{"id":72381,"date":"2025-11-10T16:57:53","date_gmt":"2025-11-10T19:57:53","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=72381"},"modified":"2025-11-10T16:57:54","modified_gmt":"2025-11-10T19:57:54","slug":"black-friday-2025-deve-registrar-um-dos-maiores-volumes-de-consumo-dos-ultimos-anos","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-deve-registrar-um-dos-maiores-volumes-de-consumo-dos-ultimos-anos\/","title":{"rendered":"Black Friday 2025 deve registrar um dos maiores volumes de consumo dos \u00faltimos anos"},"content":{"rendered":"\n

Segundo dados da Nubimetrics, consumidores est\u00e3o mais atentos a descontos reais e exigem experi\u00eancias de compra mais confi\u00e1veis<\/em><\/p>\n\n\n\n

A Black Friday, que acontece em 28 de novembro de 2025, promete ser uma das mais relevantes dos \u00faltimos anos. De acordo com a\u00a0Nubimetrics<\/strong><\/a>, plataforma de intelig\u00eancia de vendas que usa\u00a0big data<\/em>\u00a0e IA transformando dados em\u00a0insights\u00a0<\/em>para\u00a0sellers\u00a0<\/em>e grandes marcas, a expectativa \u00e9 de crescimento impulsionado pelo aumento do interesse de compra dos consumidores e pela retomada da confian\u00e7a ap\u00f3s edi\u00e7\u00f5es marcadas por retra\u00e7\u00e3o.<\/p>\n\n\n\n

Em 2024, o evento j\u00e1 havia dado sinais de recupera\u00e7\u00e3o, registrando cerca de R$36,7 bilh\u00f5es em faturamento e quase 18 milh\u00f5es de pedidos, segundo dados da Confi.Neotrust. Foi o maior resultado desde o per\u00edodo pr\u00e9-pandemia. Agora, com 43% dos brasileiros declarando inten\u00e7\u00e3o de compra \u2014 frente aos 39% de 2024 \u2014 e 44% relatando expectativa alta ou muito alta em rela\u00e7\u00e3o \u00e0s ofertas, o cen\u00e1rio de 2025 se mostra ainda mais favor\u00e1vel, segundo a pesquisa Esquenta Black Friday 2025, da Globo.<\/p>\n\n\n\n

Para Juliana Vital, Global Chief Revenue Officer da Nubimetrics, o desafio vai al\u00e9m do aumento do consumo. \u201cO p\u00fablico est\u00e1 cada vez mais atento: Ainda de acordo com\u00a0 a pesquisa da Globo,\u00a0 81% afirmam que s\u00f3 comprar\u00e3o se identificarem descontos reais. Isso mostra que n\u00e3o basta anunciar promo\u00e7\u00f5es, \u00e9 preciso construir credibilidade e investir em uma experi\u00eancia de compra que transmita confian\u00e7a\u201d, afirma a especialista.<\/p>\n\n\n\n

Entre as categorias que devem se destacar este ano est\u00e3o\u00a0smartphones<\/em>,\u00a0notebooks\u00a0<\/em>e eletrodom\u00e9sticos, al\u00e9m de itens de moda, beleza, casa e decora\u00e7\u00e3o. \u201cO setor de tecnologia segue liderando a inten\u00e7\u00e3o de compra, mas vemos tamb\u00e9m uma amplia\u00e7\u00e3o de interesse em produtos ligados ao bem-estar e ao lar, o que evidencia uma diversifica\u00e7\u00e3o no comportamento do consumidor\u201d, acrescenta Juliana.<\/p>\n\n\n\n

A an\u00e1lise da plataforma refor\u00e7a que, para se destacar nesta edi\u00e7\u00e3o,\u00a0sellers\u00a0<\/em>precisam ir al\u00e9m do pre\u00e7o competitivo. Estrat\u00e9gias multicanal, condi\u00e7\u00f5es de pagamento atrativas e uma comunica\u00e7\u00e3o clara e transparente sobre as ofertas ser\u00e3o fundamentais para conquistar a confian\u00e7a e engajamento dos consumidores.<\/p>\n","protected":false},"excerpt":{"rendered":"

Segundo dados da Nubimetrics, consumidores est\u00e3o mais atentos a descontos reais e exigem experi\u00eancias de compra mais confi\u00e1veis A Black Friday, que…<\/p>\n","protected":false},"author":13,"featured_media":68900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017,8806],"tags":[],"ppma_author":[13237],"class_list":{"0":"post-72381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-informacoes","8":"category-vendas"},"yoast_head":"\nBlack Friday 2025 deve registrar um dos maiores volumes de consumo dos \u00faltimos anos - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-deve-registrar-um-dos-maiores-volumes-de-consumo-dos-ultimos-anos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday 2025 deve registrar um dos maiores volumes de consumo dos \u00faltimos anos - 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