{"id":20189,"date":"2020-10-13T14:07:39","date_gmt":"2020-10-13T14:07:39","guid":{"rendered":"http:\/\/economiasa.com.br\/?p=20189"},"modified":"2020-10-13T14:07:39","modified_gmt":"2020-10-13T14:07:39","slug":"moda-fitness-e-aposta-lucrativa-no-franchising","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/moda-fitness-e-aposta-lucrativa-no-franchising\/","title":{"rendered":"Moda fitness \u00e9 aposta lucrativa no franchising"},"content":{"rendered":"<h5 class=\"v1MsoNormal\" style=\"text-align: center;\" align=\"center\"><em>Empresa de roupas fitness se lan\u00e7a no mercado em um modelo de microfranquia, com expectativa de 20 lojas implantadas at\u00e9 o final de 2021<\/em><\/h5>\n<p style=\"text-align: right;\"><strong>POR: Vital Comunica\u00e7\u00e3o<\/strong><\/p>\n<p><i><\/i>De acordo com dados do\u00a0<span lang=\"ES-AR\"><a href=\"http:\/\/hub.ihrsa.org\/ihrsa-brasil\" target=\"_blank\" rel=\"noopener noreferrer\"><span lang=\"PT-BR\">IHRSA (International Health, Racquet & Sportsclub Association)<\/span><\/a><\/span>, o Brasil possui mais de 34 mil academias, com cerca de 9,6 milh\u00f5es de alunos, atr\u00e1s apenas dos EUA. Somente em 2019, este mercado movimentou aproximadamente US$106 bilh\u00f5es, correspondendo a 8.7% de crescimento ao ano. E ainda mesmo diante da crise, o setor de franquias segue sendo um dos mais promissores para novos investimentos.<\/p>\n<p class=\"v1MsoNormal\">E pegando carona nesta tend\u00eancia, a\u00a0<span lang=\"ES-AR\"><a href=\"https:\/\/www.extremeladies.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span lang=\"PT-BR\">Extreme Ladies<\/span><\/b><\/a><\/span>, loja de moda fitness, entrou de vez para o setor de franquias com o objetivo de potencializar seu crescimento e criar novas oportunidades para os empreendedores. \u201cN\u00f3s fundamos a marca em 2016, viemos aperfei\u00e7oando o modelo de neg\u00f3cio, expandimos com lojas pr\u00f3prias e, hoje, estamos prontos para o\u00a0<i>franchising. A<\/i>l\u00e9m de podermos expandir de maneira consistente e saud\u00e1vel atrav\u00e9s das franquias, tamb\u00e9m poderemos dar a esses empreendedores um \u00f3timo neg\u00f3cio, com investimento baixo, opera\u00e7\u00e3o simples e \u00f3tima rentabilidade\u201d, conta um dos s\u00f3cios, Hugo Castellano.<\/p>\n<p class=\"v1MsoNormal\">No modelo de microfranquia, os s\u00f3cios da rede t\u00eam previs\u00e3o de chegar a 20 unidades implantadas at\u00e9 o final de 2021. \u201cSabemos que o mercado \u00e9 promissor e que as pessoas buscam cada vez mais uma vida saud\u00e1vel. Um neg\u00f3cio que est\u00e1 relacionado com isso e com moda \u00e9 realmente promissor, j\u00e1 que roupas de academia tamb\u00e9m s\u00e3o utilizadas no dia a dia das pessoas\u201d, diz Rodrigo Chiavenato, CEO da CHIA Franchising, respons\u00e1vel pela formata\u00e7\u00e3o e expans\u00e3o da Extreme Ladies.<\/p>\n<p class=\"v1MsoNormal\"><b>Hist\u00f3ria<\/b><\/p>\n<p class=\"v1MsoNormal\">A s\u00f3cia Caroline Castellano, come\u00e7ou a vender roupas personalizadas no vesti\u00e1rio da academia que treinava. Com o sucesso da empreitada, ela e seu marido Hugo viram que o neg\u00f3cio tinha muito potencial. \u201cCerto dia ela me contou que havia vendido R$ 6 mil somente no vesti\u00e1rio da academia e nesta hora vi o quanto este neg\u00f3cio tinha futuro e apostamos acertadamente nele\u201d, revela Hugo.<\/p>\n<p class=\"v1MsoNormal\">Ambos trabalhavam em grandes corpora\u00e7\u00f5es multinacionais e largaram seus empregos para terem seu pr\u00f3prio neg\u00f3cio. \u201cV\u00edamos que trabalhar em multinacionais n\u00e3o era nosso objetivo de vida, com isso, nos preparamos, respiramos fundo e largamos nossos empregos em multinacionais para focar no desenvolvimento da Extreme Ladies\u201d, diz Caroline.<\/p>\n<p class=\"v1MsoNormal\"><b>Perfil da franquia e do franqueado<\/b><\/p>\n<p class=\"v1MsoNormal\">Com quatro lojas pr\u00f3prias, a rede foi estruturada para ter suas unidades implementadas dentro das academias.<\/p>\n<p>A Extreme Ladies busca como perfil de novos franqueados, homens e mulheres empreendedores, que simpatizam com o universo fitness e que tenham vis\u00e3o comercial.\u00a0<b>\u00a0<\/b><\/p>\n<p class=\"v1MsoNormal\"><b>Raio X<br \/>\nTaxa de franquia:\u00a0<\/b>R$25 mil<br \/>\n<b>Projeto Arquitet\u00f4nico:<\/b>\u00a0R$3,5 mil<br \/>\n<b>Instala\u00e7\u00f5es:<\/b>\u00a0R$29 mil<br \/>\n<b>Comunica\u00e7\u00e3o:<\/b>\u00a0R$4,3 mil<br \/>\n<b>Equipamentos:<\/b>\u00a0R$7,2 mil<br \/>\n<b>Estoque inicial:<\/b>\u00a0R$ 30 mil<br \/>\n<b>Taxa de propaganda:<\/b>\u00a0R$250 (fixo)<br \/>\n<b>Taxa de royalties:<\/b>\u00a0R$1.000 (fixo)<br \/>\n<b>Lucratividade:\u00a0<\/b>21%<br \/>\n<b>Retorno:<\/b>\u00a018 a 24 meses<\/p>\n<p class=\"v1MsoNormal\"><b>Contato para a imprensa:<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresa de roupas fitness se lan\u00e7a no mercado em um modelo de microfranquia, com expectativa de 20 lojas implantadas at\u00e9 o final&#8230;<\/p>\n","protected":false},"author":2,"featured_media":20190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1980],"tags":[6735],"ppma_author":[13249],"class_list":{"0":"post-20189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda","8":"tag-moda-fitness"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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