{"id":34703,"date":"2021-11-01T17:02:44","date_gmt":"2021-11-01T17:02:44","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=34703"},"modified":"2021-11-01T17:02:44","modified_gmt":"2021-11-01T17:02:44","slug":"para-o-burger-king-a-mamata-nao-vai-acabar-tao-cedo","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/para-o-burger-king-a-mamata-nao-vai-acabar-tao-cedo\/","title":{"rendered":"PARA O BURGER KING, A MAMATA N\u00c3O VAI ACABAR T\u00c3O CEDO"},"content":{"rendered":"

Rede de fast-food garante a continuidade da\u00a0mamata\u00a0por meio de sua nova campanha,\u00a0<\/i><\/span>\u00a0<\/span>
\nem que os consumidores podem escolher entre seis op\u00e7\u00f5es de sandu\u00edches por R$ 9,90<\/i><\/span>\u00a0<\/span><\/p>\n

\u00a0POR <\/span>Juliana Antonucci\u00a0<\/span>\u00a0<\/span><\/strong><\/p>\n

Se a\u00a0Mamata\u00a0acabou ou n\u00e3o, n\u00e3o d\u00e1 para saber, mas no\u00a0APP do BK<\/b>, ela n\u00e3o tem previs\u00e3o de\u00a0terminar.\u00a0Ou seja,\u00a0o\u00a0Burger King garante que a\u00a0mamata\u00a0\u00e9 comer bem e pagando pouco. E para fazer a premissa valer, a oferta de sandu\u00edches a R$ 9,90\u00a0se mant\u00e9m firme. Agora\u00a0os clientes podem aproveitar de descontos ainda maiores\u00a0nos pre\u00e7os oferecidos pela plataforma \u201cBK Todo Dia\u201d,\u00a0e\u00a0para isso,\u00a0basta\u00a0utilizar\u00a0o aplicativo pr\u00f3prio da rede.\u00a0A partir de\u00a029 de outubro, o\u00a0p\u00fablico\u00a0passou a ter\u00a0a possibilidade de\u00a0escolher entre\u00a0seis\u00a0op\u00e7\u00f5es de\u00a0sandu\u00edches no \u2018precinho\u2019.\u00a0Portanto, para os consumidores que desejarem aproveitar\u00a0dessa\u00a0mamata\u00a0\u00e9 necess\u00e1rio\u00a0consultar as lojas participantes diretamente no app\u00a0do BK,\u00a0escolher\u00a0seu sandu\u00edche preferido\u00a0e gerar o\u00a0cupom com\u00a0QR\u00a0Code, que deve\u00a0ser\u00a0apresentado ao atendente do restaurante\u00a0ou nos totens de autoatendimento.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

A campanha\u00a0\u201cR$ 9,90 \u00e9 uma Mamata\u201d foi desenvolvida pela DAVID e tem como objetivo refor\u00e7ar que, no\u00a0aplicativo do BK, os clientes t\u00eam acesso a diversos benef\u00edcios\u00a0e\u00a0ofertas\u00a0exclusivas.\u00a0\u00a0Os sandu\u00edches Todo Dia que fazem parte\u00a0da promo\u00e7\u00e3o s\u00e3o:\u00a0Whopper<\/b>,\u00a0carro-chefe do BK;\u202fo\u00a0Big King<\/b>,\u00a0Cheddar duplo<\/b>,\u00a0Cheeseburger duplo bacon<\/b>,\u00a0Rodeio Duplo<\/b>\u00a0e o\u202fChicken Duplo<\/b>.\u00a0A promo\u00e7\u00e3o\u00a0\u00e9 v\u00e1lida\u00a0em todo territ\u00f3rio nacional\u00a0e o\u00a0aplicativo da marca\u00a0pode ser baixado nos\u00a0sistemas operacionais Android e IOS.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cEm nossas campanhas, sempre usamos do factual como uma maneira de nos comunicarmos com os clientes.\u00a0Usamos do\u00a0tom de voz bem-humorado da\u00a0marca\u00a0para\u00a0levarmos\u00a0leveza para\u00a0o dia a dia\u00a0dos nossos consumidores, sem deixar de oferecer algo muito importante para eles: servi\u00e7os, produtos e pre\u00e7os que estejam em linha com as suas rotinas e perfis. O\u00a0aplicativo do BK\u00a0\u00e9 uma plataforma que vai\u00a0proporcionar\u00a0cada vez mais benef\u00edcios aos BK Lovers e, por isso, convidamos todos os apaixonados pelo Burger King para conhecerem melhor esse servi\u00e7o, que\u00a0ainda\u00a0promete muitas surpresas e facilidades\u201d, ressalta,<\/span>\u00a0Juliana Cury, Diretora de Marcas\u00a0da BK Brasil, m\u00e1ster franqueada de\u00a0Burger King e\u00a0Popeyes\u00a0no pa\u00eds.\u202f<\/span>\u00a0<\/span><\/p>\n

A nova campanha\u00a0foi idealizada\u00a0pela DAVID\u00a0e todos seus desdobramentos\u00a0est\u00e3o em veicula\u00e7\u00e3o\u00a0nas redes sociais do Burger King Brasil. Para acompanhar, acesse\u00a0este\u00a0<\/span>link<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

\u201cO pa\u00eds inteiro est\u00e1 se perguntando se a\u00a0mamata\u00a0acabou. O BK mostrou que n\u00e3o. Na verdade, a\u00a0mamata\u00a0segue bombando no app\u201d, diz Fabricio Pretto, Diretor de Cria\u00e7\u00e3o da DAVID.\u202f<\/span>\u00a0<\/span><\/p>\n

FICHA T\u00c9CNICA<\/u><\/b><\/span>\u00a0<\/span><\/p>\n

Ag\u00eancia:\u202f<\/b>DAVID<\/span>\u00a0<\/span><\/p>\n

Campanha:\u00a0<\/b>Mamata<\/span>\u00a0<\/span><\/p>\n

Cliente:\u202f<\/b>Burger King Brasil<\/span>\u00a0<\/span><\/p>\n

Produto:<\/b>\u202fTodo Dia 9,90<\/span>\u00a0<\/span><\/p>\n

Global CCO &\u00a0Partner:<\/b>\u202fPancho\u00a0Cassis<\/span>\u00a0<\/span><\/p>\n

MD, Global COO:<\/b>\u202fSylvia\u00a0Panico<\/span>\u00a0<\/span><\/p>\n

Diretores de Cria\u00e7\u00e3o Executivo<\/b>:\u202fEdgard\u00a0Gianesi, Renata Le\u00e3o<\/span>\u00a0<\/span><\/p>\n

Diretores de Cria\u00e7\u00e3o:<\/b>\u00a0Fabr\u00edcio Pretto, Rog\u00e9rio Chaves<\/span>\u00a0<\/span><\/p>\n

Cria\u00e7\u00e3o:<\/b>\u00a0Lucas\u00a0Menegotto,\u00a0Raphaela\u00a0Filippetto<\/span>\u00a0<\/span><\/p>\n

Atendimento:<\/b>\u202fCarolina Vieira, Caca Franklin, Larissa Zanardi, Amanda Savia<\/span>\u00a0<\/span><\/p>\n

Produ\u00e7\u00e3o:<\/b>\u202fFernanda Peixoto, M\u00f4nica Andrade, Tuna\u00a0Canepari, Ana Beatriz Duarte<\/span>\u00a0<\/span><\/p>\n

Arte Final:\u00a0<\/b>Victor\u00a0Peccia<\/span>\u00a0<\/span><\/p>\n

Revis\u00e3o:\u00a0<\/b>Ava Silva<\/span>\u00a0<\/span><\/p>\n

Planejamento:<\/b>\u00a0Luciana Mendes, Carolina Silva e Angel Pinheiro<\/span>\u00a0<\/span><\/p>\n

M\u00eddia:<\/b>\u202fMarcia Mendon\u00e7a, Carolina Chadi, Felipe Braga, Renata Oliveira, Jonathan Machado, Victor Fortes, Fernanda Vieira<\/span>\u00a0<\/span><\/p>\n

Inova\u00e7\u00e3o e Tecnologia:<\/b>\u00a0Toni Ferreira<\/span>\u00a0<\/span><\/p>\n

Social Media:\u00a0<\/b>Marcelo Reis, Victor Goes<\/span>\u00a0<\/span><\/p>\n

Data\u00a0Intelligence:\u00a0<\/b>Mailson Dutra, Ana Veiga<\/span>\u00a0<\/span><\/p>\n

Aprova\u00e7\u00e3o\u00a0do\u00a0cliente:<\/span><\/b><\/span>\u00a0Ariel Grunkraut, Juliana Cury, Daniel Packness, Stephanie Pellin, Marcella Gil, Thays Grigoletto<\/span><\/span>\u00a0<\/span><\/p>\n

Produtora:\u00a0<\/b>Associados<\/span>\u00a0<\/span><\/p>\n

Dire\u00e7\u00e3o de Cena:\u00a0<\/b>Decio\u00a0Matos<\/span>\u00a0<\/span><\/p>\n

Produ\u00e7\u00e3o Executiva:\u00a0<\/b>Guilherme Passos \/ Ant\u00f4nia Fonseca<\/span>\u00a0<\/span><\/p>\n

Sales:\u00a0<\/b>Simone\u00a0Chasseraux<\/span>\u00a0<\/span><\/p>\n

Coordena\u00e7\u00e3o de Produ\u00e7\u00e3o:\u00a0<\/b>Marina Blum<\/span>\u00a0<\/span><\/p>\n

Diretor de Fotografia:<\/b>\u00a0Gabriel Bianchini<\/span>\u00a0<\/span><\/p>\n

P\u00f3s-Produ\u00e7\u00e3o:\u00a0<\/b>The\u00a0End<\/span>\u00a0<\/span><\/p>\n

Coordena\u00e7\u00e3o de P\u00f3s-Produ\u00e7\u00e3o:\u00a0<\/b>Andr\u00e9\u00a0Baltrusaitis<\/span>\u00a0<\/span><\/p>\n

Montador:\u00a0<\/b>Leandro Ferrari<\/span>\u00a0<\/span><\/p>\n

Finaliza\u00e7\u00e3o:\u00a0<\/b>The\u00a0End<\/span>\u00a0<\/span><\/p>\n

Produtora de Som:<\/b>\u00a0Carbono\u00a0Sound\u00a0Lab<\/span>\u00a0<\/span><\/p>\n

Produtor Musical:<\/b>\u00a0 Z\u00e9 Godoy<\/span>\u00a0<\/span><\/p>\n

Desenho de Som:\u00a0<\/b>Ricardo Way \/ Z\u00e9 Godoy<\/span>\u00a0<\/span><\/p>\n

Atendimento:<\/b>\u00a0Gabi\u00a0Takan\u00a0\/\u00a0Robie\u00a0Palmari<\/span>\u00a0<\/span><\/p>\n

Coordena\u00e7\u00e3o:<\/b>\u00a0 Cristiane Oliveira<\/span>\u00a0<\/span><\/p>\n

Locutor: Zema\u00a0T\u00e3matchan<\/span>\u00a0<\/span><\/p>\n

SOBRE BK BRASIL S.A.<\/span><\/b><\/span>\u00a0<\/span><\/p>\n

O BK Brasil Opera\u00e7\u00e3o e Assessoria a\u202fRestaurantes S.A. \u00e9 o master franqueado\u202fda Burger King Corporation no Brasil e respons\u00e1vel pela gest\u00e3o e desenvolvimento das marcas BURGER KING\u00ae e POPEYES\u00ae no Pa\u00eds. O\u00a0BURGER KING\u00ae abriu o primeiro restaurante no Brasil em novembro de 2004 e, atualmente, possui mais de 850 estabelecimentos. POPEYES\u00ae, no Pa\u00eds desde 2018, \u00e9 uma cadeia de restaurantes de frango de servi\u00e7o r\u00e1pido, com mais de 40 restaurantes em territ\u00f3rio nacional.\u202f Para mais informa\u00e7\u00f5es, visite\u202f<\/span><\/span>www.burgerking.com.br<\/span><\/span><\/a>;\u202f\u202f<\/span><\/span>www.popeyesbrasil.com.br<\/span><\/span><\/a>\u202fou siga-nos no Facebook, Twitter, Instagram e YouTube.<\/span><\/span>\u00a0<\/span><\/p>\n

Cr\u00e9dito: divulga\u00e7\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"

Rede de fast-food garante a continuidade da\u00a0mamata\u00a0por meio de sua nova campanha,\u00a0\u00a0 em que os consumidores podem escolher entre seis op\u00e7\u00f5es de…<\/p>\n","protected":false},"author":2,"featured_media":34704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[916],"tags":[4041],"ppma_author":[13249],"class_list":{"0":"post-34703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gastronomia","8":"tag-burger-king"},"yoast_head":"\nPARA O BURGER KING, A MAMATA N\u00c3O VAI ACABAR T\u00c3O CEDO - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/para-o-burger-king-a-mamata-nao-vai-acabar-tao-cedo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PARA O BURGER KING, A MAMATA N\u00c3O VAI ACABAR T\u00c3O CEDO - 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