{"id":47614,"date":"2023-01-09T11:54:52","date_gmt":"2023-01-09T11:54:52","guid":{"rendered":"https:\/\/economiasa.com.br\/?p=47614"},"modified":"2023-01-09T11:54:52","modified_gmt":"2023-01-09T11:54:52","slug":"niiw-startup-de-varejo-inicia-expansao-no-brasil","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/niiw-startup-de-varejo-inicia-expansao-no-brasil\/","title":{"rendered":"Niiw, startup de varejo, inicia expans\u00e3o no Brasil"},"content":{"rendered":"<p class=\"v1MsoNormal\">A Niiw, plataforma de intelig\u00eancia de neg\u00f3cios para redes de franquias e varejo, fintechs e manufatura inicia seu processo de expans\u00e3o pelo Brasil. A varejotech, instalada no Impact Hub Florian\u00f3polis, associada \u00e0 ACATE e acelerada pela Cotidiano<span class=\"v1gmail_default\">,<\/span>\u00a0j\u00e1 est\u00e1 em opera\u00e7\u00e3o em sete estados. Nos pr\u00f3ximos dias, a startup abranger\u00e1 mais 17 estados.<\/p>\n<p class=\"v1MsoNormal\">\u201cA ideia da Niiw surgiu em 2021, quando n\u00e3o identificamos no mercado uma plataforma capaz de fornecer dados de comportamento de consumo de forma granular e ampla. Verificamos que a fonte de dados que vem de uma simples compra (NFCe e NFE) \u00e9 uma verdadeiro \u2018po\u00e7o de petr\u00f3leo bruto\u2019 de dados. Em 2022 observamos um potencial enorme da nossa solu\u00e7\u00e3o para fintechs, servi\u00e7os financeiros, bancos e a ind\u00fastria de bens de consumo dur\u00e1veis\u201d, explica Rodrigo Barbosa, CEO da Niiw.<\/p>\n<p class=\"v1MsoNormal\">\u201cEntregamos para a popula\u00e7\u00e3o um aplicativo 100% gratuito que far\u00e1 seus controles de gastos e pesquisas de pre\u00e7os\u201d, completa Digo Barbosa.<\/p>\n<p class=\"v1MsoNormal\">O crescimento r\u00e1pido da startup, se deve aos diferenciais de mercado em rela\u00e7\u00e3o \u00e0 concorr\u00eancia. \u201cA nossa solu\u00e7\u00e3o \u00e9 a \u00fanica capaz de ler o QR Code de qualquer cupom fiscal ou c\u00f3digo de barras de NFes, process\u00e1-las e categorizar os dados atrav\u00e9s de Intelig\u00eancia Artificial e Machine Learning retornando as informa\u00e7\u00f5es em tempo real\u201d, aponta.<\/p>\n<p class=\"v1MsoNormal\">\u201cPara 2023, estamos com algumas parcerias estrat\u00e9gicas que alavancar\u00e1 o engajamento do aplicativo, em especial no mercado de plataformas de educa\u00e7\u00e3o financeira, servi\u00e7os financeiros e trade marketing para a ind\u00fastria. Al\u00e9m disso, estaremos mais fortes nos ecossistemas de Inova\u00e7\u00e3o, em especial no eixo S\u00e3o Paulo \u2013 Florian\u00f3polis \u2013 Bras\u00edlia\u201d, completa Digo, em rela\u00e7\u00e3o \u00e0s principais estrat\u00e9gias para o pr\u00f3ximo ano.<\/p>\n<p class=\"v1MsoNormal\">De acordo com a Associa\u00e7\u00e3o Brasileira de Startups, de 2015 at\u00e9 2019, o n\u00famero saltou de uma m\u00e9dia de 4.100 para 12.700 startups criadas, representando um aumento de 207%. Hoje, o pa\u00eds tem 14.065 startups distribu\u00eddas em 78 comunidades e 710 cidades brasileiras. Apesar desses n\u00fameros, o mercado ainda enfrenta algumas dificuldades.<\/p>\n<p class=\"v1MsoNormal\">\u201cPor um lado temos hoje um ambiente muito prop\u00edcio para aprendizado para profissionais com pouca experi\u00eancia de mercado, entretanto, enxergo uma certa \u201cbolha\u201d de ecossistemas, eventos, quantidade de startups, ideias que se repetem ou at\u00e9 mesmo empresas que n\u00e3o tem as caracter\u00edsticas b\u00e1sicas de uma startup e que se autodeclaram como sendo. Isso \u00e9 ruim. Como todo movimento acredito que entramos numa fase de depura\u00e7\u00e3o. Os ecossistemas de Inova\u00e7\u00e3o podem e tem o prop\u00f3sito de fechar algumas dessas lacunas, por\u00e9m n\u00e3o conseguem preencher essas lacunas em toda sua extens\u00e3o\u201d, finaliza.<\/p>\n<p class=\"v1MsoNormal\">Voc\u00ea pode conhecer a plataforma Niiw atrav\u00e9s do link\u00a0<a href=\"https:\/\/www.niiw.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.niiw.io\/<\/a><\/p>\n<p class=\"v1MsoNormal\">Para conhecer o aplicativo:<\/p>\n<div class=\"v1gmail_default\"><a href=\"https:\/\/qrco.de\/bcq1Dr\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/qrco.de\/bcq1Dr<\/a><\/div>\n<p><strong>POR: Yeux Comunica<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Niiw, plataforma de intelig\u00eancia de neg\u00f3cios para redes de franquias e varejo, fintechs e manufatura inicia seu processo de expans\u00e3o pelo&#8230;<\/p>\n","protected":false},"author":2,"featured_media":47615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8806],"tags":[12071],"ppma_author":[13249],"class_list":{"0":"post-47614","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vendas","8":"tag-startup-de-varejo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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