{"id":24376,"date":"2021-02-11T15:34:44","date_gmt":"2021-02-11T15:34:44","guid":{"rendered":"http:\/\/revistaeconomia.com.br\/?p=24082"},"modified":"2021-02-11T15:34:44","modified_gmt":"2021-02-11T15:34:44","slug":"mcdonalds-e-o-feito-big-brother-brasil-por-sandro-magaldi","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/mcdonalds-e-o-feito-big-brother-brasil-por-sandro-magaldi\/","title":{"rendered":"McDonald&#8217;s e o feito Big Brother Brasil por Sandro Magaldi"},"content":{"rendered":"\n<p class=\"has-text-align-right\"><strong>POR: influencion<\/strong><\/p>\n\n\n\n<p>A \u00faltima semana, a prova do l\u00edder do Big Brother Brasil causou efeitos inesperados em uma das empresas mais tradicionais do mundo: o\u00a0McDonald\u2019s.\u00a0A marca teve um pico no n\u00famero de buscas na web segundo o Google Trends, foi assunto durante toda madrugada no Twitter e alguns clientes relataram dificuldades na utiliza\u00e7\u00e3o do app durante sua exposi\u00e7\u00e3o no reality show global supostamente devido a enorme utiliza\u00e7\u00e3o naquele momento.<\/p>\n\n\n\n<p>Esse acontecimento refor\u00e7a uma l\u00f3gica que j\u00e1 deveria estar evidenciada h\u00e1 tempos: n\u00e3o existem limites entre os ambientes digital e o real. As marcas devem se dedicar a construir sua reputa\u00e7\u00e3o utilizando esses dois contextos de forma sin\u00e9rgica e integrada.<br>\u2800<br>Da mesma forma, que no passado havia uma incredulidade quanto ao potencial de construir marcas exclusivamente utilizando estrat\u00e9gias digitais, hoje testemunhamos alguns sentenciando o contr\u00e1rio.<\/p>\n\n\n\n<p>Como sempre, a resposta est\u00e1 no equil\u00edbrio cuidando de toda comunica\u00e7\u00e3o de forma \u00fanica e alinhada independentemente do canal a ser explorado. Parece um conceito simples, mas n\u00e3o \u00e9\u2026 Sandro Magaldi, especialista em neg\u00f3cios e autor de diversos best-sellers pode comentar sobre esse aspecto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POR: influencion A \u00faltima semana, a prova do l\u00edder do Big Brother Brasil causou efeitos inesperados em uma das empresas mais tradicionais&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017],"tags":[7519],"ppma_author":[13249],"class_list":{"0":"post-24376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-informacoes","8":"tag-big-brother-brasil"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s e o feito Big Brother Brasil por Sandro Magaldi - 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