{"id":66605,"date":"2025-08-12T15:13:19","date_gmt":"2025-08-12T18:13:19","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=66605"},"modified":"2025-08-12T15:13:50","modified_gmt":"2025-08-12T18:13:50","slug":"mure-conquista-bh-street-food-criativo-e-clima-de-quintal","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/mure-conquista-bh-street-food-criativo-e-clima-de-quintal\/","title":{"rendered":"Mur\u00ea conquista BH com street food criativo e clima de quintal"},"content":{"rendered":"\n

Bar de rua se tornou refer\u00eancia em Belo Horizonte e anuncia expans\u00e3o nacional com franquias a partir de 2026<\/em><\/strong><\/p>\n\n\n\n

Com um visual \u00fanico, atmosfera descontra\u00edda e card\u00e1pio criativo, o Mur\u00ea se tornou rapidamente um fen\u00f4meno de p\u00fablico na famosa Rua Sapuca\u00ed, endere\u00e7o que respira cultura, gastronomia e entretenimento na capital mineira.<\/p>\n\n\n\n

Mais do que um bar, o Mur\u00ea \u00e9 um ref\u00fagio urbano com clima de quintal, pensado para quem gosta de aproveitar a vida ao ar livre, celebrar bons momentos e sair da rotina. Seu conceito combina street food autoral, drinks criativos e um ambiente acolhedor que convida as pessoas a curtirem cada detalhe do espa\u00e7o \u2013 faz a gente se sentir em casa com os amigos.<\/p>\n\n\n\n

Inspirado na pegada da comida de rua, o card\u00e1pio do Mur\u00ea aposta em por\u00e7\u00f5es criativas que misturam frango, batatas fritas, carne de porco e torresmo, resultando em combina\u00e7\u00f5es irresist\u00edveis para compartilhar.<\/p>\n\n\n\n

Al\u00e9m disso, o bar valoriza a diversidade gastron\u00f4mica com op\u00e7\u00f5es veganas surpreendentes e hamb\u00fargueres artesanais feitos na casa, atendendo diferentes perfis de clientes e sempre trazendo novidades ao menu.<\/p>\n\n\n\n

No Mur\u00ea, a experi\u00eancia \u00e9 direta e descomplicada: copo de pl\u00e1stico, balc\u00e3o atrativo e nada de gar\u00e7om. O cliente pede, pega, bebe, come e se diverte. Tudo \u00e9 pensado para manter um modelo operacional eficiente e escal\u00e1vel, sem perder a ess\u00eancia do atendimento caloroso, o relacionamento com o cliente, o papo e o clima de divers\u00e3o e good vibes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Segundo os fundadores, o Mur\u00ea nasceu para ser um lugar de encontros, conversas e boas mem\u00f3rias. \u201cNosso formato enxuto e aut\u00eantico \u00e9 o que nos permite oferecer qualidade e agilidade sem perder a ess\u00eancia da marca\u201d, afirmam.<\/p>\n\n\n\n

Com a opera\u00e7\u00e3o consolidada em Belo Horizonte e um p\u00fablico fiel, o Mur\u00ea agora se prepara para abrir franquias e levar sua ess\u00eancia para todo o Brasil. O plano \u00e9 inaugurar cinco novas unidades em 2026, com um modelo de neg\u00f3cio testado, manual de opera\u00e7\u00e3o padronizado e suporte completo ao franqueado.<\/p>\n\n\n\n

\u201cQueremos manter a autenticidade e a vibe boa do Mur\u00ea em qualquer cidade. Nosso foco \u00e9 crescer sem perder o DNA, garantindo que cada unidade seja um ponto de encontro marcante para a comunidade local\u201d, afirma o fundador.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bar de rua se tornou refer\u00eancia em Belo Horizonte e anuncia expans\u00e3o nacional com franquias a partir de 2026 Com um visual…<\/p>\n","protected":false},"author":18,"featured_media":66604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[966,116,12818,12819],"ppma_author":[13238],"class_list":{"0":"post-66605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-viral","8":"tag-belo-horizonte","9":"tag-franquias","10":"tag-mure","11":"tag-street-food"},"yoast_head":"\nMur\u00ea conquista BH com street food criativo e clima de quintal - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/mure-conquista-bh-street-food-criativo-e-clima-de-quintal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mur\u00ea conquista BH com street food criativo e clima de quintal - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Bar de rua se tornou refer\u00eancia em Belo Horizonte e anuncia expans\u00e3o nacional com franquias a partir de 2026 Com um visual...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/mure-conquista-bh-street-food-criativo-e-clima-de-quintal\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T18:13:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T18:13:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-12-at-14.23.11-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2044\" \/>\n\t<meta property=\"og:image:height\" content=\"1580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipe S. 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