{"id":58862,"date":"2025-04-14T16:13:04","date_gmt":"2025-04-14T19:13:04","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=58862"},"modified":"2025-04-14T16:13:05","modified_gmt":"2025-04-14T19:13:05","slug":"softswiss-rubens-barrichello-e-sparco-brasil-lancam-colecao-exclusiva-durante-a-sigma-americas-2025-2","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/softswiss-rubens-barrichello-e-sparco-brasil-lancam-colecao-exclusiva-durante-a-sigma-americas-2025-2\/","title":{"rendered":"SOFTSWISS, Rubens Barrichello e Sparco Brasil lan\u00e7am cole\u00e7\u00e3o exclusiva durante a SiGMA Americas 2025"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

S\u00e3o Paulo, abril de 2025<\/strong>\u00a0\u2014 A velocidade encontra a tecnologia, e o estilo nasce desse encontro. Durante a SiGMA Americas 2025, a\u00a0SOFTSWISS\u00a0<\/strong>apresenta uma colabora\u00e7\u00e3o in\u00e9dita com o \u00edcone do automobilismo\u00a0Rubens Barrichello<\/strong>\u00a0e a lend\u00e1ria marca italiana\u00a0Sparco<\/strong>. Juntos, eles lan\u00e7am uma cole\u00e7\u00e3o exclusiva de vestu\u00e1rio inspirada na carreira de um dos maiores her\u00f3is das pistas do Brasil.<\/p>\n\n\n\n

A rela\u00e7\u00e3o entre Rubens Barrichello e a Sparco ultrapassa tr\u00eas d\u00e9cadas. Desde suas primeiras corridas, o piloto brasileiro contou com o apoio da marca \u2014 n\u00e3o apenas como fornecedor, mas como parceiro na inova\u00e7\u00e3o e no desenvolvimento de produtos de alta performance.<\/p>\n\n\n\n

\u201cA Sparco esteve comigo em cada curva. N\u00e3o \u00e9 apenas um logo \u2014 \u00e9 um s\u00edmbolo de confiabilidade comprovado pela velocidade. \u00c9 um orgulho retomar essa parceria em um novo formato,\u201d afirma Rubens Barrichello, Diretor N\u00e3o Executivo da SOFTSWISS na America Latina.<\/p>\n\n\n\n

Segundo um representante da Sparco, \u201cNo Brasil, o automobilismo \u00e9 mais do que um esporte \u2014 \u00e9 parte do nosso DNA cultural. Ter um piloto como Rubens Barrichello \u00e9 motivo de orgulho nacional. Esta colabora\u00e7\u00e3o \u00e9 a nossa forma de traduzir essa energia que vive nos aut\u00f3dromos de S\u00e3o Paulo. \u00c9 uma hist\u00f3ria de velocidade, orgulho e esp\u00edrito brasileiro.\u201d<\/p>\n\n\n\n

Cada pe\u00e7a da cole\u00e7\u00e3o carrega o n\u00famero 111 \u2014 um n\u00famero marcante na trajet\u00f3ria de Barrichello, associado a seus primeiros triunfos nas pistas. De amuleto da sorte a \u00edcone entre os f\u00e3s, o 111 representa uma ponte entre conquistas passadas e ambi\u00e7\u00f5es futuras. Todas as pe\u00e7as trazem ainda a assinatura pessoal de Rubens, transformando cada item em um verdadeiro item de colecionador.<\/p>\n\n\n\n

Mais do que um produto, esta cle\u00e7\u00e3o representa a filosofia da SOFTSWISS traduzida em forma e design. Com o slogan \u201cEngineered for Success\u201d, a marca celebra a precis\u00e3o, o esp\u00edrito inovador e a eleg\u00e2ncia que impulsionam l\u00edderes dentro e fora das pistas. \u201cAcreditamos que tecnologia e estilo falam a mesma linguagem. Esta cole\u00e7\u00e3o \u00e9 uma celebra\u00e7\u00e3o do progresso, da vis\u00e3o de futuro e da paix\u00e3o por romper limites,\u201d destaca Barrichello.<\/p>\n\n\n\n

As pe\u00e7as ser\u00e3o revelada com exclusividade no estande da SOFTSWISS (M85) durante a SiGMA Americas 2025.\u00a0<\/p>\n\n\n\n

Visite o estande M85 e\u00a0agende sua reuni\u00e3o<\/a>\u00a0com a equipe da SOFTSWISS.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e3o Paulo, abril de 2025\u00a0\u2014 A velocidade encontra a tecnologia, e o estilo nasce desse encontro. Durante a SiGMA Americas 2025, a\u00a0SOFTSWISS\u00a0apresenta…<\/p>\n","protected":false},"author":34,"featured_media":58863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1980],"tags":[],"ppma_author":[],"class_list":{"0":"post-58862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-moda"},"yoast_head":"\nSOFTSWISS, Rubens Barrichello e Sparco Brasil lan\u00e7am cole\u00e7\u00e3o exclusiva durante a SiGMA Americas 2025 - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/softswiss-rubens-barrichello-e-sparco-brasil-lancam-colecao-exclusiva-durante-a-sigma-americas-2025-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOFTSWISS, Rubens Barrichello e Sparco Brasil lan\u00e7am cole\u00e7\u00e3o exclusiva durante a SiGMA Americas 2025 - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"S\u00e3o Paulo, abril de 2025\u00a0\u2014 A velocidade encontra a tecnologia, e o estilo nasce desse encontro. 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