{"id":72739,"date":"2025-11-25T12:55:47","date_gmt":"2025-11-25T15:55:47","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=72739"},"modified":"2025-12-01T16:59:41","modified_gmt":"2025-12-01T19:59:41","slug":"web-summit-lisboa-ia-esta-redefinindo-a-black-friday-defende-ceo-da-quality-digital","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/web-summit-lisboa-ia-esta-redefinindo-a-black-friday-defende-ceo-da-quality-digital\/","title":{"rendered":"Web Summit Lisboa: IA est\u00e1 redefinindo a Black Friday, defende CEO da Quality Digital"},"content":{"rendered":"\n<p><em>Em palestra no espa\u00e7o VTEX, J\u00falio Britto J\u00fanior explicou como estrat\u00e9gia, dados e tecnologia ir\u00e3o decidir o desempenho de grandes marcas do varejo<\/em><\/p>\n\n\n\n<p>A Black Friday \u00e9 o maior campo de prova da intelig\u00eancia digital; \u00e9 o momento em que estrat\u00e9gia, dados e tecnologia decidem o desempenho de grandes marcas em escala global. A an\u00e1lise \u00e9 do CEO da Quality Digital, J\u00falio Britto J\u00fanior, e foi feita em sua palestra no Web Summit 2025, que acontece em Lisboa, Portugal, at\u00e9 13 de novembro. O evento re\u00fane l\u00edderes de mais de 50 pa\u00edses para discutir o futuro do varejo digital e da intelig\u00eancia aplicada aos neg\u00f3cios.<\/p>\n\n\n\n<p>Durante a palestra \u201cData-Driven Black Friday: How Smart Tech Drives Profitability\u201d, realizada no espa\u00e7o da VTEX, Britto destacou que a data evoluiu para muito al\u00e9m dos descontos e se tornou um verdadeiro laborat\u00f3rio de intelig\u00eancia. \u201cNa Black Friday, cada clique e cada decis\u00e3o impactam diretamente o lucro. Empresas vencedoras s\u00e3o aquelas que conectam IA, automa\u00e7\u00e3o e dados em tempo real, ajustando pre\u00e7os, prevendo demanda e personalizando jornadas com agilidade\u201d, pontuou.<\/p>\n\n\n\n<p>De acordo com o CEO, h\u00e1 tr\u00eas pilares centrais que sustentam a nova competitividade no varejo digital. O primeiro \u00e9 a hiperpersonaliza\u00e7\u00e3o em escala. Segundo explicou, trata-se do uso de IA generativa e mecanismos de recomenda\u00e7\u00e3o que criam vitrines que antecipam o desejo do consumidor e buscas contextuais, ajustando conte\u00fado, oferta e timing de acordo com o perfil individual.<\/p>\n\n\n\n<p>O segundo pilar \u00e9 a efici\u00eancia operacional, quando a automa\u00e7\u00e3o inteligente de supply chain, CRM e OMS garante disponibilidade de estoque, log\u00edstica \u00e1gil e opera\u00e7\u00e3o sem fric\u00e7\u00e3o. \u201cS\u00e3o fatores que sustentam a experi\u00eancia omnichannel e reduzem rupturas\u201d, disse.<\/p>\n\n\n\n<p>O terceiro pilar \u00e9 a rentabilidade sustent\u00e1vel: \u201cCom decis\u00f5es orientadas por dados em tempo real, \u00e9 poss\u00edvel equilibrar crescimento e margem, transformando performance em previsibilidade e lucro mensur\u00e1vel\u201d, sustentou.<\/p>\n\n\n\n<p>Durante a palestra, Britto apresentou os resultados que a Quality Digital vem obtendo junto a seus clientes e destacou o case Natura, que migrou seu ambiente de dados global para uma plataforma em nuvem de c\u00f3digo aberto. \u201cA a\u00e7\u00e3o reduziu em 94% os custos totais, incluindo licenciamento e cloud, com o retorno sobre o investimento em apenas 13 meses. Al\u00e9m disso, o tempo de execu\u00e7\u00e3o do Processamento Di\u00e1rio de Dados, um dos processos mais cr\u00edticos, caiu de 10 horas para menos de duas horas\u201d, demonstrou.<\/p>\n\n\n\n<p>\u201cNossos clientes registraram avan\u00e7os expressivos em convers\u00e3o, efici\u00eancia e ROI, prova de que o impacto da intelig\u00eancia aplicada j\u00e1 ultrapassa o discurso da inova\u00e7\u00e3o, ele se traduz em performance real. A Intelig\u00eancia Artificial deixou de ser tend\u00eancia para se tornar motor de rentabilidade, conectando algoritmos \u00e0s alavancas reais do neg\u00f3cio\u201d, pontuou.<\/p>\n\n\n\n<p>Sob a lideran\u00e7a de J\u00falio Britto J\u00fanior, a Quality Digital segue atuando nos bastidores das maiores opera\u00e7\u00f5es do varejo, conectando estrat\u00e9gia, dados e tecnologia para transformar decis\u00f5es em performance e moldar o futuro da rentabilidade digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em palestra no espa\u00e7o VTEX, J\u00falio Britto J\u00fanior explicou como estrat\u00e9gia, dados e tecnologia ir\u00e3o decidir o desempenho de grandes marcas do&#8230;<\/p>\n","protected":false},"author":13,"featured_media":72740,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1970],"tags":[],"ppma_author":[],"class_list":{"0":"post-72739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tecnologia"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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