{"id":35588,"date":"2021-11-22T20:16:09","date_gmt":"2021-11-22T20:16:09","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=35588"},"modified":"2021-11-22T20:16:09","modified_gmt":"2021-11-22T20:16:09","slug":"as-perguntas-e-respostas-do-e-commerce-para-a-black-friday-em-2021","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/as-perguntas-e-respostas-do-e-commerce-para-a-black-friday-em-2021\/","title":{"rendered":"As perguntas e respostas do e-commerce para a Black Friday em 2021"},"content":{"rendered":"
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Por Mauricio Salvador, Presidente da\u00a0<\/em>ABComm<\/em>*\u00a0<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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S\u00e3o apenas alguns dias, mas com potencial de aumentar de forma\u00a0e<\/span>xponencial\u00a0as<\/span>\u00a0vendas do com\u00e9<\/span>rcio\u00a0e<\/span>letr\u00f4nico. A Black Friday\u00a0e<\/span>st\u00e1 presente no mercado brasileiro h\u00e1 mais de uma d\u00e9<\/span>cada\u00a0e<\/span>, finalmente, atingiu um\u00a0e<\/span>st\u00e1gio de maturidade com o avan\u00e7o da transforma\u00e7\u00e3o digital. \u00c9 invi\u00e1vel pensar\u00a0e<\/span>m\u00a0e<\/span>strat\u00e9<\/span>gia no\u00a0e<\/span>-commerce sem levar\u00a0e<\/span>m conta a prepara\u00e7\u00e3o para a data mais importante desse segmento. A quest\u00e3o \u00e9 que\u00a0e<\/span>ssa maior familiaridade com o tema n\u00e3o significa que o planejamento da opera\u00e7\u00e3o ficou mais f\u00e1cil para os varejistas. Pelo contr\u00e1rio, segue como um desafio\u00a0e<\/span>\u00a0tanto. Confira\u00a0as<\/span>\u00a0principais\u00a0perguntas<\/span>\u00a0e<\/span>\u00a0respostas<\/span>\u00a0para\u00a0e<\/span>ntender como trabalhar\u00a0e<\/span>sse per\u00edodo.<\/p>\n

1 \u2013 Quais categorias devem ter mais vendas na Black Friday\u00a0e<\/span>m 2021? \u00a0<\/strong><\/p>\n

As<\/span>\u00a0categorias \u201cinform\u00e1tica\u201d, \u201ccelulares\u201d, \u201ce<\/span>letr\u00f4nicos\u201d, \u201cmoda\u00a0e<\/span>\u00a0acess\u00f3rios\u201d\u00a0e<\/span>\u00a0\u201ccasa\u00a0e<\/span>\u00a0decora\u00e7\u00e3o\u201d devem ficar\u00a0e<\/span>m alta no per\u00edodo.<\/p>\n

2 \u2013 Como conciliar a Black Friday no\u00a0e<\/span>-commerce\u00a0e<\/span>\u00a0na loja f\u00edsica? \u00a0<\/strong><\/p>\n

A integra\u00e7\u00e3o\u00a0e<\/span>ntre os canais de vendas \u00e9 uma\u00a0e<\/span>strat\u00e9<\/span>gia mais comum\u00a0e<\/span>m um cen\u00e1rio de acelera\u00e7\u00e3o digital provocada pela pandemia de covid-19. Para alcan\u00e7ar bons resultados, \u00e9 necess\u00e1rio ter foco no atendimento ao cliente, procurando sanar d\u00favidas\u00a0e<\/span>\u00a0questionamentos. Operar com transpar\u00ea<\/span>ncia\u00a0e<\/span>\u00a0atentar-se ao setor log\u00edstico para garantir\u00a0e<\/span>ntregas dentro do prazo.<\/p>\n

3 \u2013 Como trabalhar os pre\u00e7os sem prejudicar\u00a0as<\/span>\u00a0finan\u00e7as<\/span>\u00a0da\u00a0e<\/span>mpresa?\u00a0<\/strong><\/p>\n

Deve-se fazer um\u00a0e<\/span>studo detalhado da margem de lucro dos produtos que v\u00e3o ter descontos para que o resultado financeiro n\u00e3o seja negativo mesmo com aumento no n\u00famero de pedidos. Os itens com maior desconto devem ser os de curva C\u00a0e<\/span>\u00a0D na gest\u00e3o do\u00a0e<\/span>stoque, ou seja, itens que representam grande parte do portf\u00f3lio, mas que n\u00e3o impactam tanto no faturamento. Al\u00e9<\/span>m disso, deve-se negociar com\u00a0as<\/span>\u00a0transportadoras que atendam \u00e0 loja virtual para que os prazos de\u00a0e<\/span>ntrega sejam cumpridos\u00a0e<\/span>\u00a0n\u00e3o resultem\u00a0e<\/span>m multas futuras.<\/p>\n

4 \u2013 Como preparar o\u00a0e<\/span>stoque\u00a0e<\/span>\u00a0alinhar\u00a0as<\/span>\u00a0vendas com a loja f\u00edsica? \u00a0<\/strong><\/p>\n

A gest\u00e3o do\u00a0e<\/span>stoque \u00e9 parte fundamental na\u00a0e<\/span>strat\u00e9<\/span>gia de qualquer neg\u00f3cio durante a Black Friday, principalmente para\u00a0as<\/span>\u00a0e<\/span>mpresas que tamb\u00e9<\/span>m atuam com lojas f\u00edsicas.\u00a0As<\/span>sim, para que o armazenamento de produtos do\u00a0e<\/span>-commerce\u00a0e<\/span>steja alinhado com os demais canais, \u00e9 fundamental ter um\u00a0E<\/span>RP (software de gest\u00e3o) que \u201ce<\/span>nxergue\u201d\u00a0e<\/span>\u00a0gerencie tudo. Isso pode ser feito diretamente no sistema ou por meio de APIs que integram\u00a0as<\/span>\u00a0diferentes ferramentas\u00a0e<\/span>\u00a0atualizam o\u00a0e<\/span>stoque a cada movimenta\u00e7\u00e3o de\u00a0e<\/span>ntrada\u00a0e<\/span>\u00a0sa\u00edda de pedidos.<\/p>\n

5 \u2013 Qual a melhor forma de fazer a divulga\u00e7\u00e3o na Black Friday?\u00a0<\/strong><\/p>\n

Uma das vantagens do com\u00e9<\/span>rcio\u00a0e<\/span>letr\u00f4nico \u00e9 a diversidade de op\u00e7\u00f5e<\/span>s para atrair clientes pela internet. Campanhas pagas nas redes sociais, an\u00fancios\u00a0e<\/span>m buscadores, campanhas de\u00a0e<\/span>-mail marketing, conte\u00fado\u00a0e<\/span>m plataformas, an\u00fancios\u00a0e<\/span>m aplicativos\u00a0mobile<\/em>\u00a0s\u00e3o algumas das op\u00e7\u00f5e<\/span>s. Quem tiver loja f\u00edsica pode coletar dados de contato, como\u00a0e<\/span>-mail\u00a0e<\/span>\u00a0WhatsApp, para\u00a0e<\/span>nviar ofertas com anteced\u00ea<\/span>ncia\u00a0e<\/span>,\u00a0as<\/span>sim, criar seu pr\u00f3prio banco para outras a\u00e7\u00f5e<\/span>s de marketing.<\/p>\n

6 \u2013 Qual o prazo para trabalhar com a Black Friday?\u00a0<\/strong><\/p>\n

H\u00e1 pouco tempo,\u00a0e<\/span>ra comum o lojista trabalhar apenas a sexta-feira\u00a0e<\/span>spec\u00edfica da\u00a0Black Friday\u00a0<\/em>ou, no m\u00e1ximo,\u00a0e<\/span>sticar o per\u00edodo de promo\u00e7\u00f5e<\/span>s at\u00e9<\/span>\u00a0o fim de semana.\u00a0E<\/span>ntretanto, uma das principais tend\u00ea<\/span>ncias aguardadas para 2021 \u00e9 a op\u00e7\u00e3o de\u00a0e<\/span>stender mais a data, diluindo a quantidade de pedidos\u00a0e<\/span>\u00a0possibilitando trabalhar melhor a opera\u00e7\u00e3o\u00a0e<\/span>\u00a0a log\u00edstica.<\/p>\n

*Mauricio Salvador\u00a0e<\/span>\u00a0presidente da<\/em>\u00a0ABComm,\u00a0as<\/span>socia\u00e7\u00e3o que\u00a0<\/em>fomenta o\u00a0e<\/span>-commerce com conhecimentos relevantes\u00a0e<\/span>\u00a0auxilia na cria\u00e7\u00e3o de pol\u00edticas p\u00fablicas para o setor<\/em>\u00a0\u2013\u00a0e<\/span>-mail:\u00a0<\/em>abcomm@nbpress.com<\/em><\/a><\/p>\n

Sobre ABComm<\/u><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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A\u00a0As<\/span>socia\u00e7\u00e3o Brasileira de Com\u00e9<\/span>rcio\u00a0E<\/span>letr\u00f4nico (ABComm) surgiu para fomentar o\u00a0e<\/span>-commerce com conhecimentos relevantes\u00a0e<\/span>\u00a0auxiliar na cria\u00e7\u00e3o de pol\u00edticas p\u00fablicas para o setor. A\u00a0as<\/span>socia\u00e7\u00e3o re\u00fane representantes de lojas virtuais\u00a0e<\/span>\u00a0prestadores de servi\u00e7os nas \u00e1reas de tecnologia, m\u00eddia\u00a0e<\/span>\u00a0meios de pagamento, atuando frente \u00e0s institui\u00e7\u00f5e<\/span>s governamentais,\u00a0e<\/span>m prol da\u00a0e<\/span>volu\u00e7\u00e3o do mercado. A\u00a0e<\/span>ntidade sem fins lucrativos \u00e9 presidida por Mauricio Salvador\u00a0e<\/span>\u00a0conta com diretorias\u00a0e<\/span>spec\u00edficas criadas para aprofundar discuss\u00f5e<\/span>s,\u00a0e<\/span>ntre\u00a0e<\/span>las: Omnichannel; Rela\u00e7\u00f5e<\/span>s Governamentais; M\u00eddias Digitais; Rela\u00e7\u00f5e<\/span>s Internacionais; Meios de Pagamento; Capacita\u00e7\u00e3o; Desenvolvimento Tecnol\u00f3gico;\u00a0E<\/span>mpreendedorismo\u00a0e<\/span>\u00a0Startups; Jur\u00eddica; M\u00e9<\/span>tricas\u00a0e<\/span>\u00a0Intelig\u00ea<\/span>ncia de Mercado; Crimes\u00a0E<\/span>letr\u00f4nicos;\u00a0e<\/span>\u00a0Marketing. Para mais informa\u00e7\u00f5e<\/span>s, acesse:\u00a0www.abcomm.org<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Por Mauricio Salvador, Presidente da\u00a0ABComm*\u00a0 S\u00e3o apenas alguns dias, mas com potencial de aumentar de forma\u00a0exponencial\u00a0as\u00a0vendas do com\u00e9rcio\u00a0eletr\u00f4nico. A Black Friday\u00a0est\u00e1 presente…<\/p>\n","protected":false},"author":2,"featured_media":35591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8806],"tags":[9492],"ppma_author":[13249],"class_list":{"0":"post-35588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vendas","8":"tag-black-friday-em-2021"},"yoast_head":"\nAs perguntas e respostas do e-commerce para a Black Friday em 2021 - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/as-perguntas-e-respostas-do-e-commerce-para-a-black-friday-em-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As perguntas e respostas do e-commerce para a Black Friday em 2021 - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Por Mauricio Salvador, Presidente da\u00a0ABComm*\u00a0 S\u00e3o apenas alguns dias, mas com potencial de aumentar de forma\u00a0exponencial\u00a0as\u00a0vendas do com\u00e9rcio\u00a0eletr\u00f4nico. 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