{"id":67073,"date":"2025-08-15T17:23:42","date_gmt":"2025-08-15T20:23:42","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=67073"},"modified":"2025-08-15T17:23:43","modified_gmt":"2025-08-15T20:23:43","slug":"especialista-black-friday-2025-deve-movimentar-r-13-bi-e-pressiona-software-houses-por-infraestrutura-robusta","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/especialista-black-friday-2025-deve-movimentar-r-13-bi-e-pressiona-software-houses-por-infraestrutura-robusta\/","title":{"rendered":"[Especialista] Black Friday 2025 deve movimentar R$ 13 bi e pressiona software houses por infraestrutura robusta"},"content":{"rendered":"\n
\"Cr\u00e9ditos
Cr\u00e9ditos da foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n

A Black Friday de 2024 movimentou R$ 11,63 bilh\u00f5es no Brasil, um crescimento de 10,7% em rela\u00e7\u00e3o ao ano anterior, de acordo com a Neotrust. Apenas no fim de semana promocional, as vendas online somaram R$ 8 bilh\u00f5es, com mais de 14,4 milh\u00f5es de pedidos e ticket m\u00e9dio de R$ 555,17. Para 2025, a previs\u00e3o \u00e9 de um faturamento de R$ 13,34 bilh\u00f5es, impulsionado pela expans\u00e3o do\u00a0e-commerce, pela ado\u00e7\u00e3o de estrat\u00e9gias\u00a0omnichannel<\/em>\u00a0e pelo aumento da digitaliza\u00e7\u00e3o no varejo.<\/p>\n\n\n\n

Segundo especialistas, esse avan\u00e7o exige das software houses aten\u00e7\u00e3o redobrada \u00e0 performance e \u00e0 escalabilidade de seus sistemas. A prepara\u00e7\u00e3o para datas de pico vai al\u00e9m do design e da experi\u00eancia do usu\u00e1rio: envolve capacidade de processamento, emiss\u00e3o fiscal automatizada, integra\u00e7\u00e3o com m\u00faltiplos marketplaces e meios de pagamento, al\u00e9m de estrat\u00e9gias de conting\u00eancia para manter as opera\u00e7\u00f5es ativas mesmo diante de instabilidades t\u00e9cnicas. Sem essa estrutura, empresas correm o risco de perder vendas e comprometer a conformidade fiscal.<\/p>\n\n\n\n

Para\u00a0Jonathan Santos, CEO da TecnoSpeed<\/strong>, solu\u00e7\u00f5es como o\u00a0Plug4Market\u00a0t\u00eam se mostrado fundamentais para integrar ERPs a mais de 80 marketplaces e plataformas de\u00a0e-commerce<\/em>, al\u00e9m de gerenciar produtos e pedidos com seguran\u00e7a e estabilidade. \u201cA Black Friday exige que as software houses estejam preparadas para escalar opera\u00e7\u00f5es sem comprometer performance, seguran\u00e7a e conformidade fiscal. Quem se antecipa e garante essa robustez tecnol\u00f3gica chega \u00e0 data com muito mais potencial de vendas e menor risco operacional\u201d, afirma.<\/p>\n\n\n\n

Sobre a TecnoSpeed\u00a0<\/strong><\/p>\n\n\n\n

A TecnoSpeed \u00e9 uma empresa de tecnologia que oferece solu\u00e7\u00f5es, fiscais e financeiras para software houses, al\u00e9m de assinaturas eletr\u00f4nicas, certificados digitais, marketplaces e de relacionamento com clientes de todo o Brasil. Fundada em 2006, a empresa \u00e9 refer\u00eancia em servi\u00e7os, APIs e componentes fiscais, al\u00e9m de conte\u00fados especializados para o setor de tecnologia. A TecnoSpeed atende cerca de 2.000 software houses no pa\u00eds, representando cerca de 30% das empresas que atuam diretamente no desenvolvimento e produ\u00e7\u00e3o de software no Brasil. A empresa \u00e9 reconhecida pelo Financial Times como uma das 500 empresas que mais crescem nas Am\u00e9ricas em 2024, pelo terceiro ano consecutivo. A TecnoSpeed tamb\u00e9m \u00e9 reconhecida como uma das melhores empresas para trabalhar no Brasil, de acordo com o Great Place to Work (GPTW) e o pr\u00eamio FEEX-FIA. Para mais informa\u00e7\u00f5es, acesse: https:\/\/tecnospeed.com.br<\/p>\n","protected":false},"excerpt":{"rendered":"

A Black Friday de 2024 movimentou R$ 11,63 bilh\u00f5es no Brasil, um crescimento de 10,7% em rela\u00e7\u00e3o ao ano anterior, de acordo…<\/p>\n","protected":false},"author":30,"featured_media":67074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1973,8806],"tags":[],"ppma_author":[13239],"class_list":{"0":"post-67073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eventos","8":"category-vendas"},"yoast_head":"\n[Especialista] Black Friday 2025 deve movimentar R$ 13 bi e pressiona software houses por infraestrutura robusta - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/especialista-black-friday-2025-deve-movimentar-r-13-bi-e-pressiona-software-houses-por-infraestrutura-robusta\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Especialista] Black Friday 2025 deve movimentar R$ 13 bi e pressiona software houses por infraestrutura robusta - 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