{"id":24481,"date":"2021-02-24T16:02:47","date_gmt":"2021-02-24T16:02:47","guid":{"rendered":"http:\/\/revistaeconomia.com.br\/?p=24481"},"modified":"2021-02-24T16:02:47","modified_gmt":"2021-02-24T16:02:47","slug":"webinar-tiktok-musica-para-a-geracao-z","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/webinar-tiktok-musica-para-a-geracao-z\/","title":{"rendered":"Webinar: TikTok &#8211; M\u00fasica para a Gera\u00e7\u00e3o Z"},"content":{"rendered":"<h5 style=\"text-align: center;\">Winnin apresenta um estudo analisando como o aplicativo vem alterando a forma de consumir m\u00fasica<\/h5>\n<p style=\"text-align: right;\"><strong>POR: <a href=\"https:\/\/ytieseresrelaxe.i-mpr.com\/link.php?code=bDpodHRwcyUzQSUyRiUyRnd3dy5uci03Y29tdW5pY2FjYW8uY29tLmJyJTJGOjQwOTMxNzU0ODpsdWNpYW5hQGVjb25vbWlhc2EuY29tLmJyOjhmM2YzYw==\" target=\"_blank\" rel=\"noopener noreferrer\">NR-7 Comunica\u00e7\u00e3o<\/a><\/strong><\/p>\n<p>No pr\u00f3ximo dia 24 de fevereiro, a\u00a0<a href=\"https:\/\/ytieseresrelaxe.i-mpr.com\/link.php?code=bDpodHRwcyUzQSUyRiUyRnd3dy53aW5uaW4uY29tJTJGOjQwOTMxNzU0ODpsdWNpYW5hQGVjb25vbWlhc2EuY29tLmJyOjNkOTQ5OQ==\" target=\"_blank\" rel=\"noopener noreferrer\">Winnin,<\/a>\u00a0martech que mapeia a cultura nas redes com intelig\u00eancia artificial, far\u00e1 um evento online para apresentar seu mais novo report que identificou a forma de consumo musical da gera\u00e7\u00e3o Z, com o enfoque voltado para o Tiktok, plataforma que tem movimentado a ind\u00fastria da m\u00fasica. O levantamento levou em considera\u00e7\u00e3o o aumento de buscas por determinadas trilhas, relacionadas ao uso delas no TikTok no ano de 2020\/21 e dentro dessas tem\u00e1ticas, analisou os criadores de conte\u00fados e os formatos que auxiliam nesse engajamento. Todos os insights foram constru\u00eddos a partir de dados do software propriet\u00e1rio de intelig\u00eancia de v\u00eddeo da startup, o Winnin Insights, que mapeia novas tend\u00eancias emergentes de acordo com m\u00faltiplas vari\u00e1veis como setor, p\u00fablico-alvo e objetivo de neg\u00f3cios, entregando insights e permitindo que marcas e ag\u00eancias ajam rapidamente para criar produtos, a\u00e7\u00f5es e estrat\u00e9gias mais assertivas e relevantes. A inscri\u00e7\u00e3o \u00e9 gratuita e pode ser realizada no\u00a0<a href=\"https:\/\/ytieseresrelaxe.i-mpr.com\/link.php?code=bDpodHRwcyUzQSUyRiUyRnd3dy53aW5uaW4uY29tJTJGd2ViaW5hciUyRm11c2ljYS1wYXJhLWEtZ2VyYWNhby16JTIzRm9ybS1zZWN0aW9uOjQwOTMxNzU0ODpsdWNpYW5hQGVjb25vbWlhc2EuY29tLmJyOjllMTgyOA==\" target=\"_blank\" rel=\"noopener noreferrer\">link.<\/a>\u00a0As vagas s\u00e3o limitadas.<\/p>\n<p>Servi\u00e7o \u2013 Webinar Winnin \u2013 TikTok \u2013 M\u00fasica para a Gera\u00e7\u00e3o Z<br \/>\nData e hor\u00e1rio:\u00a024 de fevereiro, quarta-feira, \u00e0s 11h.<br \/>\nCusto:\u00a0Gratuito<br \/>\nInscri\u00e7\u00f5es: https:\/\/www.winnin.com\/webinar\/musica-para-a-geracao-z#Form-section<br \/>\nOnde acontece:\u00a0evento on-line<\/p>\n<p>Sobre a Winnin<br \/>\nFundada em 2015 por Gian Martinez, a Winnin \u00e9 uma martech que empodera a criatividade por meio da ci\u00eancia de dados. L\u00edderes globais como AB Inbev, Danone, Coca-Cola, Nestl\u00e9, entre outros, confiam na Winnin para tomarem decis\u00f5es melhores e mais relevantes. O Winnin Insights, software propriet\u00e1rio de intelig\u00eancia de v\u00eddeo, mapeia novas tend\u00eancias emergentes de acordo com m\u00faltiplas vari\u00e1veis como setor, p\u00fablico-alvo e objetivo de neg\u00f3cios, entregando insights e permitindo que marcas e ag\u00eancias ajam rapidamente para criar produtos, a\u00e7\u00f5es e estrat\u00e9gias que se conectem ao esp\u00edrito do tempo e aos consumidores de amanh\u00e3. Com s\u00f3cios como Coca-Cola e ZX Ventures e sede no Rio de Janeiro, a Winnin tem um time formado por mais de 70 pessoas e, mesmo durante a pandemia, segue crescendo, com vagas abertas e contrata\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winnin apresenta um estudo analisando como o aplicativo vem alterando a forma de consumir m\u00fasica POR: NR-7 Comunica\u00e7\u00e3o No pr\u00f3ximo dia 24&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1814],"tags":[4320],"ppma_author":[13249],"class_list":{"0":"post-24481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-midias-sociais","8":"tag-tiktok"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: TikTok - M\u00fasica para a Gera\u00e7\u00e3o Z - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/webinar-tiktok-musica-para-a-geracao-z\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: TikTok - M\u00fasica para a Gera\u00e7\u00e3o Z - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Winnin apresenta um estudo analisando como o aplicativo vem alterando a forma de consumir m\u00fasica POR: NR-7 Comunica\u00e7\u00e3o No pr\u00f3ximo dia 24...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/webinar-tiktok-musica-para-a-geracao-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T16:02:47+00:00\" \/>\n<meta name=\"author\" content=\"HERNANE OLIVEIRA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"HERNANE OLIVEIRA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/webinar-tiktok-musica-para-a-geracao-z\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/webinar-tiktok-musica-para-a-geracao-z\/\"},\"author\":{\"name\":\"HERNANE OLIVEIRA\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75\"},\"headline\":\"Webinar: TikTok &#8211; 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