{"id":43741,"date":"2022-07-27T10:49:05","date_gmt":"2022-07-27T10:49:05","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=43741"},"modified":"2022-07-27T10:49:05","modified_gmt":"2022-07-27T10:49:05","slug":"mynd-recebe-selo-igual-do-womens-music-event","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/","title":{"rendered":"Mynd recebe Selo IGUAL do Women&#8217;s Music Event"},"content":{"rendered":"<p class=\"v1MsoNormal\" align=\"center\"><strong><i>Certifica\u00e7\u00e3o reconhece empresas que promovem a equidade de g\u00eanero no mercado da m\u00fasica<\/i><\/strong><\/p>\n<p style=\"text-align: right;\" align=\"center\"><strong>POR: Melina Tavares Comunica\u00e7\u00e3o<\/strong><\/p>\n<p class=\"v1MsoNormal\">A Mynd, maior ag\u00eancia de marketing de influ\u00eancia e entretenimento do pa\u00eds, acaba de receber o Selo IGUAL, do Women\u2019s Music Event (WME). Com validade de um ano, a certifica\u00e7\u00e3o, que \u00e9 um marco para a igualdade de g\u00eanero na m\u00fasica, reconhece profissionais, empresas e festivais que promovem um mercado mais justo e igualit\u00e1rio e contratam mulheres, pessoas trans e n\u00e3o-bin\u00e1rias para suas equipes e line-ups no Brasil.<\/p>\n<p class=\"v1MsoNormal\">Desde sua cria\u00e7\u00e3o em 2017, a Mynd \u00e9 conhecida por lutar pela inclus\u00e3o e diversidade na publicidade. A empresa, que conta com mais de 400 colaboradores, possui mais de 70% do quadro de funcion\u00e1rios composto por mulheres, pessoas pretas e LGBTQIAP+, que trabalham para que as a\u00e7\u00f5es e campanhas desenvolvidas na ag\u00eancia sejam reconhecidas por sua representatividade.<\/p>\n<p class=\"v1MsoNormal\">\u201cEstamos muito felizes de receber o Selo IGUAL, porque essa \u00e9, sem d\u00favidas, uma das nossas maiores lutas desde que criamos a Mynd. Sempre tivemos como meta uma empresa plural e diversa, que pudesse proporcionar, de dentro para fora, as mudan\u00e7as que a sociedade e o mercado precisam. Ent\u00e3o torcemos muito para que, com todas as iniciativas do WME, mais nomes de mulheres sejam cogitados para projetos, shows e eventos culturais\u201d, conta F\u00e1tima Pissarra, CEO da Mynd.<\/p>\n<p class=\"v1MsoNormal\">O Selo IGUAL existe desde o ano passado e foi criado pela plataforma WME, que atua ativamente para aumentar o protagonismo das mulheres na m\u00fasica. Buscando uma ind\u00fastria mais plural e polif\u00f4nica, as fundadoras do WME, Claudia Assef e Monique Dardenne, desenvolveram essa chancela para reconhecer as iniciativas que contribuem para a equidade de g\u00eanero e abrem espa\u00e7o para que se discuta a participa\u00e7\u00e3o das mulheres e a contribui\u00e7\u00e3o delas no mercado.<\/p>\n<p class=\"v1MsoNormal\">S\u00e3o aptos a receber o selo festivais, festas, clubs, casas de shows, associa\u00e7\u00f5es e outras empresas que tenham pelo menos metade de suas equipes compostas por mulheres, pessoas n\u00e3o-bin\u00e1rias e\/ou trans, considerando a \u00e1rea art\u00edstica e tamb\u00e9m a de produ\u00e7\u00e3o. Entre as grandes iniciativas da m\u00fasica que j\u00e1 receberam o selo por suas \u00faltimas atividades, est\u00e3o: Heavy House, Se Rasgum, Coquetel, Molotov, Festival Bananada, SIM S\u00e3o Paulo, Sarar\u00e1 e a Balaclava Records.<\/p>\n<p class=\"v1MsoNormal\">\n<p class=\"v1MsoNormal\"><b>Sobre a Mynd:<\/b><b><\/b><\/p>\n<p class=\"v1MsoNormal\">Dos s\u00f3cios F\u00e1tima Pissarra, Preta Gil e Carlos Scappini, a Mynd \u00e9 a maior ag\u00eancia de marketing de influ\u00eancia e entretenimento do pa\u00eds. Ela auxilia empresas e ag\u00eancias na identifica\u00e7\u00e3o de oportunidades, planejamento de estrat\u00e9gias e execu\u00e7\u00e3o de projetos publicit\u00e1rios, unindo m\u00fasica, entretenimento, artistas e influenciadores. Tamb\u00e9m conta com um casting exclusivo, composto por mais de 450 grandes nomes do cen\u00e1rio nacional e internacional, e atua com gest\u00e3o de imagem e desenvolvimento de estrat\u00e9gias individuais dos artistas, identificando oportunidades no mercado publicit\u00e1rio com marcas que tenham fit com os perfis. Neste ano, ela completa cinco anos no mercado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Certifica\u00e7\u00e3o reconhece empresas que promovem a equidade de g\u00eanero no mercado da m\u00fasica POR: Melina Tavares Comunica\u00e7\u00e3o A Mynd, maior ag\u00eancia de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":43742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1973],"tags":[11168],"ppma_author":[],"class_list":{"0":"post-43741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eventos","8":"tag-womens-music-event"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mynd recebe Selo IGUAL do Women&#039;s Music Event - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mynd recebe Selo IGUAL do Women&#039;s Music Event - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Certifica\u00e7\u00e3o reconhece empresas que promovem a equidade de g\u00eanero no mercado da m\u00fasica POR: Melina Tavares Comunica\u00e7\u00e3o A Mynd, maior ag\u00eancia de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T10:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"464\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"HERNANE OLIVEIRA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"HERNANE OLIVEIRA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/\"},\"author\":{\"name\":\"HERNANE OLIVEIRA\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75\"},\"headline\":\"Mynd recebe Selo IGUAL do Women&#8217;s Music Event\",\"datePublished\":\"2022-07-27T10:49:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/\"},\"wordCount\":522,\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png\",\"keywords\":[\"Women's Music Event\"],\"articleSection\":[\"Eventos\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/\",\"url\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/\",\"name\":\"Mynd recebe Selo IGUAL do Women's Music Event - Economia S\/A\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png\",\"datePublished\":\"2022-07-27T10:49:05+00:00\",\"author\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75\"},\"breadcrumb\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#primaryimage\",\"url\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png\",\"contentUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png\",\"width\":464,\"height\":464},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/economiasa.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mynd recebe Selo IGUAL do Women&#8217;s Music Event\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\",\"url\":\"https:\/\/economiasa.com.br\/blog\/\",\"name\":\"Economia S\/A\",\"description\":\"Ler faz bem para os neg\u00f3cios\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75\",\"name\":\"HERNANE OLIVEIRA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=gdd85e7e876e7982efaa99829b18cd37e\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g\",\"caption\":\"HERNANE OLIVEIRA\"},\"url\":\"https:\/\/economiasa.com.br\/blog\/author\/hernane\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mynd recebe Selo IGUAL do Women's Music Event - Economia S\/A","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/","og_locale":"pt_BR","og_type":"article","og_title":"Mynd recebe Selo IGUAL do Women's Music Event - Economia S\/A","og_description":"Certifica\u00e7\u00e3o reconhece empresas que promovem a equidade de g\u00eanero no mercado da m\u00fasica POR: Melina Tavares Comunica\u00e7\u00e3o A Mynd, maior ag\u00eancia de...","og_url":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/","og_site_name":"Economia S\/A","article_published_time":"2022-07-27T10:49:05+00:00","og_image":[{"width":464,"height":464,"url":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png","type":"image\/png"}],"author":"HERNANE OLIVEIRA","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"HERNANE OLIVEIRA","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#article","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/"},"author":{"name":"HERNANE OLIVEIRA","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75"},"headline":"Mynd recebe Selo IGUAL do Women&#8217;s Music Event","datePublished":"2022-07-27T10:49:05+00:00","mainEntityOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/"},"wordCount":522,"image":{"@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#primaryimage"},"thumbnailUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png","keywords":["Women's Music Event"],"articleSection":["Eventos"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/","url":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/","name":"Mynd recebe Selo IGUAL do Women's Music Event - Economia S\/A","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#primaryimage"},"image":{"@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#primaryimage"},"thumbnailUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png","datePublished":"2022-07-27T10:49:05+00:00","author":{"@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75"},"breadcrumb":{"@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#primaryimage","url":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png","contentUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/image001-1.png","width":464,"height":464},{"@type":"BreadcrumbList","@id":"https:\/\/economiasa.com.br\/blog\/mynd-recebe-selo-igual-do-womens-music-event\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/economiasa.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Mynd recebe Selo IGUAL do Women&#8217;s Music Event"}]},{"@type":"WebSite","@id":"https:\/\/economiasa.com.br\/blog\/#website","url":"https:\/\/economiasa.com.br\/blog\/","name":"Economia S\/A","description":"Ler faz bem para os neg\u00f3cios","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75","name":"HERNANE OLIVEIRA","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=gdd85e7e876e7982efaa99829b18cd37e","url":"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g","caption":"HERNANE OLIVEIRA"},"url":"https:\/\/economiasa.com.br\/blog\/author\/hernane\/"}]}},"authors":[{"term_id":13249,"user_id":2,"is_guest":0,"slug":"hernane","display_name":"HERNANE OLIVEIRA","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/c290b4eb705b462fb1dd4e17118536ede2cd1b474c4afd747ea5c1f3575f7d36?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/43741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/comments?post=43741"}],"version-history":[{"count":0,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/43741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media\/43742"}],"wp:attachment":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media?parent=43741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/categories?post=43741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/tags?post=43741"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/ppma_author?post=43741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}