{"id":66825,"date":"2025-08-14T09:41:16","date_gmt":"2025-08-14T12:41:16","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=66825"},"modified":"2025-08-14T09:41:17","modified_gmt":"2025-08-14T12:41:17","slug":"mentoria-une-vendas-humanas-e-inteligencia-artificial-para-transformar-o-setor-automotivo","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/mentoria-une-vendas-humanas-e-inteligencia-artificial-para-transformar-o-setor-automotivo\/","title":{"rendered":"Mentoria une vendas humanas e intelig\u00eancia artificial para transformar o setor automotivo"},"content":{"rendered":"\n

Parceria entre Victoria Luz e Lenine Mendon\u00e7a integra venda consultiva e IA aplicada para times comerciais de concession\u00e1rias e multimarcas<\/strong><\/em><\/p>\n\n\n\n

O setor automotivo recebe uma mentoria pr\u00e1tica focada em resultado: Vendas Humanas na Era da Intelig\u00eancia Artificial. A proposta une a experi\u00eancia de Lenine Mendon\u00e7a, empreendedor do varejo automotivo e refer\u00eancia em venda consultiva e emocional, com a atua\u00e7\u00e3o de Victoria Luz, especialista em IA aplicada a alta performance comercial, autora best-seller e criadora do curso IA Sem Enrola\u00e7\u00e3o: O M\u00e9todo para Resultados Imediatos.<\/p>\n\n\n\n

O que \u00e9 a mentoria<\/strong><\/p>\n\n\n\n

Programa para equipes de vendas de concession\u00e1rias, lojas de seminovos e opera\u00e7\u00f5es B2C do setor. Objetivo: elevar convers\u00e3o, ticket e recorr\u00eancia combinando relacionamento humano com IA pr\u00e1tica no dia a dia comercial.<\/p>\n\n\n\n

Estrutura do programa<\/strong><\/p>\n\n\n\n

M\u00f3dulo 1: Dominando a venda consultiva e emocional (Lenine Mendon\u00e7a)<\/strong><\/p>\n\n\n\n

    \n
  1. Novo vendedor e novo cliente: papel nas redes, estudo do cliente, vendedor como consultor<\/li>\n\n\n\n
  2. Neurovendas e storytelling: rapport, \u00e2ncoras emocionais, narrativa que convence<\/li>\n\n\n\n
  3. Processo e t\u00e9cnica: script, escuta ativa, perguntas que avan\u00e7am, follow-up efetivo<\/li>\n\n\n\n
  4. Experi\u00eancia de compra: prepara\u00e7\u00e3o, encantamento, v\u00eddeos para obje\u00e7\u00f5es, escassez e urg\u00eancia \u00e9ticas<\/li>\n\n\n\n
  5. Mindset e posicionamento: leitura de clientes, autoridade e rotina de alta performance<\/li>\n<\/ol>\n\n\n\n

    M\u00f3dulo 2: IA aplicada \u00e0 alta performance comercial, sem programa\u00e7\u00e3o (Victoria Luz)<\/strong><\/p>\n\n\n\n

      \n
    1. Mindset e fundamentos pr\u00e1ticos de IA para vendas<\/li>\n\n\n\n
    2. Personaliza\u00e7\u00e3o: prompts, voz digital e escolha de ferramentas<\/li>\n\n\n\n
    3. Agentes com ChatGPT: atendimento, conte\u00fado e bastidores<\/li>\n\n\n\n
    4. Aplica\u00e7\u00f5es de IA em atendimento e conte\u00fado: mensagens, posts, v\u00eddeos, templates, obje\u00e7\u00f5es e relacionamento<\/li>\n\n\n\n
    5. Rotina comercial com IA: organiza\u00e7\u00e3o, follow-ups automatizados, sequ\u00eancias e an\u00e1lise de leads<\/li>\n<\/ol>\n\n\n\n

      Formato da primeira turma<\/strong><\/p>\n\n\n\n

      Aulas gravadas: 10 aulas liberadas semanalmente ao longo de 10 semanas
      Encontros ao vivo: 5 sess\u00f5es online para d\u00favidas e implementa\u00e7\u00e3o, a cada 15 dias
      Suporte: consultas pontuais por WhatsApp durante o ciclo<\/p>\n\n\n\n

      Para quem \u00e9<\/strong><\/p>\n\n\n\n

        \n
      • Concession\u00e1rias e lojas multimarcas que desejam padronizar a venda consultiva<\/li>\n\n\n\n
      • Times que precisam de processos pr\u00e1ticos de IA para prospec\u00e7\u00e3o, atendimento e p\u00f3s-venda<\/li>\n\n\n\n
      • Lideran\u00e7as que buscam previsibilidade de pipeline com rotinas e m\u00e9tricas claras<\/li>\n<\/ul>\n\n\n\n

        Benef\u00edcios esperados<\/strong><\/p>\n\n\n\n

          \n
        • Aumento de taxa de convers\u00e3o e qualidade de follow-up<\/li>\n\n\n\n
        • Scripts e rituais de venda reproduz\u00edveis pela equipe<\/li>\n\n\n\n
        • Conte\u00fados e mensagens assistidos por IA prontos para uso<\/li>\n\n\n\n
        • Rotina comercial organizada com an\u00e1lise de leads e prioriza\u00e7\u00e3o inteligente<\/li>\n<\/ul>\n\n\n\n

          Sobre Victoria Luz<\/strong><\/p>\n\n\n\n

          Especialista em Intelig\u00eancia Artificial aplicada a neg\u00f3cios. Graduada em Administra\u00e7\u00e3o pelo Insper. Especializa\u00e7\u00e3o executiva em IA na Kellogg School of Management. Autora best-seller de \u201cAl\u00e9m do Hype: Implementando IA com Prop\u00f3sito e Impacto\u201d. Palestrante e consultora para PMEs e grandes marcas, criadora do curso IA Sem Enrola\u00e7\u00e3o: O M\u00e9todo para Resultados Imediatos, com foco em aplica\u00e7\u00e3o pr\u00e1tica, templates e fluxos de automa\u00e7\u00e3o replic\u00e1veis.<\/p>\n\n\n\n

          Sobre Lenine Mendon\u00e7a<\/p>\n\n\n\n

          Empreendedor do setor automotivo, terceira gera\u00e7\u00e3o \u00e0 frente da LM Autom\u00f3veis. Refer\u00eancia em venda consultiva e emocional, com atua\u00e7\u00e3o direta em forma\u00e7\u00e3o de times, processos comerciais e experi\u00eancia do cliente.<\/p>\n\n\n\n

          Servi\u00e7o<\/strong><\/p>\n\n\n\n

          Nome: Mentoria Vendas Humanas na Era da Intelig\u00eancia Artificial
          Formato: 10 semanas de conte\u00fado + 5 encontros ao vivo
          Indicado para: concession\u00e1rias, multimarcas, cons\u00f3rcios e opera\u00e7\u00f5es B2C do setor automotivo
          Inscri\u00e7\u00f5es e turmas corporativas: por demanda<\/p>\n\n\n\n

          (Foto: Divulga\u00e7\u00e3o)<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

          Parceria entre Victoria Luz e Lenine Mendon\u00e7a integra venda consultiva e IA aplicada para times comerciais de concession\u00e1rias e multimarcas O setor…<\/p>\n","protected":false},"author":13,"featured_media":66826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"ppma_author":[],"class_list":{"0":"post-66825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-negocios"},"yoast_head":"\nMentoria une vendas humanas e intelig\u00eancia artificial para transformar o setor automotivo - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/mentoria-une-vendas-humanas-e-inteligencia-artificial-para-transformar-o-setor-automotivo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mentoria une vendas humanas e intelig\u00eancia artificial para transformar o setor automotivo - 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