{"id":38038,"date":"2022-01-24T12:38:43","date_gmt":"2022-01-24T12:38:43","guid":{"rendered":"https:\/\/economiasa.com.br\/new\/?p=38038"},"modified":"2022-01-24T12:38:43","modified_gmt":"2022-01-24T12:38:43","slug":"open-delivery-a-importancia-do-last-mile","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/open-delivery-a-importancia-do-last-mile\/","title":{"rendered":"Open delivery: a import\u00e2ncia do last mile"},"content":{"rendered":"
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Por Felipe Criniti, CEO da Box\u00a0Delivery<\/span>*\u00a0<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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N\u00e3o entender\u00a0a<\/span>\u00a0import\u00e2ncia\u00a0do<\/span>\u00a0last<\/span>\u00a0mile<\/span><\/em>\u00a0para\u00a0a<\/span>\u00a0experi\u00eancia\u00a0do<\/span>\u00a0consumidor e subestimar o investimento nos entregadores parceiros s\u00e3o fatores que podem prejudicar muito uma empresa de\u00a0delivery<\/span>. Os\u00a0do<\/span>is\u00a0a<\/span>ndam juntos na satisfa\u00e7\u00e3o de todos os envolvidos, tornando\u00a0a<\/span>\u00a0compra, retirada e entrega por\u00a0delivery<\/span>\u00a0uma maneira mais pr\u00e1tica \u2013 e n\u00e3o mais dif\u00edcil \u2013 de realizar uma transa\u00e7\u00e3o comercial.\u00a0A<\/span>\u00a0empresa tem que demonstrar e incentivar o respeito e\u00a0a<\/span>\u00a0cultura\u00a0do<\/span>\u00a0entregador, pois tudo come\u00e7a<\/span>\u00a0e termina com ele.<\/p>\n

Conv\u00e9m que uma empresa de\u00a0delivery<\/span>\u00a0se\u00a0a<\/span>proxime\u00a0a<\/span>o m\u00e1ximo\u00a0do<\/span>\u00a0entregador e procure entender quais s\u00e3o suas necessidades e medos. Essa\u00a0a<\/span>titude gera nele\u00a0a<\/span>\u00a0sensa\u00e7\u00e3o de pertencimento, fazendo-o vestir de verdade\u00a0a<\/span>\u00a0camisa da empresa. E isso \u00e9 essencial para que\u00a0a<\/span>\u00a0companhia de\u00a0delivery<\/span>\u00a0seja eficiente na chamada\u00a0last<\/span>\u00a0mile<\/span><\/em>, que nada mais \u00e9\u00a0do<\/span>\u00a0que\u00a0a<\/span>\u00a0etapa final da entrega.<\/p>\n

A<\/span>\u00a0pandemia,\u00a0a<\/span>o limitar\u00a0a<\/span>\u00a0circula\u00e7\u00e3o de pessoas nas ruas e obrigar o poder p\u00fablico\u00a0a<\/span>\u00a0decretar o fechamento ou\u00a0a<\/span>\u00a0limita\u00e7\u00e3o de hor\u00e1rio de\u00a0a<\/span>tendimento de lojas, bares e restaurantes,\u00a0a<\/span>cabou\u00a0a<\/span>brindo oportunidades no segmento de\u00a0delivery<\/span>.\u00a0A<\/span>\u00a0demanda por entregas em\u00a0do<\/span>mic\u00edlio\u00a0a<\/span>umentou exponencialmente,\u00a0a<\/span>ssim como\u00a0a<\/span>\u00a0concorr\u00eancia, pois houve\u00a0a<\/span>\u00a0entrada de novos\u00a0players<\/em>\u00a0no mercado.<\/p>\n

A<\/span>contece que, junto\u00a0a<\/span>\u00a0essa oportunidade, veio uma exig\u00eancia maior\u00a0do<\/span>\u00a0cliente pela rapidez e qualidade na entrega\u00a0do<\/span>\u00a0produto. Tem de ser muito \u00e1gil, mas isso n\u00e3o justifica\u00a0a<\/span>\u00a0entrega de uma pizza toda deformada, por exemplo. O pedido tem de chegar intacto. E\u00a0a<\/span>ssim \u00e9 para todos os produtos. Como se v\u00ea, o\u00a0last<\/span>\u00a0mile<\/span><\/em>\u00a0\u00e9\u00a0a<\/span>\u00a0etapa mais importante\u00a0do<\/span>\u00a0processo de entrega, porque \u00e9 o momento em que o consumidor completar\u00e1 sua experi\u00eancia de compra por meio de canais virtuais. E essa experi\u00eancia tem de ser\u00a0a<\/span>\u00a0mais\u00a0a<\/span>grad\u00e1vel poss\u00edvel.<\/p>\n

O consumidor tem hoje, com o\u00a0last<\/span>\u00a0mile<\/span><\/em>, oportunidades como economia de tempo, variedade na escolha\u00a0do<\/span>\u00a0produto desejado e economia financeira sem sair de casa. E\u00a0a<\/span>inda tem\u00a0a<\/span>\u00a0op\u00e7\u00e3o de receber o produto onde estiver.\u00a0A<\/span>\u00a0satisfa\u00e7\u00e3o\u00a0do<\/span>\u00a0consumidor com\u00a0a<\/span>\u00a0marca est\u00e1 muito ligada \u00e0 experi\u00eancia que ele teve com o\u00a0last<\/span>\u00a0mile<\/span><\/em>. E, como j\u00e1 foi dito\u00a0a<\/span>nteriormente , \u00e9 preciso investir, melhorando\u00a0a<\/span>s taxas pagas\u00a0a<\/span>os entregadores e\u00a0a<\/span>traindo uma massa de profissionais\u00a0do<\/span>\u00a0ramo mais qualificados e engajados.\u00a0A<\/span>\u00a0boa\u00a0a<\/span>tua\u00e7\u00e3o deles est\u00e1 diretamente\u00a0a<\/span>ssociada\u00a0a<\/span>o sucesso\u00a0do<\/span>\u00a0last<\/span>\u00a0mile<\/span>.<\/em><\/p>\n

Temos de considerar que,\u00a0a<\/span>l\u00e9m da concorr\u00eancia dentro\u00a0do<\/span>\u00a0pr\u00f3prio ramo de\u00a0delivery<\/span>, h\u00e1 tamb\u00e9m\u00a0a<\/span>s lojas f\u00edsicas, que voltaram\u00a0a<\/span>\u00a0funcionar e possibilitam\u00a0a<\/span>s compras presenciais. Isso n\u00e3o significa que haver\u00e1 encolhimento\u00a0do<\/span>\u00a0setor de\u00a0delivery<\/span>. Mas \u00e9 mais gente dentro\u00a0do<\/span>\u00a0jogo, o que\u00a0a<\/span>umenta consideravelmente\u00a0a<\/span>\u00a0press\u00e3o. Esse fato refor\u00e7a<\/span>\u00a0a<\/span>\u00a0import\u00e2ncia\u00a0do<\/span>\u00a0last<\/span>\u00a0mile<\/span><\/em>\u00a0no sucesso\u00a0do<\/span>\u00a0processo.\u00a0A<\/span>\u00a0boa opera\u00e7\u00e3o dessa etapa \u00e9 que vai definir se o consumidor volta\u00a0a<\/span>o modelo tradicional ou se continua\u00a0a<\/span>dquirindo\u00a0a<\/span>limentos e demais produtos por meio de\u00a0a<\/span>plicativos de celular.<\/p>\n

Como\u00a0a<\/span>\u00a0cultura de consumo est\u00e1 mudando e boa parte da popula\u00e7\u00e3o j\u00e1 se\u00a0a<\/span>costumou\u00a0a<\/span>\u00a0usar canais diferentes de compras,\u00a0a<\/span>\u00a0expectativa \u00e9 que o\u00a0delivery<\/span>\u00a0continue\u00a0a<\/span>\u00a0crescer em 2022, mesmo que tudo volte\u00a0a<\/span>o normal. Mas s\u00f3 se manter\u00e3o no mercado\u00a0a<\/span>s empresas que levarem\u00a0a<\/span>o p\u00e9 da letra\u00a0a<\/span>quele ditado que diz:\u00a0a<\/span>\u00a0\u00faltima impress\u00e3o \u00e9\u00a0a<\/span>\u00a0que fica. S\u00e3o s\u00e1bias palavras quando o tema \u00e9\u00a0last<\/span>\u00a0mile<\/span>.<\/em><\/p>\n

*Felipe Criniti \u00e9 CEO da Box\u00a0Delivery<\/span>, empresa especializada em solu\u00e7\u00f5es tecnol\u00f3gicas para servi\u00e7os de log\u00edstica \u2013\u00a0<\/em>boxdelivery@nbpress.com<\/em><\/a><\/p>\n

Sobre\u00a0a<\/span>\u00a0Box\u00a0Delivery<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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A<\/span>\u00a0Box\u00a0Delivery<\/span>\u00a0\u00e9 uma empresa especializada em solu\u00e7\u00f5es tecnol\u00f3gicas para servi\u00e7os de log\u00edstica, no modelo \u201clast<\/span>\u00a0mile<\/span>\u201c. Foi criada em 2016 pelo empres\u00e1rio Felipe Criniti, em Santos. Est\u00e1 presente em 22 estados brasileiros e no Distrito Federal, com mais de 8 mil estabelecimentos comerciais cadastrados.\u00a0A<\/span>\u00a0companhia conta com,\u00a0a<\/span>tualmente, cerca de 128 mil parceiros entregadores e realiza, em m\u00e9dia, cerca de 25 mil entregas di\u00e1rias, ultrapassando 7 milh\u00f5es desde sua funda\u00e7\u00e3o.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Por Felipe Criniti, CEO da Box\u00a0Delivery*\u00a0 N\u00e3o entender\u00a0a\u00a0import\u00e2ncia\u00a0do\u00a0last\u00a0mile\u00a0para\u00a0a\u00a0experi\u00eancia\u00a0do\u00a0consumidor e subestimar o investimento nos entregadores parceiros s\u00e3o fatores que podem prejudicar muito uma…<\/p>\n","protected":false},"author":2,"featured_media":37563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017],"tags":[9925],"ppma_author":[13249],"class_list":{"0":"post-38038","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-informacoes","8":"tag-open-delivery"},"yoast_head":"\nOpen delivery: a import\u00e2ncia do last mile - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/open-delivery-a-importancia-do-last-mile\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Open delivery: a import\u00e2ncia do last mile - 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