{"id":70302,"date":"2025-10-06T16:00:16","date_gmt":"2025-10-06T19:00:16","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=70302"},"modified":"2025-10-06T16:00:16","modified_gmt":"2025-10-06T19:00:16","slug":"podcast-behind-brands-estreia-com-foco-nos-bastidores-de-marcas-e-negocios-inspiradores","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/podcast-behind-brands-estreia-com-foco-nos-bastidores-de-marcas-e-negocios-inspiradores\/","title":{"rendered":"Podcast “Behind Brands” estreia com foco nos bastidores de marcas e neg\u00f3cios inspiradores"},"content":{"rendered":"\n
\"Vivi
Vivi Reis (consultora de moda) e Sabrina Isabela (host do podcast Behind Brands)<\/figcaption><\/figure>\n\n\n\n

Idealizado por Sabrina Isabela, fundadora da ag\u00eancia Fever Marketing M\u00e9dico, projeto ter\u00e1 11 epis\u00f3dios em sua primeira temporada; estreia traz a consultora\u00a0<\/em>Vivi\u00a0Reis para um bate-papo sobre os desafios de empreender na moda\u00a0<\/em><\/p>\n\n\n\n

A empres\u00e1ria e estrategista de branding\u00a0Sabrina Isabela da Rosa<\/a>, fundadora e CEO da ag\u00eancia Fever Marketing M\u00e9dico, lan\u00e7ou neste domingo (5) o\u00a0podcast \u201cBehind Brands\u201d<\/a>, j\u00e1 dispon\u00edvel no YouTube, Spotify e com cortes no Instagram (@behindbrandspodcast<\/a>). O projeto tem como objetivo mostrar os bastidores de empresas e trajet\u00f3rias inspiradoras, com periodicidade semanal, totalizando 11 epis\u00f3dios na primeira temporada.<\/p>\n\n\n\n

O\u00a0epis\u00f3dio de estreia<\/a>\u00a0traz como convidada\u00a0Vivi Reis<\/a>, consultora de moda com passagem por grandes marcas como \u00c0 La Gar\u00e7onne, que compartilha sua experi\u00eancia na transi\u00e7\u00e3o de carreira e no empreendedorismo no segmento de moda. Nos epis\u00f3dios seguintes, o podcast receber\u00e1 nomes como os da empres\u00e1ria e confeiteira J\u00falia Cherem; Davi Paes e Lima, jornalista e fundador da Paes e Lima Comunica\u00e7\u00e3o; e Cali Yamauchi, fundadora da marca de beachwear Cali For Sun.<\/p>\n\n\n\n

Sabrina explica que a ideia do podcast surgiu da vontade de compartilhar aprendizados sobre empreendedorismo e branding: \u201cSempre considerei a trajet\u00f3ria como empreendedora uma montanha-russa. Aos poucos, percebi que n\u00e3o era a \u00fanica nessa experi\u00eancia e que muitos outros empreendedores poderiam se beneficiar de um espa\u00e7o para conversar, aprender e trocar ideias\u201d, comenta.<\/p>\n\n\n\n

O nome do podcast,\u00a0Behind Brands<\/strong>\u00a0\u2013 que significa \u201cPor tr\u00e1s das marcas\u201d \u2013, reflete o prop\u00f3sito central do projeto: conhecer os bastidores de neg\u00f3cios e pessoas que se destacam pelo seu esfor\u00e7o, criatividade e inova\u00e7\u00e3o. Para Sabrina, o maior desafio est\u00e1 em conduzir entrevistas ricas em conte\u00fado de forma objetiva, mantendo cada epis\u00f3dio com menos de uma hora de dura\u00e7\u00e3o.<\/p>\n\n\n\n

A ag\u00eancia Fever Marketing M\u00e9dico, fundada em 2015, est\u00e1 completando 10 anos de atua\u00e7\u00e3o em 2025 ajudando m\u00e9dicos e institui\u00e7\u00f5es de sa\u00fade no Brasil e exterior a construir posicionamentos estrat\u00e9gicos e fortalecer sua comunica\u00e7\u00e3o com pacientes por meio de ferramentas de branding e estrat\u00e9gias digitais e offline.<\/p>\n\n\n\n

Confira o primeiro epis\u00f3dio do Behind Brands Podcast:\u00a0https:\/\/www.youtube.com\/watch?v=MVpj-xutOk4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Idealizado por Sabrina Isabela, fundadora da ag\u00eancia Fever Marketing M\u00e9dico, projeto ter\u00e1 11 epis\u00f3dios em sua primeira temporada; estreia traz a consultora\u00a0Vivi\u00a0Reis…<\/p>\n","protected":false},"author":13,"featured_media":70303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12365],"tags":[],"ppma_author":[13237],"class_list":{"0":"post-70302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-podcast"},"yoast_head":"\nPodcast "Behind Brands" estreia com foco nos bastidores de marcas e neg\u00f3cios inspiradores - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/podcast-behind-brands-estreia-com-foco-nos-bastidores-de-marcas-e-negocios-inspiradores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast "Behind Brands" estreia com foco nos bastidores de marcas e neg\u00f3cios inspiradores - 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