{"id":38778,"date":"2022-02-16T19:41:25","date_gmt":"2022-02-16T19:41:25","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=38778"},"modified":"2022-02-16T19:41:25","modified_gmt":"2022-02-16T19:41:25","slug":"como-preparar-sua-empresa-para-a-internet-das-coisas","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/como-preparar-sua-empresa-para-a-internet-das-coisas\/","title":{"rendered":"Como preparar sua empresa para a internet das coisas"},"content":{"rendered":"
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Por<\/span>\u00a0<\/span>Otto<\/span>\u00a0<\/span>Pohlmann<\/span>,<\/span>\u00a0<\/span>CEO<\/span><\/span>\u202f<\/span><\/span>da<\/span><\/span>\u202f<\/span><\/span>Centric<\/span>\u00a0<\/span>Solution<\/span>*<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n<\/div>\n

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O<\/span>\u00a0<\/span>conceito<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>i<\/span>nternet<\/span>\u00a0<\/span>das<\/span>\u00a0<\/span>c<\/span>oisas<\/span>\u00a0<\/span>n\u00e3o<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>novo.<\/span>\u00a0<\/span>H\u00e1<\/span>\u00a0<\/span>pelo<\/span>\u00a0<\/span>menos<\/span>\u00a0<\/span>uma<\/span>\u00a0<\/span>d\u00e9cada<\/span>\u00a0<\/span>ele<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>debatido<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>apontado<\/span>\u00a0<\/span>como<\/span>\u00a0<\/span>tend\u00eancia<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>empresas<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>profissionais<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>trabalham<\/span>\u00a0<\/span>com<\/span>\u00a0<\/span>tecnologia.<\/span>\u00a0<\/span>Entretanto,<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>pr\u00f3ximos<\/span>\u00a0<\/span>meses<\/span>\u00a0<\/span>indicam<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>teoria<\/span>\u00a0<\/span>finalmente<\/span>\u00a0<\/span>vai<\/span>\u00a0<\/span>dar<\/span>\u00a0<\/span>lugar<\/span>\u00a0<\/span>\u00e0<\/span>\u00a0<\/span>pr\u00e1tica.<\/span>\u00a0<\/span>H\u00e1<\/span>\u00a0<\/span>estrutura<\/span>\u00a0<\/span>tecnol\u00f3gica,<\/span>\u00a0<\/span>conhecimento<\/span>\u00a0<\/span>e,<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>importante,<\/span>\u00a0<\/span>promessa<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>velocidade<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>conex\u00e3o<\/span>\u00a0<\/span>com<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>implementa\u00e7\u00e3o<\/span>\u00a0<\/span>do<\/span>\u00a0<\/span>5G<\/span>\u00a0<\/span>nas<\/span>\u00a0<\/span>principais<\/span>\u00a0<\/span>capitais<\/span>\u00a0<\/span>estaduais<\/span>\u00a0<\/span>do<\/span>\u00a0<\/span>pa\u00eds<\/span>,<\/span>\u00a0<\/span>no<\/span>\u00a0<\/span>segundo<\/span>\u00a0<\/span>semestre<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>2022.<\/span>\u00a0<\/span>\u00c9<\/span>\u00a0<\/span>hora,<\/span>\u00a0<\/span>portanto,<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>nos<\/span>\u00a0<\/span>prepararmos<\/span>\u00a0<\/span>para essa<\/span>\u00a0<\/span>nova<\/span>\u00a0<\/span>realidade.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Basta<\/span>\u00a0<\/span>olhar<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>n\u00fameros<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>dispositivos<\/span>\u00a0<\/span>inteligentes<\/span>\u00a0<\/span>espalhados<\/span>\u00a0<\/span>pelo<\/span>\u00a0<\/span>mundo<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>entender<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>tamanho<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>impactos<\/span>\u00a0<\/span>da<\/span>\u00a0<\/span>i<\/span>nternet<\/span>\u00a0<\/span>das<\/span>\u00a0<\/span>c<\/span>oisas<\/span>\u00a0<\/span>(<\/span>IoT<\/span>).\u00a0<\/span><\/span>A e<\/span>stimativa<\/span>\u00a0<\/span>do<\/span>\u00a0<\/span>Gartner<\/span>\u00a0<\/span>mostra<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>quest\u00e3o<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>tempo<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>termos<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>equipamentos<\/span>\u00a0<\/span>inteligentes<\/span>\u00a0<\/span>do<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>pessoas<\/span>\u00a0<\/span>no<\/span>\u00a0<\/span>planeta.<\/span>\u00a0<\/span>Em<\/span>\u00a0<\/span>2021,<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>se<\/span>\u00a0<\/span>ter<\/span>\u00a0<\/span>uma<\/span>\u00a0<\/span>ideia,<\/span>\u00a0<\/span>chegamos<\/span>\u00a0<\/span>\u00e0<\/span>\u00a0<\/span>marca<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>6,2<\/span>\u00a0<\/span>bilh\u00f5es<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>aparelhos<\/span>\u00a0<\/span>inteligentes<\/span>\u00a0<\/span>capazes<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>se<\/span>\u00a0<\/span>conectar<\/span>\u00a0<\/span>\u00e0<\/span>\u00a0<\/span>internet<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>\u201cconversar\u201d<\/span>\u00a0<\/span>entre<\/span>\u00a0<\/span>si.<\/span>\u00a0<\/span>Entretanto,<\/span>\u00a0<\/span>n\u00e3o<\/span>\u00a0<\/span>basta<\/span>\u00a0<\/span>adquirir<\/span>\u00a0<\/span>as<\/span>\u00a0<\/span>melhores<\/span>\u00a0<\/span>solu\u00e7\u00f5es<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>esperar<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>elas<\/span>\u00a0<\/span>resolvam<\/span>\u00a0<\/span>todos<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>problemas.<\/span>\u00a0<\/span>\u00c9<\/span>\u00a0<\/span>preciso<\/span>\u00a0<\/span>montar<\/span>\u00a0<\/span>uma<\/span>\u00a0<\/span>estrutura<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>permita<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>todas<\/span>\u00a0<\/span>as<\/span>\u00a0<\/span>funcionalidades<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>os\u00a0<\/span>objetivos<\/span>\u00a0<\/span>sejam<\/span>\u00a0<\/span>atendidos.<\/span>\u00a0<\/span>Confira<\/span>\u00a0<\/span>como<\/span>\u00a0<\/span>preparar<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>organiza\u00e7\u00e3o:<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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1<\/span>\u00a0<\/span>\u2013<\/span>\u00a0<\/span>Planejamento<\/span>\u00a0<\/span>estrat\u00e9gico<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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O<\/span>\u00a0<\/span>primeiro<\/span>\u00a0<\/span>passo,<\/span>\u00a0<\/span>evidentemente,<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>planejar<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>implementa\u00e7\u00e3o<\/span>\u00a0<\/span>dos<\/span>\u00a0<\/span>dispositivos<\/span>\u00a0<\/span>IoT<\/span>\u00a0<\/span>na<\/span>\u00a0<\/span>rotina<\/span>\u00a0<\/span>da<\/span>\u00a0<\/span>empresa.<\/span>\u00a0<\/span>Um<\/span>\u00a0<\/span>erro<\/span>\u00a0<\/span>bastante<\/span>\u00a0<\/span>comum<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>imaginar<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>\u00e9 suficiente\u00a0<\/span>adquirir<\/span>\u00a0<\/span>as<\/span>\u00a0<\/span>solu\u00e7\u00f5es<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>novas<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>melhores<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>alcan\u00e7ar<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>resultados<\/span>\u00a0<\/span>desejados.<\/span>\u00a0<\/span>Mas<\/span>\u00a0<\/span>como<\/span>\u00a0<\/span>conquistar<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>desempenho<\/span>\u00a0<\/span>se<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>gestores<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>profissionais<\/span>\u00a0<\/span>n\u00e3o<\/span>\u00a0<\/span>t\u00eam<\/span>\u00a0<\/span>ideia<\/span>\u00a0<\/span>do<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>eles<\/span>\u00a0<\/span>pretendem<\/span>\u00a0<\/span>obter<\/span>\u00a0<\/span>com<\/span>\u00a0<\/span>essa<\/span>\u00a0<\/span>nova<\/span>\u00a0<\/span>tecnologia?<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Assim,<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>fundamental<\/span>\u00a0<\/span>se<\/span>\u00a0<\/span>debru\u00e7ar<\/span>\u00a0<\/span>sobre<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>modelo<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>neg\u00f3cio<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>dia<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>dia<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>todos<\/span>\u00a0<\/span>na<\/span>\u00a0<\/span>empresa<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>identificar<\/span>\u00a0<\/span>\u00e1reas<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>podem<\/span>\u00a0<\/span>ser<\/span>\u00a0<\/span>potencializadas<\/span>\u00a0<\/span>com<\/span>\u00a0<\/span>dispositivos<\/span>\u00a0<\/span>inteligentes<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>outras<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>demandam<\/span>\u00a0<\/span>maior<\/span>\u00a0<\/span>automatiza\u00e7\u00e3o.<\/span>\u00a0<\/span>A<\/span>\u00a0<\/span>partir<\/span>\u00a0<\/span>da\u00ed,<\/span>\u00a0<\/span>fica<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>f\u00e1cil<\/span>\u00a0<\/span>direcionar<\/span>\u00a0<\/span>investimentos<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>elaborar<\/span>\u00a0<\/span>um<\/span>\u00a0<\/span>plano<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>metas<\/span>\u00a0<\/span>no<\/span>\u00a0<\/span>curto,<\/span>\u00a0<\/span>m\u00e9dio<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>longo<\/span>\u00a0<\/span>prazo.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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2<\/span>\u00a0<\/span>\u2013<\/span>\u00a0<\/span>Refor\u00e7o<\/span>\u00a0<\/span>na<\/span>\u00a0<\/span>seguran\u00e7a<\/span>\u00a0<\/span>da<\/span>\u00a0<\/span>informa\u00e7\u00e3o<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Assim<\/span>\u00a0<\/span>como<\/span>\u00a0<\/span>outros<\/span>\u00a0<\/span>conceitos,<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>sucesso<\/span>\u00a0<\/span>da<\/span>\u00a0<\/span>i<\/span>nternet<\/span>\u00a0<\/span>das<\/span>\u00a0<\/span>c<\/span>oisas<\/span>\u00a0<\/span>passa<\/span>\u00a0<\/span>pelo<\/span>\u00a0<\/span>cuidado<\/span>\u00a0<\/span>com<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>dados<\/span>\u00a0<\/span>da<\/span>\u00a0<\/span>empresa.<\/span>\u00a0<\/span>Afinal,<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>ideia<\/span>\u00a0<\/span>central<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>diferentes<\/span>\u00a0<\/span>dispositivos<\/span>\u00a0<\/span>possam<\/span>\u00a0<\/span>se<\/span>\u00a0<\/span>conectar<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>trocar<\/span>\u00a0<\/span>informa\u00e7\u00f5es<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>forma<\/span>\u00a0<\/span>direta,<\/span>\u00a0<\/span>automatizando<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>desburocratizando<\/span>\u00a0<\/span>processos.<\/span>\u00a0<\/span>Esse<\/span>\u00a0<\/span>fluxo,<\/span>\u00a0<\/span>portanto,<\/span>\u00a0<\/span>precisa<\/span>\u00a0<\/span>ser<\/span>\u00a0<\/span>r\u00e1pido,<\/span>\u00a0<\/span>eficiente<\/span>\u00a0<\/span>e,<\/span>\u00a0<\/span>principalmente,<\/span>\u00a0<\/span>seguro.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Nos<\/span>\u00a0<\/span>\u00faltimos<\/span>\u00a0<\/span>meses,<\/span>\u00a0<\/span>grandes<\/span>\u00a0<\/span>corpora\u00e7\u00f5es<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>\u00f3rg\u00e3os<\/span>\u00a0<\/span>p\u00fablicos<\/span>\u00a0<\/span>do<\/span>\u00a0<\/span>Brasil<\/span>\u00a0<\/span>sofreram<\/span>\u00a0<\/span>com<\/span>\u00a0<\/span>ataques<\/span>\u00a0<\/span>cibern\u00e9ticos<\/span>\u00a0<\/span>\u2013<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>acende<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>sinal<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>alerta<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>dispositivos<\/span>\u00a0<\/span>IoT<\/span>.<\/span>\u00a0<\/span>A<\/span>\u00a0<\/span>l\u00f3gica<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>simples:<\/span>\u00a0<\/span>quanto<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>dispositivos<\/span>\u00a0<\/span>conectados<\/span>\u00a0<\/span>\u00e0<\/span>\u00a0<\/span>i<\/span>nternet,<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>janelas<\/span>\u00a0<\/span>podem<\/span>\u00a0<\/span>ser<\/span>\u00a0<\/span>exploradas<\/span>\u00a0<\/span>pelos<\/span>\u00a0<\/span>cibercriminosos<\/span>.<\/span>\u00a0<\/span>O<\/span>\u00a0<\/span>ideal<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>adquirir<\/span>\u00a0<\/span>ferramentas<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>seguran\u00e7a<\/span>\u00a0<\/span>capazes<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>monitorar<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>identificar<\/span>\u00a0<\/span>anomalias<\/span>\u00a0<\/span>em<\/span>\u00a0<\/span>toda<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>rede.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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3<\/span>\u00a0<\/span>\u2013<\/span>\u00a0<\/span>Gerenciamento<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>aplica\u00e7\u00f5es<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Al\u00e9m<\/span>\u00a0<\/span>do<\/span>\u00a0<\/span>refor\u00e7o<\/span>\u00a0<\/span>na<\/span>\u00a0<\/span>seguran\u00e7a<\/span>\u00a0<\/span>da<\/span>\u00a0<\/span>informa\u00e7\u00e3o,<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>gestores<\/span>\u00a0<\/span>precisam<\/span>\u00a0<\/span>ter<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>controle<\/span>\u00a0<\/span>ou,<\/span>\u00a0<\/span>pelo<\/span>\u00a0<\/span>menos,<\/span>\u00a0<\/span>uma<\/span>\u00a0<\/span>vis\u00e3o<\/span>\u00a0<\/span>completa<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>todos<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>dispositivos<\/span>\u00a0<\/span>IoT<\/span>\u00a0<\/span>conectados<\/span>\u00a0<\/span>\u00e0<\/span>\u00a0<\/span>rede<\/span>\u00a0<\/span>corporativa.<\/span>\u00a0<\/span>Saber<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>caminho<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>informa\u00e7\u00e3o<\/span>\u00a0<\/span>faz<\/span>\u00a0<\/span>entre<\/span>\u00a0<\/span>suas<\/span>\u00a0<\/span>aplica\u00e7\u00f5es<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>uma<\/span>\u00a0<\/span>necessidade<\/span>\u00a0<\/span>cada<\/span>\u00a0<\/span>vez<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>estrat\u00e9gica,<\/span>\u00a0<\/span>uma<\/span>\u00a0<\/span>vez<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>permite<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>identifica\u00e7\u00e3o<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>resolu\u00e7\u00e3o<\/span>\u00a0<\/span>r\u00e1pida<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>problemas<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>costumam<\/span>\u00a0<\/span>impactar<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>produtividade.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Para<\/span>\u00a0<\/span>isso,<\/span>\u00a0<\/span>uma<\/span>\u00a0<\/span>dica<\/span>\u00a0<\/span>importante<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>adquirir<\/span>\u00a0<\/span>ferramentas<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>otimizem\u00a0<\/span>o<\/span>\u00a0<\/span>gerenciamento<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>todos<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>aplicativos<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span><\/span>endpoints<\/span><\/span>\u00a0<\/span>conectados<\/span>\u00a0<\/span>\u00e0<\/span>\u00a0<\/span>rede.<\/span>\u00a0<\/span>\u00c9<\/span>\u00a0<\/span>poss\u00edvel<\/span>\u00a0<\/span>acompanhar<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>desempenho<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>cada<\/span>\u00a0<\/span>recurso,<\/span>\u00a0<\/span>identificando<\/span>\u00a0<\/span>pontos<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>melhoria<\/span>\u00a0<\/span>na<\/span>\u00a0<\/span>gest\u00e3o<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>toda<\/span>\u00a0<\/span>a\u00a0<\/span>rede<\/span>\u00a0<\/span>e,<\/span>\u00a0<\/span>claro,<\/span>\u00a0<\/span>identificando<\/span>\u00a0<\/span>formas<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>potencializar<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>conectividade<\/span>\u00a0<\/span>entre<\/span>\u00a0<\/span>todos<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>dispositivos.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

\n

4<\/span>\u00a0<\/span>\u2013<\/span>\u00a0<\/span>Parceiros<\/span>\u00a0<\/span>tecnol\u00f3gicos<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

\n

Por<\/span>\u00a0<\/span>fim,<\/span>\u00a0<\/span>adquirir<\/span>\u00a0<\/span>essas<\/span>\u00a0<\/span>ferramentas<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>esses\u00a0<\/span>dispositivos<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>implementar<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>i<\/span>nternet<\/span>\u00a0<\/span>das<\/span>\u00a0<\/span>c<\/span>oisas<\/span>\u00a0<\/span>com<\/span>\u00a0<\/span>seguran\u00e7a<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>efici\u00eancia<\/span>\u00a0<\/span>tamb\u00e9m<\/span>\u00a0<\/span>exige<\/span>\u00a0<\/span>encontrar<\/span>\u00a0<\/span>parceiros<\/span>\u00a0<\/span>estrat\u00e9gicos<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>tecnologia.<\/span>\u00a0<\/span>A<\/span>\u00a0<\/span>infinidade<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>op\u00e7\u00f5es<\/span>\u00a0<\/span>no<\/span>\u00a0<\/span>mercado<\/span>\u00a0<\/span>atualmente<\/span>\u00a0<\/span>pode<\/span>\u00a0<\/span>confundir<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>gestor<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>profissional<\/span>\u00a0<\/span>sobre<\/span>\u00a0<\/span>quais<\/span>\u00a0<\/span>ferramentas<\/span>\u00a0<\/span>s\u00e3o<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>indicadas.<\/span>\u00a0<\/span>Afinal,<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>n\u00e3o<\/span>\u00a0<\/span>faltam<\/span>\u00a0<\/span>s\u00e3o<\/span>\u00a0<\/span>softwares<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>resolvem<\/span>\u00a0<\/span>situa\u00e7\u00f5es<\/span>\u00a0<\/span>espec\u00edficas<\/span>\u00a0<\/span>para<\/span>\u00a0<\/span>empresas.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

\n

\u00c9<\/span>\u00a0<\/span>necess\u00e1rio<\/span>\u00a0<\/span>encontrar<\/span>\u00a0<\/span>um<\/span>\u00a0<\/span>fornecedor<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>identifique<\/span>\u00a0<\/span>as<\/span>\u00a0<\/span>demandas<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>objetivos<\/span>\u00a0<\/span>da<\/span>\u00a0<\/span>empresa,<\/span>\u00a0<\/span>indicando<\/span>\u00a0<\/span>as<\/span>\u00a0<\/span>aplica\u00e7\u00f5es<\/span>\u00a0<\/span>mais<\/span>\u00a0<\/span>importantes<\/span>\u00a0<\/span>diante<\/span>\u00a0<\/span>do<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>cliente<\/span>\u00a0<\/span>pretende<\/span>\u00a0<\/span>obter.<\/span>\u00a0<\/span>Esse<\/span>\u00a0<\/span>trabalho<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>consultoria<\/span>\u00a0<\/span>\u00e9<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>diferencia<\/span>\u00a0<\/span>um<\/span>\u00a0<\/span>projeto<\/span>\u00a0<\/span>IoT<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>sucesso<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>outro<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>n\u00e3o<\/span>\u00a0<\/span>conseguiu<\/span>\u00a0<\/span>entregar<\/span>\u00a0<\/span>aquilo<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>se<\/span>\u00a0<\/span>esperava.<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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Concluindo, a melhor op\u00e7\u00e3o \u00e9 n\u00e3o ficar limitado apenas \u00e0 gest\u00e3o de perif\u00e9ricos\u00a0<\/span>IoT<\/span>, mas escolher uma solu\u00e7\u00e3o de\u00a0<\/span><\/span>Universal\u00a0<\/span>Endpoint<\/span>\u00a0Management<\/span><\/span>, tamb\u00e9m conhecido como UEM, que fa\u00e7a a gest\u00e3o de qualquer dispositivo in<\/span>clusive\u00a0<\/span>IoT<\/span>, e que de prefer\u00eancia fa\u00e7a as 4 fun\u00e7\u00f5es num \u00fanico software, numa \u00fanica janela de administra\u00e7\u00e3o.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div>\n

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*Otto<\/span>\u00a0<\/span>Pohlmann<\/span><\/span>\u202f<\/span><\/span>\u00e9<\/span><\/span>\u202f<\/span><\/span>CEO<\/span><\/span>\u202f<\/span><\/span>da<\/span><\/span>\u202f<\/span><\/span>Centric<\/span>\u00a0<\/span>Solution<\/span>,<\/span>\u00a0<\/span>empresa<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>tecnologia<\/span>\u00a0<\/span>que<\/span>\u00a0<\/span>fornece<\/span>\u00a0<\/span>solu\u00e7\u00f5es<\/span>\u00a0<\/span>completas<\/span><\/span>\u202f<\/span><\/span>para<\/span>\u00a0<\/span>atender<\/span>\u00a0<\/span>aos<\/span>\u00a0<\/span>requisitos<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>seguran\u00e7a<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>da<\/span>\u00a0<\/span>LGPD,<\/span><\/span>\u202f<\/span><\/span>com<\/span>\u00a0<\/span>foco<\/span>\u00a0<\/span>em<\/span>\u00a0<\/span>implementa\u00e7\u00e3o,<\/span>\u00a0<\/span>treinamento<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>suporte<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>fim<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>ajudar<\/span>\u00a0<\/span>a<\/span>\u00a0<\/span>sustentar<\/span>\u00a0<\/span>o<\/span>\u00a0<\/span>desenvolvimento<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>neg\u00f3cios<\/span>\u00a0<\/span>de<\/span>\u00a0<\/span>todos<\/span>\u00a0<\/span>os<\/span>\u00a0<\/span>portes<\/span>\u00a0<\/span>e<\/span>\u00a0<\/span>setores<\/span>\u00a0<\/span>\u2013<\/span>\u00a0<\/span>e-mail:<\/span><\/span>\u202f<\/span><\/span>centric@nbpress.com<\/span><\/span><\/a>\u00a0<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Por\u00a0Otto\u00a0Pohlmann,\u00a0CEO\u202fda\u202fCentric\u00a0Solution*\u00a0\u00a0 O\u00a0conceito\u00a0de\u00a0internet\u00a0das\u00a0coisas\u00a0n\u00e3o\u00a0\u00e9\u00a0novo.\u00a0H\u00e1\u00a0pelo\u00a0menos\u00a0uma\u00a0d\u00e9cada\u00a0ele\u00a0\u00e9\u00a0debatido\u00a0e\u00a0apontado\u00a0como\u00a0tend\u00eancia\u00a0para\u00a0empresas\u00a0e\u00a0profissionais\u00a0que\u00a0trabalham\u00a0com\u00a0tecnologia.\u00a0Entretanto,\u00a0os\u00a0pr\u00f3ximos\u00a0meses\u00a0indicam\u00a0que\u00a0a\u00a0teoria\u00a0finalmente\u00a0vai\u00a0dar\u00a0lugar\u00a0\u00e0\u00a0pr\u00e1tica.\u00a0H\u00e1\u00a0estrutura\u00a0tecnol\u00f3gica,\u00a0conhecimento\u00a0e,\u00a0mais\u00a0importante,\u00a0promessa\u00a0de\u00a0velocidade\u00a0de\u00a0conex\u00e3o\u00a0com\u00a0a\u00a0implementa\u00e7\u00e3o\u00a0do\u00a05G\u00a0nas\u00a0principais\u00a0capitais\u00a0estaduais\u00a0do\u00a0pa\u00eds,\u00a0no\u00a0segundo\u00a0semestre\u00a0de\u00a02022.\u00a0\u00c9\u00a0hora,\u00a0portanto,\u00a0de\u00a0nos\u00a0prepararmos\u00a0para essa\u00a0nova\u00a0realidade.\u00a0\u00a0 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estimativa\u00a0do\u00a0Gartner\u00a0mostra\u00a0que\u00a0\u00e9\u00a0quest\u00e3o\u00a0de\u00a0tempo\u00a0para\u00a0termos\u00a0mais\u00a0equipamentos\u00a0inteligentes\u00a0do\u00a0que\u00a0pessoas\u00a0no\u00a0planeta.\u00a0Em\u00a02021,\u00a0para\u00a0se\u00a0ter\u00a0uma\u00a0ideia,\u00a0chegamos\u00a0\u00e0\u00a0marca\u00a0de\u00a06,2\u00a0bilh\u00f5es\u00a0de\u00a0aparelhos\u00a0inteligentes\u00a0capazes\u00a0de\u00a0se\u00a0conectar\u00a0\u00e0\u00a0internet\u00a0e\u00a0\u201cconversar\u201d\u00a0entre\u00a0si.\u00a0Entretanto,\u00a0n\u00e3o\u00a0basta\u00a0adquirir\u00a0as\u00a0melhores\u00a0solu\u00e7\u00f5es\u00a0e\u00a0esperar\u00a0que\u00a0elas\u00a0resolvam\u00a0todos\u00a0os\u00a0problemas.\u00a0\u00c9\u00a0preciso\u00a0montar\u00a0uma\u00a0estrutura\u00a0que\u00a0permita\u00a0que\u00a0todas\u00a0as\u00a0funcionalidades\u00a0e\u00a0os\u00a0objetivos\u00a0sejam\u00a0atendidos.\u00a0Confira\u00a0como\u00a0preparar\u00a0a\u00a0organiza\u00e7\u00e3o:\u00a0\u00a0 1\u00a0\u2013\u00a0Planejamento\u00a0estrat\u00e9gico\u00a0 O\u00a0primeiro\u00a0passo,\u00a0evidentemente,\u00a0\u00e9\u00a0planejar\u00a0a\u00a0implementa\u00e7\u00e3o\u00a0dos\u00a0dispositivos\u00a0IoT\u00a0na\u00a0rotina\u00a0da\u00a0empresa.\u00a0Um\u00a0erro\u00a0bastante\u00a0comum\u00a0\u00e9\u00a0imaginar\u00a0que\u00a0\u00e9 suficiente\u00a0adquirir\u00a0as\u00a0solu\u00e7\u00f5es\u00a0mais\u00a0novas\u00a0e\u00a0melhores\u00a0para\u00a0alcan\u00e7ar\u00a0os\u00a0resultados\u00a0desejados.\u00a0Mas\u00a0como\u00a0conquistar\u00a0o\u00a0desempenho\u00a0se\u00a0os\u00a0gestores\u00a0e\u00a0profissionais\u00a0n\u00e3o\u00a0t\u00eam\u00a0ideia\u00a0do\u00a0que\u00a0eles\u00a0pretendem\u00a0obter\u00a0com\u00a0essa\u00a0nova\u00a0tecnologia?\u00a0 Assim,\u00a0\u00e9\u00a0fundamental\u00a0se\u00a0debru\u00e7ar\u00a0sobre\u00a0o\u00a0modelo\u00a0de\u00a0neg\u00f3cio\u00a0e\u00a0o\u00a0dia\u00a0a\u00a0dia\u00a0de\u00a0todos\u00a0na\u00a0empresa\u00a0para\u00a0identificar\u00a0\u00e1reas\u00a0que\u00a0podem\u00a0ser\u00a0potencializadas\u00a0com\u00a0dispositivos\u00a0inteligentes\u00a0e\u00a0outras\u00a0que\u00a0demandam\u00a0maior\u00a0automatiza\u00e7\u00e3o.\u00a0A\u00a0partir\u00a0da\u00ed,\u00a0fica\u00a0mais\u00a0f\u00e1cil\u00a0direcionar\u00a0investimentos\u00a0e\u00a0elaborar\u00a0um\u00a0plano\u00a0de\u00a0metas\u00a0no\u00a0curto,\u00a0m\u00e9dio\u00a0e\u00a0longo\u00a0prazo.\u00a0\u00a0 2\u00a0\u2013\u00a0Refor\u00e7o\u00a0na\u00a0seguran\u00e7a\u00a0da\u00a0informa\u00e7\u00e3o\u00a0\u00a0 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Nos\u00a0\u00faltimos\u00a0meses,\u00a0grandes\u00a0corpora\u00e7\u00f5es\u00a0e\u00a0\u00f3rg\u00e3os\u00a0p\u00fablicos\u00a0do\u00a0Brasil\u00a0sofreram\u00a0com\u00a0ataques\u00a0cibern\u00e9ticos\u00a0\u2013\u00a0o\u00a0que\u00a0acende\u00a0o\u00a0sinal\u00a0de\u00a0alerta\u00a0para\u00a0os\u00a0dispositivos\u00a0IoT.\u00a0A\u00a0l\u00f3gica\u00a0\u00e9\u00a0simples:\u00a0quanto\u00a0mais\u00a0dispositivos\u00a0conectados\u00a0\u00e0\u00a0internet,\u00a0mais\u00a0janelas\u00a0podem\u00a0ser\u00a0exploradas\u00a0pelos\u00a0cibercriminosos.\u00a0O\u00a0ideal\u00a0\u00e9\u00a0adquirir\u00a0ferramentas\u00a0de\u00a0seguran\u00e7a\u00a0capazes\u00a0de\u00a0monitorar\u00a0e\u00a0identificar\u00a0anomalias\u00a0em\u00a0toda\u00a0a\u00a0rede.\u00a0\u00a0 3\u00a0\u2013\u00a0Gerenciamento\u00a0de\u00a0aplica\u00e7\u00f5es\u00a0 Al\u00e9m\u00a0do\u00a0refor\u00e7o\u00a0na\u00a0seguran\u00e7a\u00a0da\u00a0informa\u00e7\u00e3o,\u00a0os\u00a0gestores\u00a0precisam\u00a0ter\u00a0mais\u00a0controle\u00a0ou,\u00a0pelo\u00a0menos,\u00a0uma\u00a0vis\u00e3o\u00a0completa\u00a0de\u00a0todos\u00a0os\u00a0dispositivos\u00a0IoT\u00a0conectados\u00a0\u00e0\u00a0rede\u00a0corporativa.\u00a0Saber\u00a0o\u00a0caminho\u00a0que\u00a0a\u00a0informa\u00e7\u00e3o\u00a0faz\u00a0entre\u00a0suas\u00a0aplica\u00e7\u00f5es\u00a0\u00e9\u00a0uma\u00a0necessidade\u00a0cada\u00a0vez\u00a0mais\u00a0estrat\u00e9gica,\u00a0uma\u00a0vez\u00a0que\u00a0permite\u00a0a\u00a0identifica\u00e7\u00e3o\u00a0e\u00a0a\u00a0resolu\u00e7\u00e3o\u00a0r\u00e1pida\u00a0de\u00a0problemas\u00a0que\u00a0costumam\u00a0impactar\u00a0a\u00a0produtividade.\u00a0\u00a0 Para\u00a0isso,\u00a0uma\u00a0dica\u00a0importante\u00a0\u00e9\u00a0adquirir\u00a0ferramentas\u00a0que\u00a0otimizem\u00a0o\u00a0gerenciamento\u00a0de\u00a0todos\u00a0os\u00a0aplicativos\u00a0e\u00a0endpoints\u00a0conectados\u00a0\u00e0\u00a0rede.\u00a0\u00c9\u00a0poss\u00edvel\u00a0acompanhar\u00a0o\u00a0desempenho\u00a0de\u00a0cada\u00a0recurso,\u00a0identificando\u00a0pontos\u00a0de\u00a0melhoria\u00a0na\u00a0gest\u00e3o\u00a0de\u00a0toda\u00a0a\u00a0rede\u00a0e,\u00a0claro,\u00a0identificando\u00a0formas\u00a0de\u00a0potencializar\u00a0a\u00a0conectividade\u00a0entre\u00a0todos\u00a0os\u00a0dispositivos.\u00a0\u00a0 4\u00a0\u2013\u00a0Parceiros\u00a0tecnol\u00f3gicos\u00a0\u00a0 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\u00c9\u00a0necess\u00e1rio\u00a0encontrar\u00a0um\u00a0fornecedor\u00a0que\u00a0identifique\u00a0as\u00a0demandas\u00a0e\u00a0os\u00a0objetivos\u00a0da\u00a0empresa,\u00a0indicando\u00a0as\u00a0aplica\u00e7\u00f5es\u00a0mais\u00a0importantes\u00a0diante\u00a0do\u00a0que\u00a0o\u00a0cliente\u00a0pretende\u00a0obter.\u00a0Esse\u00a0trabalho\u00a0de\u00a0consultoria\u00a0\u00e9\u00a0o\u00a0que\u00a0diferencia\u00a0um\u00a0projeto\u00a0IoT\u00a0de\u00a0sucesso\u00a0de\u00a0outro\u00a0que\u00a0n\u00e3o\u00a0conseguiu\u00a0entregar\u00a0aquilo\u00a0que\u00a0se\u00a0esperava.\u00a0\u00a0 Concluindo, a melhor op\u00e7\u00e3o…<\/p>\n","protected":false},"author":2,"featured_media":38780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1970],"tags":[10094],"ppma_author":[13249],"class_list":{"0":"post-38778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia","8":"tag-preparar-sua-empresa-para-a-internet-das-coisas"},"yoast_head":"\nComo preparar sua empresa para a internet das coisas - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/como-preparar-sua-empresa-para-a-internet-das-coisas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como preparar sua empresa para a internet das coisas - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Por\u00a0Otto\u00a0Pohlmann,\u00a0CEO\u202fda\u202fCentric\u00a0Solution*\u00a0\u00a0 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Basta\u00a0olhar\u00a0os\u00a0n\u00fameros\u00a0de\u00a0dispositivos\u00a0inteligentes\u00a0espalhados\u00a0pelo\u00a0mundo\u00a0para\u00a0entender\u00a0o\u00a0tamanho\u00a0e\u00a0os\u00a0impactos\u00a0da\u00a0internet\u00a0das\u00a0coisas\u00a0(IoT).\u00a0A 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1\u00a0\u2013\u00a0Planejamento\u00a0estrat\u00e9gico\u00a0 O\u00a0primeiro\u00a0passo,\u00a0evidentemente,\u00a0\u00e9\u00a0planejar\u00a0a\u00a0implementa\u00e7\u00e3o\u00a0dos\u00a0dispositivos\u00a0IoT\u00a0na\u00a0rotina\u00a0da\u00a0empresa.\u00a0Um\u00a0erro\u00a0bastante\u00a0comum\u00a0\u00e9\u00a0imaginar\u00a0que\u00a0\u00e9 suficiente\u00a0adquirir\u00a0as\u00a0solu\u00e7\u00f5es\u00a0mais\u00a0novas\u00a0e\u00a0melhores\u00a0para\u00a0alcan\u00e7ar\u00a0os\u00a0resultados\u00a0desejados.\u00a0Mas\u00a0como\u00a0conquistar\u00a0o\u00a0desempenho\u00a0se\u00a0os\u00a0gestores\u00a0e\u00a0profissionais\u00a0n\u00e3o\u00a0t\u00eam\u00a0ideia\u00a0do\u00a0que\u00a0eles\u00a0pretendem\u00a0obter\u00a0com\u00a0essa\u00a0nova\u00a0tecnologia?\u00a0 Assim,\u00a0\u00e9\u00a0fundamental\u00a0se\u00a0debru\u00e7ar\u00a0sobre\u00a0o\u00a0modelo\u00a0de\u00a0neg\u00f3cio\u00a0e\u00a0o\u00a0dia\u00a0a\u00a0dia\u00a0de\u00a0todos\u00a0na\u00a0empresa\u00a0para\u00a0identificar\u00a0\u00e1reas\u00a0que\u00a0podem\u00a0ser\u00a0potencializadas\u00a0com\u00a0dispositivos\u00a0inteligentes\u00a0e\u00a0outras\u00a0que\u00a0demandam\u00a0maior\u00a0automatiza\u00e7\u00e3o.\u00a0A\u00a0partir\u00a0da\u00ed,\u00a0fica\u00a0mais\u00a0f\u00e1cil\u00a0direcionar\u00a0investimentos\u00a0e\u00a0elaborar\u00a0um\u00a0plano\u00a0de\u00a0metas\u00a0no\u00a0curto,\u00a0m\u00e9dio\u00a0e\u00a0longo\u00a0prazo.\u00a0\u00a0 2\u00a0\u2013\u00a0Refor\u00e7o\u00a0na\u00a0seguran\u00e7a\u00a0da\u00a0informa\u00e7\u00e3o\u00a0\u00a0 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