{"id":40214,"date":"2022-03-23T11:49:14","date_gmt":"2022-03-23T11:49:14","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=40214"},"modified":"2022-03-23T11:49:14","modified_gmt":"2022-03-23T11:49:14","slug":"ship-from-store-e-same-day-delivery-quais-os-beneficios-para-o-e-commerce","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/ship-from-store-e-same-day-delivery-quais-os-beneficios-para-o-e-commerce\/","title":{"rendered":"Ship from store e same day delivery: quais os benef\u00edcios para o e-commerce?"},"content":{"rendered":"<p class=\"v1x_MsoNormal\" style=\"text-align: right;\"><strong>*Por Vinicius Pessin, CEO da Eu Entrego | <span class=\"v1x_normaltextrun\">NB Press Comunica\u00e7\u00e3o<\/span>\u00a0<\/strong><\/p>\n<p class=\"v1x_MsoNormal\">O processo que leva o produto do estoque ou da loja at\u00e9 a casa do consumidor \u00e9, de longe, um dos mais importantes para qualquer varejista no Brasil. Em um pa\u00eds com dimens\u00f5es continentais e grandes entraves log\u00edsticos, planejar as melhores estrat\u00e9gias de entrega torna-se quest\u00e3o de sobreviv\u00eancia no varejo \u2013 ainda mais com o cen\u00e1rio de acelera\u00e7\u00e3o digital a partir do avan\u00e7o do novo coronav\u00edrus. Nesse sentido, duas t\u00e9cnicas se destacam: o\u00a0<i>ship from store<\/i>, em que os itens saem diretamente da loja mais pr\u00f3xima do consumidor, e o\u00a0<i>same day delivery<\/i>, com entregas realizadas em at\u00e9 24 horas. Ambas se popularizaram a partir deste ano, mas como elas funcionam? Confira os principais benef\u00edcios:<\/p>\n<p class=\"v1x_MsoNormal\"><b>1 \u2013 Agilidade nas entregas\u00a0<\/b><\/p>\n<p class=\"v1x_MsoNormal\">A principal vantagem desses dois conceitos \u00e9 desburocratizar e resolver um dos principais problemas do varejo brasileiro: a log\u00edstica das entregas. S\u00e3o duas t\u00e9cnicas que, trabalhadas isoladamente ou de forma conjunta, proporcionam mais agilidade no departamento respons\u00e1vel pelo frete dos produtos. Ambas t\u00eam como objetivo realizar essa tarefa no menor prazo poss\u00edvel, seja para encontrar o produto em quest\u00e3o na loja (ou centro de distribui\u00e7\u00e3o) mais pr\u00f3xima ou fazer o\u00a0<i>delivery<\/i>\u00a0em menos de 24 horas da realiza\u00e7\u00e3o do pedido.<\/p>\n<p class=\"v1x_MsoNormal\"><b>2 \u2013 Efici\u00eancia operacional\u00a0<\/b><\/p>\n<p class=\"v1x_MsoNormal\">Com a miss\u00e3o de simplificar o processo de entregas, a utiliza\u00e7\u00e3o do\u00a0<i>ship from store<\/i>\u00a0e do\u00a0<i>same day delivery<\/i>\u00a0exigem maior efici\u00eancia das empresas em suas opera\u00e7\u00f5es. \u00c9 praticamente invi\u00e1vel fazer entregas no mesmo dia ou sincronizar o estoque das lojas f\u00edsicas com pedidos do e-commerce se n\u00e3o houver alinhamento entre os diferentes canais da marca. Dessa forma, adotar as duas pr\u00e1ticas implica um maior preparo e treinamento das equipes para que tudo saia conforme o planejado.<\/p>\n<p class=\"v1x_MsoNormal\"><b>3 \u2013 Jornada\u00a0<i>omnichannel<\/i>\u00a0<\/b><\/p>\n<p class=\"v1x_MsoNormal\">A pandemia de covid-19 acelerou a ado\u00e7\u00e3o de estrat\u00e9gias\u00a0<i>omnichannel\u00a0<\/i>no varejo brasileiro. Com as medidas de distanciamento social e a transforma\u00e7\u00e3o digital, as lojas precisaram integrar seus diferentes canais \u2013 o que, por sua vez, obriga a ado\u00e7\u00e3o de um sistema de entregas que d\u00ea conta de todos os pedidos independentemente dos locais em que foram realizados. Essa jornada\u00a0<i>omnichannel<\/i>\u00a0finalmente tornou-se realidade quando as lojas f\u00edsicas passaram a fazer entregas de compras realizadas fora de seu ambiente e em prazos cada vez mais r\u00e1pidos.<\/p>\n<p class=\"v1x_MsoNormal\"><b>4 \u2013 Experi\u00eancia do consumidor \u00a0<\/b><\/p>\n<p class=\"v1x_MsoNormal\">N\u00e3o \u00e9 segredo para nenhum empreendedor digital que a entrega dos produtos \u00e9 fator crucial para a melhor experi\u00eancia do consumidor. O processo de compra pode ser dif\u00edcil e as condi\u00e7\u00f5es de pagamento pouco vantajosas, mas, se o frete for no tempo, no pre\u00e7o e nas condi\u00e7\u00f5es esperadas, a pessoa vai considerar comprar novamente daquela marca. Assim, \u00e9 fundamental adotar t\u00e9cnicas que possibilitem fazer o frete at\u00e9 no mesmo dia do pedido ou no menor tempo poss\u00edvel.<\/p>\n<p class=\"v1x_MsoNormal\"><b>5 \u2013 Planejamento de estoque\u00a0<\/b><\/p>\n<p class=\"v1x_MsoNormal\">Por fim, a ado\u00e7\u00e3o inteligente das t\u00e9cnicas de\u00a0<i>ship from store<\/i>\u00a0e\u00a0<i>same day delivery<\/i>\u00a0tamb\u00e9m impactam positivamente a gest\u00e3o de estoque do com\u00e9rcio eletr\u00f4nico e de suas eventuais lojas f\u00edsicas. Como a integra\u00e7\u00e3o entre os canais j\u00e1 \u00e9 realidade, vai acontecer de um pedido efetuado pela internet ser processado pela loja f\u00edsica. Sem um cuidado maior nessa tarefa, o risco de vender um produto j\u00e1 comprometido em outro canal \u00e9 grande, causando insatisfa\u00e7\u00e3o em todas as partes. N\u00e3o \u00e0 toa, o planejamento de estoque \u00e9 um pilar estrat\u00e9gico para qualquer estrat\u00e9gia bem-sucedida de log\u00edstica.<\/p>\n<p class=\"v1x_paragraph\"><span class=\"v1x_normaltextrun\"><i>*Vinicius Pessin \u00e9 CEO da logtech Eu Entrego,<\/i><\/span><span class=\"v1x_normaltextrun\"><i>\u202f<\/i><\/span><span class=\"v1x_normaltextrun\">startup<\/span><span class=\"v1x_normaltextrun\"><i>\u202f<\/i><\/span><span class=\"v1x_normaltextrun\"><i>de entregas colaborativas \u2013 e-mail: euentrego@nbpress.com<\/i><\/span><span class=\"v1x_normaltextrun\">\u00a0<\/span><\/p>\n<p class=\"v1x_Ttuloboilereinfosimprensa\"><span class=\"v1x_normaltextrun\">Sobre Eu Entrego \u00a0<\/span><\/p>\n<p class=\"v1x_Textoboilereinfosimprensa\"><span class=\"v1x_normaltextrun\">Criada em 2016, a Eu Entrego \u00e9 uma plataforma\u00a0<i>omnienabler<\/i>\u00a0que transforma lojas f\u00edsicas em\u00a0<i>hubs<\/i>\u00a0log\u00edsticos e conecta varejistas a uma rede de entregadores aut\u00f4nomos em carros de passeio e bikes el\u00e9tricas (modais alternativos)<\/span><span class=\"v1x_normaltextrun\">. Para mais informa\u00e7\u00f5es, acesse:\u00a0<\/span><span lang=\"FR\"><a href=\"http:\/\/www.euentrego.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"v1x_normaltextrun\"><span lang=\"PT-BR\">www.euentrego.com<\/span><\/span><\/a><\/span><span class=\"v1x_normaltextrun\">.<\/span><\/p>\n<p class=\"v1x_paragraph\">\n","protected":false},"excerpt":{"rendered":"<p>*Por Vinicius Pessin, CEO da Eu Entrego | NB Press Comunica\u00e7\u00e3o\u00a0 O processo que leva o produto do estoque ou da loja&#8230;<\/p>\n","protected":false},"author":2,"featured_media":40215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8806],"tags":[10383],"ppma_author":[13249],"class_list":{"0":"post-40214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vendas","8":"tag-same-day-delivery"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ship from store e same day delivery: quais os benef\u00edcios para o e-commerce? 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