{"id":43786,"date":"2022-07-29T23:25:32","date_gmt":"2022-07-29T23:25:32","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=43786"},"modified":"2022-07-29T23:25:32","modified_gmt":"2022-07-29T23:25:32","slug":"e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/","title":{"rendered":"E-commerce vende R$ 73,5 bilh\u00f5es no 1\u00ba semestre de 2022"},"content":{"rendered":"<p class=\"v1MsoNormal\" align=\"center\"><strong><i>ABComm aponta crescimento de 5% em rela\u00e7\u00e3o a igual per\u00edodo do ano passado; j\u00e1 no segundo semestre de 2022 a estimativa de faturamento aumenta para R$ 91,5 bilh\u00f5es<\/i><\/strong><\/p>\n<p class=\"v1MsoNormal\" style=\"text-align: right;\"><strong>POR: NB Press Comunica\u00e7\u00e3o<\/strong><\/p>\n<p class=\"v1MsoNormal\">As compras no universo on-line, potencializadas pela acelera\u00e7\u00e3o digital em tempos de pandemia, j\u00e1 est\u00e3o consagradas nos novos h\u00e1bitos dos consumidores. Tanto \u00e9 que o cen\u00e1rio do primeiro semestre de 2022 pode reiterar esse fato. A ABComm (Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico) aponta um faturamento de R$ 73,5 bilh\u00f5es. Trata-se de um crescimento de 5% em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2021.<\/p>\n<p class=\"v1MsoNormal\">Para o segundo semestre do ano, a proje\u00e7\u00e3o no setor \u00e9 ainda maior: R$ 91,5 bilh\u00f5es em vendas, fechando 2022 com um total de R$ 165 bilh\u00f5es em faturamento. Embora o montante esteja um pouco abaixo do total estimado no in\u00edcio do ano (R$ 169,6 bilh\u00f5es), a expectativa \u00e9 de que a Copa do Mundo movimente ainda mais as compras on-line.<\/p>\n<p class=\"v1MsoNormal\">Considerando principalmente os artigos esportivos e eletr\u00f4nicos, as vendas podem caminhar rumo aos R$ 170 bilh\u00f5es. Para Alexandre Crivellaro, diretor de intelig\u00eancia de mercado da ABComm, os fatores que impactam o com\u00e9rcio eletr\u00f4nico giram em torno do custo do frete e aumento dos juros.<\/p>\n<p class=\"v1MsoNormal\">\u201cAo passo que os n\u00fameros nos mostram crescimento, ainda devemos levar em conta a baixa confian\u00e7a do consumidor frente a esse momento econ\u00f4mico que enfrentamos. Em se tratando dos varejistas, h\u00e1 o custo do frete. E os reajustes das taxas cobradas pelos\u00a0<i>marketplaces<\/i>, que \u2018empurram o pre\u00e7o final para cima\u2019, afetam o consumidor diretamente. Al\u00e9m disso, a taxa de endividamento das fam\u00edlias pode impactar as vendas\u201d, relata.<\/p>\n<p class=\"v1Ttuloboilereinfosimprensa\">Sobre ABComm<\/p>\n<p class=\"v1Textoboilereinfosimprensa\">A Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico (ABComm) surgiu para fomentar o e-commerce com conhecimentos relevantes e auxiliar na cria\u00e7\u00e3o de pol\u00edticas p\u00fablicas para o setor. A associa\u00e7\u00e3o re\u00fane representantes de lojas virtuais e prestadores de servi\u00e7os nas \u00e1reas de tecnologia, m\u00eddia e meios de pagamento, atuando frente \u00e0s institui\u00e7\u00f5es governamentais, em prol da evolu\u00e7\u00e3o do mercado. A entidade sem fins lucrativos presidida por Mauricio Salvador e conta com diretorias espec\u00edficas criadas para aprofundar discuss\u00f5es, entre elas: Omnichannel; Rela\u00e7\u00f5es Governamentais; M\u00eddias Digitais; Rela\u00e7\u00f5es Internacionais; Meios de Pagamento; Capacita\u00e7\u00e3o; Desenvolvimento Tecnol\u00f3gico; Empreendedorismo e Startups; Jur\u00eddica; M\u00e9tricas e Intelig\u00eancia de Mercado; Crimes Eletr\u00f4nicos; e Marketing. Para mais informa\u00e7\u00f5es, acesse:\u00a0<span lang=\"FR\"><a href=\"http:\/\/www.abcomm.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span lang=\"PT-BR\">www.abcomm.org<\/span><\/a><\/span><\/p>\n<p class=\"v1MsoNormal\">\n","protected":false},"excerpt":{"rendered":"<p>ABComm aponta crescimento de 5% em rela\u00e7\u00e3o a igual per\u00edodo do ano passado; j\u00e1 no segundo semestre de 2022 a estimativa de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":43787,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8806],"tags":[3335],"ppma_author":[13249],"class_list":{"0":"post-43786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vendas","8":"tag-e-commerce"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce vende R$ 73,5 bilh\u00f5es no 1\u00ba semestre de 2022 - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce vende R$ 73,5 bilh\u00f5es no 1\u00ba semestre de 2022 - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"ABComm aponta crescimento de 5% em rela\u00e7\u00e3o a igual per\u00edodo do ano passado; j\u00e1 no segundo semestre de 2022 a estimativa de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-29T23:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/shopping-4000414-1280-e1658254253791.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"HERNANE OLIVEIRA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"HERNANE OLIVEIRA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/\"},\"author\":{\"name\":\"HERNANE OLIVEIRA\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/6def2515a5d11b1de9cbbbe9ebe10f75\"},\"headline\":\"E-commerce vende R$ 73,5 bilh\u00f5es no 1\u00ba semestre de 2022\",\"datePublished\":\"2022-07-29T23:25:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/\"},\"wordCount\":424,\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2022\/07\/shopping-4000414-1280-e1658254253791.jpg\",\"keywords\":[\"E-commerce\"],\"articleSection\":[\"Vendas\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/\",\"url\":\"https:\/\/economiasa.com.br\/blog\/e-commerce-vende-r-735-bilhoes-no-1o-semestre-de-2022\/\",\"name\":\"E-commerce vende R$ 73,5 bilh\u00f5es no 1\u00ba semestre de 2022 - 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