{"id":23322,"date":"2021-01-22T15:02:59","date_gmt":"2021-01-22T15:02:59","guid":{"rendered":"http:\/\/economiasa.com.br\/?p=23322"},"modified":"2021-01-22T15:02:59","modified_gmt":"2021-01-22T15:02:59","slug":"falta-inovacao-no-comercio-exterior","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/falta-inovacao-no-comercio-exterior\/","title":{"rendered":"Falta inova\u00e7\u00e3o no com\u00e9rcio exterior"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><strong>Empres\u00e1rio do setor afirma que processos s\u00e3o arcaicos, principalmente no setor de commodities<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>POR: Carolina Lara<\/strong><\/p>\n\n\n\n<p>A falta de inova\u00e7\u00e3o e o uso de processos engessados, sem nenhum tipo de padroniza\u00e7\u00e3o entre exportadoras, operadoras log\u00edsticas, despachantes e importadores \u00e9 a principal causa do com\u00e9rcio exterior n\u00e3o evoluir mais do que o atual est\u00e1gio.<\/p>\n\n\n\n<p>A constata\u00e7\u00e3o \u00e9 do\u00a0<em>trader<\/em>\u00a0de\u00a0<em>commodities<\/em>\u00a0Thomas Raad. H\u00e1 cinco anos atuando diretamente na \u00e1rea comercial de exporta\u00e7\u00e3o de alimentos e\u00a0<em>commodities,<\/em>\u00a0ele acredita que quase tudo dentro de um processo de exporta\u00e7\u00e3o est\u00e1 totalmente arcaico. \u201cEu fa\u00e7o vendas de\u00a0<em>commodities<\/em>\u00a0para o Oriente M\u00e9dio diariamente, j\u00e1 fiz neg\u00f3cios com mais de 25 diferentes tipos de exportadoras, lidei com mais de 15 diferentes tipos de agentes mar\u00edtimos e despachantes e identifiquei que cada processo \u00e9 quase um parto, pois as empresas n\u00e3o t\u00eam nenhum tipo de padroniza\u00e7\u00e3o entre elas, como enviar documentos, fotos, solicita\u00e7\u00e3o de controle de qualidade ou transporte\u201d, exemplifica.<\/p>\n\n\n\n<p>Segundo Raad, qualquer erro pode gerar preju\u00edzo de no m\u00ednimo US$ 1 mil para o respons\u00e1vel pelo erro e, para piorar, se houve falha de comunica\u00e7\u00e3o e o embarque acaba sendo atrasado, o importador que compra grandes volumes fica totalmente insatisfeito, culminando na \u00a0\u00a0perda desse cliente.<\/p>\n\n\n\n<p>O s\u00f3cio da Raad International Trading,\u00a0<em>trading company<\/em>\u00a0situada em S\u00e3o Paulo, com escrit\u00f3rio em Sharjah, nos Emirados \u00c1rabes Unidos, explica que por participar de toda cadeia de exporta\u00e7\u00e3o desde a venda, acompanhamento de produ\u00e7\u00e3o, log\u00edstica para embarque e confer\u00eancia dos documentos do despacho, j\u00e1 tem um projeto para melhorar todos esses processos que dever\u00e3o ser lan\u00e7ados ainda este ano.<\/p>\n\n\n\n<p><strong>Veia empreendedora<\/strong><\/p>\n\n\n\n<p>Nascido nos Estados Unidos, Thomas Raad atualmente vive no Brasil. Fluente em \u00e1rabe,\u00a0 ingl\u00eas e portugu\u00eas, cursou Administra\u00e7\u00e3o de Empresas com \u00eanfase em Com\u00e9rcio Exterior e desde os 24 anos atua como\u00a0<em>trader<\/em>\u00a0de\u00a0<em>commodities<\/em>, sendo especialista na exporta\u00e7\u00e3o de caf\u00e9 e outros alimentos e especiarias.<\/p>\n\n\n\n<p>Sua\u00a0<em>trading company<\/em>, Raad International Trading, j\u00e1 exportou produtos como caf\u00e9, arroz, pimenta do reino, derivados de milho, gergelim, a\u00e7a\u00ed, carv\u00e3o vegetal e am\u00eandoas de cacau. Al\u00e9m de neg\u00f3cios no Brasil, j\u00e1 exportou caf\u00e9 da Col\u00f4mbia e Vietn\u00e3 e or\u00e9gano do Peru. A Raad j\u00e1 vendeu mais de US$ 50 milh\u00f5es de d\u00f3lares de alimentos do Brasil, Col\u00f4mbia, Vietn\u00e3 e Peru, o equivalente a mais de 1,4 mil cont\u00eaineres.<\/p>\n\n\n\n<p>Atualmente est\u00e1 trabalhando no desenvolvimento de uma\u00a0<em>startup<\/em>\u00a0na \u00e1rea de com\u00e9rcio exterior com o objetivo de diminuir a pulveriza\u00e7\u00e3o da compra de\u00a0<em>commodities e aumentar o customer experience das importadoras ao redor do mundo<\/em>\u00a0e alimentos do Brasil oferecendo um sistema atendimento personalizado, baseado em dados, tecnologia e\u00a0<em>know-how<\/em>\u00a0para clientes do mundo todo.<\/p>\n\n\n\n<p>Ele identificou que o mercado de exporta\u00e7\u00e3o est\u00e1 obsoleto e os clientes no exterior t\u00eam dificuldades com os idiomas ingl\u00eas e portugu\u00eas, causando ru\u00eddos e perdas na comunica\u00e7\u00e3o por\u00a0<em>e-mail<\/em>\u00a0e mensagens no WhatsApp para gerar neg\u00f3cios.<\/p>\n\n\n\n<p>O mercado de exporta\u00e7\u00e3o de agroneg\u00f3cio\/alimentos movimenta mais de US$ 100 bilh\u00f5es de d\u00f3lares por ano.<\/p>\n\n\n\n<p>Para mais informa\u00e7\u00f5es, acesse Raadint.com e pelo Instagram, Youtube, Linkedin e medium pelo nome @thomasraad<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empres\u00e1rio do setor afirma que processos s\u00e3o arcaicos, principalmente no setor de commodities POR: Carolina Lara A falta de inova\u00e7\u00e3o e o&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[641],"ppma_author":[13249],"class_list":{"0":"post-23322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moeda-forte","8":"tag-comercio-exterior"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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