{"id":38353,"date":"2022-02-03T15:11:36","date_gmt":"2022-02-03T15:11:36","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=38353"},"modified":"2022-02-03T15:11:36","modified_gmt":"2022-02-03T15:11:36","slug":"como-dominar-o-facebook-ads-para-e-commerce","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/como-dominar-o-facebook-ads-para-e-commerce\/","title":{"rendered":"Como dominar o Facebook Ads para e-commerce"},"content":{"rendered":"

*Por Diego Santana, gestor de performance especialista em an\u00fancios\u00a0para<\/span>\u00a0e-commerce<\/span><\/i><\/strong><\/p>\n

Ao contr\u00e1rio do que alguns possam pensar,\u00a0o<\/span>\u00a0Facebook<\/span>\u00a0continua viv\u00edssimo e, mesmo com quase 3 bilh\u00f5es de usu\u00e1rios cadastrados, ainda cresce e se renova, sendo a maior rede social em atividade no planeta, \u00e0 frente do YouTube, que \u00e9 a segunda maior. S\u00f3 no Brasil, s\u00e3o<\/span>\u00a0130 milh\u00f5es de contas \u2014 n\u00famero que ultrapassa\u00a0o<\/span>\u00a0equivalente \u00e0 metade da popula\u00e7\u00e3o<\/span>\u00a0do pa\u00eds.<\/p>\n

Mas n\u00e3o<\/span>\u00a0s\u00e3o<\/span>\u00a0apenas\u00a0o<\/span>s n\u00fameros impressionantes que fazem do\u00a0Facebook<\/span>\u00a0uma boa plataforma de an\u00fancios em 2021. A principal vantagem \u00e9 que a rede est\u00e1 em todo lugar na Internet: bot\u00f5es de compartilhamento, logins sociais, as\u00a0o<\/span>utras redes que fazem parte da holding,\u00a0como<\/span>\u00a0Instagram e WhatsApp, entre\u00a0o<\/span>utros, s\u00e3o<\/span>\u00a0o<\/span>\u00a0motor que alimenta\u00a0o<\/span>\u00a0algoritmo com dados que tornam\u00a0o<\/span>s an\u00fancios sempre mais relevantes\u00a0para<\/span>\u00a0quem\u00a0o<\/span>s v\u00ea e geram maior lucro\u00a0para<\/span>\u00a0quem anuncia.<\/p>\n

Por esses motivos \u00e9 que, em pleno 2021,\u00a0o<\/span>\u00a0Facebook<\/span>\u00a0n\u00e3o<\/span>\u00a0pode ficar de fora da estrat\u00e9gia de m\u00eddia de um\u00a0e-commerce<\/span>. A grande quest\u00e3o<\/span>\u00a0\u00e9\u00a0como<\/span>\u00a0trabalhar com\u00a0o<\/span>\u00a0potencial dessa rede de forma correta.<\/p>\n

Estude\u00a0o<\/span>\u00a0funcionamento do\u00a0Facebook<\/span>\u00a0Pixel<\/b><\/p>\n

Um passo fundamental\u00a0para<\/span>\u00a0o<\/span>bter resultados \u00e9 instalar\u00a0o<\/span>\u00a0Facebook<\/span>\u00a0Pixel. Por meio dele ser\u00e1 poss\u00edvel entender melhor\u00a0o<\/span>\u00a0comportamento da audi\u00eancia,\u00a0para<\/span>\u00a0a partir disso\u00a0o<\/span>timizar an\u00fancios e landing pages.\u00a0O<\/span>utra vantagem \u00e9 poder com esses dados criar audi\u00eancias personalizadas com base nos gostos da sua audi\u00eancia\u00a0para<\/span>\u00a0alcan\u00e7ar pessoas com perfis parecidos,\u00a0o<\/span>\u00a0chamado p\u00fablico\u00a0look alike<\/i>.<\/p>\n

O<\/span>\u00a0Pixel ainda ajuda a entender a que tipo de jornada de compra seus clientes s\u00e3o<\/span>\u00a0mais inclinados: se compram mais rapidamente com base em reviews e pre\u00e7o<\/span>\u00a0o<\/span>u se percorrem um longo funil at\u00e9 alcan\u00e7ar a decis\u00e3o<\/span>\u00a0de compra, por exemplo. Sem pretender esgotar as funcionalidades da ferramenta aqui, menciono tamb\u00e9m, porque n\u00e3o<\/span>\u00a0poderia deixar de fora, a funcionalidade de remarketing, que \u00e9 grande aliada das convers\u00f5es.<\/p>\n

Entenda\u00a0o<\/span>\u00a0Gerenciador de An\u00fancios do\u00a0Facebook<\/span><\/b><\/p>\n

Familiarizar-se com\u00a0o<\/span>\u00a0Gerenciador de An\u00fancios do\u00a0Facebook<\/span>\u00a0\u00e9 importante, j\u00e1 que \u00e9 por ali que voc\u00ea vai trabalhar nas suas campanhas. Portanto, aprender a criar campanhas,\u00a0o<\/span>bjetivos (vendas, reconhecimento de marca etc.), an\u00fancios, segmenta\u00e7\u00f5es,\u00a0o<\/span>r\u00e7amentos etc. \u00e9 fundamental\u00a0para<\/span>\u00a0come\u00e7ar a fazer boas vendas na plataforma.<\/p>\n

Aprenda sobre segmenta\u00e7\u00e3o<\/span><\/b><\/p>\n

Al\u00e9m dos p\u00fablicos\u00a0look alike\u00a0<\/i>que mencionei acima, localiza\u00e7\u00e3o<\/span>, idioma, v\u00ednculos familiares, n\u00edvel de estudo, interesses, conex\u00f5es s\u00e3o<\/span>\u00a0apenas alguns exemplos do que voc\u00ea pode escolher na hora de segmentar uma audi\u00eancia. Saber quem atingir, em que momento da jornada de compra e com que mensagem \u00e9 a espinha dorsal de qualquer estrat\u00e9gia envolvendo an\u00fancios. Por isso, quanto mais testes voc\u00ea fizer, mais conhecer\u00e1 a ferramenta e mais a ferramenta conhecer\u00e1 a sua audi\u00eancia, melhorando\u00a0o<\/span>s resultados das campanhas.<\/p>\n

Esses s\u00e3o<\/span>\u00a0apenas alguns passos. Conforme for estudando as ferramentas e estrat\u00e9gias poss\u00edveis dentro do\u00a0Facebook<\/span>, voc\u00ea ver\u00e1 que existem muitos caminhos e possibilidades. E, se ainda n\u00e3o<\/span>\u00a0come\u00e7o<\/span>u, comece agora a estudar\u00a0Facebook<\/span>\u00a0Ads<\/span>\u00a0para<\/span>\u00a0ver\u00a0o<\/span>s resultados crescerem dia ap\u00f3s dia!<\/p>\n

Diego Santana<\/u><\/b><\/p>\n

Profissional empreendedor nato, atua com\u00a0e-commerce<\/span>\u00a0desde 2008. J\u00e1 criou e gerenciou 3\u00a0o<\/span>pera\u00e7\u00f5es de sucesso no universo das vendas\u00a0o<\/span>nline. Hoje dedica a sua carreira a acelerar\u00a0e-commerce<\/span>s. Seu papel de gestor de performance faz com que Diego possa fazer as lojas\u00a0o<\/span>nline venderem mais. Professor do curso Gestor de Performance, com mais de 700 alunos formados em 1 ano. Eleito em 2019,\u00a0o<\/span>\u00a0Profissional de Marketing Digital do Ano pela Associa\u00e7\u00e3o<\/span>\u00a0Brasileira de\u00a0E-commerce<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

*Por Diego Santana, gestor de performance especialista em an\u00fancios\u00a0para\u00a0e-commerce Ao contr\u00e1rio do que alguns possam pensar,\u00a0o\u00a0Facebook\u00a0continua viv\u00edssimo e, mesmo com quase 3…<\/p>\n","protected":false},"author":2,"featured_media":38354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1814],"tags":[9986],"ppma_author":[13249],"class_list":{"0":"post-38353","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-midias-sociais","8":"tag-facebook-ads-para-e-commerce"},"yoast_head":"\nComo dominar o Facebook Ads para e-commerce - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/como-dominar-o-facebook-ads-para-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como dominar o Facebook Ads para e-commerce - 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