{"id":72338,"date":"2025-11-07T15:08:23","date_gmt":"2025-11-07T18:08:23","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=72338"},"modified":"2025-11-07T15:08:24","modified_gmt":"2025-11-07T18:08:24","slug":"loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/","title":{"rendered":"Loyalme \u00e9 indicada ao Open Innovation Awards e disputa pr\u00eamio Top Scale Ups Marketplace"},"content":{"rendered":"\n<p><em>Em pouco mais de um ano de atua\u00e7\u00e3o, startup movimentou R$ 1,5 bilh\u00e3o em solu\u00e7\u00f5es para marcas como Cacau Show, Bradesco e Natura<\/em><\/p>\n\n\n\n<p>A\u00a0<a href=\"https:\/\/loyalme.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Loyalme<\/a>, startup que nasceu dentro da Cuponeria para oferecer solu\u00e7\u00f5es de fideliza\u00e7\u00e3o corporativa, foi indicada ao Open Innovation Awards \u2013 Edi\u00e7\u00e3o Especial Campe\u00e3 das D\u00e9cadas, celebra\u00e7\u00e3o que marca a 10\u00aa edi\u00e7\u00e3o do ranking 100 Open Startups. A empresa concorre ao pr\u00eamio Top Scale Ups Marketplace, cujo resultado ser\u00e1 anunciado em 17 de novembro.<\/p>\n\n\n\n<p>\u201cEm pouco mais de um ano, movimentamos R$ 1,5 bilh\u00e3o em solu\u00e7\u00f5es B2B, sendo R$ 480 milh\u00f5es pagos diretamente aos usu\u00e1rios em cashback. Esses n\u00fameros mostram que \u00e9 poss\u00edvel gerar retorno imediato ao consumidor e fortalecer a conex\u00e3o com a marca. Estar entre as indicadas \u00e9 uma grande honra e valida nosso trabalho de entregar solu\u00e7\u00f5es estrat\u00e9gicas e inovadoras\u201d, afirma Nara Iachan, CMO e cofundadora da Loyalme.<\/p>\n\n\n\n<p>Lan\u00e7ada em julho de 2024, a empresa tem como objetivo levar inova\u00e7\u00e3o aos seus clientes por meio de estrat\u00e9gias que aumentam o engajamento e ajudam as empresas a estreitar a rela\u00e7\u00e3o com seus p\u00fablicos-alvos.<\/p>\n\n\n\n<p>Com um portf\u00f3lio estruturado, a startup atende clientes como Cacau Show, Bradesco, Ticket e Natura, utilizando Intelig\u00eancia Artificial Preditiva para personalizar ofertas conforme o comportamento do consumidor final. O modelo baseado em cashback refor\u00e7a a reten\u00e7\u00e3o, o engajamento e a recorr\u00eancia de compra, consolidando a Loyalme como refer\u00eancia em solu\u00e7\u00f5es de loyalty B2B no Brasil.<\/p>\n\n\n\n<p><strong>SOBRE A LOYALME<\/strong><\/p>\n\n\n\n<p>Fundada por Nara Iachan, Thiago Brand\u00e3o e Lionardo Nogueira, a Loyalme \u00e9 uma startup especializada em solu\u00e7\u00f5es de tecnologia para fidelizar clientes de grandes empresas. Fundada a partir da necessidade do mercado de atender o p\u00fablico B2B, a empresa se dedica a desenvolver estrat\u00e9gias que n\u00e3o s\u00f3 atraem, mas tamb\u00e9m ret\u00eam clientes, com a oferta de clubes de benef\u00edcios (com cupom, cashback e carteira digital), marketplace (com compras dentro de apps parceiros) e gamifica\u00e7\u00e3o onde as miss\u00f5es cumpridas se transformam em bonifica\u00e7\u00f5es. Hoje, a startup opera mais de 20 dos maiores clubes de vantagens do mercado, com clientes como Bradesco, Ticket, Natura e outras, impactando mais de 20 milh\u00f5es de pessoas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em pouco mais de um ano de atua\u00e7\u00e3o, startup movimentou R$ 1,5 bilh\u00e3o em solu\u00e7\u00f5es para marcas como Cacau Show, Bradesco e&#8230;<\/p>\n","protected":false},"author":13,"featured_media":72339,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[630],"tags":[],"ppma_author":[13237],"class_list":{"0":"post-72338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-premiacoes"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loyalme \u00e9 indicada ao Open Innovation Awards e disputa pr\u00eamio Top Scale Ups Marketplace - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalme \u00e9 indicada ao Open Innovation Awards e disputa pr\u00eamio Top Scale Ups Marketplace - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Em pouco mais de um ano de atua\u00e7\u00e3o, startup movimentou R$ 1,5 bilh\u00e3o em solu\u00e7\u00f5es para marcas como Cacau Show, Bradesco e...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-07T18:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T18:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/image-1-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf\"},\"headline\":\"Loyalme \u00e9 indicada ao Open Innovation Awards e disputa pr\u00eamio Top Scale Ups Marketplace\",\"datePublished\":\"2025-11-07T18:08:23+00:00\",\"dateModified\":\"2025-11-07T18:08:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/\"},\"wordCount\":395,\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/image-1-1.jpeg\",\"articleSection\":[\"Premia\u00e7\u00f5es\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/\",\"url\":\"https:\/\/economiasa.com.br\/blog\/loyalme-e-indicada-ao-open-innovation-awards-e-disputa-premio-top-scale-ups-marketplace\/\",\"name\":\"Loyalme \u00e9 indicada ao Open Innovation Awards e disputa pr\u00eamio Top Scale Ups Marketplace - 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