{"id":46594,"date":"2022-11-18T14:03:40","date_gmt":"2022-11-18T14:03:40","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=46594"},"modified":"2022-11-18T14:03:40","modified_gmt":"2022-11-18T14:03:40","slug":"era-da-humanizacao-automacao-e-de-foco-no-customer-experience-agregam-valor-ao-consumidor-no-varejo","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/era-da-humanizacao-automacao-e-de-foco-no-customer-experience-agregam-valor-ao-consumidor-no-varejo\/","title":{"rendered":"Era da humaniza\u00e7\u00e3o, automa\u00e7\u00e3o e de foco no customer experience agregam valor ao consumidor no varejo"},"content":{"rendered":"<p style=\"text-align: right;\"><i><strong>Mateus Larrabure,\u00a0<\/strong><\/i><strong>head de integra\u00e7\u00e3o tecnol\u00f3gica\u00a0e\u00a0produtos<\/strong><strong>\u00a0da\u00a0Gertec<\/strong><i><strong>*<\/strong><\/i><\/p>\n<p>Empres\u00e1rios\u00a0e\u00a0consumidores est\u00e3o certos de que a acelera\u00e7\u00e3o tecnol\u00f3gica precisa ser uma realidade latente\u00a0no\u00a0meio dos neg\u00f3cios. A transforma\u00e7\u00e3o digital,\u00a0no\u00a0que se diz respeito tamb\u00e9m \u00e0\u00a0automa\u00e7\u00e3o\u00a0comercial, j\u00e1 \u00e9 um dos temas em alta\u00a0no\u00a0meio corporativo\u00a0e\u00a0soma-se a um investimento alto em\u00a0humaniza\u00e7\u00e3o\u00a0do atendimento. Diretrizes deste g\u00eanero est\u00e3o sendo firmadas para que se garanta efici\u00eancia,\u00a0e\u00a0assegure n\u00e3o s\u00f3 a venda, mas a fideliza\u00e7\u00e3o do seu cliente.<\/p>\n<p>Estamos na\u00a0era\u00a0\u2018humanol\u00f3gica\u2019 do setor de varejo\u00a0e\u00a0consumo,\u00a0e\u00a0o comportamento dos consumidores, que j\u00e1 vem mudando h\u00e1 um tempo, empurram as marcas a estarem cada vez mais atentas, para levar uma melhor experi\u00eancia de compra\u00a0no\u00a0ponto de venda (seja f\u00edsico ou digital).\u00a0No\u00a0mundo \u201cfigital\u201d, \u00e9 muito importante atuar na jornada dos clientes independente do canal que ele utiliza, para entender suas necessidades em cada situa\u00e7\u00e3o.\u00a0E\u00a0uma das ferramentas que ajudam a manter a proximidade junto aos clientes, \u00e9 a\u00a0automa\u00e7\u00e3o\u00a0comercial, que pode ser implementada em diversos setores com o objetivo de otimizar os processos\u00a0e\u00a0garantir agilidade nas opera\u00e7\u00f5es\u00a0e\u00a0melhoria\u00a0no\u00a0atendimento ao cliente.<\/p>\n<p>Recentemente o Linkedln divulgou um relat\u00f3rio sobre o cen\u00e1rio de vendas\u00a0no\u00a0Brasil, mostrando que as empresas do varejo pretendem aumentar, em\u00a0no\u00a0m\u00ednimo, 63% o uso de solu\u00e7\u00f5es tecnol\u00f3gicas neste ano, em compara\u00e7\u00e3o com 2021. A pesquisa ainda apontou que 61% utilizam ferramentas de colabora\u00e7\u00e3o\/apresenta\u00e7\u00e3o virtual, 58% CRM, 56% planejamento de vendas\u00a0e\u00a053% intelig\u00eancia de vendas.<\/p>\n<p>Esses dados mostram que as empresas est\u00e3o cada vez mais preocupadas em aplicar ferramentas que auxiliam na gest\u00e3o de seus neg\u00f3cios,\u00a0e\u00a0tamb\u00e9m em mapear os aspectos que influenciam o processo de compra dos consumidores. Um estudo divulgado pela Zendesk, afirma que 61% dos consumidores esperam um melhor atendimento ap\u00f3s a pandemia\u00a0da\u00a0Covid-19,\u00a0e\u00a090% est\u00e3o dispostos a gastar mais em viv\u00eancias\u00a0e\u00a0atendimentos personalizados. Para atender essa expectativa, solu\u00e7\u00f5es que fomentem as vendas, ajudam a fidelizar\u00a0e\u00a0melhorar os resultados, impulsionam ainda mais o fortalecimento\u00a0da\u00a0marca.<\/p>\n<p>Principalmente quando utilizadas tecnologias que auxiliam na integra\u00e7\u00e3o dos processos corporativos\u00a0e\u00a0ajudam na tomada de decis\u00e3o. Dessa forma as empresas conseguem personalizar o atendimento\u00a0e\u00a0estabelecer um relacionamento que aumenta o contentamento dos clientes. A\u00a0automa\u00e7\u00e3o\u00a0comercial vem para ajudar nesse processo das opera\u00e7\u00f5es, coletando\u00a0e\u00a0gerando dados, que ajudam a melhorar a administra\u00e7\u00e3o\u00a0e\u00a0controle operacional sobre os neg\u00f3cios.<br \/>\nComo podemos ver, pensar na gest\u00e3o das empresas visando a jornada dos consumidores em todos os processos, \u00e9 o principal caminho para um atendimento mais humanizado, agregando valor\u00a0e\u00a0fidelizando os clientes. Hoje as empresas precisam mais do que nunca realizar toda transforma\u00e7\u00e3o digital\u00a0e\u00a0entrar definitivamente numa\u00a0era\u00a0mais humanizada do \u00e2mbito do varejo, para ficarem \u00e0 frente dos seus concorrentes\u00a0e\u00a0se tornarem refer\u00eancia\u00a0no\u00a0mercado com um atendimento que valoriza os compradores.<\/p>\n<p><i><strong>*Mateus Larrabure,\u00a0<\/strong><\/i><i><strong>head de integra\u00e7\u00e3o tecnol\u00f3gica\u00a0e\u00a0produtos<\/strong><\/i><i><strong>\u00a0da\u00a0Gertec.\u00a0<\/strong>O executivo tem forte viv\u00eancia\u00a0e\u00a0conhecimento do mercado de varejo\u00a0e\u00a0meios de pagamentos, com experi\u00eancia em\u00a0automa\u00e7\u00e3o\u00a0e\u00a0desenvolvimento de software. Formado em engenharia el\u00e9trica, com \u00eanfase em computadores\u00a0da\u00a0FEI, Mateus passou por empresas como Epson\u00a0e\u00a0Unisys.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mateus Larrabure,\u00a0head de integra\u00e7\u00e3o tecnol\u00f3gica\u00a0e\u00a0produtos\u00a0da\u00a0Gertec* Empres\u00e1rios\u00a0e\u00a0consumidores est\u00e3o certos de que a acelera\u00e7\u00e3o tecnol\u00f3gica precisa ser uma realidade latente\u00a0no\u00a0meio dos neg\u00f3cios. A transforma\u00e7\u00e3o&#8230;<\/p>\n","protected":false},"author":2,"featured_media":46595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8806],"tags":[11790],"ppma_author":[13249],"class_list":{"0":"post-46594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vendas","8":"tag-agregam-valor-ao-consumidor-no-varejo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Era da humaniza\u00e7\u00e3o, automa\u00e7\u00e3o e de foco no customer experience agregam valor ao consumidor no varejo - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/era-da-humanizacao-automacao-e-de-foco-no-customer-experience-agregam-valor-ao-consumidor-no-varejo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Era da humaniza\u00e7\u00e3o, automa\u00e7\u00e3o e de foco no customer experience agregam valor ao consumidor no varejo - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Mateus Larrabure,\u00a0head de integra\u00e7\u00e3o tecnol\u00f3gica\u00a0e\u00a0produtos\u00a0da\u00a0Gertec* Empres\u00e1rios\u00a0e\u00a0consumidores est\u00e3o certos de que a acelera\u00e7\u00e3o tecnol\u00f3gica precisa ser uma realidade latente\u00a0no\u00a0meio dos neg\u00f3cios. 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