{"id":66639,"date":"2025-08-12T20:32:02","date_gmt":"2025-08-12T23:32:02","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=66639"},"modified":"2025-08-12T20:32:03","modified_gmt":"2025-08-12T23:32:03","slug":"senior-living-a-real-mudanca-de-olhar","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/","title":{"rendered":"S\u00eanior Living, a real mudan\u00e7a de olhar"},"content":{"rendered":"\n
\"Cr\u00e9dito
Cr\u00e9dito da foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

N\u00e3o adianta construir rampas, se o ecossistema n\u00e3o devolve a dignidade. N\u00e3o adianta oferecer uma enfermaria 24h e n\u00e3o ter um olhar atento para as reais necessidades de quem tem 60+. No final das contas, o que todo mundo quer \u00e9 viver mais e melhor, e a arquitetura S\u00eanior Living pode ser aliada nessa miss\u00e3o.<\/em><\/p>\n\n\n\n

A popula\u00e7\u00e3o 60+ no Brasil deve dobrar nos pr\u00f3ximos 20 anos. Pensando nesse p\u00fablico crescente e exigente, a especialista em Mercado Imobili\u00e1rio Daline H\u00e4llbom e a arquiteta brasileira radicada na Su\u00e9cia Beatriz Pons criaram a S\u00f6derhem, que une a arquitetura e qualidade das constru\u00e7\u00f5es n\u00f3rdicas com o calor que s\u00f3 o brasileiro sabe promover para criar moradias S\u00eanior Living de alto padr\u00e3o.<\/p>\n\n\n\n

Elas chegam n\u00e3o apenas com moradias adaptadas, mas com um ecossistema criado para receber seus clientes. Os projetos preveem atendimento por concierge, parcerias com empresas e profissionais para oferecer atividades, \u00e1reas verdes e externas que possibilitam bate-papos, lazer ao ar livre e conhecer gente nova, da mesma faixa et\u00e1ria e com os mesmos gostos. \u201c\u00c9 preciso que o meio esteja pronto para as mudan\u00e7as que esse p\u00fablico j\u00e1 est\u00e1 vivendo\u201d, lembra Daline, que segue: \u201co envelhecimento populacional \u00e9 a maior mudan\u00e7a demogr\u00e1fica do s\u00e9culo. Quem n\u00e3o se adaptar, ficar\u00e1 para tr\u00e1s\u201d.<\/p>\n\n\n\n

A S\u00f6derhem chegou para ser um exemplo desse pensamento que contempla mais do que simplesmente morar bem. \u201cO cliente de Senior Living quer mais\u201d, explica Daline. Ele quer viver sem se sentir \u00e0 margem, sem ter o peso da idade como uma constante n\u00e3o apenas na mobilidade, mas tamb\u00e9m na conviv\u00eancia\u201d.<\/p>\n\n\n\n

As moradias desse modelo, na Su\u00e9cia, acusaram mudan\u00e7as no comportamento de seus clientes: \u201cpessoas mais ativas, formando comunidades, voltando a praticar esportes e at\u00e9 a namorar\u201d, revela Beatriz. O que parece \u00e9 que a sociedade teima em enquadrar a velhice, enquanto ela mesma quer sair da caixa.<\/p>\n\n\n\n

Em Florian\u00f3polis, o primeiro empreendimento S\u00f6derhem, que est\u00e1 em fase de compra do terreno, vai ser constru\u00eddo em pleno cart\u00e3o postal, a Lagoa da Concei\u00e7\u00e3o, em meio ao fervo de bares, restaurantes, feirinhas, mas ainda com a quietude do espelho d\u2019\u00e1gua mais famoso da ilha, proporcionando o melhor de dois mundos.<\/p>\n\n\n\n

\u201cNosso p\u00fablico, hoje, quer mais do que funcionalidade\u201d, enfatiza Daline, \u201cele compra pelo bom gosto, pelos servi\u00e7os adicionais oferecidos, pela oportunidade de seguir se maravilhando com a vida independentemente da idade e a arquitetura tem que seguir essa mesma linha de racioc\u00ednio\u201d.<\/p>\n\n\n\n

Com a assinatura n\u00f3rdica e a brasilidade no DNA, a S\u00f6derhem se orgulha de olhar para o futuro: \u201cnosso papel \u00e9 trazer para a moradia Senior Living o olhar jovem e despretencioso de uma gera\u00e7\u00e3o inteira que se cuida, que vive muito bem e que deseja a longevidade saud\u00e1vel como rotina\u201d, lembra Beatriz. Certamente, com esse pensamento, viveremos mais e melhor.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e3o adianta construir rampas, se o ecossistema n\u00e3o devolve a dignidade. N\u00e3o adianta oferecer uma enfermaria 24h e n\u00e3o ter um olhar…<\/p>\n","protected":false},"author":13,"featured_media":66640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8809],"tags":[],"ppma_author":[],"class_list":{"0":"post-66639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-administracao"},"yoast_head":"\nS\u00eanior Living, a real mudan\u00e7a de olhar - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00eanior Living, a real mudan\u00e7a de olhar - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"N\u00e3o adianta construir rampas, se o ecossistema n\u00e3o devolve a dignidade. N\u00e3o adianta oferecer uma enfermaria 24h e n\u00e3o ter um olhar...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T23:32:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T23:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1084\" \/>\n\t<meta property=\"og:image:height\" content=\"1444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf\"},\"headline\":\"S\u00eanior Living, a real mudan\u00e7a de olhar\",\"datePublished\":\"2025-08-12T23:32:02+00:00\",\"dateModified\":\"2025-08-12T23:32:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/\"},\"wordCount\":511,\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg\",\"articleSection\":[\"Administra\u00e7\u00e3o\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/\",\"url\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/\",\"name\":\"S\u00eanior Living, a real mudan\u00e7a de olhar - Economia S\/A\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg\",\"datePublished\":\"2025-08-12T23:32:02+00:00\",\"dateModified\":\"2025-08-12T23:32:03+00:00\",\"author\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf\"},\"breadcrumb\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#primaryimage\",\"url\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg\",\"contentUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg\",\"width\":1084,\"height\":1444,\"caption\":\"Cr\u00e9dito da foto: Divulga\u00e7\u00e3o\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/economiasa.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"S\u00eanior Living, a real mudan\u00e7a de olhar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\",\"url\":\"https:\/\/economiasa.com.br\/blog\/\",\"name\":\"Economia S\/A\",\"description\":\"Ler faz bem para os neg\u00f3cios\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf\",\"name\":\"Reda\u00e7\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g8b4e5e7107f0781ab9bc60df20107da5\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g\",\"caption\":\"Reda\u00e7\u00e3o\"},\"url\":\"https:\/\/economiasa.com.br\/blog\/author\/vhassessoriagmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"S\u00eanior Living, a real mudan\u00e7a de olhar - Economia S\/A","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/","og_locale":"pt_BR","og_type":"article","og_title":"S\u00eanior Living, a real mudan\u00e7a de olhar - Economia S\/A","og_description":"N\u00e3o adianta construir rampas, se o ecossistema n\u00e3o devolve a dignidade. N\u00e3o adianta oferecer uma enfermaria 24h e n\u00e3o ter um olhar...","og_url":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/","og_site_name":"Economia S\/A","article_published_time":"2025-08-12T23:32:02+00:00","article_modified_time":"2025-08-12T23:32:03+00:00","og_image":[{"width":1084,"height":1444,"url":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#article","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/"},"author":{"name":"Reda\u00e7\u00e3o","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf"},"headline":"S\u00eanior Living, a real mudan\u00e7a de olhar","datePublished":"2025-08-12T23:32:02+00:00","dateModified":"2025-08-12T23:32:03+00:00","mainEntityOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/"},"wordCount":511,"image":{"@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#primaryimage"},"thumbnailUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg","articleSection":["Administra\u00e7\u00e3o"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/","url":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/","name":"S\u00eanior Living, a real mudan\u00e7a de olhar - Economia S\/A","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#primaryimage"},"image":{"@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#primaryimage"},"thumbnailUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg","datePublished":"2025-08-12T23:32:02+00:00","dateModified":"2025-08-12T23:32:03+00:00","author":{"@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf"},"breadcrumb":{"@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#primaryimage","url":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg","contentUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-12-at-14.14.39.jpg","width":1084,"height":1444,"caption":"Cr\u00e9dito da foto: Divulga\u00e7\u00e3o"},{"@type":"BreadcrumbList","@id":"https:\/\/economiasa.com.br\/blog\/senior-living-a-real-mudanca-de-olhar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/economiasa.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"S\u00eanior Living, a real mudan\u00e7a de olhar"}]},{"@type":"WebSite","@id":"https:\/\/economiasa.com.br\/blog\/#website","url":"https:\/\/economiasa.com.br\/blog\/","name":"Economia S\/A","description":"Ler faz bem para os neg\u00f3cios","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf","name":"Reda\u00e7\u00e3o","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g8b4e5e7107f0781ab9bc60df20107da5","url":"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g","caption":"Reda\u00e7\u00e3o"},"url":"https:\/\/economiasa.com.br\/blog\/author\/vhassessoriagmail-com\/"}]}},"authors":[{"term_id":13237,"user_id":13,"is_guest":0,"slug":"vhassessoriagmail-com","display_name":"Reda\u00e7\u00e3o","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/66639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/comments?post=66639"}],"version-history":[{"count":0,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/66639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media\/66640"}],"wp:attachment":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media?parent=66639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/categories?post=66639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/tags?post=66639"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/ppma_author?post=66639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}