e9\u00a0bastante\u00a0dif\u00edcil\u00a0saber\u00a0que<br \/>setores,\u00a0processos,\u00a0d\u00edvidas\u00a0ou\u00a0at\u00e9\u00a0contratos\u00a0podem\u00a0ser\u00a0deixados\u00a0de<br \/>lado\u00a0num\u00a0primeiro\u00a0momento.\u00a0O\u00a0desconhecimento\u00a0de\u00a0qualquer\u00a0estrat\u00e9gia<br \/>quase sempre resulta em corte na folha de pagamento. Mas essa nem sempre \u00e9\u00a0a\u00a0melhor\u00a0decis\u00e3o.\u00a0Ent\u00e3o,\u00a0o\u00a0que\u00a0fazer?<\/p>\n<p><strong>Reduza\u00a0tributos<\/strong><\/p>\n<p>Existem\u00a0diversas\u00a0consultorias\u00a0especializadas\u00a0no\u00a0mercado\u00a0que\u00a0oferecem<br \/>recursos\u00a0de\u00a0redu\u00e7\u00e3o\u00a0de\u00a0tributos\u00a0empresariais.\u00a0Como\u00a0o\u00a0processo\u00a0de<br \/>contabilidade\u00a0no\u00a0Brasil\u00a0\u00e9\u00a0extremamente\u00a0complexo\u00a0e\u00a0sofre\u00a0altera\u00e7\u00f5es<br \/>constantes,\u00a0nem\u00a0sempre\u00a0as\u00a0equipes\u00a0s\u00e3o\u00a0capazes\u00a0de\u00a0lidar\u00a0com\u00a0as\u00a0in\u00fameras<br \/>dificuldades\u00a0dos\u00a0sistemas\u00a0cont\u00e1beis.<\/p>\n<p>Assim,\u00a0\u00e9\u00a0poss\u00edvel\u00a0que\u00a0voc\u00ea\u00a0ou\u00a0a\u00a0sua\u00a0institui\u00e7\u00e3o\u00a0estejam\u00a0pagando<br \/>impostos\u00a0a\u00a0mais\u00a0do\u00a0que\u00a0necessitam.\u00a0\u00c0s\u00a0vezes,\u00a0uma\u00a0mudan\u00e7a\u00a0no\u00a0regime\u00a0de<br \/>tributa\u00e7\u00e3o\u00a0pode\u00a0n\u00e3o\u00a0reduzir\u00a0tributos,\u00a0mas\u00a0capacitar\u00a0os\u00a0gestores\u00a0na<br \/>convers\u00e3o\u00a0do\u00a0valor\u00a0pago\u00a0em\u00a0investimentos\u00a0ou\u00a0em\u00a0pesquisa\u00a0e<br \/>desenvolvimento\u00a0por\u00a0meio\u00a0de\u00a0a\u00e7\u00f5es\u00a0governamentais,\u00a0editais,\u00a0etc.<\/p>\n<p>Por\u00e9m,\u00a0al\u00e9m\u00a0da\u00a0redu\u00e7\u00e3o\u00a0de\u00a0tributos,\u00a0voc\u00ea\u00a0pode\u00a0orientar\u00a0sua\u00a0equipe<br \/>na\u00a0busca\u00a0de\u00a0uma\u00a0maior\u00a0rentabilidade,\u00a0remanejando\u00a0ativos\u00a0financeiros\u00a0para<br \/>alternativas\u00a0mais\u00a0adequadas\u00a0\u00e0\u00a0sua\u00a0realidade.<\/p>\n<p><strong>An\u00e1lise\u00a0a\u00a0rentabilidade\u00a0das\u00a0reservas\u00a0financeiras<\/strong><\/p>\n<p>Verifique\u00a0onde\u00a0as\u00a0reservas\u00a0financeiras\u00a0da\u00a0empresa\u00a0est\u00e3o\u00a0alocadas.\u00a0De<br \/>acordo\u00a0com\u00a0o\u00a0tipo\u00a0de\u00a0planejamento\u00a0adotado,\u00a0pode\u00a0ser\u00a0interessante<br \/>permitir\u00a0que\u00a0esses\u00a0valores\u00a0estejam\u00a0em\u00a0um\u00a0fundo\u00a0de\u00a0investimentos,<br \/>aplicados\u00a0em\u00a0t\u00edtulos\u00a0de\u00a0tesouro,\u00a0em\u00a0algum\u00a0ativo\u00a0seguro\u00a0com<br \/>rentabilidade\u00a0pr\u00f3xima\u00a0\u00e0\u00a0taxa\u00a0SELIC\u00a0[<a href=\"https:\/\/blog.rico.com.vc\/o-que-e-taxa-selic\" target=\"_blank\" rel=\"noopener noreferrer\">3<\/a>]\u00a0ou\u00a0atrelado\u00a0\u00e0\u00a0taxa\u00a0de<br \/>infla\u00e7\u00e3o.<\/p>\n<p>A\u00a0escolha\u00a0entre\u00a0uma\u00a0ou\u00a0outra\u00a0op\u00e7\u00e3o\u00a0depender\u00e1\u00a0basicamente\u00a0do\u00a0tipo\u00a0de<br \/>contexto\u00a0encontrado.\u00a0Uma\u00a0das\u00a0reservas\u00a0financeiras\u00a0onde\u00a0essa\u00a0estrat\u00e9gia<br \/>pode\u00a0ser\u00a0facilmente\u00a0aplicada\u00a0\u00e9\u00a0o\u00a0montante\u00a0reservado\u00a0m\u00eas\u00a0a\u00a0m\u00eas\u00a0para\u00a0o<br \/>pagamento\u00a0do\u00a013\u00ba\u00a0dos\u00a0funcion\u00e1rios.<\/p>\n<p><strong>Seja\u00a0transparente\u00a0com\u00a0os\u00a0colaboradores<\/strong><\/p>\n<p>Por\u00a0mais\u00a0que\u00a0a\u00a0corpora\u00e7\u00e3o\u00a0adote\u00a0as\u00a0medidas\u00a0internas\u00a0consideradas<br \/>ideais\u00a0para\u00a0o\u00a0enfrentamento\u00a0do\u00a0per\u00edodo\u00a0de\u00a0incertezas,\u00a0os\u00a0funcion\u00e1rios<br \/>sempre\u00a0s\u00e3o\u00a0influenciados\u00a0por\u00a0fontes\u00a0externas.<\/p>\n<p>Assim,\u00a0visando\u00a0evitar\u00a0que\u00a0o\u00a0medo\u00a0impacte\u00a0negativamente\u00a0na\u00a0motiva\u00e7\u00e3o<br \/>deles,\u00a0pode-se\u00a0e\u00a0deve-se\u00a0tomar\u00a0medidas\u00a0para\u00a0acalmar\u00a0os\u00a0\u00e2nimos\u00a0usando\u00a0de<br \/>total\u00a0transpar\u00eancia\u00a0com\u00a0seus\u00a0trabalhadores.\u00a0Eles\u00a0precisam\u00a0ter\u00a0a\u00a0no\u00e7\u00e3o<br \/>de\u00a0que\u00a0crises\u00a0s\u00e3o\u00a0moment\u00e2neas\u00a0e\u00a0que\u00a0a\u00a0empresa\u00a0conta\u00a0com\u00a0um\u00a0plano\u00a0para<br \/>enfrent\u00e1-las.\u00a0Algumas\u00a0boas\u00a0pr\u00e1ticas\u00a0para\u00a0manter\u00a0os\u00a0colaboradores<br \/>informados\u00a0s\u00e3o:<\/p>\n<p>*\u00a0n\u00e3o\u00a0tomar\u00a0decis\u00f5es\u00a0de\u00a0comunica\u00e7\u00e3o\u00a0precipitadas;<br \/>*\u00a0fornecer\u00a0uma\u00a0comunica\u00e7\u00e3o\u00a0cont\u00ednua;<br \/>*\u00a0n\u00e3o\u00a0negar\u00a0ou\u00a0omitir\u00a0a\u00a0crise,\u00a0colocando\u00a0\u201cpanos\u00a0quentes\u201d;<br \/>*\u00a0n\u00e3o\u00a0subestime\u00a0ou\u00a0superestime\u00a0as\u00a0situa\u00e7\u00f5es;<br \/>*\u00a0antecipe\u00a0os\u00a0diferentes\u00a0cen\u00e1rios;<br \/>*\u00a0mostre\u00a0uma\u00a0lideran\u00e7a\u00a0forte\u00a0[<a href=\"https:\/\/ecqonline.com.br\/lideranca-e-gestao-de-pessoas\/\" target=\"_blank\" rel=\"noopener noreferrer\">4<\/a>]\u00a0e\u00a0encorajadora.<\/p>\n<p>Sabemos\u00a0que\u00a0h\u00e1\u00a0muito\u00a0o\u00a0que\u00a0ser\u00a0feito,\u00a0principalmente\u00a0quando\u00a0h\u00e1\u00a0um<br \/>desequil\u00edbrio\u00a0financeiro\u00a0capaz\u00a0de\u00a0impactar\u00a0a\u00a0empresa\u00a0por\u00a0um\u00a0per\u00edodo<br \/>que\u00a0ainda\u00a0indeterminado.\u00a0Apesar\u00a0disso,\u00a0ser\u00a0transparente\u00a0\u00e9\u00a0sempre\u00a0a<br \/>melhor\u00a0escolha.\u00a0E\u00a0para\u00a0isso,\u00a0\u00e9\u00a0sempre\u00a0bom\u00a0contar\u00a0com\u00a0algumas<br \/>ferramentas\u00a0que\u00a0o\u00a0auxiliem\u00a0na\u00a0tomada\u00a0de\u00a0decis\u00e3o.<\/p>\n<p><strong>Conte\u00a0com\u00a0ferramentas\u00a0de\u00a0apoio\u00a0\u00e0s\u00a0decis\u00f5es<\/strong><\/p>\n<p>Fa\u00e7a\u00a0uso\u00a0da\u00a0tecnologia\u00a0a\u00a0seu\u00a0favor.\u00a0Nos\u00a0dias\u00a0de\u00a0hoje,\u00a0um\u00a0bom\u00a0controle<br \/>financeiro\u00a0depende\u00a0de\u00a0aplica\u00e7\u00e3o\u00a0de\u00a0inova\u00e7\u00e3o\u00a0tecnol\u00f3gica\u00a0[<a href=\"https:\/\/ecqonline.com.br\/novacao-tecnologica-nao-e-coisa-do-futuro-6-motivos-para-investir-agora\/\" target=\"_blank\" rel=\"noopener noreferrer\">5<\/a>]\u00a0por<br \/>meio\u00a0de\u00a0um\u00a0bom\u00a0software\u00a0de\u00a0gest\u00e3o.\u00a0Ao\u00a0considerar\u00a0algumas\u00a0alternativas,<br \/>verifique\u00a0sempre\u00a0se\u00a0a\u00a0ferramenta\u00a0possibilitar\u00e1\u00a0a\u00a0redu\u00e7\u00e3o\u00a0de\u00a0falhas\u00a0de<br \/>registro,\u00a0a\u00a0automa\u00e7\u00e3o\u00a0de\u00a0tarefas-chave\u00a0e\u00a0a\u00a0an\u00e1lise\u00a0de\u00a0dados\u00a0para\u00a0que<br \/>voc\u00ea\u00a0possa\u00a0se\u00a0concentrar\u00a0no\u00a0planejamento\u00a0estrat\u00e9gico\u00a0da\u00a0empresa.<\/p>\n<p>Considere tamb\u00e9m que os dados fornecidos sejam facilmente compreendidos pelos\u00a0dirigentes\u00a0de\u00a0sua\u00a0organiza\u00e7\u00e3o.\u00a0Eles\u00a0necessitam\u00a0que\u00a0as<br \/>informa\u00e7\u00f5es\u00a0sejam\u00a0compreendidas\u00a0de\u00a0uma\u00a0forma\u00a0n\u00e3o\u00a0somente\u00a0t\u00e9cnica,<br \/>mas\u00a0tamb\u00e9m\u00a0pr\u00e1tica,\u00a0efetiva\u00a0e\u00a0assertiva\u00a0para\u00a0que\u00a0sua\u00a0tomada\u00a0de<br \/>decis\u00f5es\u00a0seja\u00a0mais\u00a0eficiente.<\/p>\n<p>Por\u00a0fim,\u00a0um\u00a0gestor\u00a0financeiro,\u00a0assim\u00a0como\u00a0qualquer\u00a0l\u00edder\u00a0dentro\u00a0de\u00a0uma<br \/>empresa,\u00a0necessita\u00a0ter\u00a0uma\u00a0presen\u00e7a\u00a0forte,\u00a0sendo\u00a0firme\u00a0e\u00a0confi\u00e1vel\u00a0em<br \/>suas\u00a0decis\u00f5es.\u00a0Afinal\u00a0de\u00a0contas,\u00a0o\u00a0setor\u00a0financeiro\u00a0normalmente\u00a0\u00e9\u00a0o<br \/>respons\u00e1vel por ditar o ritmo em COMO GERIR UMA EMPRESA EM TEMPO DE CRISE.<\/p>\n<p><strong>Mas\u00a0n\u00e3o\u00a0adianta\u00a0ter\u00a0um\u00a0bom\u00a0l\u00edder\u00a0nas\u00a0finan\u00e7as\u00a0se\u00a0ele\u00a0n\u00e3o\u00a0puder<\/strong><br \/><strong>contar\u00a0com\u00a0uma\u00a0equipe\u00a0<\/strong>que igualmente entenda COMO GERIR UMA EMPRESA EM TEMPO DE CRISE. A import\u00e2ncia do treinamento cont\u00ednuo do corpo financeiro\u00a0\u00e9\u00a0fundamental\u00a0para\u00a0a\u00a0execu\u00e7\u00e3o\u00a0das\u00a0tarefas\u00a0frente\u00a0aos<br \/>desafios.\u00a0Ent\u00e3o,\u00a0para\u00a0que\u00a0outras\u00a0pessoas\u00a0do\u00a0seu\u00a0time\u00a0fiquem\u00a0por\u00a0dentro<br \/>desse\u00a0assunto,\u00a0compartilhe\u00a0esse\u00a0conte\u00fado\u00a0em\u00a0suas\u00a0redes\u00a0sociais.<\/p>\n<p>Links:<br \/>\u2014\u2014<br \/>[1]\u00a0<a href=\"https:\/\/rockcontent.com\/blog\/gestao-de-crise\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/rockcontent.com\/blog\/gestao-de-crise\/<\/a><br \/>[2]\u00a0<a href=\"https:\/\/ecqonline.com.br\/quer-uma-empresa-solida-e-de-resultado-construa-o-alicerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/ecqonline.com.br\/quer-uma-empresa-solida-e-de-resultado-construa-o-alicerce\/<\/a><br \/>[3]\u00a0<a href=\"https:\/\/blog.rico.com.vc\/o-que-e-taxa-selic\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/blog.rico.com.vc\/o-que-e-taxa-selic<\/a><br \/>[4]\u00a0<a href=\"https:\/\/ecqonline.com.br\/lideranca-e-gestao-de-pessoas\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/ecqonline.com.br\/lideranca-e-gestao-de-pessoas\/<\/a><br \/>[5]\u00a0<a href=\"https:\/\/ecqonline.com.br\/novacao-tecnologica-nao-e-coisa-do-futuro-6-motivos-para-investir-agora\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/ecqonline.com.br\/novacao-tecnologica-nao-e-coisa-do-futuro-6-motivos-para-investir-agora\/<\/a><br \/>[6]\u00a0<a href=\"https:\/\/www.pressmanager.com.br\/pressvoice\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.pressmanager.com.br\/pressvoice<\/a><br \/>[7]\u00a0<a href=\"http:\/\/unsubscribe.pressmanager.net\/unsubscribe?did=418908828&dhash=bb71c8ff0fd5ce5275612658c0c2aafe\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/unsubscribe.pressmanager.net\/unsubscribe?did=418908828&dhash=bb71c8ff0fd5ce5275612658c0c2aafe<\/a><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/economiasa.com.br\/wp-content\/uploads\/2020\/05\/20200504_221247_0000-600x600.png\" alt=\"\" class=\"wp-image-16823\"\/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Ge\u00f3rgia Roncon Imagine\u00a0o\u00a0seguinte\u00a0cen\u00e1rio:\u00a0ap\u00f3s\u00a0uma\u00a0crise\u00a0mundial\u00a0sem\u00a0precedentes,\u00a0oseu\u00a0pa\u00eds\u00a0se\u00a0arrasta\u00a0por\u00a0um\u00a0longo\u00a0per\u00edodo\u00a0de\u00a0recess\u00e3o.\u00a0N\u00e3o\u00a0bastandoisso,\u00a0outra\u00a0crise,\u00a0desta\u00a0vez\u00a0sanit\u00e1ria,\u00a0abala\u00a0o\u00a0mundo\u00a0e\u00a0prometeimpactar\u00a0terrivelmente\u00a0a\u00a0economia\u00a0mundial.\u00a0Roteiro\u00a0para\u00a0filme,\u00a0n\u00e3o\u00a0\u00e9mesmo?\u00a0Mas\u00a0n\u00e3o\u00a0\u00e9\u00a0fic\u00e7\u00e3o,\u00a0trata-se\u00a0da\u00a0mais\u00a0pura\u00a0realidade. A\u00a0organiza\u00e7\u00e3o\u00a0estrat\u00e9gica\u00a0das\u00a0empresas\u00a0nunca\u00a0foi\u00a0t\u00e3o\u00a0valorizadaquanto\u00a0nos\u00a0dias\u00a0de\u00a0hoje.\u00a0Nos\u00a0momentos\u00a0de\u00a0incerteza\u00a0como\u00a0os\u00a0que\u00a0vivemosatualmente,\u00a0n\u00e3o\u00a0s\u00f3\u00a0os\u00a0mais\u00a0fortes\u00a0mas\u00a0igualmente\u00a0os\u00a0mais\u00a0organizados\u00a0eresilientes\u00a0s\u00e3o\u00a0aqueles\u00a0que\u00a0sobrevivem.\u00a0Aqueles\u00a0que\u00a0sabem\u00a0COMO\u00a0GERIRUMA\u00a0EMPRESA\u00a0EM\u00a0TEMPO\u00a0DE\u00a0CRISE\u00a0s\u00e3o\u00a0l\u00edderes\u00a0supervalorizados\u00a0e\u00a0estimadospelo\u00a0mercado. Mas\u00a0a\u00a0pergunta\u00a0que\u00a0fica\u00a0\u00e9:\u00a0como\u00a0gerenciar\u00a0o\u00a0fluxo\u00a0de\u00a0caixa\u00a0e\u00a0asfinan\u00e7as\u00a0para\u00a0a\u00a0gest\u00e3o\u00a0de\u00a0crise\u00a0[1]? D\u00ea\u00a0import\u00e2ncia\u00a0\u00e0\u00a0gest\u00e3o\u00a0estrat\u00e9gica Por\u00a0defini\u00e7\u00e3o,\u00a0a\u00a0gest\u00e3o\u00a0estrat\u00e9gica\u00a0\u00e9\u00a0composta\u00a0por\u00a0um\u00a0conjunto\u00a0depr\u00e1ticas,\u00a0metas\u00a0e\u00a0objetivos\u00a0que\u00a0geralmente\u00a0s\u00e3o\u00a0definidos\u00a0pelosgestores\u00a0de\u00a0uma\u00a0empresa\u00a0s\u00f3lida\u00a0[2]\u00a0\u2014\u00a0eventualmente\u00a0com\u00a0acontribui\u00e7\u00e3o\u00a0dos\u00a0colaboradores. Assim,\u00a0al\u00e9m\u00a0de\u00a0nortear\u00a0os\u00a0objetivos\u00a0mais\u00a0importantes\u00a0a\u00a0serem\u00a0atingidosem\u00a0um\u00a0determinado\u00a0per\u00edodo\u00a0de\u00a0tempo,\u00a0um\u00a0planejamento\u00a0estrat\u00e9gicotamb\u00e9m\u00a0deve\u00a0definir\u00a0como\u00a0os\u00a0objetivos\u00a0ser\u00e3o\u00a0alcan\u00e7ados\u00a0e\u00a0quaisrecursos\u00a0devem\u00a0ser\u00a0alocados\u00a0para\u00a0que\u00a0as\u00a0metas\u00a0sejam\u00a0materializadas. 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A\u00a0depender\u00a0do\u00a0contexto\u00a0de\u00a0uma\u00a0crise\u00a0setorial\u00a0ou\u00a0generalizada,\u00a0considererealizar\u00a0uma\u00a0renegocia\u00e7\u00e3o\u00a0contratual.\u00a0\u00c9\u00a0poss\u00edvel\u00a0que\u00a0o\u00a0seufornecedor\u00a0prefira\u00a0manter\u00a0o\u00a0contrato\u00a0com\u00a0o\u00a0pre\u00e7o\u00a0vigente\u00a0do\u00a0que\u00a0perderclientes\u00a0num\u00a0longo\u00a0prazo.\u00a0Mas\u00a0como\u00a0essa\u00a0situa\u00e7\u00e3o\u00a0pode\u00a0mudar\u00a0de\u00a0formas\u00fabita,\u00a0mantenha\u00a0os\u00a0olhos\u00a0abertos\u00a0e\u00a0monitore\u00a0tudo. Cuide\u00a0e\u00a0remova\u00a0os\u00a0gargalos Analise\u00a0a\u00a0entrada\u00a0e\u00a0sa\u00edda\u00a0dos\u00a0processos \u00c0s\u00a0vezes,\u00a0momentos\u00a0dif\u00edceis\u00a0s\u00e3o\u00a0oportunidades\u00a0para\u00a0identificar,\u00a0pormeio\u00a0do\u00a0\u201cpente\u00a0fino\u201d\u00a0do\u00a0monitoramento,\u00a0poss\u00edveis\u00a0gargalos\u00a0existentesnos\u00a0processos\u00a0habituais\u00a0do\u00a0neg\u00f3cio.\u00a0Analise\u00a0as\u00a0entradas\u00a0(_input_)\u00a0esa\u00eddas\u00a0(_output_)\u00a0de\u00a0cada\u00a0processo-chave\u00a0para\u00a0verificar\u00a0eventuaisremanejamentos\u00a0de\u00a0recursos,\u00a0melhorias\u00a0ou\u00a0migra\u00e7\u00f5es&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[5926,5927],"ppma_author":[13249],"class_list":{"0":"post-16697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-economia-sa","7":"tag-crise-mundial","8":"tag-gerir-uma-empresa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como gerir uma empresa em tempo de crise - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/como-gerir-uma-empresa-em-tempo-de-crise\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como gerir uma empresa em tempo de crise - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Por: Ge\u00f3rgia Roncon Imagine\u00a0o\u00a0seguinte\u00a0cen\u00e1rio:\u00a0ap\u00f3s\u00a0uma\u00a0crise\u00a0mundial\u00a0sem\u00a0precedentes,\u00a0oseu\u00a0pa\u00eds\u00a0se\u00a0arrasta\u00a0por\u00a0um\u00a0longo\u00a0per\u00edodo\u00a0de\u00a0recess\u00e3o.\u00a0N\u00e3o\u00a0bastandoisso,\u00a0outra\u00a0crise,\u00a0desta\u00a0vez\u00a0sanit\u00e1ria,\u00a0abala\u00a0o\u00a0mundo\u00a0e\u00a0prometeimpactar\u00a0terrivelmente\u00a0a\u00a0economia\u00a0mundial.\u00a0Roteiro\u00a0para\u00a0filme,\u00a0n\u00e3o\u00a0\u00e9mesmo?\u00a0Mas\u00a0n\u00e3o\u00a0\u00e9\u00a0fic\u00e7\u00e3o,\u00a0trata-se\u00a0da\u00a0mais\u00a0pura\u00a0realidade. A\u00a0organiza\u00e7\u00e3o\u00a0estrat\u00e9gica\u00a0das\u00a0empresas\u00a0nunca\u00a0foi\u00a0t\u00e3o\u00a0valorizadaquanto\u00a0nos\u00a0dias\u00a0de\u00a0hoje.\u00a0Nos\u00a0momentos\u00a0de\u00a0incerteza\u00a0como\u00a0os\u00a0que\u00a0vivemosatualmente,\u00a0n\u00e3o\u00a0s\u00f3\u00a0os\u00a0mais\u00a0fortes\u00a0mas\u00a0igualmente\u00a0os\u00a0mais\u00a0organizados\u00a0eresilientes\u00a0s\u00e3o\u00a0aqueles\u00a0que\u00a0sobrevivem.\u00a0Aqueles\u00a0que\u00a0sabem\u00a0COMO\u00a0GERIRUMA\u00a0EMPRESA\u00a0EM\u00a0TEMPO\u00a0DE\u00a0CRISE\u00a0s\u00e3o\u00a0l\u00edderes\u00a0supervalorizados\u00a0e\u00a0estimadospelo\u00a0mercado. Mas\u00a0a\u00a0pergunta\u00a0que\u00a0fica\u00a0\u00e9:\u00a0como\u00a0gerenciar\u00a0o\u00a0fluxo\u00a0de\u00a0caixa\u00a0e\u00a0asfinan\u00e7as\u00a0para\u00a0a\u00a0gest\u00e3o\u00a0de\u00a0crise\u00a0[1]? D\u00ea\u00a0import\u00e2ncia\u00a0\u00e0\u00a0gest\u00e3o\u00a0estrat\u00e9gica Por\u00a0defini\u00e7\u00e3o,\u00a0a\u00a0gest\u00e3o\u00a0estrat\u00e9gica\u00a0\u00e9\u00a0composta\u00a0por\u00a0um\u00a0conjunto\u00a0depr\u00e1ticas,\u00a0metas\u00a0e\u00a0objetivos\u00a0que\u00a0geralmente\u00a0s\u00e3o\u00a0definidos\u00a0pelosgestores\u00a0de\u00a0uma\u00a0empresa\u00a0s\u00f3lida\u00a0[2]\u00a0\u2014\u00a0eventualmente\u00a0com\u00a0acontribui\u00e7\u00e3o\u00a0dos\u00a0colaboradores. Assim,\u00a0al\u00e9m\u00a0de\u00a0nortear\u00a0os\u00a0objetivos\u00a0mais\u00a0importantes\u00a0a\u00a0serem\u00a0atingidosem\u00a0um\u00a0determinado\u00a0per\u00edodo\u00a0de\u00a0tempo,\u00a0um\u00a0planejamento\u00a0estrat\u00e9gicotamb\u00e9m\u00a0deve\u00a0definir\u00a0como\u00a0os\u00a0objetivos\u00a0ser\u00e3o\u00a0alcan\u00e7ados\u00a0e\u00a0quaisrecursos\u00a0devem\u00a0ser\u00a0alocados\u00a0para\u00a0que\u00a0as\u00a0metas\u00a0sejam\u00a0materializadas. O\u00a0grande\u00a0problema\u00a0acontece\u00a0quando\u00a0esse\u00a0importante\u00a0passo\u00a0dodesenvolvimento\u00a0empresarial\u00a0\u00e9\u00a0negligenciado\u00a0ou\u00a0constru\u00eddo\u00a0de\u00a0formaapressada\u00a0e\u00a0sem\u00a0a\u00a0motiva\u00e7\u00e3o\u00a0adequada.\u00a0Como\u00a0consequ\u00eancia,\u00a0em\u00a0ummomento\u00a0de\u00a0crise,\u00a0o\u00a0caos\u00a0organizacional\u00a0toma\u00a0conta\u00a0dos\u00a0setores,\u00a0deixandoo\u00a0marketing\u00a0tomando\u00a0decis\u00f5es\u00a0pontuais,\u00a0o\u00a0operacional\u00a0apagandoinc\u00eandios\u00a0e\u00a0o\u00a0financeiro\u00a0com\u00a0a\u00a0grande\u00a0responsabilidade\u00a0na\u00a0tomada\u00a0dedecis\u00f5es. Antecipe-se\u00a0aos\u00a0problemas Por\u00a0mais\u00a0que\u00a0se\u00a0planeje,\u00a0alguns\u00a0cen\u00e1rios\u00a0s\u00e3o\u00a0totalmenteimprevis\u00edveis.\u00a0Afinal\u00a0de\u00a0contas,\u00a0quem,\u00a0em\u00a0s\u00e3\u00a0consci\u00eancia\u00a0pensaria\u00a0queem\u00a0pleno\u00a02020\u00a0ter\u00edamos\u00a0n\u00e3o\u00a0s\u00f3\u00a0uma\u00a0crise\u00a0sanit\u00e1ria,\u00a0mas\u00a0tamb\u00e9mecon\u00f4mica\u00a0e\u00a0global. Ningu\u00e9m,\u00a0n\u00e3o\u00a0\u00e9\u00a0mesmo?\u00a0Mas\u00a0\u00e9\u00a0nesse\u00a0momento\u00a0que\u00a0o\u00a0setor\u00a0financeiro\u00a0deuma\u00a0organiza\u00e7\u00e3o\u00a0mostra\u00a0a\u00a0sua\u00a0for\u00e7a\u00a0e\u00a0import\u00e2ncia\u00a0n\u00e3o\u00a0s\u00f3\u00a0pelocontrole\u00a0dos\u00a0recursos,\u00a0mas\u00a0por\u00a0basear-se\u00a0em\u00a0dados,\u00a0muitos\u00a0dados\u00a0quefornecem\u00a0subs\u00eddios\u00a0para\u00a0a\u00a0antecipa\u00e7\u00e3o\u00a0de\u00a0cen\u00e1rios. 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