{"id":63540,"date":"2025-06-24T17:52:23","date_gmt":"2025-06-24T20:52:23","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=63540"},"modified":"2025-06-24T17:52:24","modified_gmt":"2025-06-24T20:52:24","slug":"de-maio-na-paulista-hot-beach-parques-resorts-impacta-publico-com-acao-de-marketing-inusitada","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/de-maio-na-paulista-hot-beach-parques-resorts-impacta-publico-com-acao-de-marketing-inusitada\/","title":{"rendered":"De mai\u00f4 na Paulista: Hot Beach Parques &#038; Resorts impacta p\u00fablico com a\u00e7\u00e3o de marketing inusitada"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"645\" src=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/06\/handler.jpeg\" alt=\"Cr\u00e9dito da foto: Divulga\u00e7\u00e3o\" class=\"wp-image-63541\" srcset=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/06\/handler.jpeg 800w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/06\/handler-300x242.jpeg 300w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/06\/handler-768x619.jpeg 768w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/06\/handler-360x290.jpeg 360w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9dito da foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p><em>O parque aqu\u00e1tico levou atores com roupas de banho para pontos conhecidos em S\u00e3o Paulo<\/em><\/p>\n\n\n\n<p>O Hot Beach Resorts & Parks, em parceria com a MAPA360 e Mundo Mapping, criaram uma a\u00e7\u00e3o de marketing de guerrilha que chamou a aten\u00e7\u00e3o do p\u00fablico que passava pela Avenida Paulista, na capital, na \u00faltima sexta-feira (21). Na ativa\u00e7\u00e3o, atores com roupas de banho passearam por pontos conhecidos na cidade como esta\u00e7\u00e3o do metr\u00f4, supermercados, o Parque do Povo, al\u00e9m da pr\u00f3pria avenida \u2013 uma das mais movimentadas do pa\u00eds.<br>A campanha n\u00e3o impactou apenas quem viu a cena de perto, mas tamb\u00e9m nas redes sociais ainda no dia 20, j\u00e1 que o teaser foi anunciado em parceria com os influenciadores\u00a0<a href=\"https:\/\/www.instagram.com\/reel\/DLLVnV5OKr8\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00e9o Dias<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.instagram.com\/p\/DLLWqOkohGY\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perrengue Chique<\/a>, ampliando ainda mais a repercuss\u00e3o e a curiosidade do p\u00fablico. A resposta chegou tamb\u00e9m por esses canais que postaram no s\u00e1bado (21) o v\u00eddeo completo da campanha \u201cCom a cabe\u00e7a no Hot Beach Parques & Resorts\u201d.<br><br>\u00a0<img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"532\" src=\"https:\/\/s2506.imxsnd43.com\/21ImOwY2NkdjM6InYu02bj5CM2MTYwFWbAV2cp9Gb6QTO5EjM0QDMyMjOnVGcq5ydvxmY1EGNiNzMzYGM4kDNmFTZ3MmM1MWNkF2N1MTNlhTZkZkMlgTZkZkMlYTO1EzMGJTJyEDOxAjM0cDNz8VL1ETLf9VLwITLfpTM\">Em roupas de banho, a\u00e7\u00e3o colocou atores em ambientes do dia a dia | divulga\u00e7\u00e3o: Hot Beach Parques & Resorts.\u00a0\u201cTrabalhamos com a ambiguidade de ter pessoas fazendo as atividades normais do dia a dia, como estar no escrit\u00f3rio e ir ao mercado, por exemplo, mas j\u00e1 com a cabe\u00e7a nas t\u00e3o sonhadas f\u00e9rias, vestindo roupas de banho, boias e \u00f3culos de sol. E como canal de veicula\u00e7\u00e3o da campanha, escolhemos a viraliza\u00e7\u00e3o nas redes sociais com nomes de peso. Em menos de 48 horas no ar, os v\u00eddeos j\u00e1 possuem quase 1 milh\u00e3o de visualiza\u00e7\u00f5es\u201d, conta Maria Priscila, CEO da MAPA360, ag\u00eancia respons\u00e1vel pela campanha, e da Mundo Mapping, plataforma de gest\u00e3o de influenciadores.<br>\u201cNosso maior objetivo foi mostrar para o p\u00fablico que, mesmo no inverno, existe uma op\u00e7\u00e3o de f\u00e9rias e divers\u00e3o com \u00e1guas quentinhas bem perto de S\u00e3o Paulo, brincando com o fato de que, depois de suas f\u00e9rias estarem agendadas aqui no parque, fica dif\u00edcil pensar em outra coisa\u201d, diz Rodrigo Vaz, diretor comercial do Hot Beach Parques e Resorts.<br>Localizado em Ol\u00edmpia e famosa por suas \u00e1guas termais, que tornam o destino ideal o ano todo, o Hot Beach Parques e Resorts fica a 430 km de S\u00e3o Paulo (SP).\u00a0\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O parque aqu\u00e1tico levou atores com roupas de banho para pontos conhecidos em S\u00e3o Paulo O Hot Beach Resorts &#038; Parks, em&#8230;<\/p>\n","protected":false},"author":34,"featured_media":63541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3119],"tags":[],"ppma_author":[13241],"class_list":{"0":"post-63540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De mai\u00f4 na Paulista: Hot Beach Parques &amp; Resorts impacta p\u00fablico com a\u00e7\u00e3o de marketing inusitada - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/de-maio-na-paulista-hot-beach-parques-resorts-impacta-publico-com-acao-de-marketing-inusitada\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De mai\u00f4 na Paulista: Hot Beach Parques &amp; 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