{"id":23609,"date":"2021-01-29T13:40:36","date_gmt":"2021-01-29T13:40:36","guid":{"rendered":"http:\/\/economiasa.com.br\/?p=23609"},"modified":"2021-01-29T13:40:36","modified_gmt":"2021-01-29T13:40:36","slug":"knewin-adquire-newsmonitor-e-expande-operacao-no-brasil","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/knewin-adquire-newsmonitor-e-expande-operacao-no-brasil\/","title":{"rendered":"Knewin adquire Newsmonitor e expande opera\u00e7\u00e3o no Brasil"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><strong>Com a opera\u00e7\u00e3o, a Knewin, que \u00e9 a maior PRTech da Am\u00e9rica Latina,\u00a0 acrescenta 150 novos clientes ao portf\u00f3lio\u00a0<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>POR: FSB Comunica\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p>A Knewin, maior PRTech da Am\u00e9rica Latina, concluiu recentemente a aquisi\u00e7\u00e3o da Newsmonitor, plataforma brasileira de monitoramento de not\u00edcias e gest\u00e3o da informa\u00e7\u00e3o, que monitora mais de 50 mil sites e lida com um volume m\u00e9dio de 3 milh\u00f5es de not\u00edcias por m\u00eas. A negocia\u00e7\u00e3o contempla a incorpora\u00e7\u00e3o dos 150 clientes da NewsMonitor, que inclui ag\u00eancias de comunica\u00e7\u00e3o, publicidade e propaganda, empresas privadas e \u00f3rg\u00e3os governamentais. A equipe de profissionais da NewsMonitor tamb\u00e9m ser\u00e1 incorporada \u00e0 estrutura da Knewin.\u00a0<\/p>\n\n\n\n<p>O movimento representa um passo estrat\u00e9gico para a Knewin no mercado. A PRTech, que conta com uma carteira de 1000 clientes e um portf\u00f3lio completo de solu\u00e7\u00f5es de business intelligence e data analytics, pretende ganhar mais espa\u00e7o nos segmentos de comunica\u00e7\u00e3o, marketing e governo, com a Newsmonitor, fundada em 2013.\u00a0<\/p>\n\n\n\n<p>Para os clientes da Knewin, a vantagem est\u00e1 nos aspectos de usabilidade e da identidade visual da NewsMonitor, bastante conhecidos pelo mercado. \u201cAl\u00e9m de uma importante carteira de clientes em in\u00fameras ag\u00eancias de comunica\u00e7\u00e3o, marcas e governo, a NewsMonitor tem um modelo diferenciado e mais visual de apresenta\u00e7\u00e3o de informa\u00e7\u00f5es. A Knewin poder\u00e1 se valer deste conhecimento acumulado para agregar valor ao seu portf\u00f3lio\u201d, ressalta Lucas Naz\u00e1rio, CEO da Knewin.<\/p>\n\n\n\n<p>A Knewin monitora mais de 1 milh\u00e3o de ve\u00edculos de imprensa e atua no monitoramento de redes sociais e an\u00e1lise de concorr\u00eancia e de reputa\u00e7\u00e3o de marcas. A aquisi\u00e7\u00e3o da NewsMonitor \u00e9 a 12\u00aa em apenas quatro anos e refor\u00e7a o crescimento da PRTech no mercado brasileiro:em dezembro, a empresa anunciou a compra da Armaz\u00e9m Digital, de Bras\u00edlia, e anteriormente, da Plugar, consultoria de tecnologia para intelig\u00eancia de mercado.<\/p>\n\n\n\n<p><strong><em>Sobre a Knewin<\/em><\/strong><\/p>\n\n\n\n<p><em>Fundada em Florian\u00f3polis em 2011, a Knewin tem como miss\u00e3o democratizar o acesso \u00e0 informa\u00e7\u00e3o a partir de tecnologia de ponta. A maior empresa em faturamento de PRTech da Am\u00e9rica Latina \u00e9 respons\u00e1vel por desenvolver solu\u00e7\u00f5es de monitoramento de not\u00edcias e de redes sociais para cerca de mil clientes de v\u00e1rios segmentos, incluindo comunica\u00e7\u00e3o e marketing, em quatro pa\u00edses. A Knewin tem uma estrat\u00e9gia de crescimento consistente e j\u00e1 fez doze aquisi\u00e7\u00f5es desde 2016 (Informa Brasil, Zubit, Oficina de Clipping, Myclipp, DataClip, Editorial Link, Varj\u00e3o Clipping, Monitori, MITI, Plugar, Armaz\u00e9m Digital e Newsmonitor), que ajudaram na constru\u00e7\u00e3o de um portf\u00f3lio ainda mais robusto.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com a opera\u00e7\u00e3o, a Knewin, que \u00e9 a maior PRTech da Am\u00e9rica Latina,\u00a0 acrescenta 150 novos clientes ao portf\u00f3lio\u00a0 POR: FSB Comunica\u00e7\u00e3o&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[6956,7419],"ppma_author":[13249],"class_list":{"0":"post-23609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moeda-forte","8":"tag-knewin","9":"tag-newsmonitor"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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