{"id":43397,"date":"2022-07-12T11:25:47","date_gmt":"2022-07-12T11:25:47","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=43397"},"modified":"2022-07-12T11:25:47","modified_gmt":"2022-07-12T11:25:47","slug":"last-mile-a-importancia-da-logistica-no-varejo-farmaceutico","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/last-mile-a-importancia-da-logistica-no-varejo-farmaceutico\/","title":{"rendered":"Last mile: a import\u00e2ncia da log\u00edstica no varejo farmac\u00eautico"},"content":{"rendered":"<p style=\"text-align: right;\"><strong><i>*\u00a0Andr\u00e9 Justino, CEO\u00a0da\u00a0Fui\u00a0App<\/i><\/strong><\/p>\n<p>O\u00a0<i>last\u00a0mile<\/i>\u00a0\u00e9\u00a0a\u00a0\u00faltima fronteira para ter uma log\u00edstica integrada e um servi\u00e7o de entrega (<i>delivery<\/i>) que realmente\u00a0atenda os centros urbanos. Tal demanda n\u00e3o \u00e9 um por\u00a0acaso, mas fruto\u00a0da\u00a0expans\u00e3o dos servi\u00e7os de e-commerce e de\u00a0<i>delivery<\/i>, principalmente\u00a0nos \u00faltimos\u00a0anos.<\/p>\n<p>Olhando para o setor farmac\u00eautico, os\u00a0dados\u00a0da\u00a0Neotrust\u00a0apontam que, somente em 2021,\u00a0as vendas de medicamentos pela internet cresceram 87% e o setor teve um\u00a0aumento de faturamento na ordem de 60% em rela\u00e7\u00e3o\u00a0ao\u00a0ano\u00a0anterior. Esses\u00a0dados sugerem uma completa mudan\u00e7a\u00a0no\u00a0comportamento de consumo, bem como, o entendimento de que o\u00a0<i>last\u00a0mile<\/i>\u00a0para\u00a0as farm\u00e1cias deve ser tratado como uma estrat\u00e9gia de sa\u00fade p\u00fablica porque trabalha com\u00a0a\u00a0disposi\u00e7\u00e3o de medicamentos\u00a0no\u00a0tempo e\u00a0no\u00a0lugar\u00a0adequado para\u00a0aqueles que precisam realizar ou manter um tratamento.<\/p>\n<p>Al\u00e9m\u00a0da\u00a0mudan\u00e7a\u00a0no\u00a0comportamento de consumo, o setor farmac\u00eautico precisa implementar uma estrat\u00e9gia de\u00a0last\u00a0mile\u00a0para\u00a0atender os clientes com problema de mobilidade e para\u00a0atender\u00a0a\u00a0um p\u00fablico com estilo de vida cada vez mais\u00a0agitado devido \u00e0 din\u00e2mica imposta pela vida urbana.<\/p>\n<p>Dessa maneira, para\u00a0atender de modo qualificado \u00e0 popula\u00e7\u00e3o, visto que\u00a0a\u00a0entrega de\u00a0farm\u00e1cia\u00a0\u00e9 uma importante presta\u00e7\u00e3o de servi\u00e7o \u00e0 comunidade, os estabelecimentos devem prestar um\u00a0atendimento \u00e1gil, com produtos e pre\u00e7os justos e taxa de entrega\u00a0adequada,\u00a0al\u00e9m de bons parceiros para tudo isso.<\/p>\n<p>Al\u00e9m disso, o\u00a0<i>last\u00a0mile<\/i>\u00a0se tornou o tema principal para\u00a0as empresas obterem vantagem competitiva por meio dos\u00a0atendimentos diferenciados,\u00a0das\u00a0novas experi\u00eancias para os\u00a0clientes,\u00a0da\u00a0distribui\u00e7\u00e3o e entregas mais econ\u00f4micas e\u00a0da\u00a0integra\u00e7\u00e3o com\u00a0<i>e-commerce<\/i>\u00a0e com plataformas de\u00a0<i>marketplace<\/i>.<\/p>\n<p>Engana-se quem pensa que o setor farmac\u00eautico n\u00e3o tem rela\u00e7\u00e3o com\u00a0a\u00a0tecnologia. Um exemplo disso s\u00e3o\u00a0as receitas digitais para os pacientes, que hoje s\u00e3o feitas de modo on-line pelos m\u00e9dicos; os pacientes\u00a0as recebem via SMS, e-mail, WhatsApp e o\u00a0arquivo \u00e9\u00a0aberto na pr\u00f3pria farm\u00e1cia. Isso vale para os medicamentos\u00a0autorizados pela\u00a0ANVISA (Ag\u00eancia Nacional de Vigil\u00e2ncia Sanit\u00e1ria).<\/p>\n<p>Em contrapartida, \u00e9 preciso que\u00a0as redes farmac\u00eauticas estejam\u00a0abertas para implementar\u00a0a\u00a0tecnologia e\u00a0a\u00a0metodologia, e\u00a0assim, oferecer melhor experi\u00eancia\u00a0ao cliente.\u00a0A\u00a0boa\u00a0not\u00edcia \u00e9 que isso n\u00e3o precisa ser desbravado de forma\u00a0aut\u00f4noma. Os estabelecimentos podem, e\u00a0devem, contratar\u00a0empresas especializadas em log\u00edstica farmac\u00eautica para sanar essa demanda.<\/p>\n<p>Em s\u00edntese,\u00a0a\u00a0pandemia\u00a0acelerou processos que j\u00e1 estavam sendo implementados, e\u00a0a\u00a0tend\u00eancia \u00e9 o consumidor usar cada vez mais o servi\u00e7o de entrega. Como consequ\u00eancia, os estabelecimentos que n\u00e3o oferecerem esse servi\u00e7o perder\u00e3o vendas e clientes. Quando o consumidor n\u00e3o tem uma demanda\u00a0atendida \u00e9 natural que ele migre para\u00a0a\u00a0concorr\u00eancia, mas se for fidelizado\u00a0ao seu estabelecimento, sua barganha\u00a0diminui, pois ele est\u00e1 satisfeito com o que lhe est\u00e1 sendo ofertado.<\/p>\n<p>*\u00a0<i>Andr\u00e9 Justino \u00e9 CEO\u00a0da\u00a0Fui\u00a0App, startup que realiza\u00a0a\u00a0entrega de medicamentos para o consumidor final \u2013\u00a0\u00a0<\/i><a href=\"mailto:farmaventures@nbpress.com\" rel=\"noreferrer\"><i>farmaventures@nbpress.com<\/i><\/a><i>\u00a0<\/i><\/p>\n<p><b><u>Sobre\u00a0a\u00a0Farma Ventures<\/u><\/b><\/p>\n<p>Lan\u00e7ada em mar\u00e7o de 2020,\u00a0a\u00a0Farma Ventures \u00e9\u00a0a\u00a0primeira\u00a0<i>corporate\u00a0venture\u00a0builder<\/i>\u00a0dedicada\u00a0ao\u00a0varejo\u00a0farmac\u00eautico do Brasil. Criada pelas redes de farm\u00e1cias\u00a0Drogal\u00a0e Indiana, com\u00a0mentoria\u00a0da\u00a0Top Capital,\u00a0ag\u00eancia boutique de investimento, e com o modelo de neg\u00f3cio\u00a0da\u00a0FCJ Venture\u00a0Builder,\u00a0a\u00a0organiza\u00e7\u00e3o seleciona startups que\u00a0apresentam solu\u00e7\u00f5es inteligentes e com impacto socioecon\u00f4mico\u00a0no\u00a0setor. Entre\u00a0as \u00e1reas de\u00a0atua\u00e7\u00e3o est\u00e3o\u00a0automa\u00e7\u00e3o de PDV, solu\u00e7\u00f5es\u00a0<i>omnichannel<\/i>, gest\u00e3o de pre\u00e7os e estoque, servi\u00e7os de sa\u00fade, intelig\u00eancia de mercado, gest\u00e3o de pessoal, entre outros. Mais informa\u00e7\u00f5es,\u00a0acesse:\u00a0<a href=\"http:\/\/www.farmaventures.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.farmaventures.com.br<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*\u00a0Andr\u00e9 Justino, CEO\u00a0da\u00a0Fui\u00a0App O\u00a0last\u00a0mile\u00a0\u00e9\u00a0a\u00a0\u00faltima fronteira para ter uma log\u00edstica integrada e um servi\u00e7o de entrega (delivery) que realmente\u00a0atenda os centros urbanos. Tal&#8230;<\/p>\n","protected":false},"author":2,"featured_media":43398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7262],"tags":[11096],"ppma_author":[13249],"class_list":{"0":"post-43397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-logistica","8":"tag-importancia-da-logistica"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Last mile: a import\u00e2ncia da log\u00edstica no varejo farmac\u00eautico - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/last-mile-a-importancia-da-logistica-no-varejo-farmaceutico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Last mile: a import\u00e2ncia da log\u00edstica no varejo farmac\u00eautico - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"*\u00a0Andr\u00e9 Justino, CEO\u00a0da\u00a0Fui\u00a0App O\u00a0last\u00a0mile\u00a0\u00e9\u00a0a\u00a0\u00faltima fronteira para ter uma log\u00edstica integrada e um servi\u00e7o de entrega (delivery) que realmente\u00a0atenda os centros urbanos. 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