{"id":43628,"date":"2022-07-19T11:12:43","date_gmt":"2022-07-19T11:12:43","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=43628"},"modified":"2022-07-20T12:49:30","modified_gmt":"2022-07-20T12:49:30","slug":"processos-e-gestao-agil-no-ressarcimento-do-non-retail","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/processos-e-gestao-agil-no-ressarcimento-do-non-retail\/","title":{"rendered":"Processos e gest\u00e3o \u00e1gil no ressarcimento do NON- Retail"},"content":{"rendered":"

M\u00f3dulo de\u00a0Ressarcimento\u00a0No<\/span>n<\/span>\u2013Retail<\/span>\u00a0\u00e9 uma solu\u00e7\u00e3o desenvolvida pela InterPlayers que automatiza o processo. Objetivo \u00e9 aumentar a\u00a0efici\u00eancia de ind\u00fastrias que usam a plataforma com foco\u00a0no\u00a0segmento\u00a0no<\/span>n<\/span>\u2013retail<\/span>.<\/i><\/strong><\/p>\n

POR: NB Press Comunica\u00e7\u00e3o<\/strong><\/p>\n

Negocia\u00e7\u00e3o<\/b><\/p>\n

A InterPlayers, o hub de neg\u00f3cios da sa\u00fade\u00a0e\u00a0bem-estar disponibiliza ao mercado\u00a0no<\/span>n<\/span>\u2013retail<\/span>\u00a0a possibilidade de uma gest\u00e3o mais pr\u00f3xima\u00a0do\u00a0processo de\u00a0ressarcimento\u00a0dos laborat\u00f3rios farmac\u00eauticos, uma vez que\u00a0esse segmento atua com volumes muito altos\u00a0e\u00a0qualquer\u00a0erro de c\u00e1lculo pode resultar\u00a0em preju\u00edzos\u00a0elevados.<\/p>\n

A InterPlayers, o hub de neg\u00f3cios da sa\u00fade\u00a0e\u00a0bem-estar disponibiliza ao mercado\u00a0no<\/span>n<\/span>\u2013retail<\/span>\u00a0a possibilidade de uma gest\u00e3o mais pr\u00f3xima\u00a0do\u00a0processo de\u00a0ressarcimento\u00a0dos laborat\u00f3rios farmac\u00eauticos, uma vez que\u00a0esse segmento atua com volumes muito altos\u00a0e\u00a0qualquer\u00a0erro de c\u00e1lculo pode resultar\u00a0em preju\u00edzos\u00a0elevados.<\/s><\/p>\n

O\u00a0ressarcimento\u00a0\u00e9 uma pr\u00e1tica comum\u00a0no\u00a0setor.\u00a0Esse processo ocorre tanto\u00a0no\u00a0segmento\u00a0retail<\/span><\/i>,\u00a0constitu\u00eddo\u00a0pelos medicamentos vendidos pelo varejo farmac\u00eautico, quanto\u00a0no\u00a0setor\u00a0no<\/span>n<\/span>\u2013retail<\/span><\/i>, que s\u00e3o medicamentos de alto custo, comprados ou reembolsados aos pacientes pelos pagadores p\u00fablicos (governo) ou privados (planos de sa\u00fade).<\/p>\n

Por\u00a0exemplo, por quest\u00f5es\u00a0estrat\u00e9gicas ou por negocia\u00e7\u00f5es, uma ind\u00fastria aplica um desconto diferenciado para determinados clientes, segmentos, regi\u00f5es,\u00a0etc. Ocorre que, como a opera\u00e7\u00e3o de abastecimento \u00e9 feita por um distribuidor,\u00a0esta negocia\u00e7\u00e3o provocaria um preju\u00edzo para o Distribuidor. Para contornar\u00a0esta situa\u00e7\u00e3o,\u00a0esta diferen\u00e7a \u00e9 considerado nas vendas\u00a0e\u00a0para que o Distribuidor n\u00e3o tenha preju\u00edzo,\u00a0e\u00a0assim, a ind\u00fastria o ressarce de forma financeira ou\u00a0em produtos.<\/p>\n

\u201cO B2B\u00a0no<\/span>n<\/span>\u2013retail<\/span><\/i>\u00a0\u00e9 uma das iniciativas da InterPlayers para um mercado que vem se desenvolvendo de forma vigorosa\u00a0e\u00a0n\u00f3s como HUB de Neg\u00f3cios da Sa\u00fade\u00a0e\u00a0Bem\u00a0Estar acompanhamos de perto mais\u00a0essa necessidade\u00a0do\u00a0setor,\u00a0e\u00a0num modelo colaborativo constru\u00edmos\u00a0esta funcionalidade t\u00e3o necess\u00e1ria para melhoria\u00a0 da qualidade\u00a0e\u00a0agiliza\u00e7\u00e3o\u00a0do\u00a0processo\u201d\u00a0 afirma\u00a0Jos\u00e9 Ricardo Ferreira, fundador da\u00a0Entire\u00a0e\u00a0da DNA Specialty, business partner da InterPlayers, respons\u00e1vel pela cria\u00e7\u00e3o de\u00a0modelos inovadores para a \u00e1rea de medicamentos de alta complexidade. \u201cCriamos solu\u00e7\u00f5es para a comercializa\u00e7\u00e3o\u00a0e\u00a0o gerenciamento de demanda\u00a0entre ind\u00fastrias\u00a0e\u00a0institui\u00e7\u00f5es de sa\u00fade p\u00fablicas\u00a0e\u00a0privadas\u201d,\u00a0explica.<\/p>\n

De acordo com Jos\u00e9 Ricardo, ainda h\u00e1 muitas\u00a0empresas que se utilizam de planilhas\u00a0eletr\u00f4nicas, como o\u00a0Excel, para registrar\u00a0e\u00a0calcular os valores a serem ressarcidos. Acontece que \u00e0 medida que o volume de informa\u00e7\u00f5es\u00a0e\u00a0a complexidade das negocia\u00e7\u00f5es aumentam, as chances de\u00a0erros tamb\u00e9m crescem, pois alguma informa\u00e7\u00e3o pode ser apagada acidentalmente, valores podem ser inseridos nas c\u00e9lulas\u00a0erradas,\u00a0enfim, os riscos s\u00e3o muitos.<\/p>\n

\u201cO M\u00f3dulo de\u00a0Ressarcimento\u00a0evita tudo isso.\u00a0E\u00a0as ind\u00fastrias usu\u00e1rias da plataforma podem inserir suas regras de negocia\u00e7\u00e3o de forma que o\u00a0ressarcimento\u00a0seja calculado automaticamente, considerando todas as vari\u00e1veis inseridas, mesmo a que foram tratadas diretamente sem o uso das plataformas da InterPlayers. De forma simplificada, pode-se dizer que a solu\u00e7\u00e3o\u00a0executa a regra de\u00a0ressarcimento\u00a0indicada pela Ind\u00fastria\u00a0e\u00a0disponibiliza as informa\u00e7\u00f5es para aprova\u00e7\u00e3o\u00a0dos\u00a0envolvidos nas opera\u00e7\u00f5es.\u00a0\u00a0<\/s>Temos diversas ind\u00fastrias utilizando a solu\u00e7\u00e3o\u00a0e\u00a0isto vem trazendo ganho operacional.<\/p>\n

Segundo o\u00a0executivo, o M\u00f3dulo de\u00a0Ressarcimento\u00a0\u00e9 um servi\u00e7o a mais da InterPlayers.\u00a0Ele opera de forma independente ou acoplado as outras plataformas: \u201c\u00c9 uma solu\u00e7\u00e3o importante devido aos altos valores\u00a0envolvidos\u00a0em negocia\u00e7\u00f5es\u00a0do\u00a0mercado\u00a0no<\/span>n<\/span>\u2013retail<\/span><\/i>. Qualquer\u00a0erro pode resultar\u00a0em preju\u00edzos\u00a0elevados\u201d.<\/p>\n

\u00a0<\/u><\/b><\/p>\n

Sobre a InterPlayers<\/u><\/b><\/p>\n

A\u202fInterPlayers,\u202fo\u202fhub\u202fde neg\u00f3cios da sa\u00fade\u00a0e\u00a0bem-estar, promove ampla integra\u00e7\u00e3o com todos os componentes\u00a0do\u00a0segmento farmac\u00eautico\u00a0e\u00a0hospitalar, com destacada participa\u00e7\u00e3o\u00a0no\u00a0mercado, integrando farm\u00e1cias, cl\u00ednicas, hospitais, distribuidores\u00a0e\u00a0ind\u00fastrias\u00a0em todo\u202fo\u202fterrit\u00f3rio nacional. Apresenta um portf\u00f3lio de servi\u00e7os de gera\u00e7\u00e3o de demanda, comercial,\u202ftrade<\/i>, fideliza\u00e7\u00e3o\u00a0e\u00a0acesso\u00a0e\u00a0servi\u00e7os ao paciente,\u202fcontemplando\u202f50\u202fmilh\u00f5es de pacientes\u00a0e\u00a0consumidores com mais de R$\u202f61\u202fbilh\u00f5es transacionados\u00a0no\u202f\u00faltimo bi\u00eanio.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f3dulo de\u00a0Ressarcimento\u00a0Non\u2013Retail\u00a0\u00e9 uma solu\u00e7\u00e3o desenvolvida pela InterPlayers que automatiza o processo. Objetivo \u00e9 aumentar a\u00a0efici\u00eancia de ind\u00fastrias que usam a plataforma com…<\/p>\n","protected":false},"author":2,"featured_media":43629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[11142],"ppma_author":[13249],"class_list":{"0":"post-43628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empreender","8":"tag-non-retail"},"yoast_head":"\nProcessos e gest\u00e3o \u00e1gil no ressarcimento do NON- Retail - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/processos-e-gestao-agil-no-ressarcimento-do-non-retail\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Processos e gest\u00e3o \u00e1gil no ressarcimento do NON- Retail - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"M\u00f3dulo de\u00a0Ressarcimento\u00a0Non\u2013Retail\u00a0\u00e9 uma solu\u00e7\u00e3o desenvolvida pela InterPlayers que automatiza o processo. 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