{"id":34555,"date":"2021-10-28T21:28:19","date_gmt":"2021-10-28T21:28:19","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=34555"},"modified":"2021-10-28T21:28:19","modified_gmt":"2021-10-28T21:28:19","slug":"leonora-ventures-e-cognvox-um-case-de-educacao-inclusiva","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/leonora-ventures-e-cognvox-um-case-de-educacao-inclusiva\/","title":{"rendered":"Leonora Ventures e COGNVOX: um case de educa\u00e7\u00e3o inclusiva"},"content":{"rendered":"

Num processo seletivo \u00fanico, a startup foi selecionada por seu prop\u00f3sito social inclusivo\u00a0<\/em>e<\/i><\/span>\u00a0<\/em>de<\/i><\/span>\u00a0transforma\u00e7\u00e3o social<\/em><\/strong><\/p>\n

POR: NB Press Comunica\u00e7\u00e3o<\/strong><\/p>\n

A\u00a0Leonora<\/span>\u00a0Ventures<\/span>,\u00a0um<\/span>a\u00a0corporate venture builder<\/em>\u00a0cujo objetivo \u00e9 fomentar ideias inovadoras\u00a0de<\/span>\u00a0educa\u00e7\u00e3o<\/span>\u00a0e<\/span>\u00a0varejo bem como promover a aproxima\u00e7\u00e3o\u00a0e<\/span>ntre organiza\u00e7\u00f5e<\/span>s j\u00e1 consolidadas\u00a0e<\/span>\u00a0startups<\/em>, apresenta mais\u00a0um<\/span>\u00a0case<\/em>\u00a0de<\/span>\u00a0sucesso, agora com a\u00a0COGNVOX<\/span>,\u00a0um<\/span>a ferramenta tecnol\u00f3gica que parte\u00a0de<\/span>\u00a0um<\/span>a \u00eanfase sociogen\u00e9<\/span>tica, utilizando as intera\u00e7\u00f5e<\/span>s sociais para trabalhar as dimens\u00f5e<\/span>s do\u00a0de<\/span>senvolvimento cognitivo da pessoa com\u00a0de<\/span>fici\u00ea<\/span>ncia intelectual.<\/p>\n

A\u00a0startup<\/em>\u00a0selecionada \u00e9\u00a0um<\/span>a\u00a0e<\/span>mpresa formada por profissionais das \u00e1reas da psicologia,\u00a0educa\u00e7\u00e3o<\/span>, ci\u00ea<\/span>ncia da computa\u00e7\u00e3o\u00a0e<\/span>\u00a0lingu\u00edstica, que\u00a0e<\/span>studa a pessoa com\u00a0de<\/span>fici\u00ea<\/span>ncia intelectual a partir\u00a0de<\/span>\u00a0um<\/span>a perspectiva hist\u00f3rico-cultural. Utilizam a metodologia microgen\u00e9<\/span>tica\u00a0e<\/span>\u00a0a t\u00e9<\/span>cnica da videografia que captura as pessoas\u00a0e<\/span>m intera\u00e7\u00e3o social\u00a0e<\/span>m diversos contextos:\u00a0e<\/span>scolar, familiar\u00a0e<\/span>\u00a0social.<\/p>\n

Pertencente ao grupo FCJ Venture Builder, a\u00a0Leonora<\/span>\u00a0Ventures<\/span>\u00a0tem\u00a0um<\/span>\u00a0processo seletivo \u00fanico para\u00a0e<\/span>scolher as\u00a0startups<\/em>\u00a0pelo qual passou a\u00a0COGNVOX<\/span>. A busca por novas oportunidades \u00e9 tanto ativa, quando a companhia conhece alguma\u00a0startup<\/em>\u00a0que\u00a0e<\/span>st\u00e1 come\u00e7ando\u00a0e<\/span>\u00a0tem potencial, sendo convidada para participar do processo, ou\u00a0e<\/span>las se inscrevem no site\u00a0e<\/span>\u00a0passam pela avalia\u00e7\u00e3o inicial.<\/p>\n

Ap\u00f3s\u00a0e<\/span>sse primeiro contato, \u00e9 feita\u00a0um<\/span>a reuni\u00e3o para\u00a0e<\/span>ntender o que a\u00a0startup<\/em>\u00a0faz\u00a0e<\/span>\u00a0qual \u00e9 o momento\u00a0de<\/span>la. Se houver ader\u00ea<\/span>ncia, a candidata \u00e9\u00a0e<\/span>ncaminhada para o InvestorDay,\u00a0um<\/span>a banca avaliadora formada pelo conselho administrativo da\u00a0Leonora<\/span>\u00a0Ventures<\/span>. A partir\u00a0de<\/span>ssa an\u00e1lise, acontece\u00a0um<\/span>a apresenta\u00e7\u00e3o do\u00a0e<\/span>scopo da\u00a0e<\/span>mpresa, com posterior avalia\u00e7\u00e3o da\u00a0venture builder<\/em>\u00a0avalia quanto ao cumprimento dos crit\u00e9<\/span>rios pr\u00e9<\/span>\u2013e<\/span>stabelecidos.\u00a0De<\/span>ssa rodada, participa\u00a0um<\/span>\u00a0grupo seleto\u00a0de<\/span>\u00a0startups<\/em>.<\/p>\n

Na segunda\u00a0e<\/span>tapa, realizada com o conselho, verifica-se a proximidade da candidata com os objetivos\u00a0de<\/span>\u00a0ambas as partes.\u00a0E<\/span>m caso positivo,\u00a0e<\/span>volui para a an\u00e1lise\u00a0de<\/span>\u00a0MOU (memorando\u00a0de<\/span>\u00a0e<\/span>ntendimento), a negocia\u00e7\u00e3o\u00a0de<\/span>\u00a0equity<\/em>,\u00a0e<\/span>tc. Caso n\u00e3o haja interesse,\u00a0e<\/span>xistem dois caminhos: se houver alguma oportunidade para aquela\u00a0e<\/span>mpresa no grupo FCJ, \u00e9\u00a0e<\/span>ncaminhada para a \u00e1rea respons\u00e1vel, ou\u00a0e<\/span>ncerra o contato.<\/p>\n

Com\u00a0um<\/span>\u00a0pouco mais\u00a0de<\/span>\u00a0um<\/span>\u00a0ano\u00a0de<\/span>\u00a0mercado, a\u00a0COGNVOX<\/span>\u00a0se\u00a0e<\/span>nquadra como\u00a0um<\/span>\u00a0e<\/span>mpreendimento\u00a0E<\/span>SG, ou seja, que tem responsabilidade com a governan\u00e7a, com o social\u00a0e<\/span>\u00a0com as quest\u00f5e<\/span>s ambientais.\u00a0E<\/span>sse \u00e9\u00a0um<\/span>\u00a0novo mercado, sobretudo na Am\u00e9<\/span>rica\u00a0e<\/span>\u00a0na\u00a0E<\/span>uropa, com investidores mais conscientes. A companhia atua com inclus\u00e3o,\u00a0de<\/span>ntro do segmento\u00a0de<\/span>\u00a0educa\u00e7\u00e3o<\/span>, oferecendo \u00e0s pessoas com\u00a0de<\/span>fici\u00ea<\/span>ncia a oportunidade\u00a0de<\/span>\u00a0utilizarem tecnologia assistiva\u00a0de<\/span>\u00a0ponta. \u201cO\u00a0COGNVOX<\/span>\u00a0se apresenta n\u00e3o apenas como\u00a0um<\/span>a ferramenta tecnol\u00f3gica para auxiliar alunos, pais, professores\u00a0e<\/span>\u00a0psic\u00f3logos\u00a0e<\/span>m seus\u00a0de<\/span>safios\u00a0de<\/span>\u00a0promover o\u00a0de<\/span>senvolvimento cognitivo\u00a0de<\/span>sse grupo\u00a0de<\/span>\u00a0pessoas, mas tamb\u00e9<\/span>m como\u00a0um<\/span>a alavanca capaz\u00a0de<\/span>\u00a0promover profundo impacto social na vida\u00a0de<\/span>\u00a0milhares\u00a0de<\/span>\u00a0fam\u00edlias\u201d,\u00a0afirma\u00a0Carlos Moreira, CEO da\u00a0COGNVOX<\/span>\u00a0.<\/p>\n

A\u00a0COGNVOX<\/span>\u00a0foi selecionada por ser\u00a0um<\/span>a solu\u00e7\u00e3o que atua diretamente\u00a0e<\/span>m\u00a0um<\/span>a quest\u00e3o social\u00a0e<\/span>\u00a0e<\/span>con\u00f4mica: a\u00a0educa\u00e7\u00e3o<\/span>\u00a0inclusiva<\/span>. O cuidado das crian\u00e7as,\u00a0de<\/span>sde o correto diagn\u00f3stico, at\u00e9<\/span>\u00a0a avalia\u00e7\u00e3o cont\u00ednua para acompanhar a\u00a0e<\/span>volu\u00e7\u00e3o, a\u00a0e<\/span>ntrada no mercado\u00a0de<\/span>\u00a0trabalho, \u00e9 formid\u00e1vel, algo que poucos\u00a0e<\/span>st\u00e3o olhando.\u00a0E<\/span>m paralelo, a\u00a0Leonora<\/span>\u00a0Corporate tem\u00a0um<\/span>\u00a0trabalho voltado \u00e0 responsabilidade social muito s\u00e9<\/span>rio, por isso \u00e9 necess\u00e1rio se aproximar\u00a0de<\/span>\u00a0startups<\/em>\u00a0que tragam solu\u00e7\u00f5e<\/span>s voltadas a\u00a0e<\/span>sse contexto.<\/p>\n

O objetivo da\u00a0startup<\/em>\u00a0\u00e9 tornar-se refer\u00ea<\/span>ncia nacional como programa para o\u00a0de<\/span>senvolvimento cognitivo\u00a0de<\/span>\u00a0pessoas com\u00a0de<\/span>fici\u00ea<\/span>ncia intelectual, s\u00edndrome\u00a0de<\/span>\u00a0down, transtornos\u00a0de<\/span>\u00a0aprendizagem,\u00a0e<\/span>spectro do autismo\u00a0e<\/span>\u00a0paralisia cerebral. Iniciar o processo\u00a0de<\/span>\u00a0internacionaliza\u00e7\u00e3o, com foco priorit\u00e1rio nos pa\u00edses do continente asi\u00e1tico, onde\u00a0e<\/span>xiste hoje a maior preval\u00ea<\/span>ncia\u00a0de<\/span>ssas patologias.<\/p>\n

A\u00a0Leonora<\/span>\u00a0Ventures<\/span>\u00a0age\u00a0de<\/span>\u00a0forma\u00a0e<\/span>strat\u00e9<\/span>gica no\u00a0de<\/span>senvolvimento do produto, venda, solu\u00e7\u00e3o, testagem, valida\u00e7\u00e3o das hip\u00f3teses das\u00a0startups<\/em>, al\u00e9<\/span>m do suporte\u00a0de<\/span>\u00a0governan\u00e7a, implantando\u00a0e<\/span>sses processos.\u00a0E<\/span>xiste o Comit\u00ea<\/span>\u00a0de<\/span>\u00a0Governan\u00e7a, que atua junto \u00e0s\u00a0e<\/span>mpresas,\u00a0e<\/span>\u00a0assim cria\u00a0um<\/span>\u00a0planejamento\u00a0de<\/span>\u00a0marketing para cada\u00a0um<\/span>a, observa sua comunica\u00e7\u00e3o, atua\u00e7\u00e3o, SAC,\u00a0e<\/span>tc.\u00a0De<\/span>ntro da FCJ, h\u00e1 suporte operacional\u00a0de<\/span>\u00a0Recursos Humanos, jur\u00eddico\u00a0e<\/span>\u00a0cont\u00e1bil. A rede se alimenta,\u00a0e<\/span>\u00a0surgem bons neg\u00f3cios\u00a0de<\/span>la.<\/p>\n

O trabalho com a\u00a0COGNVOX<\/span>\u00a0foi acelerado:\u00a0e<\/span>m 10 dias\u00a0de<\/span>\u00a0atua\u00e7\u00e3o conseguiram viabilizar reuni\u00f5e<\/span>s com potenciais clientes relevantes. A companhia\u00a0e<\/span>st\u00e1 iniciando a\u00a0e<\/span>tapa\u00a0de<\/span>\u00a0tra\u00e7\u00e3o, ainda n\u00e3o tem clientes, mas j\u00e1 se\u00a0e<\/span>ncontra com\u00a0um<\/span>\u00a0pipeline<\/em>\u00a0de<\/span>\u00a0ao menos\u00a0de<\/span>z oportunidades\u00a0e<\/span>m munic\u00edpios brasileiros, dos quais tr\u00ea<\/span>s j\u00e1 sinalizaram o\u00a0de<\/span>sejo\u00a0de<\/span>\u00a0aquisi\u00e7\u00e3o da plataforma. A companhia\u00a0e<\/span>st\u00e1 sediada\u00a0e<\/span>m Recife (Pernambuco), com marca\u00a0e<\/span>\u00a0produtos registrados no INPI, bem como registro da patente do m\u00e9<\/span>todo cient\u00edfico\u00a0e<\/span>m andamento.\u00a0E<\/span>la j\u00e1\u00a0e<\/span>st\u00e1 com\u00a0um<\/span>\u00a0MVP (prot\u00f3tipo) conclu\u00eddo\u00a0e<\/span>\u00a0pronto para operar\u00a0e<\/span>m sua vers\u00e3o 1.0.<\/p>\n

\u201cAcreditamos no potencial da\u00a0COGNVOX<\/span>\u00a0n\u00e3o apenas como\u00a0business<\/em>, mas como\u00a0um<\/span>\u00a0prop\u00f3sito social muito importante. Nossa maior miss\u00e3o \u00e9 fazer com que\u00a0e<\/span>les se tornem\u00a0um<\/span>\u00a0grande\u00a0case<\/em>\u00a0e<\/span>\u00a0faremos isso atrav\u00e9<\/span>s\u00a0de<\/span>\u00a0apoio comercial, marketing \u2013 tudo o que for poss\u00edvel\u00a0e<\/span>\u00a0e<\/span>stiver ao nosso alcance. Ter sucesso nessa\u00a0startup<\/em>\u00a0significa impactar positivamente\u00a0e<\/span>\u00a0diretamente milhares\u00a0de<\/span>\u00a0pessoas\u00a0e<\/span>\u00a0fam\u00edlias, no Brasil\u00a0e<\/span>\u00a0no mundo\u201d, comemora Ana Paula\u00a0De<\/span>biazi Vicente, CEO da\u00a0Leonora<\/span>\u00a0Ventures<\/span>.<\/p>\n

\u00a0<\/em>Sobre a\u00a0<\/u><\/strong>Leonora<\/u><\/b><\/span>\u00a0<\/u><\/strong>Ventures<\/u><\/b><\/span><\/p>\n

A\u00a0Leonora<\/span>\u00a0Ventures<\/span>\u00a0\u00e9\u00a0um<\/span>a Corporate Venture Builder com DNA inovador\u00a0e<\/span>\u00a0com proposta\u00a0de<\/span>\u00a0trazer solu\u00e7\u00f5e<\/span>s para os setores\u00a0de<\/span>\u00a0educa\u00e7\u00e3o<\/span>, log\u00edstica\u00a0e<\/span>\u00a0varejo. Tem o objetivo\u00a0de<\/span>\u00a0fomentar ideias inovadoras\u00a0de<\/span>\u00a0educa\u00e7\u00e3o<\/span>\u00a0e<\/span>\u00a0varejo\u00a0e<\/span>\u00a0promover a aproxima\u00e7\u00e3o\u00a0e<\/span>ntre organiza\u00e7\u00f5e<\/span>s j\u00e1 consolidadas\u00a0e<\/span>\u00a0startups. Pertencente ao grupo FCJ Venture Builder, multinacional que leva a inova\u00e7\u00e3o como base\u00a0de<\/span>\u00a0a\u00e7\u00e3o com sede\u00a0e<\/span>m Belo Horizonte (MG), pioneira no ramo\u00a0de<\/span>\u00a0Venture Building na Am\u00e9<\/span>rica Latina, presente tamb\u00e9<\/span>m nos\u00a0E<\/span>stados Unidos, na\u00a0E<\/span>uropa\u00a0e<\/span>\u00a0no M\u00e9<\/span>xico.<\/p>\n","protected":false},"excerpt":{"rendered":"

Num processo seletivo \u00fanico, a startup foi selecionada por seu prop\u00f3sito social inclusivo\u00a0e\u00a0de\u00a0transforma\u00e7\u00e3o social POR: NB Press Comunica\u00e7\u00e3o A\u00a0Leonora\u00a0Ventures,\u00a0uma\u00a0corporate venture builder\u00a0cujo objetivo…<\/p>\n","protected":false},"author":2,"featured_media":34556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017],"tags":[9341],"ppma_author":[],"class_list":{"0":"post-34555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-informacoes","8":"tag-cognvox"},"yoast_head":"\nLeonora Ventures e COGNVOX: um case de educa\u00e7\u00e3o inclusiva - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/leonora-ventures-e-cognvox-um-case-de-educacao-inclusiva\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leonora Ventures e COGNVOX: um case de educa\u00e7\u00e3o inclusiva - 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