{"id":24341,"date":"2021-02-08T20:06:28","date_gmt":"2021-02-08T20:06:28","guid":{"rendered":"http:\/\/revistaeconomia.com.br\/?p=23932"},"modified":"2021-02-08T20:06:28","modified_gmt":"2021-02-08T20:06:28","slug":"oakberry-lanca-campanha-global-millions-of-better-choices-no-super-bowl-lv","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/oakberry-lanca-campanha-global-millions-of-better-choices-no-super-bowl-lv\/","title":{"rendered":"Oakberry lan\u00e7a campanha global “Millions of Better Choices” no Super Bowl LV"},"content":{"rendered":"\n

Apresentada no intervalo do evento esportivo, identidade visual da marca visa padronizar comunica\u00e7\u00e3o em todos os pa\u00edses que atua
A\u00a0OAKBERRY,<\/a>\u00a0rede de alimenta\u00e7\u00e3o saud\u00e1vel focada em a\u00e7a\u00ed, foi a primeira, e at\u00e9 ent\u00e3o, \u00fanica marca brasileira presente em um dos maiores eventos esportivos do mundo, o Super Bowl. Neste ano, a presen\u00e7a da marca era garantida, mas devido a medidas protetivas contra o Covid-19, n\u00e3o foi poss\u00edvel repetir o feito da \u00faltima edi\u00e7\u00e3o. De todo modo, a empresa aproveitou o forte v\u00ednculo com o evento para lan\u00e7ar teasers da nova campanha global ao longo da transmiss\u00e3o nacional, realizada pela ESPN Brasil.<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

Intitulada \u201cMillions of Better Choices\u201d, a campanha se refere \u00e0s mais diversas possibilidades de personaliza\u00e7\u00e3o do a\u00e7a\u00ed, com todos os toppings dispon\u00edveis, al\u00e9m de sugerir as boas escolhas que fazemos diariamente. Os teasers exibidos ao longo do jogo, destacam o novo design impactante, que ser\u00e1 padr\u00e3o nas mais de 350 lojas espalhadas por quatro continentes, e conta com elementos ligados ao esporte, como jogadores e a tradicional bola oval.<\/p>\n\n\n\n

\u201cA escolha pelo lan\u00e7amento no Super Bowl se d\u00e1 ao fato de a OAKBERRY ter um forte v\u00ednculo com o universo esportivo. Temos um hist\u00f3rico incr\u00edvel com o pr\u00f3prio evento e estamos presentes em diversos outros, como os abertos de t\u00eanis e a Porsche Cup. Al\u00e9m disso, contamos com um time de automobilismo OAK Racing Team, com pilotos que disputam em diversas categorias\u201d, explica Georgios Frangulis, CEO e fundador da rede.<\/p>\n\n\n\n

Assinada pela ag\u00eancia Bob, a campanha ganha for\u00e7a total a partir dos pr\u00f3ximos meses com o objetivo de padronizar a comunica\u00e7\u00e3o visual em todos os pa\u00edses em que atua. \u201cQueremos ser reconhecidos globalmente como um dos maiores players no universo fast food. Por isso, a campanha foi criada de forma a se adaptar \u00e0s diferentes \u00e1reas de atua\u00e7\u00e3o da marca, sendo uma delas ligada diretamente ao universo esportivo\u201d, finaliza o fundador.<\/p>\n\n\n\n

Sobre a OAKBERRY
A\u00a0OAKBERRY A\u00e7a\u00ed Bowls\u00a0<\/a>nasceu em 2016 para atender a um nicho de mercado ainda pouco explorado, o fast food de alimenta\u00e7\u00e3o saud\u00e1vel. O portf\u00f3lio da rede apresenta bowls e smoothies de a\u00e7a\u00ed em tr\u00eas tamanhos, mais de 15 toppings e algumas op\u00e7\u00f5es extras \u2013 desde os mais b\u00e1sicos como banana, granola de castanha e mel at\u00e9 chia, whey protein, pasta de amendoim e pa\u00e7oca sem a\u00e7\u00facar. Atualmente a rede conta com unidades no Brasil, Estados Unidos, Emirados \u00c1rabes, Ar\u00e1bia Saudita, China, Austr\u00e1lia, Peru, Espanha, Portugal e Malta, somando mais de 280 opera\u00e7\u00f5es. H\u00e1 planos de expans\u00e3o para todas as regi\u00f5es do Brasil e tamb\u00e9m para outras \u00e1reas do exterior. Com investimento inicial de R$300 mil, a rede faturou R$90 milh\u00f5es em 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apresentada no intervalo do evento esportivo, identidade visual da marca visa padronizar comunica\u00e7\u00e3o em todos os pa\u00edses que atuaA\u00a0OAKBERRY,\u00a0rede de alimenta\u00e7\u00e3o saud\u00e1vel…<\/p>\n","protected":false},"author":2,"featured_media":25355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017],"tags":[7491,7492],"ppma_author":[13249],"class_list":{"0":"post-24341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-informacoes","8":"tag-oakberry","9":"tag-super-bowl-lv"},"yoast_head":"\nOakberry lan\u00e7a campanha global "Millions of Better Choices" no Super Bowl LV - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/oakberry-lanca-campanha-global-millions-of-better-choices-no-super-bowl-lv\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oakberry lan\u00e7a campanha global "Millions of Better Choices" no Super Bowl LV - 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