{"id":68907,"date":"2025-09-11T22:24:31","date_gmt":"2025-09-12T01:24:31","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=68907"},"modified":"2025-09-15T18:51:10","modified_gmt":"2025-09-15T21:51:10","slug":"da-tradicao-a-inovacao-a-granja-total-agro-se-transforma-em-a-granja-digital","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/da-tradicao-a-inovacao-a-granja-total-agro-se-transforma-em-a-granja-digital\/","title":{"rendered":"Da tradi\u00e7\u00e3o \u00e0 inova\u00e7\u00e3o: A Granja Total Agro se transforma em A Granja Digital"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"132\" src=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/09\/A-GRANJA-DIGITAL.jpg\" alt=\"A GRANJA DIGITAL\" class=\"wp-image-69054\" srcset=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/09\/A-GRANJA-DIGITAL.jpg 337w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/09\/A-GRANJA-DIGITAL-300x118.jpg 300w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><figcaption class=\"wp-element-caption\">A GRANJA DIGITAL<\/figcaption><\/figure>\n\n\n\n<p>O Grupo\u202fVia\u202fM\u00e1quinas passou a integrar a Editora\u202fCentauro e relan\u00e7a a hist\u00f3rica plataforma A\u202fGranja\u202fTotal\u202fAgro como A\u202fGranja\u202fDigital. A nova marca ser\u00e1 apresentada ao p\u00fablico durante a Expointer\u202f2025, em Esteio (RS), feira que acontece de 30\u202fde\u202fagosto a 7\u202fde\u202fsetembro. Com identidade visual renovada e foco em inova\u00e7\u00e3o, a plataforma pretende unir informa\u00e7\u00e3o de qualidade \u00e0 interatividade do ambiente digital, mantendo o legado de oito d\u00e9cadas de credibilidade no agroneg\u00f3cio.<\/p>\n\n\n\n<p>Segundo Marcelo\u202fKozar, presidente do grupo Via M\u00e1quinas, a digitaliza\u00e7\u00e3o \u00e9 resposta ao ritmo de transforma\u00e7\u00e3o do campo. \u201cO agro evoluiu muito e \u00e9 nosso dever acompanhar essa velocidade, levando conte\u00fado confi\u00e1vel a quem produz\u201d, afirma.<\/p>\n\n\n\n<p>A Casa\u202fA\u202fGranja, espa\u00e7o no Parque Assis\u202fBrasil, ser\u00e1 um ponto das atividades de relacionamento, onde a equipe apresentar\u00e1 a linha editorial da nova marca e realizar\u00e1 encontros com produtores, empresas e anunciantes para discutir os principais temas do setor.<\/p>\n\n\n\n<p><strong>Sobre a Via M\u00e1quinas<\/strong><\/p>\n\n\n\n<p><a>Com s\u00f3lida atua\u00e7\u00e3o nos setores de\u00a0<\/a>leil\u00f5es de m\u00e1quinas agr\u00edcolas, por meio da Usad\u00e3o M\u00e1quinas; seguros agro com a Via Conseguros; e tamb\u00e9m \u00e0 Via Consult \u2014 empresa de pesquisa respons\u00e1vel por monitorar e publicar a tabela de pre\u00e7os de m\u00e1quinas e equipamentos no Brasil \u2014, o Grupo Via M\u00e1quinas d\u00e1 um passo estrat\u00e9gico ao ingressar no setor editorial. A sociedade com a Editora Centauros marca o in\u00edcio de uma nova frente de neg\u00f3cios voltada \u00e0 produ\u00e7\u00e3o e distribui\u00e7\u00e3o de conhecimento confi\u00e1vel para o campo.<\/p>\n\n\n\n<p><strong>Sobre a Editora Centauros<\/strong><\/p>\n\n\n\n<p>A Editora Centauros continuar\u00e1 operando sob seu nome original, mas sob nova gest\u00e3o editorial e comercial. A equipe ser\u00e1 ampliada e renovada, com a entrada de colunistas especializados e o refor\u00e7o na produ\u00e7\u00e3o de conte\u00fado direcionado \u00e0s demandas e desafios atuais do agroneg\u00f3cio brasileiro \u2014 como pol\u00edtica, economia, log\u00edstica, com\u00e9rcio internacional \u2014, al\u00e9m dos j\u00e1 renomados conhecimentos t\u00e9cnicos que, h\u00e1 80 anos, ajudam o produtor brasileiro em sua atividade.<\/p>\n\n\n\n<p>Para mais informa\u00e7\u00f5es:\u00a0<strong>Via M\u00e1quinas \u2013<\/strong>\u00a0<strong>Assessoria de Imprensa:<\/strong><\/p>\n\n\n\n<p><strong>Mec\u00e2nica Comunica\u00e7\u00e3o Estrat\u00e9gica<\/strong><\/p>\n\n\n\n<p><strong>Enio Campoi<\/strong><\/p>\n\n\n\n<p><strong>Cel: (11) 99981-9950 \u2013\u00a0E-mail:\u00a0<\/strong><strong><u><a href=\"mailto:enio@meccanica.com.br\">enio@meccanica.com.br<\/a><\/u><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Grupo\u202fVia\u202fM\u00e1quinas passou a integrar a Editora\u202fCentauro e relan\u00e7a a hist\u00f3rica plataforma A\u202fGranja\u202fTotal\u202fAgro como A\u202fGranja\u202fDigital. A nova marca ser\u00e1 apresentada ao p\u00fablico&#8230;<\/p>\n","protected":false},"author":30,"featured_media":69054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1973],"tags":[],"ppma_author":[],"class_list":{"0":"post-68907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eventos"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Da tradi\u00e7\u00e3o \u00e0 inova\u00e7\u00e3o: A Granja Total Agro se transforma em A Granja Digital - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/da-tradicao-a-inovacao-a-granja-total-agro-se-transforma-em-a-granja-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da tradi\u00e7\u00e3o \u00e0 inova\u00e7\u00e3o: A Granja Total Agro se transforma em A Granja Digital - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"O Grupo\u202fVia\u202fM\u00e1quinas passou a integrar a Editora\u202fCentauro e relan\u00e7a a hist\u00f3rica plataforma A\u202fGranja\u202fTotal\u202fAgro como A\u202fGranja\u202fDigital. 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