{"id":36973,"date":"2021-12-15T16:39:47","date_gmt":"2021-12-15T16:39:47","guid":{"rendered":"https:\/\/economiasa.com.br\/new\/?p=36973"},"modified":"2021-12-15T16:39:47","modified_gmt":"2021-12-15T16:39:47","slug":"o-impacto-das-healthtechs-no-futuro-do-mercado-de-saude","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/o-impacto-das-healthtechs-no-futuro-do-mercado-de-saude\/","title":{"rendered":"O impacto das healthtechs no futuro do mercado de sa\u00fade"},"content":{"rendered":"

Por Filipe Boldo<\/i><\/strong><\/p>\n

N\u00e3o \u00e9 novidade que o mercado de sa\u00fade tem passado por transforma\u00e7\u00f5es significativas, especialmente ap\u00f3s a irrup\u00e7\u00e3o da pandemia. Nesse per\u00edodo, tivemos a oportunidade de acompanhar o crescimento das healthtechs no Brasil, respons\u00e1veis por fomentar a inova\u00e7\u00e3o e desenvolvimento tecnol\u00f3gico das institui\u00e7\u00f5es de sa\u00fade. De acordo com um estudo realizado pela\u00a0Distrito<\/a>, o Brasil j\u00e1 conta com cerca de 542 startups de sa\u00fade. Mas, como estas healthtechs podem contribuir para o desenvolvimento do mercado?<\/p>\n

As healthtechs, startups de base tecnol\u00f3gica criadas com intuito de solucionar desafios do setor da sa\u00fade, oferecem solu\u00e7\u00f5es inovadoras, principalmente para institui\u00e7\u00f5es de pequeno e m\u00e9dio porte.\u00a0Um bom exemplo s\u00e3o as\u00a0healthtechs\u00a0que disponibilizam tecnologias para a gest\u00e3o de segmentos espec\u00edficos dentro do ecossistema da sa\u00fade, como as \u00e1reas de suprimentos e compras. Atualmente, diversas cl\u00ednicas, laborat\u00f3rios, hospitais, ou, at\u00e9 mesmo, pequenos neg\u00f3cios de sa\u00fade, apresentam dificuldades para realizar o\u00a0controle de estoque<\/a>\u00a0e\u00a0processo de compras<\/a> de maneira eficiente. A digitaliza\u00e7\u00e3o destes processos n\u00e3o apenas otimiza as opera\u00e7\u00f5es, tornando-as automatizadas, como elimina o desperd\u00edcio e contribui para a redu\u00e7\u00e3o de custos.<\/p>\n

As plataformas de gest\u00e3o de suprimentos contam com o apoio de recursos como Intelig\u00eancia Artificial para o seu desenvolvimento. Por meio destas tecnologias, \u00e9 poss\u00edvel acompanhar uma evolu\u00e7\u00e3o do mercado no que diz respeito \u00e0 cria\u00e7\u00e3o de solu\u00e7\u00f5es mais inteligentes, capazes de oferecer um suporte ainda mais assertivo para toda a cadeia de sa\u00fade em quest\u00f5es que demandam decis\u00f5es mais eficientes.<\/p>\n

O futuro do mercado de sa\u00fade<\/strong><\/p>\n

Mesmo que muitas empresas do setor de sa\u00fade j\u00e1 tenham avan\u00e7ado na jornada de transforma\u00e7\u00e3o digital \u2013 conforme aponta um levantamento da BenCorp, que revela que o segmento de sa\u00fade digital movimentou, em 2021, US\uff04 344 milh\u00f5es, um crescimento de 329% no \u00faltimo ano -, ainda existe um longo caminho a ser percorrido por aqueles que ainda n\u00e3o alcan\u00e7aram a digitaliza\u00e7\u00e3o.<\/p>\n

Para os pr\u00f3ximos anos, acompanharemos a ascens\u00e3o do segmento de gest\u00e3o hospitalar, que passar\u00e1 a impactar todas as \u00e1reas do neg\u00f3cio, digitalizando desde o atendimento e as consultas, at\u00e9 fun\u00e7\u00f5es administrativas, por meio de solu\u00e7\u00f5es integradas.<\/p>\n

Al\u00e9m disso, ser\u00e1 poss\u00edvel observar os sistemas de ERP, inovando e trazendo cada vez mais fun\u00e7\u00f5es e solu\u00e7\u00f5es inteligentes para o dia a dia dos m\u00e9dicos. J\u00e1 para o mercado de gest\u00e3o, estoque e compras, podemos esperar, para um futuro pr\u00f3ximo, novos sistemas que tamb\u00e9m abordem esse segmento ou integrem solu\u00e7\u00f5es complementares aos ERP\u2019s.<\/p>\n

Desafios para alcan\u00e7ar a digitaliza\u00e7\u00e3o na sa\u00fade<\/strong><\/p>\n

\u00c9 evidente que a ascens\u00e3o das healthtechs proporcionou maior acesso a solu\u00e7\u00f5es inovadoras no mercado. No entanto, ainda \u00e9 preciso fomentar a mudan\u00e7a de h\u00e1bitos conservadores dentro das institui\u00e7\u00f5es de sa\u00fade, substituindo-os por uma cultura que priorize a ado\u00e7\u00e3o de novas tecnologias. Desta forma, ser\u00e1 poss\u00edvel expandir a digitaliza\u00e7\u00e3o para todas as \u00e1reas do neg\u00f3cio.<\/p>\n

O fato \u00e9 que a digitaliza\u00e7\u00e3o auxilia as empresas a manterem o foco em seu objetivo principal, j\u00e1 que passam a contar com a tecnologia para a aprimorar a tomada de decis\u00e3o, poupando tempo e gerando efici\u00eancia. Para os pr\u00f3ximos anos, podemos esperar um crescimento ainda maior de solu\u00e7\u00f5es digitais, tanto para as organiza\u00e7\u00f5es otimizarem sua gest\u00e3o e comunica\u00e7\u00e3o, quanto para apoiar o paciente. Ademais, veremos um aumento da aceita\u00e7\u00e3o e ado\u00e7\u00e3o de recursos tecnol\u00f3gicos em todo setor da sa\u00fade, al\u00e9m da pr\u00f3pria integra\u00e7\u00e3o entre as healthtechs, formando hubs de solu\u00e7\u00f5es cada vez mais integradas.<\/p>\n

Filipe Boldo \u00e9 Cofundador e CTO da<\/strong><\/i>\u00a0<\/strong><\/i>Zaga<\/strong><\/i><\/a>, healhtech que otimiza processos de gest\u00e3o de compras e suprimentos na \u00e1rea da sa\u00fade.<\/strong><\/i><\/p>\n

Cr\u00e9dito: divulga\u00e7\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"

Por Filipe Boldo N\u00e3o \u00e9 novidade que o mercado de sa\u00fade tem passado por transforma\u00e7\u00f5es significativas, especialmente ap\u00f3s a irrup\u00e7\u00e3o da pandemia….<\/p>\n","protected":false},"author":2,"featured_media":36974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[9708],"ppma_author":[],"class_list":{"0":"post-36973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-saude","8":"tag-healthtechs"},"yoast_head":"\nO impacto das healthtechs no futuro do mercado de sa\u00fade - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/o-impacto-das-healthtechs-no-futuro-do-mercado-de-saude\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O impacto das healthtechs no futuro do mercado de sa\u00fade - 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