{"id":72640,"date":"2025-11-13T16:28:22","date_gmt":"2025-11-13T19:28:22","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=72640"},"modified":"2025-11-13T16:28:24","modified_gmt":"2025-11-13T19:28:24","slug":"pesquisa-aponta-91-dos-consumidores-desistem-de-compra-apos-avaliacao-negativa","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/pesquisa-aponta-91-dos-consumidores-desistem-de-compra-apos-avaliacao-negativa\/","title":{"rendered":"Pesquisa aponta 91% dos consumidores desistem de compra ap\u00f3s avalia\u00e7\u00e3o negativa"},"content":{"rendered":"\n

A pesquisa ainda aponta que 3 em cada 4 consumidores confiam nesses coment\u00e1rios para avaliar a qualidade de produtos e servi\u00e7os<\/em><\/p>\n\n\n\n

A confian\u00e7a se consolidou como o ativo mais valioso do varejo digital. Segundo a pesquisa Ecommerce Trends 2026, realizada pela Octadesk em parceria com a Opinion Box, 91% dos consumidores j\u00e1 desistiram de uma compra ap\u00f3s ler uma avalia\u00e7\u00e3o negativa e 76% afirmam que os coment\u00e1rios s\u00e3o essenciais para medir a qualidade de um produto ou servi\u00e7o.\u00a0 Confira a pesquisa\u00a0aqui.<\/u><\/a>\u00a0<\/p>\n\n\n\n

Os dados mostram que, no digital, a confian\u00e7a visual e social \u00e9 tudo. Investir em boas descri\u00e7\u00f5es, fotos realistas, v\u00eddeos demonstrativos e avalia\u00e7\u00f5es reais dos consumidores n\u00e3o \u00e9 um extra, \u00e9 parte essencial da estrat\u00e9gia de convers\u00e3o\u201d, explica Mahara Mahara Scholz , Head de Revenue da Octadesk.<\/p>\n\n\n\n

De acordo com ela, as avalia\u00e7\u00f5es atestam a reputa\u00e7\u00e3o de quem vende online, o que demanda aten\u00e7\u00e3o e estrat\u00e9gia dos lojistas, ainda mais em per\u00edodo de grande movimento como a Black Friday.\u00a0 A inseguran\u00e7a com a compra ainda \u00e9 um grande freio para esse\u00a0 crescimento, especialmente quando o consumidor n\u00e3o pode tocar, experimentar ou ver o produto de perto. \u201cNossa pesquisa mostrou que 85% j\u00e1 deixaram de comprar online por medo do produto n\u00e3o servir ou n\u00e3o ser do tamanho certo, e 84% desistiram da compra receosos de que o item n\u00e3o fosse como descrito.\u201d, finaliza\u00a0 Mahara\u00a0<\/p>\n\n\n\n

* O E-commerce Trends 2026 ouviu mais de 2000 consumidores, com idade acima de 18 anos, sendo de diferentes regi\u00f5es, classes sociais e faixas et\u00e1rias. Todos os entrevistados realizaram pelo menos uma compra nos \u00faltimos 6 meses. A margem de erro da pesquisa \u00e9 de 2,2 pontos percentuais.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A pesquisa ainda aponta que 3 em cada 4 consumidores confiam nesses coment\u00e1rios para avaliar a qualidade de produtos e servi\u00e7os A…<\/p>\n","protected":false},"author":13,"featured_media":72641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2017,8806],"tags":[],"ppma_author":[],"class_list":{"0":"post-72640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-informacoes","8":"category-vendas"},"yoast_head":"\nPesquisa aponta 91% dos consumidores desistem de compra ap\u00f3s avalia\u00e7\u00e3o negativa - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/pesquisa-aponta-91-dos-consumidores-desistem-de-compra-apos-avaliacao-negativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa aponta 91% dos consumidores desistem de compra ap\u00f3s avalia\u00e7\u00e3o negativa - 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