{"id":38105,"date":"2022-01-26T14:31:16","date_gmt":"2022-01-26T14:31:16","guid":{"rendered":"https:\/\/economiasa.com.br\/new\/?p=38105"},"modified":"2022-01-26T14:31:16","modified_gmt":"2022-01-26T14:31:16","slug":"como-criar-e-estimular-um-ecossistema-de-inovacao-na-sua-empresa","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/como-criar-e-estimular-um-ecossistema-de-inovacao-na-sua-empresa\/","title":{"rendered":"Como criar \u2013 e estimular \u2013 um ecossistema de inova\u00e7\u00e3o na sua empresa?"},"content":{"rendered":"

Por\u00a0Paulo Justino, CEO\u00a0da FCJ Venture\u00a0Builder\u00a0*<\/i>\u00a0<\/strong><\/p>\n

\u00a0<\/p>\n

Diante\u00a0de<\/span>\u00a0tantas transforma\u00e7\u00f5e<\/span>s que ocorrem dia ap\u00f3s dia no ambiente corporativo, a melhor resposta que\u00a0um<\/span>a\u00a0empresa<\/span>\u00a0pode oferecer \u00e9 justamente fazer algo diferente,\u00a0alterar\u00a0a forma\u00a0como<\/span>\u00a0e<\/span>la atua\u00a0e<\/span>\u00a0se\u00a0posiciona\u00a0e<\/span>m seu segmento.\u00a0N\u00e3<\/span>o \u00e0 toa, hoje a\u00a0inova\u00e7\u00e3o<\/span>\u00a0\u00e9 considerada\u00a0um<\/span>a necessidade\u00a0e<\/span>strat\u00e9<\/span>gica\u00a0na<\/span>s organiza\u00e7\u00f5e<\/span>s \u2013 pior do que mudar\u00a0e<\/span>\u00a0e<\/span>rrar \u00e9 simplesmente manter o que j\u00e1\u00a0n\u00e3<\/span>o vem dando certo.\u00a0E<\/span>ntretanto, a pr\u00e1tica \u00e9 bem mais dif\u00edcil do que a teoria. Ter a disposi\u00e7\u00e3o para\u00a0criar<\/span>\u00a0um<\/span>\u00a0ambiente\u00a0de<\/span>\u00a0inova\u00e7\u00e3o<\/span>\u00a0\u00e9\u00a0um<\/span>\u00a0passo importante, sem d\u00favida,\u00a0mas \u00e9 preciso ir al\u00e9<\/span>m\u00a0e<\/span>\u00a0adotar medidas que possibilitem\u00a0e<\/span>ssa virada\u00a0na<\/span>\u00a0cultura\u00a0e<\/span>\u00a0na<\/span>\u00a0opera\u00e7\u00e3o do neg\u00f3cio.<\/p>\n

\u00a0<\/p>\n

N\u00e3<\/span>o faltam levantamentos que comprovem\u00a0e<\/span>sse cen\u00e1rio\u00a0de<\/span>safiador\u00a0de<\/span>ntro das corpora\u00e7\u00f5e<\/span>s.\u00a0E<\/span>studo\u00a0realizado\u00a0pelo Instituto FSB Pesquisa para a Confedera\u00e7\u00e3o\u00a0Na<\/span>cional da Ind\u00fastria (CNI) mostra que 83% das\u00a0empresa<\/span>s admitem que precisam\u00a0de<\/span>\u00a0mais\u00a0inova\u00e7\u00e3o<\/span>\u00a0para crescer ou at\u00e9<\/span>\u00a0mesmo sobreviver\u00a0e<\/span>m seus segmentos no cen\u00e1rio p\u00f3s-pand\u00ea<\/span>mico. O avan\u00e7o do novo\u00a0coronav\u00edrus, ali\u00e1s,\u00a0e<\/span>videnciou a dificuldade\u00a0que\u00a0e<\/span>las\u00a0t\u00ea<\/span>m\u00a0e<\/span>m lidar com mudan\u00e7as. Praticamente dois ter\u00e7os (65%) das m\u00e9<\/span>dias\u00a0e<\/span>\u00a0grandes\u00a0companhias\u00a0tiveram a produ\u00e7\u00e3o reduzida ou paralisada\u00a0no per\u00edodo\u00a0e<\/span>\u00a069% garantem que perderam faturamento.<\/p>\n

\u00a0<\/p>\n

Ser\u00a0um<\/span>a\u00a0empresa<\/span>\u00a0inovadora \u00e9 dif\u00edcil,\u00a0porque\u00a0n\u00e3<\/span>o\u00a0de<\/span>pende apenas do investimento\u00a0e<\/span>m tecnologia\u00a0e<\/span>\u00a0da vontade\u00a0de<\/span>\u00a0seus l\u00edde<\/span>res \u2013 ainda que,\u00a0e<\/span>videntemente, sejam fatores importantes. Toda\u00a0inova\u00e7\u00e3o<\/span>\u00a0come\u00e7a com\u00a0um<\/span>a boa ideia\u00a0e<\/span>, para isso, todos os colaboradores precisam\u00a0e<\/span>star confort\u00e1veis para comunicar\u00a0e<\/span>ssas propostas a seus superiores.\u00a0De<\/span>ssa forma, antes mesmo\u00a0de<\/span>\u00a0contratar as ferramentas necess\u00e1rias, \u00e9 preciso garantir que a cultura da organiza\u00e7\u00e3o\u00a0ofere\u00e7a\u00a0e<\/span>ssa oportunidade. Quando a pessoa tem confian\u00e7a para pensar\u00a0e<\/span>m solu\u00e7\u00f5e<\/span>s diferentes\u00a0e<\/span>m seu dia a dia,\u00a0na<\/span>turalmente vai\u00a0de<\/span>senvolver algo inovador que pode impactar\u00a0n\u00e3<\/span>o s\u00f3 seus colegas, mas todo o mercado.<\/p>\n

\u00a0<\/p>\n

\u00c9 nisso que surge o conceito\u00a0de<\/span>\u00a0intraempreendedorismo, ou seja, o incentivo \u00e0 pr\u00e1tica\u00a0e<\/span>mpreendedora\u00a0de<\/span>ntro\u00a0de<\/span>\u00a0um<\/span>a\u00a0empresa<\/span>. Com\u00a0e<\/span>ssa\u00a0e<\/span>strat\u00e9<\/span>gia incorporada\u00a0\u00e0 rotina, os profissionais t\u00ea<\/span>m os meios\u00a0e<\/span>\u00a0a liberdade\u00a0de<\/span>\u00a0idealizarem ferramentas, modelos ou propostas que atendam\u00a0aos objetivos do neg\u00f3cio\u00a0e<\/span>m rela\u00e7\u00e3o a seus produtos\u00a0ou servi\u00e7os. Mas a pergunta fundamental retorna:\u00a0como<\/span>\u00a0fazer isso?\u00a0Como<\/span>\u00a0e<\/span>scalar\u00a0e<\/span>ssa ideia\u00a0e<\/span>\u00a0transform\u00e1-la\u00a0e<\/span>m algo lucrativo\u00a0e<\/span>\u00a0vantajoso? O cen\u00e1rio\u00a0e<\/span>con\u00f4mico incerto (de<\/span>ntro\u00a0e<\/span>\u00a0fora das organiza\u00e7\u00f5e<\/span>s)\u00a0e<\/span>xige que a aposta seja certeira.<\/p>\n

\u00a0<\/p>\n

Assim, a melhor alternativa\u00a0para\u00a0estimular<\/span>\u00a0e<\/span>sse\u00a0ecossistema<\/span>\u00a0de<\/span>\u00a0inova\u00e7\u00e3o<\/span>\u00a0de<\/span>ntro das\u00a0empresa<\/span>s \u00e9 implementar a proposta\u00a0de<\/span>\u00a0spin-off<\/i>. Isto \u00e9, transformar projetos internos\u00a0e<\/span>m\u00a0startups<\/i>, com a possibilidade\u00a0de<\/span>\u00a0cria\u00e7\u00e3o\u00a0de<\/span>\u00a0um<\/span>a nova\u00a0empresa<\/span>\u00a0com o apoio\u00a0de<\/span>\u00a0investidores\u00a0venture\u00a0builder<\/i>.\u00a0E<\/span>ssa t\u00e1tica representa\u00a0um<\/span>\u00a0novo\u00a0mindset<\/i>\u00a0de<\/span>ntro da organiza\u00e7\u00e3o\u00a0e<\/span>\u00a0apresenta\u00a0um<\/span>\u00a0conjunto\u00a0de<\/span>\u00a0ferramentas, t\u00e9<\/span>cnicas\u00a0e<\/span>\u00a0m\u00e9<\/span>todos utilizados\u00a0mundialmente. Mais do que\u00a0e<\/span>ncarar a proposta\u00a0como<\/span>\u00a0um<\/span>\u00a0processo a mais\u00a0e<\/span>m\u00a0sua<\/span>\u00a0rotina produtiva, o profissional pode\u00a0de<\/span>senvolver algo que realmente v\u00e1 mudar\u00a0sua<\/span>\u00a0vida\u00a0e<\/span>\u00a0trazer grandes frutos para\u00a0sua<\/span>\u00a0carreira\u00a0e<\/span>\u00a0seus parceiros.<\/p>\n

\u00a0<\/p>\n

A transforma\u00e7\u00e3o digital colocou\u00a0e<\/span>m\u00a0e<\/span>vid\u00ea<\/span>ncia a necessidade\u00a0de<\/span>\u00a0as\u00a0empresa<\/span>s se reinventarem constantemente.\u00a0N\u00e3<\/span>o faltam\u00a0e<\/span>xemplos\u00a0de<\/span>\u00a0grandes corpora\u00e7\u00f5e<\/span>s que sucumbiram justamente por\u00a0n\u00e3<\/span>o inovarem\u00a0e<\/span>\u00a0mudarem seus modelos\u00a0de<\/span>\u00a0neg\u00f3cios.\u00a0A busca por\u00a0inova\u00e7\u00e3o<\/span>, portanto,\u00a0de<\/span>ve ser cont\u00ednua\u00a0e<\/span>\u00a0fazer parte dos objetivos\u00a0de<\/span>\u00a0qualquer\u00a0empresa<\/span>.\u00a0De<\/span>ssa forma, cada projeto interno vai ser\u00a0e<\/span>ncarado por seus participantes\u00a0como<\/span>\u00a0um<\/span>a oportunidade\u00a0de<\/span>\u00a0mudar\u00a0e<\/span>\u00a0proporcionar vantagens para\u00a0e<\/span>les, a\u00a0empresa<\/span>,\u00a0os\u00a0clientes\u00a0e<\/span>\u00a0o setor\u00a0como<\/span>\u00a0um<\/span>\u00a0todo.<\/p>\n

\u00a0<\/p>\n

*\u00a0Paulo Justino \u00e9 CEO\u00a0da FCJ Venture\u00a0Builder, multinacional pioneira do segmento\u00a0na<\/span>\u00a0Am\u00e9<\/span>rica Latina \u2013\u00a0e<\/span>-mail:\u00a0<\/i>fcjventurebuilder@nbpress.com<\/i><\/a>\u00a0<\/i><\/p>\n

\u00a0<\/p>\n

Sobre a FCJ Venture\u202fBuilder\u202f<\/u><\/b><\/p>\n

Criada\u202fe<\/span>m 2013\u00a0e<\/span>m Belo Horizonte (MG), a\u202fventure\u202fbuilder\u202f<\/i>\u00e9\u202fum<\/span>a multinacional que conecta investidores, startups, corpora\u00e7\u00f5e<\/span>s\u00a0e<\/span>\u00a0universidades para\u00a0de<\/span>senvolver neg\u00f3cios inovadores que impactam a vida das pessoas. Com o\u202fobjetivo\u202fde<\/span>\u00a0impactar o\u00a0ecossistema<\/span>\u00a0de<\/span>\u00a0inova\u00e7\u00e3o<\/span>\u202fdo Brasil, hoje\u202f\u00e9\u202fa l\u00edde<\/span>r do segmento\u00a0na<\/span>\u00a0Am\u00e9<\/span>rica Latina\u00a0e<\/span>\u00a0possui\u202fventure\u202fbuilders<\/i>\u202fe<\/span>spalhadas pelo mundo. Mais informa\u00e7\u00f5e<\/span>s, acesse:\u202fhttps:\/\/fcjventurebuilder.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Por\u00a0Paulo Justino, CEO\u00a0da FCJ Venture\u00a0Builder\u00a0*\u00a0 \u00a0 Diante\u00a0de\u00a0tantas transforma\u00e7\u00f5es que ocorrem dia ap\u00f3s dia no ambiente corporativo, a melhor resposta que\u00a0uma\u00a0empresa\u00a0pode oferecer \u00e9…<\/p>\n","protected":false},"author":2,"featured_media":38106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[9949],"ppma_author":[13249],"class_list":{"0":"post-38105","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empreender","8":"tag-inovacao-na-sua-empresa"},"yoast_head":"\nComo criar \u2013 e estimular \u2013 um ecossistema de inova\u00e7\u00e3o na sua empresa? - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/como-criar-e-estimular-um-ecossistema-de-inovacao-na-sua-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como criar \u2013 e estimular \u2013 um ecossistema de inova\u00e7\u00e3o na sua empresa? 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