{"id":2490,"date":"2019-03-10T15:00:02","date_gmt":"2019-03-10T15:00:02","guid":{"rendered":"http:\/\/economiasa.com.br\/?p=2490"},"modified":"2019-03-10T15:00:02","modified_gmt":"2019-03-10T15:00:02","slug":"serasa-experian-lanca-ferramenta-de-segmentacao-publicitaria","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/serasa-experian-lanca-ferramenta-de-segmentacao-publicitaria\/","title":{"rendered":"Serasa Experian lan\u00e7a ferramenta de segmenta\u00e7\u00e3o publicit\u00e1ria"},"content":{"rendered":"<h5 style=\"text-align: center;\">Plataforma foi constru\u00edda em parceria com a Adobe e atua na segmenta\u00e7\u00e3o censit\u00e1ria dentro do ambiente digital<\/h5>\n<p style=\"text-align: right;\"><strong>POR: Meio&Mensagem<\/strong><\/p>\n<p class=\"selectionShareable\">A Serasa Experian anuncia o lan\u00e7amento de um produto de segmenta\u00e7\u00e3o publicit\u00e1ria digital. Por meio da Serasa Consumidor, em parceria com a Adobe, o Data Management Platform oferece grupos de audi\u00eancia baseados em comportamento e interesse, juntamente com dados s\u00f3cio-demogr\u00e1ficos.<\/p>\n<p class=\"selectionShareable\">Segundo comunicado \u00e0 imprensa, esses dados ser\u00e3o disponibilizados de forma agrupada e sem identifica\u00e7\u00e3o dos seus titulares. \u201cNos relacionamos com mais de 30 milh\u00f5es de pessoas e, com isso, entendemos melhor os h\u00e1bitos de consumo e momento na jornada financeira de cada um. A partir disso, foi poss\u00edvel pensar em novas maneiras de ajudar as empresas a se comunicarem melhor com o p\u00fablico correto, atrav\u00e9s de segmenta\u00e7\u00e3o de perfil, interesse e comportamento\u201d, afirmou, em nota, Pedro Dias Lopes, diretor do Serasa Consumidor.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.meioemensagem.com.br\/wp-content\/uploads\/2018\/11\/Alex-Potemkin-iStock-936689084.jpg\" \/><\/p>\n<p class=\"selectionShareable\">A extinta parceria entre Facebook e a Serasa tinha uma objetivo similar. Com ela, a rede social unia os dados do bir\u00f4 aos seus \u2013 cruzando dados de geolocaliza\u00e7\u00e3o, por exemplo \u2013 com o objetivo de realizar segmenta\u00e7\u00f5es de perfis econ\u00f4micos em campanhas publicit\u00e1rias.<\/p>\n<p class=\"selectionShareable\">A uni\u00e3o foi rompida em mar\u00e7o do ano passado, ap\u00f3s o esc\u00e2ndalo de privacidade do Facebook envolvendo a Cambridge Analytica, empresa que usava dados pessoais obtidos pela plataforma para manipular elei\u00e7\u00f5es nos Estados Unidos e em outros pa\u00edses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plataforma foi constru\u00edda em parceria com a Adobe e atua na segmenta\u00e7\u00e3o censit\u00e1ria dentro do ambiente digital POR: Meio&#038;Mensagem A Serasa Experian&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[1345,1346],"ppma_author":[13249],"class_list":{"0":"post-2490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moeda-forte","8":"tag-consumidor","9":"tag-serasa-experian"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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