{"id":72223,"date":"2025-11-06T21:21:11","date_gmt":"2025-11-07T00:21:11","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=72223"},"modified":"2025-11-06T21:21:12","modified_gmt":"2025-11-07T00:21:12","slug":"cop30-speedo-cria-projeto-zero-paper-para-eliminar-100-do-papel-ate-2028-3","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/cop30-speedo-cria-projeto-zero-paper-para-eliminar-100-do-papel-ate-2028-3\/","title":{"rendered":"COP30 &#8211; Speedo cria Projeto &#8220;Zero Paper&#8221; para Eliminar 100% do papel at\u00e9 2028"},"content":{"rendered":"\n<p><em>A iniciativa \u201cZero Paper\u201d marca um novo passo da Speedo em sua agenda ESG, com a meta de eliminar totalmente o uso de papel at\u00e9 2028 e acelerar a digitaliza\u00e7\u00e3o sustent\u00e1vel em toda a cadeia produtiva<\/em><\/p>\n\n\n\n<p>O mundo consome atualmente cerca de\u00a0<strong>400\u00a0<\/strong>milh\u00f5es de toneladas de papel<strong>\u00a0e\u00a0<\/strong>papel-cart\u00e3o por ano, volume que deve ultrapassar\u00a0<strong>470\u00a0<\/strong>milh\u00f5es de toneladas at\u00e9<strong>\u00a02030<\/strong>. A\u00a0<strong>produ\u00e7\u00e3o\u00a0<\/strong>global de papel \u00e9 respons\u00e1vel por\u00a0<strong>2%\u00a0<\/strong>das emiss\u00f5es de CO\u2082 da ind\u00fastria mundial e consome aproximadamente\u00a0<strong>10%\u00a0<\/strong>de toda a \u00e1gua utilizada pelo setor manufatureiro, al\u00e9m de demandar cerca de<strong>\u00a04<\/strong>\u00a0bilh\u00f5es de \u00e1rvores por ano, o equivalente a\u00a0<strong>35%<\/strong>\u00a0de todas as \u00e1rvores cortadas no planeta. No Brasil, o consumo per capita supera\u00a0<strong>220\u00a0<\/strong>quilos por habitante ao ano, impulsionado principalmente pelo\u00a0<strong>varejo<\/strong>,\u00a0<strong>embalagens\u00a0<\/strong>e\u00a0<strong>documentos\u00a0<\/strong>administrativos. O<strong>\u00a0setor t\u00eaxtil<\/strong>\u00a0e de moda, por sua vez, tamb\u00e9m figura entre os que mais consomem insumos de papel, seja em etiquetas, manuais, processos log\u00edsticos ou materiais promocionais. Esse cen\u00e1rio vem sendo\u00a0<strong>transformado\u00a0<\/strong>pela crescente press\u00e3o de consumidores e investidores por pr\u00e1ticas mais\u00a0<strong>sustent\u00e1veis,\u00a0<\/strong>transparentes e rastre\u00e1veis. Hoje,\u00a0<strong>77%\u00a0<\/strong>dos consumidores brasileiros afirmam preferir marcas com compromissos ambientais claros, e o movimento de\u00a0<strong>desmaterializa\u00e7\u00e3o\u00a0<\/strong>de processos, o chamado modelo\u00a0<strong>\u201cpaperless\u201d<\/strong>, deixou de ser apenas uma tend\u00eancia est\u00e9tica para se tornar uma\u00a0<strong>estrat\u00e9gia\u00a0<\/strong>de<strong>\u00a0efici\u00eancia\u00a0<\/strong>operacional e competitividade de marca.\u00a0<strong>Reduzir\u00a0<\/strong>o uso de papel representa n\u00e3o apenas economia de recursos, mas tamb\u00e9m redu\u00e7\u00e3o de res\u00edduos, custos log\u00edsticos e pegada de carbono em toda a cadeia de valor.<\/p>\n\n\n\n<p>\u00a0 \u00a0 \u00a0 \u00a0A press\u00e3o por solu\u00e7\u00f5es sustent\u00e1veis j\u00e1 movimentam um mercado estimado em\u00a0<strong>US$ 13\u00a0<\/strong>trilh\u00f5es e impulsiona a transforma\u00e7\u00e3o de grandes empresas rumo \u00e0 digitaliza\u00e7\u00e3o total de processos. Nesse cen\u00e1rio, a Speedo d\u00e1 mais um passo na consolida\u00e7\u00e3o de sua agenda\u00a0<strong>ESG<\/strong>\u00a0com o lan\u00e7amento do projeto Zero Paper, iniciativa que elimina gradualmente o uso de papel em embalagens, etiquetas, documentos internos e comunica\u00e7\u00f5es corporativas, substituindo-os por vers\u00f5es digitais,\u00a0<strong>recicl\u00e1veis\u00a0<\/strong>e de<strong>\u00a0baixo impacto ambiental<\/strong>. O projeto integra o plano de\u00a0<strong>efici\u00eancia\u00a0<\/strong>da marca, que busca unir tecnologia, performance e\u00a0<strong>responsabilidade\u00a0<\/strong>ambiental em todas as \u00e1reas do neg\u00f3cio. \u201cSustentabilidade n\u00e3o \u00e9 apenas sobre reduzir impacto, \u00e9 sobre\u00a0<strong>repensar\u00a0<\/strong>como operamos. O Zero Paper \u00e9 um s\u00edmbolo da nossa cultura de inova\u00e7\u00e3o e de um novo ciclo de\u00a0<strong>consumo\u00a0<\/strong>mais\u00a0<strong>consciente\u00a0<\/strong>e eficiente\u201d, afirma Roberto Jalonetsky, CEO da Speedo Multisport. A iniciativa refor\u00e7a o\u00a0<strong>posicionamento\u00a0<\/strong>da empresa como uma das l\u00edderes na ado\u00e7\u00e3o de pr\u00e1ticas que conciliam alta performance e\u00a0<strong>compromisso\u00a0<\/strong>ambiental no\u00a0<strong>setor esportivo<\/strong>\u00a0brasileiro.<\/p>\n\n\n\n<p>\u00a0 \u00a0 \u00a0 \u00a0O avan\u00e7o da\u00a0<strong>sustentabilidade\u00a0<\/strong>no varejo esportivo redefine n\u00e3o apenas a forma de produzir, mas tamb\u00e9m o que os consumidores esperam das marcas. Nos \u00faltimos 5 anos, o n\u00famero de empresas que adotaram pol\u00edticas de\u00a0<strong>redu\u00e7\u00e3o\u00a0<\/strong>de papel e embalagens descart\u00e1veis cresceu mais de\u00a0<strong>60%\u00a0<\/strong>no setor de moda e performance, acompanhando a tend\u00eancia global de economia circular e rastreabilidade ambiental. Para a Speedo, essa mudan\u00e7a representa mais do que adequa\u00e7\u00e3o: \u00e9 parte do DNA da marca. \u201cO consumidor de hoje n\u00e3o escolhe apenas pelo design ou pela performance. Ele quer saber de onde vem cada material, qual\u00a0<strong>impacto\u00a0<\/strong>causa e o que a marca faz para equilibrar isso. Ser\u00a0<strong>sustent\u00e1vel\u00a0<\/strong>\u00e9 ser\u00a0<strong>transparente\u00a0<\/strong>e\u00a0<strong>respons\u00e1vel\u00a0<\/strong>com o futuro\u201d, destaca Roberto. Ao adotar o Zero Paper, a empresa refor\u00e7a sua vis\u00e3o de que o futuro da ind\u00fastria esportiva passa pela integra\u00e7\u00e3o entre inova\u00e7\u00e3o, bem-estar e consci\u00eancia ambiental, consolidando seu papel como refer\u00eancia em pr\u00e1ticas\u00a0<strong>respons\u00e1veis\u00a0<\/strong>e inspirando outras marcas a seguirem o mesmo caminho.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Sobre a Speedo MULTISPORT<\/strong><\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Presente no Brasil h\u00e1 46 anos, a Speedo Multisport iniciou sua opera\u00e7\u00e3o em 1978, atrav\u00e9s da Multisport Ind\u00fastria Com\u00e9rcio e Representa\u00e7\u00f5es LTDA. e. Com\u00a0<strong>share\u00a0<\/strong>de mercado de mais de\u00a0<strong>80% em esportes aqu\u00e1ticos<\/strong>\u00a0no Brasil e reconhecida como a melhor fornecedora de equipamentos e vestu\u00e1rio para nadadores, a empresa ampliou sua linha de atua\u00e7\u00e3o e hoje tamb\u00e9m est\u00e1 presente nos seguintes segmentos: fitness, beach tennis, lifestyle, dermocosm\u00e9ticos, equipamento de academias e suplementos alimentares, al\u00e9m de possuir uma linha exclusiva de \u00f3culos e rel\u00f3gios.\u00a0<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Com 3 lojas pr\u00f3prias e e-commerce, a Speedo Multisport est\u00e1 presente em todo o territ\u00f3rio nacional atrav\u00e9s de\u00a0<strong>40 mil pontos de revenda<\/strong>\u00a0, entre pequenos e m\u00e9dios lojistas e grandes varejistas.<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A Speedo Multisport \u00e9 uma das principais incentivadoras do esporte brasileiro, patrocinando grandes atletas, federa\u00e7\u00f5es e mais de 400 competi\u00e7\u00f5es anualmente, al\u00e9m de fomentar a pr\u00e1tica esportiva em diferentes modalidades. Em seu Elite Team, a Speedo Multisport\u00a0 conta\u00a0 com a multicampe\u00e3 mundial e ouro em T\u00f3quio 2020,\u00a0<strong>Ana Marcela Cunha<\/strong>, o atual campe\u00e3o dos jogos Pan Americanos,\u00a0<strong>Guilherme Carib\u00e9<\/strong>\u00a0, com o Melhor Nadador da Am\u00e9rica do Sul pelo Swammy Awards,<strong>\u00a0Guilherme Costa<\/strong>\u00a0(O Cachorr\u00e3o), al\u00e9m de outros atletas. A empresa acredita que o futuro est\u00e1 nos jovens e, atrav\u00e9s do Future Team, apoia, atualmente, mais de 20 atletas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A iniciativa \u201cZero Paper\u201d marca um novo passo da Speedo em sua agenda ESG, com a meta de eliminar totalmente o uso&#8230;<\/p>\n","protected":false},"author":13,"featured_media":71631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6310],"tags":[],"ppma_author":[],"class_list":{"0":"post-72223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sustentabilidade"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COP30 - Speedo cria Projeto &quot;Zero Paper&quot; para Eliminar 100% do papel at\u00e9 2028 - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/cop30-speedo-cria-projeto-zero-paper-para-eliminar-100-do-papel-ate-2028-3\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COP30 - Speedo cria Projeto &quot;Zero Paper&quot; 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