{"id":38521,"date":"2022-02-08T16:49:02","date_gmt":"2022-02-08T16:49:02","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=38521"},"modified":"2022-02-08T16:49:02","modified_gmt":"2022-02-08T16:49:02","slug":"malu-weber-assume-posicao-na-lideranca-global-de-comunicacao-da-bayer","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/malu-weber-assume-posicao-na-lideranca-global-de-comunicacao-da-bayer\/","title":{"rendered":"Malu Weber assume posi\u00e7\u00e3o na lideran\u00e7a global de Comunica\u00e7\u00e3o da Bayer"},"content":{"rendered":"<ul>\n<li><i>Executiva ser\u00e1 a primeira brasileira a integrar o time global de lideran\u00e7as de comunica\u00e7\u00e3o da companhia.<\/i><\/li>\n<li><i>Movimento \u00e9 parte da estrat\u00e9gia da Bayer de ampliar a participa\u00e7\u00e3o dos pa\u00edses na cocria\u00e7\u00e3o das estrat\u00e9gias globais de comunica\u00e7\u00e3o <\/i><\/li>\n<\/ul>\n<p style=\"text-align: right;\"><strong>POR: jeffreygroup<\/strong><\/p>\n<p>Pela primeira vez, uma executiva brasileira assumir\u00e1 uma cadeira no Conselho Global de Comunica\u00e7\u00e3o da Bayer, multinacional alem\u00e3 l\u00edder nos setores de sa\u00fade e nutri\u00e7\u00e3o.\u00a0<strong>Malu Weber<\/strong>,\u00a0<strong>Diretora Executiva de Comunica\u00e7\u00e3o Corporativa da Bayer Brasil<\/strong>, representar\u00e1 o Pa\u00eds na alta lideran\u00e7a, a partir de mar\u00e7o, contribuindo de forma ativa nas estrat\u00e9gias globais de comunica\u00e7\u00e3o com a perspectiva do Brasil, terceiro maior mercado para a Bayer no mundo. Al\u00e9m do Brasil, a nova estrutura da equipe de lideran\u00e7a de comunica\u00e7\u00e3o global tamb\u00e9m inclui as l\u00edderes de comunica\u00e7\u00e3o dos Estados Unidos e da China e a l\u00edder de mercados internacionais. Com a nova configura\u00e7\u00e3o, 50% das posi\u00e7\u00f5es do time ser\u00e3o ocupadas por mulheres.<\/p>\n<p>\u201cEstou bastante entusiasmado com esse movimento que estamos fazendo, ao amplificarmos a diversidade e as vozes dos pa\u00edses de nossa comunidade global\u201d, afirma Michael Preuss, Head de Comunica\u00e7\u00e3o Global da Bayer. \u201cAdicionar diferentes perspectivas, de diferentes locais do mundo e de relev\u00e2ncia para n\u00f3s, como o Brasil, com experi\u00eancias t\u00e3o \u00fanicas e diversas, vai trazer muito valor para nossas discuss\u00f5es e contribuir\u00e1 para a jornada de evolu\u00e7\u00e3o das nossas atividades de comunica\u00e7\u00e3o\u201d, complementa Preuss.<\/p>\n<p>\u201cEstou honrada com este convite. \u00c9 um movimento claro da companhia em ampliar a escuta e a diversidade de opini\u00f5es, adicionando os \u201cdiferentes sotaques\u201d do mundo Bayer \u00e0 \u00fanica voz da companhia\u201d, comenta Malu Weber. \u201c\u00c9 maravilhoso poder fazer parte da alta lideran\u00e7a de comunica\u00e7\u00e3o, levando o sotaque brasileiro e aprendendo com todos os demais sotaques nas discuss\u00f5es globais. \u00c9 uma demonstra\u00e7\u00e3o pr\u00e1tica da cultura de colabora\u00e7\u00e3o que estamos fortalecendo e estimulando na companhia\u201d.<\/p>\n<p>Malu ingressou na Bayer em agosto de 2020, no auge da pandemia da Covid-19, e chegou com a responsabilidade de reposicionar a marca no Brasil no momento de profunda transforma\u00e7\u00e3o dos neg\u00f3cios. \u201cTivemos muitas iniciativas no Pa\u00eds conectadas \u00e0 ci\u00eancia, \u00e0 inova\u00e7\u00e3o aberta, \u00e0 inclus\u00e3o e \u00e0 sustentabilidade, evoluindo nossa forma de comunicar e de dialogar institucionalmente e nos setores do agro e da sa\u00fade, tanto com nossos colaboradores, quanto com a sociedade. Estamos focados em ser uma empresa cada vez mais pr\u00f3xima, humana, integrada e colaborativa \u2014 e a comunica\u00e7\u00e3o tamb\u00e9m precisa refletir esse movimento\u201d, conclui a executiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executiva ser\u00e1 a primeira brasileira a integrar o time global de lideran\u00e7as de comunica\u00e7\u00e3o da companhia. Movimento \u00e9 parte da estrat\u00e9gia da&#8230;<\/p>\n","protected":false},"author":2,"featured_media":38522,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[10027],"ppma_author":[13249],"class_list":{"0":"post-38521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empreender","8":"tag-malu-weber"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Malu Weber assume posi\u00e7\u00e3o na lideran\u00e7a global de Comunica\u00e7\u00e3o da Bayer - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/malu-weber-assume-posicao-na-lideranca-global-de-comunicacao-da-bayer\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malu Weber assume posi\u00e7\u00e3o na lideran\u00e7a global de Comunica\u00e7\u00e3o da Bayer - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Executiva ser\u00e1 a primeira brasileira a integrar o time global de lideran\u00e7as de comunica\u00e7\u00e3o da companhia. 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