{"id":72385,"date":"2025-11-10T17:07:07","date_gmt":"2025-11-10T20:07:07","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=72385"},"modified":"2025-11-10T17:07:08","modified_gmt":"2025-11-10T20:07:08","slug":"black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/","title":{"rendered":"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo"},"content":{"rendered":"\n<p><em>Com mais vendas e um consumidor exigente, opera\u00e7\u00e3o e experi\u00eancia valem tanto quanto o pre\u00e7o; a Omie lan\u00e7ou tr\u00eas guias para ajudar empreendedores a se prepararem<\/em><\/p>\n\n\n\n<p>A Black Friday de 2025 deve crescer 16,5% em rela\u00e7\u00e3o a 2024, segundo o estudo\u00a0<em>Black Friday 2025<\/em>, da consultoria Gauge em parceria com a ag\u00eancia W3haus. Com consumidores cada vez mais atentos a pre\u00e7os, reputa\u00e7\u00e3o e confiabilidade, a Omie, l\u00edder em solu\u00e7\u00f5es para PMEs,\u00a0<a href=\"https:\/\/www.omie.com.br\/ebook\/guia-definitivo-varejo?utm_source=omie&utm_medium=pr&utm_campaign=pr&utm_content=release\" target=\"_blank\" rel=\"noreferrer noopener\">lan\u00e7ou um material com tr\u00eas guias<\/a>, entre elas dicas pr\u00e1ticas para organizar opera\u00e7\u00e3o, estoque e atendimento, ajudando os varejistas a transformar a demanda em lucro e fideliza\u00e7\u00e3o.<\/p>\n\n\n\n<p>\u201cA data deixou de ser apenas uma guerra de pre\u00e7os. Para o varejo, ela \u00e9 uma janela de aquisi\u00e7\u00e3o de clientes. Se a opera\u00e7\u00e3o estiver bem estruturada, o ganho n\u00e3o \u00e9 apenas no dia: ele continua nas pr\u00f3ximas compras, por isso \u00e9 importante que os varejistas estejam ligados em novas estrat\u00e9gias\u201d, afirma S\u00e9rgio Perez, gerente de Marketing de Produto da Omie.\u00a0<\/p>\n\n\n\n<p>Confira as principais dicas para otimizar sua opera\u00e7\u00e3o e aumentar o lucro na Black Friday:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promo\u00e7\u00f5es baseadas em dados:<\/strong>\u00a0an\u00e1lise hist\u00f3rica de vendas, margens, hor\u00e1rios de pico e canais que convertem melhor. O objetivo n\u00e3o \u00e9 reduzir pre\u00e7o indiscriminadamente, mas escolher estrategicamente o que promover.<br><\/li>\n\n\n\n<li><strong>Estoque alinhado:<\/strong>\u00a0evite rupturas ou excessos ap\u00f3s a data. Refor\u00e7ar itens de alto giro, ajustar sortimento e criar kits ou combos ajuda a girar produtos parados e preservar a margem.<br><\/li>\n\n\n\n<li><strong>Equipe preparada:<\/strong>\u00a0atendimento \u00e1gil e eficiente faz diferen\u00e7a direta no resultado. Treine o time para esclarecer d\u00favidas, aplicar corretamente promo\u00e7\u00f5es e orientar o cliente durante a jornada. No digital, a rapidez no WhatsApp e nas redes sociais aumenta a convers\u00e3o e reduz desist\u00eancias.<br><\/li>\n\n\n\n<li><strong>Opera\u00e7\u00e3o integrada:<\/strong>\u00a0quando PDV, estoque e vendas online n\u00e3o conversam, surgem erros como diverg\u00eancia de pre\u00e7os ou venda de itens indispon\u00edveis. Sistemas integrados permitem acompanhar o movimento em tempo real e ajustar rotas rapidamente.<br><\/li>\n\n\n\n<li><strong>P\u00f3s-venda eficiente:<\/strong>\u00a0confirmar entregas, agradecer e oferecer incentivos para a pr\u00f3xima compra transforma uma venda pontual em relacionamento cont\u00ednuo.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>A Black Friday 2025 n\u00e3o ser\u00e1 apenas uma disputa de pre\u00e7os, mas de\u00a0<strong>organiza\u00e7\u00e3o, clareza, atendimento e experi\u00eancia<\/strong>. \u201cEmpresas que se preparam com anteced\u00eancia t\u00eam mais chances de transformar o pico de vendas em crescimento sustent\u00e1vel\u201d, finaliza Perez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com mais vendas e um consumidor exigente, opera\u00e7\u00e3o e experi\u00eancia valem tanto quanto o pre\u00e7o; a Omie lan\u00e7ou tr\u00eas guias para ajudar&#8230;<\/p>\n","protected":false},"author":13,"featured_media":72386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8806],"tags":[],"ppma_author":[13237],"class_list":{"0":"post-72385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vendas"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo - Economia S\/A\" \/>\n<meta property=\"og:description\" content=\"Com mais vendas e um consumidor exigente, opera\u00e7\u00e3o e experi\u00eancia valem tanto quanto o pre\u00e7o; a Omie lan\u00e7ou tr\u00eas guias para ajudar...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/\" \/>\n<meta property=\"og:site_name\" content=\"Economia S\/A\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T20:07:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-10T20:07:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf\"},\"headline\":\"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo\",\"datePublished\":\"2025-11-10T20:07:07+00:00\",\"dateModified\":\"2025-11-10T20:07:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/\"},\"wordCount\":423,\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg\",\"articleSection\":[\"Vendas\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/\",\"url\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/\",\"name\":\"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo - Economia S\/A\",\"isPartOf\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg\",\"datePublished\":\"2025-11-10T20:07:07+00:00\",\"dateModified\":\"2025-11-10T20:07:08+00:00\",\"author\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf\"},\"breadcrumb\":{\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#primaryimage\",\"url\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg\",\"contentUrl\":\"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg\",\"width\":2560,\"height\":1463,\"caption\":\"Freepik - Divulga\u00e7\u00e3o\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/economiasa.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#website\",\"url\":\"https:\/\/economiasa.com.br\/blog\/\",\"name\":\"Economia S\/A\",\"description\":\"Ler faz bem para os neg\u00f3cios\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf\",\"name\":\"Reda\u00e7\u00e3o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g8b4e5e7107f0781ab9bc60df20107da5\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g\",\"caption\":\"Reda\u00e7\u00e3o\"},\"url\":\"https:\/\/economiasa.com.br\/blog\/author\/vhassessoriagmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo - Economia S\/A","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/","og_locale":"pt_BR","og_type":"article","og_title":"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo - Economia S\/A","og_description":"Com mais vendas e um consumidor exigente, opera\u00e7\u00e3o e experi\u00eancia valem tanto quanto o pre\u00e7o; a Omie lan\u00e7ou tr\u00eas guias para ajudar...","og_url":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/","og_site_name":"Economia S\/A","article_published_time":"2025-11-10T20:07:07+00:00","article_modified_time":"2025-11-10T20:07:08+00:00","og_image":[{"width":2560,"height":1463,"url":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg","type":"image\/jpeg"}],"author":"Reda\u00e7\u00e3o","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Reda\u00e7\u00e3o","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#article","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/"},"author":{"name":"Reda\u00e7\u00e3o","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf"},"headline":"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo","datePublished":"2025-11-10T20:07:07+00:00","dateModified":"2025-11-10T20:07:08+00:00","mainEntityOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/"},"wordCount":423,"image":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#primaryimage"},"thumbnailUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg","articleSection":["Vendas"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/","url":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/","name":"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo - Economia S\/A","isPartOf":{"@id":"https:\/\/economiasa.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#primaryimage"},"image":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#primaryimage"},"thumbnailUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg","datePublished":"2025-11-10T20:07:07+00:00","dateModified":"2025-11-10T20:07:08+00:00","author":{"@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf"},"breadcrumb":{"@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#primaryimage","url":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg","contentUrl":"https:\/\/economiasa.com.br\/blog\/wp-content\/uploads\/2025\/11\/marketing-de-celebracao-da-blackfriday-1--scaled.jpg","width":2560,"height":1463,"caption":"Freepik - Divulga\u00e7\u00e3o"},{"@type":"BreadcrumbList","@id":"https:\/\/economiasa.com.br\/blog\/black-friday-2025-5-decisoes-operacionais-para-turbinar-o-varejo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/economiasa.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Black Friday 2025: 5 decis\u00f5es operacionais para turbinar o varejo"}]},{"@type":"WebSite","@id":"https:\/\/economiasa.com.br\/blog\/#website","url":"https:\/\/economiasa.com.br\/blog\/","name":"Economia S\/A","description":"Ler faz bem para os neg\u00f3cios","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/economiasa.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/economiasa.com.br\/blog\/#\/schema\/person\/57f2dfaf8250a36d041a4e4cf0498faf","name":"Reda\u00e7\u00e3o","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g8b4e5e7107f0781ab9bc60df20107da5","url":"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g","caption":"Reda\u00e7\u00e3o"},"url":"https:\/\/economiasa.com.br\/blog\/author\/vhassessoriagmail-com\/"}]}},"authors":[{"term_id":13237,"user_id":13,"is_guest":0,"slug":"vhassessoriagmail-com","display_name":"Reda\u00e7\u00e3o","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b9a74cf83ab7b387115b660a012a810ba4283a49e2dc1845eacfc09fd7fadd4b?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/72385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/comments?post=72385"}],"version-history":[{"count":0,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/posts\/72385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media\/72386"}],"wp:attachment":[{"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/media?parent=72385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/categories?post=72385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/tags?post=72385"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/economiasa.com.br\/blog\/wp-json\/wp\/v2\/ppma_author?post=72385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}