{"id":59467,"date":"2025-04-30T13:48:06","date_gmt":"2025-04-30T16:48:06","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=59467"},"modified":"2025-04-30T13:48:08","modified_gmt":"2025-04-30T16:48:08","slug":"nathany-petrin-e-pepe-barbosa-estrelam-campanha-digital-para-nescafe","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/nathany-petrin-e-pepe-barbosa-estrelam-campanha-digital-para-nescafe\/","title":{"rendered":"Nathany Petrin e Pepe Barbosa estrelam campanha digital para Nescaf\u00e9"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"492\" src=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/AL-22-2.jpg\" alt=\"\" class=\"wp-image-59469\" srcset=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/AL-22-2.jpg 800w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/AL-22-2-300x185.jpg 300w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/AL-22-2-768x472.jpg 768w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/AL-22-2-360x221.jpg 360w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Os influenciadores Nathany Petrin e Pepe Barbosa integram a nova a\u00e7\u00e3o publicit\u00e1ria de Nescaf\u00e9 no TikTok. A iniciativa da marca aposta na conex\u00e3o com o p\u00fablico jovem por meio de criadores de conte\u00fado com presen\u00e7a ativa nas redes sociais.<\/p>\n\n\n\n<p>Ambos s\u00e3o representados pela HSA Digital, ag\u00eancia do empres\u00e1rio Mario Henrique, que gerencia nomes ligados ao entretenimento e lifestyle.<\/p>\n\n\n\n<p>Segundo Mario Henrique, a campanha refor\u00e7a o posicionamento estrat\u00e9gico dos talentos da ag\u00eancia: \u201cNathany e Pepe t\u00eam uma conex\u00e3o genu\u00edna com o p\u00fablico, especialmente nas redes sociais. Essa parceria com Nescaf\u00e9 mostra como o conte\u00fado aut\u00eantico pode fortalecer marcas de forma direta e eficaz.\u201d<\/p>\n\n\n\n<p>Os v\u00eddeos da campanha j\u00e1 est\u00e3o dispon\u00edveis nas plataformas e destacam situa\u00e7\u00f5es cotidianas com o produto.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-30-at-12.14.03.jpg\" alt=\"\" class=\"wp-image-59468\" srcset=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-30-at-12.14.03.jpg 400w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-30-at-12.14.03-200x300.jpg 200w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/04\/WhatsApp-Image-2025-04-30-at-12.14.03-360x540.jpg 360w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Os influenciadores Nathany Petrin e Pepe Barbosa integram a nova a\u00e7\u00e3o publicit\u00e1ria de Nescaf\u00e9 no TikTok. A iniciativa da marca aposta na&#8230;<\/p>\n","protected":false},"author":13,"featured_media":59470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"ppma_author":[],"class_list":{"0":"post-59467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-negocios"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nathany Petrin e Pepe Barbosa estrelam campanha digital para Nescaf\u00e9 - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/nathany-petrin-e-pepe-barbosa-estrelam-campanha-digital-para-nescafe\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nathany Petrin e Pepe Barbosa estrelam campanha digital para Nescaf\u00e9 - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Os influenciadores Nathany Petrin e Pepe Barbosa integram a nova a\u00e7\u00e3o publicit\u00e1ria de Nescaf\u00e9 no TikTok. 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