{"id":71245,"date":"2025-10-22T14:02:06","date_gmt":"2025-10-22T17:02:06","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=71245"},"modified":"2025-10-22T14:02:07","modified_gmt":"2025-10-22T17:02:07","slug":"digitalizacao-ou-transformacao-digital-qual-a-chave-da-modernizacao-empresarial","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/digitalizacao-ou-transformacao-digital-qual-a-chave-da-modernizacao-empresarial\/","title":{"rendered":"Digitaliza\u00e7\u00e3o ou transforma\u00e7\u00e3o digital: qual a chave da moderniza\u00e7\u00e3o empresarial?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"371\" src=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/10\/bluelogic-outubro.jpg\" alt=\"Cr\u00e9ditos da foto: Divulga\u00e7\u00e3o\" class=\"wp-image-71246\" srcset=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/10\/bluelogic-outubro.jpg 650w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/10\/bluelogic-outubro-300x171.jpg 300w, https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/10\/bluelogic-outubro-360x205.jpg 360w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\">Cr\u00e9ditos da foto: Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p>O Brasil est\u00e1 em um momento de clara acelera\u00e7\u00e3o digital. De acordo com o \u00cdndice de Transforma\u00e7\u00e3o Digital Brasil (ITDBr) 2024, realizado pela PwC em parceria com a Funda\u00e7\u00e3o Dom Cabral, o \u00edndice m\u00e9dio de maturidade digital das empresas subiu de 3,3 em 2023 para 3,7 em 2024.Outro levantamento, desta vez da ABDI e do SEBRAE, mostra que quase 50% de pequenas e m\u00e9dias empresas j\u00e1 usam m\u00eddias e recursos digitais para vender produtos ou servi\u00e7o.<\/p>\n\n\n\n<p>Mas \u00e9 preciso cuidado na hora de dar esse salto: digitaliza\u00e7\u00e3o e transfo0rma\u00e7\u00e3o digital s\u00e3o importantes, mas diferentes. como alerta Fernando Esmaniotto, CEO da\u00a0<a href=\"https:\/\/www.bluelogic.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bluelogic Sistemas e Consultoria<\/strong><\/a>:<\/p>\n\n\n\n<p>\u201c\u201dDigitalizar \u00e9 urgente; transformar \u00e9 inevit\u00e1vel competir daqui pra frente\u201d, afirma. Para Ele, a digitaliza\u00e7\u00e3o corresponde \u00e0 ado\u00e7\u00e3o de ferramentas e automa\u00e7\u00f5es pontuais \u2014 digitalizar documentos, introduzir softwares de gest\u00e3o, comunica\u00e7\u00e3o eletr\u00f4nica \u2014 e j\u00e1 traz benef\u00edcios vis\u00edveis como redu\u00e7\u00e3o de retrabalho e custos operacionais.<br>Mas a transforma\u00e7\u00e3o digital, explica Esmaniotto, vai al\u00e9m: \u00e9 uma mudan\u00e7a de mentalidade, de processos, de modelo de neg\u00f3cio \u2014 \u00e9 pensar o cliente, a opera\u00e7\u00e3o e a inova\u00e7\u00e3o com tecnologia integrada desde a raiz. \u201cUma empresa que s\u00f3 escaneia contratos est\u00e1 digitalizando.<\/p>\n\n\n\n<p>Agora, transformar digitalmente \u00e9 oferecer contrato eletr\u00f4nico, autoriza\u00e7\u00f5es autom\u00e1ticas, feedbacks em tempo real, monitoramento de desempenho via dados\u2026 tudo isso exige mudan\u00e7a cultural, lideran\u00e7a comprometida e estrutura organizacional preparada\u201d, afirma.<br><br><strong>Como fazer a virada de chave?<\/strong><br>O CEO da Bluelogic lembra que \u00e9 preciso que as empresas identifiquem seus gargalos internos \u2014 comunica\u00e7\u00e3o, estoque, atendimento ao cliente \u2014; para, somente depois, buscar solu\u00e7\u00f5es em projetos que resolvam dores reais:<\/p>\n\n\n\n<p>\u201cEstamos falando de automa\u00e7\u00f5es simples ou sistemas de gest\u00e3o de tarefas; mas qualquer etapa pode ter uma solu\u00e7\u00e3o na tecnologia, at\u00e9 mensurar resultados, adaptar ferramentas, formas e rotinas\u201d.<\/p>\n\n\n\n<p><strong>Transforma\u00e7\u00e3o \u00e9 urgente<\/strong><br>Recentemente, o governo federal anunciou R$ 186,6 bilh\u00f5es de investimentos p\u00fablicos e privados apenas para a ind\u00fastria digital at\u00e9 2033, refor\u00e7ando, desta maneira, a ideia de digitalizar grannde parte das empresas \u2013 25% delas at\u00e9 2026. Atualmente, 18,9% das empreas j\u00e1 est\u00e3o digitalizadas e com o aporte via BNDES de R$ 556,8 milh\u00f5es entre 2024-2025 apenas para projetos de transforma\u00e7\u00e3o digitalque teham foco na automa\u00e7\u00e3o, cloud computing, IA e big datam o caminho \u00e9 sem volta;<\/p>\n\n\n\n<p>Para Esmaniotto, esses n\u00fameros demonstram uma oportunidade \u2014 mas tamb\u00e9m um risco. Quem ficar apenas na digitaliza\u00e7\u00e3o superficial poder\u00e1 perder competitividade.<\/p>\n\n\n\n<p>\u201cA transforma\u00e7\u00e3o digital, quando bem feita, permite n\u00e3o s\u00f3 efici\u00eancia operacional, mas tamb\u00e9m inova\u00e7\u00e3o em modelos de entrega, personaliza\u00e7\u00e3o do cliente, e resili\u00eancia frente a crises\u201d.<\/p>\n\n\n\n<p><br><strong>Sobre a Bluelogic Sistemas e Consultoria<\/strong><br>A\u00a0<a href=\"https:\/\/www.bluelogic.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bluelogic Sistemas e Consultoria<\/a>\u00a0\u00e9 especializada no desenvolvimento de softwares, aplicativos e solu\u00e7\u00f5es tecnol\u00f3gicas personalizadas para criar tecnologia \u00fatil, acess\u00edvel e alinhada aos objetivos de cada cliente.<\/p>\n\n\n\n<p><strong>Servi\u00e7o: Fernando Esmaniotto<\/strong><br><strong>Especialista em Engenharia de Software<\/strong><br><strong>41 997641530<\/strong><br><strong>LinkedIn: bluelogic-sistemas-e-consultoria<\/strong><br><strong>Facebook: bluelogicsistemas\/<\/strong><br><strong><a href=\"https:\/\/www.bluelogic.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.bluelogic.com.br\/<\/a><\/strong><br><strong>Av. Sete de Setembro, 2775 \u2013 9\u00ba andar, Rebou\u00e7as, Curitiba\/PR.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Brasil est\u00e1 em um momento de clara acelera\u00e7\u00e3o digital. De acordo com o \u00cdndice de Transforma\u00e7\u00e3o Digital Brasil (ITDBr) 2024, realizado&#8230;<\/p>\n","protected":false},"author":30,"featured_media":71246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1970],"tags":[],"ppma_author":[],"class_list":{"0":"post-71245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitaliza\u00e7\u00e3o ou transforma\u00e7\u00e3o digital: qual a chave da moderniza\u00e7\u00e3o empresarial? - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/digitalizacao-ou-transformacao-digital-qual-a-chave-da-modernizacao-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitaliza\u00e7\u00e3o ou transforma\u00e7\u00e3o digital: qual a chave da moderniza\u00e7\u00e3o empresarial? - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"O Brasil est\u00e1 em um momento de clara acelera\u00e7\u00e3o digital. 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