{"id":41587,"date":"2022-04-27T20:56:19","date_gmt":"2022-04-27T20:56:19","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=41587"},"modified":"2022-04-27T20:56:19","modified_gmt":"2022-04-27T20:56:19","slug":"tecnologia-e-agricultura-novoagro-e-hortify-unidas-para-expandir-o-agronegocio-brasileiro","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/tecnologia-e-agricultura-novoagro-e-hortify-unidas-para-expandir-o-agronegocio-brasileiro\/","title":{"rendered":"Tecnologia e agricultura: NovoAgro e Hortify unidas para expandir o agroneg\u00f3cio brasileiro"},"content":{"rendered":"<p align=\"center\"><i>A startup<\/i><i>\u00a0o<\/i><i>ferece uma plataforma<\/i><i>\u00a0e<\/i><i>specializada<\/i><i>\u00a0para\u00a0<\/i><i>hortifruticultura, unindo sua tecnologia com a<\/i><i>\u00a0e<\/i><i>scalabilidade<\/i><i>\u00a0e\u00a0e<\/i><i>strat\u00e9gia da venture builder<\/i><\/p>\n<p style=\"text-align: right;\" align=\"center\"><strong>POR NB Press Comunica\u00e7\u00e3o<\/strong><\/p>\n<p>O\u00a0agroneg\u00f3cio \u00e9 de\u00a0extrema import\u00e2ncia\u00a0para\u00a0o\u00a0Brasil\u00a0e\u00a0para\u00a0a\u00a0economia global.\u00a0O\u00a0segmento vem ganhando visibilidade\u00a0em decorr\u00eancia da sua capacidade de aumento do volume de produ\u00e7\u00e3o\u00a0e\u00a0gera\u00e7\u00e3o\u00a0de\u00a0empregos.\u00a0O\u00a0Minist\u00e9rio da Agricultura\u00a0estima que apenas\u00a0em janeiro deste ano\u00a0o\u00a0pa\u00eds tenha atingido US$\u00a08,82 bilh\u00f5es\u00a0em\u00a0exporta\u00e7\u00e3o\u00a0no setor, representando um recorde\u00a0para\u00a0esse per\u00edodo \u2013 que teve um aumento de mais de 57%\u00a0em rela\u00e7\u00e3o\u00a0\u00e0 janeiro de 2021.<\/p>\n<p>A\u00a0NovoAgro\u00a0\u00e9 uma\u00a0<i>corporate venture builder<\/i>\u00a0fundada pela parceria\u00a0entre Federa\u00e7\u00e3o\u00a0de Agricultura\u00a0e\u00a0Pecu\u00e1ria de Minas Gerais (FAEMG), maior federa\u00e7\u00e3o\u00a0de agricultura\u00a0e\u00a0pecu\u00e1ria do pa\u00eds, com\u00a0o\u00a0Grupo FCJ, maior rede de\u00a0<i>venture builder<\/i>\u00a0da Am\u00e9rica Latina. Com\u00a0o\u00a0intuito de alavancar\u00a0o\u00a0agroneg\u00f3cio\u00a0e\u00a0seus p\u00fablicos de interesse,\u00a0ela une for\u00e7as com a startup Hortify,\u00a0especializada\u00a0em hortifruticultura. Por meio da tecnologia, buscam possibilitar ao produtor rural\u00a0e\u00a0aos parceiros a gest\u00e3o\u00a0de seu neg\u00f3cio, prezando tanto pela qualidade da produ\u00e7\u00e3o\u00a0quanto pela melhoria da qualidade de vida das pessoas que consomem hortifr\u00fatis.<\/p>\n<p>A Hortify come\u00e7ou a ser idealizada no final de 2018, mas s\u00f3 foi\u00a0efetivamente fundada\u00a0em meados do ano seguinte,\u00a0em Holambra (SP), munic\u00edpio que mais\u00a0exporta flores\u00a0para\u00a0a Am\u00e9rica Latina (cerca de 80%),\u00a0e\u00a0\u00e9 respons\u00e1vel por, pelo menos, 40% da produ\u00e7\u00e3o\u00a0do setor flor\u00edcola\u00a0brasileiro. Alinhando a tecnologia ao setor agr\u00edcola, a Hortify criou uma plataforma\u00a0para\u00a0organizar\u00a0e\u00a0monitorar a produtividade, as finan\u00e7as\u00a0e\u00a0a m\u00e3o\u00a0de\u00a0obra do agricultor.<\/p>\n<p>\u201cNossa plataforma re\u00fane, de forma intuitiva, dados de produ\u00e7\u00e3o, m\u00e3o\u00a0de\u00a0obra,\u00a0estoque\u00a0e\u00a0financeiro, integrados com algoritmos inteligentes que auxiliam na tomada de decis\u00e3o. Al\u00e9m disso, atende \u00e0s\u00a0exig\u00eancias do governo\u00a0brasileiro, introduzindo um processo inteligente de rastreabilidade alimentar que agrega valor\u00a0e\u00a0transpar\u00eancia ao alimento\u201d, afirma Nelson Scariot, Co-founder da Hortify.<\/p>\n<p>Em contrapartida, a\u00a0NovoAgro\u00a0atuar\u00e1 de forma\u00a0estrat\u00e9gica na frente comercial, abrindo portas\u00a0para\u00a0a inser\u00e7\u00e3o\u00a0da tecnologia\u00a0em parceiros, vendendo planos da Hortify\u00a0e, com isso, aumentando a base de clientes da startup,\u00a0e\u00a0o\u00a0faturamento mensal\u00a0para\u00a0que\u00a0ela\u00a0esteja apta a receber aportes maiores.<\/p>\n<p>\u201cNossa miss\u00e3o\u00a0\u00e9 ajudar\u00a0o\u00a0pequeno produtor a se consolidar no mercado\u00a0e\u00a0produzir mais, com isso\u00a0em mente a nossa\u00a0expectativa \u00e9 aumentar\u00a0o\u00a0faturamento\u00a0e\u00a0o\u00a0n\u00famero de clientes de forma\u00a0escal\u00e1vel\u201d, afirma Leonardo Dias, CEO da\u00a0NovoAgro.<\/p>\n<p>Sobre a\u00a0NovoAgro\u00a0Ventures<\/p>\n<p>A\u00a0NovoAgro\u00a0Ventures \u00e9 uma\u00a0<i>corporate venture builder<\/i>\u00a0com foco\u00a0em solu\u00e7\u00f5es\u00a0para\u00a0o\u00a0Agroneg\u00f3cio, as chamadas\u00a0<i>agritechs<\/i>\u00a0(startups com solu\u00e7\u00f5es\u00a0para\u00a0o\u00a0agro). A CVB mapeia desafios (dores) da agroind\u00fastria\u00a0e\u00a0dos produtores rurais\u00a0e\u00a0investe\u00a0em\u00a0empresas de tecnologia que\u00a0estejam desenvolvendo solu\u00e7\u00f5es\u00a0para\u00a0esses problemas. Tem como acionistas\u00a0o\u00a0Sistema Faemg, a maior Federa\u00e7\u00e3o\u00a0de Agricultura\u00a0e\u00a0Pecu\u00e1ria do pa\u00eds, al\u00e9m de cerca de 80 investidores do setor do agro\u00a0e\u00a0a FCJ Venture Builder, pioneira no ramo de\u00a0<i>venture builder<\/i>\u00a0na Am\u00e9rica Latina\u00a0e\u00a0que\u00a0est\u00e1 presente tamb\u00e9m nos\u00a0Estados Unidos,\u00a0em Portugal\u00a0e\u00a0na Finl\u00e2ndia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A startup\u00a0oferece uma plataforma\u00a0especializada\u00a0para\u00a0hortifruticultura, unindo sua tecnologia com a\u00a0escalabilidade\u00a0e\u00a0estrat\u00e9gia da venture builder POR NB Press Comunica\u00e7\u00e3o O\u00a0agroneg\u00f3cio \u00e9 de\u00a0extrema import\u00e2ncia\u00a0para\u00a0o\u00a0Brasil\u00a0e\u00a0para\u00a0a\u00a0economia global.\u00a0O\u00a0segmento vem&#8230;<\/p>\n","protected":false},"author":2,"featured_media":41588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1970],"tags":[5007],"ppma_author":[13249],"class_list":{"0":"post-41587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia","8":"tag-agronegocio"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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