{"id":65406,"date":"2025-07-24T13:17:37","date_gmt":"2025-07-24T16:17:37","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=65406"},"modified":"2025-07-24T13:17:38","modified_gmt":"2025-07-24T16:17:38","slug":"analoc-rental-show-lanca-mascote-digital-com-ia","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/analoc-rental-show-lanca-mascote-digital-com-ia\/","title":{"rendered":"ANALOC Rental Show lan\u00e7a mascote digital com IA"},"content":{"rendered":"\n
\"Cr\u00e9ditos
Cr\u00e9ditos da foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

O personagem \u2018T\u00eai ARS\u2019 simboliza uma virada de chave na comunica\u00e7\u00e3o da marca e mostra como a tecnologia pode criar conex\u00e3o real entre a feira e os locadores<\/em><\/p>\n\n\n\n

Em uma iniciativa pioneira entre os eventos do setor da constru\u00e7\u00e3o e loca\u00e7\u00e3o de equipamentos, a\u00a0ANALOC Rental Show<\/strong>\u00a0est\u00e1 apresentando ao mercado o seu novo mascote digital: o\u00a0T\u00eai ARS<\/strong>, um personagem criado com intelig\u00eancia artificial que chega para representar a evolu\u00e7\u00e3o da marca em sua comunica\u00e7\u00e3o com locadores, expositores e o mercado em geral.<\/p>\n\n\n\n

Inspirado no ambiente do dia-a-dia das m\u00e1quinas, do trabalho em equipe e das tecnologias aplicadas \u00e0 constru\u00e7\u00e3o, o\u00a0T\u00eai ARS<\/strong>\u00a0\u00e9 mais que uma figura simp\u00e1tica. Ele \u00e9 a estrita representa\u00e7\u00e3o do significado de compartilhar bens, m\u00e1quinas, ferramentas, experi\u00eancias e solu\u00e7\u00f5es essenciais para o dia-a-dia das obras, cen\u00e1rio que t\u00e3o bem define o ecossistema de loca\u00e7\u00e3o.<\/p>\n\n\n\n

\u201cO mascote incorpora o conceito de presen\u00e7a, identidade e de prop\u00f3sito que a\u00a0ANALOC Rental Show<\/strong>\u00a0vem desenvolvendo nos \u00faltimos anos, para se consolidar como o evento nacional de refer\u00eancia para o setor de aluguel de equipamentos, ferramentas e servi\u00e7os\u201d, explica Douglas Pereira, do Grupo LocadoresBR e diretor da Portf\u00f3lio Rental.<\/p>\n\n\n\n

De acordo com ele, a cria\u00e7\u00e3o do\u00a0T\u00eai ARS<\/strong>\u00a0representa uma humaniza\u00e7\u00e3o da marca por meio de um mascote com intelig\u00eancia artificial, linguagem estrat\u00e9gica e visual alinhado ao universo do p\u00fablico da loca\u00e7\u00e3o. \u201cEle \u00e9 o porta-voz da inova\u00e7\u00e3o entregue pela\u00a0ANALOC Rental Show<\/strong>\u201c, diz.<\/p>\n\n\n\n

Um mascote com prop\u00f3sito<\/strong><\/p>\n\n\n\n

O\u00a0T\u00eai ARS<\/strong>\u00a0foi desenvolvido com o apoio de ferramentas avan\u00e7adas de IA e branding. Seu nome faz refer\u00eancia ao som de \u2018teia\u2019, remetendo \u00e0 conex\u00e3o entre pessoas, empresas e oportunidades, e tamb\u00e9m \u00e0s iniciais de \u2018Tecnologia e Inova\u00e7\u00e3o\u2019, pilares centrais da\u00a0ANALOC Rental Show<\/strong>. J\u00e1 a sigla \u2018ARS\u2019 adv\u00e9m da pr\u00f3pria feira.<\/p>\n\n\n\n

A estreia oficial do\u00a0T\u00eai ARS<\/strong>\u00a0marca o in\u00edcio de uma nova etapa de relacionamento com o p\u00fablico, combinando conte\u00fado t\u00e9cnico, linguagem visual moderna e presen\u00e7a multiplataforma. Ele estar\u00e1 presente nas redes sociais, newsletters, podcasts, v\u00eddeos e em toda a comunica\u00e7\u00e3o digital da feira.<\/p>\n\n\n\n

Humaniza\u00e7\u00e3o com IA: uma tend\u00eancia que chegou ao setor<\/strong><\/p>\n\n\n\n

Para Reynaldo Fraiha, diretor da\u00a0ANALOC Rental Show<\/strong>, a feira protagoniza o atual momento em que a digitaliza\u00e7\u00e3o e a automa\u00e7\u00e3o s\u00e3o temas centrais para a ind\u00fastria da constru\u00e7\u00e3o e para o mercado de loca\u00e7\u00e3o. O surgimento de um mascote digital com base em IA realista mostra como a comunica\u00e7\u00e3o das marcas tamb\u00e9m precisa evoluir.<\/p>\n\n\n\n

\u201cO\u00a0T\u00eai ARS<\/strong>\u00a0\u00e9 prova de que o investimento em branding inteligente n\u00e3o \u00e9 apenas cosm\u00e9tico \u2014 ele cria conex\u00e3o, diferencia\u00e7\u00e3o e identidade. Isso vale para eventos, empresas e todo o ecossistema da constru\u00e7\u00e3o e da loca\u00e7\u00e3o\u201d, afirma Fraiha.<\/p>\n\n\n\n

ANALOC Rental Show 2026 no Expo Center Norte, em S\u00e3o Paulo<\/strong><\/p>\n\n\n\n

O lan\u00e7amento do mascote coincide com os preparativos para a pr\u00f3xima edi\u00e7\u00e3o da feira, que acontecer\u00e1 de\u00a011 a 13 de mar\u00e7o de 2026<\/strong>, no\u00a0Expo Center Norte<\/strong>, em S\u00e3o Paulo. Ap\u00f3s o sucesso da edi\u00e7\u00e3o anterior em Belo Horizonte, a chegada na capital paulista simboliza a consolida\u00e7\u00e3o da\u00a0ANALOC Rental Show<\/strong>\u00a0como o evento nacional do setor, reunindo empresas fornecedoras, locadoras de todos os portes, profissionais t\u00e9cnicos e decisores de compra de todas as regi\u00f5es do Brasil.<\/p>\n\n\n\n

Com o slogan \u2018Onde a loca\u00e7\u00e3o faz neg\u00f3cios acontecerem\u2019, a pr\u00f3xima edi\u00e7\u00e3o promete reunir ainda mais expositores, conte\u00fado t\u00e9cnico e experi\u00eancias interativas \u2014 e, claro, a presen\u00e7a animada do\u00a0T\u00eai ARS<\/strong>.<\/p>\n\n\n\n

Sobre a ANALOC Rental Show<\/strong><\/p>\n\n\n\n

A\u00a0ANALOC Rental Show<\/strong>\u00a0\u00e9 uma feira nacional voltada para o setor de loca\u00e7\u00e3o de m\u00e1quinas, ferramentas, equipamentos leves e solu\u00e7\u00f5es digitais para constru\u00e7\u00e3o, manuten\u00e7\u00e3o e servi\u00e7os.\u00a0Com foco total nos micros, pequenos e m\u00e9dios locadores, o evento est\u00e1 consolidado como a principal feira do Brasil voltada para equipamentos compactos para constru\u00e7\u00e3o, manuten\u00e7\u00e3o industrial, urbana, eventos e outras aplica\u00e7\u00f5es. A 4\u00aa edi\u00e7\u00e3o em S\u00e3o Paulo deve repetir \u2014 e at\u00e9 superar \u2014 o sucesso das edi\u00e7\u00f5es anteriores.<\/p>\n\n\n\n

A feira \u00e9 fruto de uma parceria entre a Associa\u00e7\u00e3o Brasileira dos Sindicatos e Associa\u00e7\u00f5es Representantes dos Locadores de Equipamentos, M\u00e1quinas e Ferramentas (ANALOC) e o Grupo LocadoresBR.<\/p>\n\n\n\n

www.analocrentalshow.com.br<\/a>
Instagram: @analocrentalshow<\/p>\n","protected":false},"excerpt":{"rendered":"

O personagem \u2018T\u00eai ARS\u2019 simboliza uma virada de chave na comunica\u00e7\u00e3o da marca e mostra como a tecnologia pode criar conex\u00e3o real…<\/p>\n","protected":false},"author":13,"featured_media":65407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1970],"tags":[],"ppma_author":[],"class_list":{"0":"post-65406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia"},"yoast_head":"\nANALOC Rental Show lan\u00e7a mascote digital com IA - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/analoc-rental-show-lanca-mascote-digital-com-ia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANALOC Rental Show lan\u00e7a mascote digital com IA - 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