{"id":46458,"date":"2022-11-11T14:22:39","date_gmt":"2022-11-11T14:22:39","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=46458"},"modified":"2022-11-11T14:24:13","modified_gmt":"2022-11-11T14:24:13","slug":"smart-fans-levara-publico-a-imersao-virtual-total-na-rio-innovation-week","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/smart-fans-levara-publico-a-imersao-virtual-total-na-rio-innovation-week\/","title":{"rendered":"Smart Fans levar\u00e1 p\u00fablico a imers\u00e3o virtual total na Rio Innovation Week"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>POR: <span style=\"font-family: verdana, sans-serif;\">Rafaela Prado<\/span><\/strong><\/p>\n<p class=\"v1MsoNormal\">O Rio de Janeiro tem muito mais a oferecer que a sua beleza natural. A cidade \u00e9 um caldeir\u00e3o de ideias para a economia criativa, que une cultura e tecnologia em novos servi\u00e7os. Hospedada no P\u00eder Mau\u00e1 at\u00e9 essa sexta-feira, dia 11, a Rio Innovation Week \u00e9 uma grande janela para as tend\u00eancias do setor. As tecnologias imersivas s\u00e3o um exemplo de algo que est\u00e1 revolucionando a forma como o p\u00fablico se relaciona com as marcas e por isso, o evento firmou uma parceria com a startup\u00a0<b>Smart Fans<\/b>\u00a0que ir\u00e1 transform\u00e1-lo totalmente em realidade virtual. O lan\u00e7amento ser\u00e1 feito ap\u00f3s a mostra, permitindo uma experi\u00eancia mais imersiva ao p\u00fablico que comparecer presencialmente ao evento e, futuramente, aos que acessarem de casa.<\/p>\n<p class=\"v1MsoNormal\">A empresa, especializada em projetos que utilizam recursos como metaverso e 3D interativo, vai usar ferramentas inovadoras de engajamento e ativa\u00e7\u00e3o de marcas para o lan\u00e7amento, que ter\u00e1 conte\u00fados interativos por imagem, v\u00eddeo e escolha de avatar, entre outras coisas.\u00a0No segmento cultural, a Smart Fans j\u00e1 realizou exposi\u00e7\u00f5es nos principais museus do pa\u00eds, como o\u00a0Museu de Arte Moderna (MAM), o Tour Virtual 3D da Exposi\u00e7\u00e3o Degas, no MASP (Bradesco Cultura), a Exposi\u00e7\u00e3o Portinari para todos e a Quadra da Escola de Samba Est\u00e1cio de S\u00e1.<\/p>\n<p class=\"v1MsoNormal\">Os Tours Virtuais lan\u00e7ados pela empresa tiveram acesso gratuito pelo p\u00fablico, mas os contratantes podem optar pela monetiza\u00e7\u00e3o atrav\u00e9s da venda de tickets virtuais, por ativa\u00e7\u00f5es de patroc\u00ednios feitos por outras marcas, al\u00e9m da libera\u00e7\u00e3o a acessos exclusivos ou a comercializa\u00e7\u00e3o de produtos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POR: Rafaela Prado O Rio de Janeiro tem muito mais a oferecer que a sua beleza natural. A cidade \u00e9 um caldeir\u00e3o&#8230;<\/p>\n","protected":false},"author":2,"featured_media":46459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1970],"tags":[11753],"ppma_author":[],"class_list":{"0":"post-46458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia","8":"tag-smart-fans"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Fans levar\u00e1 p\u00fablico a imers\u00e3o virtual total na Rio Innovation Week - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/smart-fans-levara-publico-a-imersao-virtual-total-na-rio-innovation-week\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Fans levar\u00e1 p\u00fablico a imers\u00e3o virtual total na Rio Innovation Week - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"POR: Rafaela Prado O Rio de Janeiro tem muito mais a oferecer que a sua beleza natural. 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