{"id":42089,"date":"2022-05-10T18:56:35","date_gmt":"2022-05-10T18:56:35","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=42089"},"modified":"2022-05-10T18:56:35","modified_gmt":"2022-05-10T18:56:35","slug":"marisa-apresenta-novo-ceo","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/marisa-apresenta-novo-ceo\/","title":{"rendered":"Marisa apresenta novo CEO"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>POR Ag\u00eancia Lema<\/strong><\/p>\n<p>A\u00a0<strong>Marisa<\/strong>\u00a0anuncia Adalberto Santos como o novo CEO da Companhia, eleito pelo Conselho de Administra\u00e7\u00e3o no dia 05 de maio. Adalberto, que j\u00e1 ocupava o cargo de forma interina desde mar\u00e7o e integrou o time da varejista h\u00e1 mais de sete anos como CFO e Diretor de Rela\u00e7\u00f5es de Investidores. O executivo desempenhou um papel fundamental para a concep\u00e7\u00e3o e implanta\u00e7\u00e3o do Mbank e no processo de virada da marca, iniciado em 2017 e consolidado este ano com o conceito<strong>\u00a0#ChegaMais<\/strong>. Com mais de 30 anos de carreira, e passagem pelo Grupo Brasal e Lojas Renner, Adalberto \u00e9 formado em Ci\u00eancias Econ\u00f4micas pela PUC de Goi\u00e1s, possui MBA Executivo em Finan\u00e7as pelo Instituto Brasileiro de Mercado de Capitais \u2014 IBMEC, com extens\u00f5es na Harvard Business School, London Business School e IMD.<br \/>\n<strong>Sobre a Marisa<\/strong><br \/>\nA\u00a0<strong>Marisa<\/strong>\u00a0\u00e9 a maior rede de moda feminina e lingerie do Brasil. Com mais de 70 anos, a varejista est\u00e1 presente em todas as regi\u00f5es do pa\u00eds com 344 lojas. Um dos marcos da\u00a0<strong>Marisa<\/strong>\u00a0\u00e9 o ic\u00f4nico slogan \u201cDe Mulher para Mulher\u201d, criado nos anos 80, e que at\u00e9 hoje se mant\u00e9m atual e conectado com o prop\u00f3sito da Companhia, que \u00e9 fortalecer a autoestima da mulher. Pioneira do setor no e-commerce, a marca oferece moda de qualidade em sua loja virtual h\u00e1 mais de duas d\u00e9cadas e, nos \u00faltimos anos, tem focado esfor\u00e7os em se consolidar como a plataforma da mulher. Para isso, a\u00a0<strong>Marisa<\/strong>\u00a0desenvolveu solu\u00e7\u00f5es multicanais a fim de facilitar a vida das consumidoras, como a Sacola de Vantagens e o Clique e Retire. J\u00e1 em 2021 inaugurou duas Dark Stores, lan\u00e7ou um Marketplace voltado ao p\u00fablico feminino, o Mbank, divis\u00e3o de produtos e servi\u00e7os financeiros e repaginou o programa Sou S\u00f3cia, iniciativa de apoio ao empreendedorismo feminino. Por fim, apresentou ao p\u00fablico o Universo M, hub de conte\u00fado com dicas exclusivas sobre moda, beleza, sa\u00fade, bem-estar, finan\u00e7as e causas importantes dentro do universo\u00a0<strong>Marisa<\/strong>.<\/p>\n<p>Cr\u00e9dito: divulga\u00e7\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POR Ag\u00eancia Lema A\u00a0Marisa\u00a0anuncia Adalberto Santos como o novo CEO da Companhia, eleito pelo Conselho de Administra\u00e7\u00e3o no dia 05 de maio&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":42090,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1980],"tags":[10816],"ppma_author":[13249],"class_list":{"0":"post-42089","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda","8":"tag-marisa"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marisa apresenta novo CEO - 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