{"id":46011,"date":"2022-10-24T11:49:51","date_gmt":"2022-10-24T11:49:51","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=46011"},"modified":"2022-10-24T11:49:51","modified_gmt":"2022-10-24T11:49:51","slug":"start-shop-agora-e-unishop","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/start-shop-agora-e-unishop\/","title":{"rendered":"Start Shop agora \u00e9 Unishop"},"content":{"rendered":"<div style=\"text-align: center;\"><strong>Empresa anuncia mudan\u00e7a de marca para que novo posicionamento esteja alinhado com benef\u00edcios e projeto de expans\u00e3o pelo Brasil <\/strong><\/div>\n<div style=\"text-align: right;\"><span class=\"v1gmail_default\"><strong>Por: Inguz Assessoria<\/strong> <\/span><\/div>\n<p dir=\"ltr\">A Unishop est\u00e1 com um novo posicionamento de marca no mercado. A rede de solu\u00e7\u00f5es em limpeza e higieniza\u00e7\u00e3o, que possui mais de 310 lojas operando em mais de 200 munic\u00edpios de todo o Brasil, agora trabalha com o intuito de proporcionar mais benef\u00edcios e atuar em um projeto de expans\u00e3o por todo o pa\u00eds.<\/p>\n<p dir=\"ltr\">Para Vinicius Meneguin, gerente comercial da rede Unishop, o objetivo \u00e9 poder funcionar em todos os estados, ampliando a marca para o m\u00e1ximo de munic\u00edpios poss\u00edveis. \u201cQueremos oferecer a estrutura perfeita, englobando, al\u00e9m de produtos, tamb\u00e9m servi\u00e7os. Nossa inten\u00e7\u00e3o \u00e9 manter e consolidar a Unishop como a melhor, maior e mais completa rede de varejo de limpeza no Brasil, abra\u00e7ando o desafio de fechar 2022 com 600 lojas operando\u201d.<\/p>\n<p dir=\"ltr\">O projeto de virada de marca come\u00e7ou a sair do papel assim que a rede percebeu o forte crescimento do setor, junto do interesse em poder agregar mais benef\u00edcios e servi\u00e7os \u00e0 rede.<\/p>\n<p dir=\"ltr\">Por conta da necessidade de desinfec\u00e7\u00e3o causada pela pandemia de coronav\u00edrus, as vendas de produtos de limpeza, tanto os da linha de higieniza\u00e7\u00e3o \u2013 como \u00e1lcool 70% e \u00e1lcool gel \u2013 quanto os de tratamento de pisos, cuidado com a casa etc., mais que dobraram.<\/p>\n<p dir=\"ltr\">Esse fato, aliado tamb\u00e9m \u00e0 vontade de muitas pessoas em ter o pr\u00f3prio neg\u00f3cio, fez com que a equipe identificasse a oportunidade de abrir e consolidar mais um canal com os parceiros (o canal digital).<\/p>\n<p>\u201cTodos os meses elaboramos campanhas para o ponto de venda, com incentivos e materiais exclusivos, tanto para o PDV quanto para as redes sociais, com o intuito de impulsionar as vendas das lojas Unishop. Para isso, temos ao menos um ponto de contato ao m\u00eas por meio de lives, que possuem o objetivo de nos aproximar da rede e, claro, abrir um contato de trocas de informa\u00e7\u00f5es e experi\u00eancias \u2013 muitas vezes contando com um treinamento de vendas e dicas de estrat\u00e9gia de marketing.<\/p>\n<p>Para que a mudan\u00e7a acontecesse da melhor maneira, a equipe interna da Unishop se dedicou ao repasse de informa\u00e7\u00f5es para o time t\u00e9cnico e de vendas, al\u00e9m das pr\u00f3prias lojas, alinhando uma comunica\u00e7\u00e3o concreta.<\/p>\n<p dir=\"ltr\">\u201cEstamos buscando trazer mais diferenciais, e benef\u00edcios exclusivos para a rede, a fim de\u00a0 melhorar as condi\u00e7\u00f5es comerciais aos parceiros Unishop. Estamos atuando para sermos mais que um e-commerce exclusivo para rede.\u201d, completa Vinicius.<\/p>\n<p dir=\"ltr\">Sobre Unishop:<\/p>\n<p>A Unishop \u00e9 um completo centro de solu\u00e7\u00f5es em limpeza e higieniza\u00e7\u00e3o. \u00c9 um modelo de parceria entre a Start Qu\u00edmica e o empreendedor, no qual ele n\u00e3o paga royalties, taxas ou mensalidade, e recebe todo o suporte de treinamento, marketing e condi\u00e7\u00e3o comercial diferenciada da Start Qu\u00edmica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empresa anuncia mudan\u00e7a de marca para que novo posicionamento esteja alinhado com benef\u00edcios e projeto de expans\u00e3o pelo Brasil Por: Inguz Assessoria&#8230;<\/p>\n","protected":false},"author":2,"featured_media":46012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3997],"tags":[11670],"ppma_author":[13249],"class_list":{"0":"post-46011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-empreender","8":"tag-unishop"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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