{"id":69405,"date":"2025-09-22T18:51:32","date_gmt":"2025-09-22T21:51:32","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=69405"},"modified":"2025-09-22T18:51:33","modified_gmt":"2025-09-22T21:51:33","slug":"food-service-e-responsavel-por-142-do-faturamento-do-franchising-nacional-redes-representam-20-do-mercado-de-pizzarias","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/food-service-e-responsavel-por-142-do-faturamento-do-franchising-nacional-redes-representam-20-do-mercado-de-pizzarias\/","title":{"rendered":"Food Service \u00e9 respons\u00e1vel por 14,2% do faturamento do franchising nacional; Redes representam 20% do mercado de pizzarias"},"content":{"rendered":"\n
\"Creditos-para-Freepik\"
Creditos-para-Freepik<\/figcaption><\/figure>\n\n\n\n

CEO da Pizza Prime aponta potencial de escala e reflexo do comportamento do consumidor como impulsionadores no crescimento de franquias de pizzarias<\/em><\/p>\n\n\n\n

Conforme a Pesquisa de Desempenho do Franchising, elaborada pela\u00a0Associa\u00e7\u00e3o Brasileira de Franchising (ABF), as franquias movimentaram R$ 69,9 bilh\u00f5es no 2\u00ba trimestre de 2025, sendo que, somente o segmento de\u00a0food service<\/em>\u00a0foi respons\u00e1vel por 14,2% deste total, transacionando o equivalente a R$ 10,5 bilh\u00f5es.\u00a0<\/p>\n\n\n\n

Os dados revelam um cen\u00e1rio promissor para as marcas que preparam e vendem alimentos para consumo \u2018fora de casa\u2019, sobretudo as redes especializadas em pizza, que, conforme a Pesquisa com Pizzarias, elaborada pela Associa\u00e7\u00e3o Pizzarias Unidas do Brasil (Apubra) em parceria com a Galunion, representam 20% de todo o mercado nacional de pizzarias. Um exemplo \u00e9 a\u00a0Pizza Prime,\u00a0<\/strong>maior rede brasileira de pizzarias, que prev\u00ea encerrar 2025 com 100 lojas em opera\u00e7\u00e3o e faturamento de R$ 180 milh\u00f5es, um crescimento de 27.8% em rela\u00e7\u00e3o ao ano passado, quando faturou R$ 140 milh\u00f5es.\u00a0<\/p>\n\n\n\n

Segundo Gabriel Concon, fundador e CEO da Pizza Prime, a expans\u00e3o das pizzarias no franchising est\u00e1 diretamente ligada ao potencial de escala do sistema, que oferece opera\u00e7\u00f5es validadas, suporte t\u00e9cnico e intelig\u00eancia de gest\u00e3o estrat\u00e9gica para reduzir os riscos e ampliar as chances de crescimento. O executivo ressalta que o \u00eaxito tamb\u00e9m \u00e9 reflexo das mudan\u00e7as no comportamento do consumidor. \u201cA demanda por delivery, atendimento \u00e1gil e experi\u00eancias gastron\u00f4micas mais acess\u00edveis cresce a cada ano, e isso impulsiona os neg\u00f3cios que unem qualidade e conveni\u00eancia, garantindo ao segmento um ritmo constante de desenvolvimento\u201d, afirma.<\/p>\n\n\n\n

Para o especialista, o triunfo do franchising no segmento de alimenta\u00e7\u00e3o, em especial no mercado de pizzarias, passar\u00e1, cada vez mais, pela integra\u00e7\u00e3o da tecnologia como rotina na opera\u00e7\u00e3o do neg\u00f3cio. \u201cModelos enxutos n\u00e3o significam opera\u00e7\u00f5es simples demais \u2014 pelo contr\u00e1rio, exigem tecnologia para manter efici\u00eancia e reduzir custos. Deste modo, quem investir no setor, precisar\u00e1 ser progressivamente receptivo \u00e0 incorpora\u00e7\u00e3o de sistemas de gest\u00e3o integrada, plataformas de delivery pr\u00f3prio e solu\u00e7\u00f5es para controle de estoque em tempo real, que possibilitem operar com margens mais saud\u00e1veis e reduzir desperd\u00edcios\u201d, finaliza.<\/p>\n\n\n\n

Sobre a Pizza Prime<\/strong><\/p>\n\n\n\n

Fundada em 2011, a Pizza Prime \u00e9 a maior rede brasileira de pizzarias. A marca oferece pizzas de longa fermenta\u00e7\u00e3o, op\u00e7\u00f5es veganas e sabores doces inovadores, como cookies & cream. Com sede em Indaiatuba (SP), a rede conta com uma loja conceito na cidade, onde realiza treinamentos e garante excel\u00eancia aos franqueados, al\u00e9m de possuir uma Cozinha Central pr\u00f3pria em Santana de Parna\u00edba (SP), que distribui insumos processados para todas as unidades no pa\u00eds. Com mais de 80 unidades em 11 estados, a marca segue crescendo com base em inova\u00e7\u00e3o, simplicidade operacional e foco total na experi\u00eancia do consumidor.<\/p>\n","protected":false},"excerpt":{"rendered":"

CEO da Pizza Prime aponta potencial de escala e reflexo do comportamento do consumidor como impulsionadores no crescimento de franquias de pizzarias…<\/p>\n","protected":false},"author":13,"featured_media":69406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[916],"tags":[],"ppma_author":[13237],"class_list":{"0":"post-69405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gastronomia"},"yoast_head":"\nFood Service \u00e9 respons\u00e1vel por 14,2% do faturamento do franchising nacional; Redes representam 20% do mercado de pizzarias - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/food-service-e-responsavel-por-142-do-faturamento-do-franchising-nacional-redes-representam-20-do-mercado-de-pizzarias\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Food Service \u00e9 respons\u00e1vel por 14,2% do faturamento do franchising nacional; 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