{"id":74109,"date":"2025-12-23T15:28:42","date_gmt":"2025-12-23T18:28:42","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=74109"},"modified":"2025-12-23T15:28:43","modified_gmt":"2025-12-23T18:28:43","slug":"palestra-de-toni-sando-na-abertura-do-expo-forum-top-destinos-turisticos","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/palestra-de-toni-sando-na-abertura-do-expo-forum-top-destinos-turisticos\/","title":{"rendered":"Palestra de Toni Sando na abertura do Expo F\u00f3rum Top Destinos Tur\u00edsticos"},"content":{"rendered":"\n

S\u00e1bado, 17 de janeiro de 2026, com uma palestra de alta relev\u00e2ncia institucional e estrat\u00e9gica para gestores p\u00fablicos e lideran\u00e7as da sociedade civil organizada.<\/em><\/p>\n\n\n\n

Palestra de abertura do Expo F\u00f3rum Top Destinos Tur\u00edsticos SP destaca a municipaliza\u00e7\u00e3o do Programa MADE IN SP como estrat\u00e9gia para fortalecer destinos paulistas<\/strong><\/p>\n\n\n\n

Consolidado como uma das principais vitrines de promo\u00e7\u00e3o das cidades paulistas, o Pr\u00eamio Top Destinos Tur\u00edsticos chega \u00e0 sua 6\u00aa edi\u00e7\u00e3o reafirmando o papel estrat\u00e9gico do turismo no desenvolvimento econ\u00f4mico sustent\u00e1vel dos munic\u00edpios. Integrando essa agenda, a Expo F\u00f3rum Top Destinos Tur\u00edsticos SP abre sua programa\u00e7\u00e3o no s\u00e1bado, 17 de janeiro de 2026, com uma palestra de alta relev\u00e2ncia institucional e estrat\u00e9gica para gestores p\u00fablicos e lideran\u00e7as da sociedade civil organizada.<\/p>\n\n\n\n

Com o tema\u00a0\u201cMunicipaliza\u00e7\u00e3o do Programa MADE IN SP\u201d<\/strong>, a palestra inaugural ser\u00e1 conduzida por\u00a0Toni Sando<\/strong>, presidente executivo do\u00a0Visite S\u00e3o Paulo Convention Bureau<\/strong>, uma das principais refer\u00eancias nacionais em promo\u00e7\u00e3o de destinos e articula\u00e7\u00e3o p\u00fablico-privada no turismo. A apresenta\u00e7\u00e3o prop\u00f5e uma reflex\u00e3o pr\u00e1tica e aplicada sobre como os munic\u00edpios paulistas podem se apropriar da certifica\u00e7\u00e3o MADE IN SP como instrumento de valoriza\u00e7\u00e3o da identidade territorial, aumento da competitividade e atra\u00e7\u00e3o de visitantes e investimentos.<\/p>\n\n\n\n

Ao defender a municipaliza\u00e7\u00e3o do programa, Toni Sando destaca a import\u00e2ncia de fortalecer marcas territoriais aut\u00eanticas, alinhadas \u00e0s voca\u00e7\u00f5es locais, \u00e0 economia criativa e \u00e0s cadeias produtivas do turismo. A certifica\u00e7\u00e3o MADE IN SP, nesse contexto, deixa de ser apenas um selo e passa a atuar como pol\u00edtica indutora de desenvolvimento, capaz de integrar turismo, com\u00e9rcio, servi\u00e7os, cultura e sustentabilidade em uma estrat\u00e9gia unificada de posicionamento dos destinos.<\/p>\n\n\n\n

A palestra de abertura da Expo F\u00f3rum Top Destinos Tur\u00edsticos SP refor\u00e7a o compromisso do evento em promover conte\u00fado qualificado, troca de experi\u00eancias e inspira\u00e7\u00e3o para a constru\u00e7\u00e3o de pol\u00edticas p\u00fablicas inovadoras. Ao reunir gestores municipais, representantes de entidades, empreendedores e formadores de opini\u00e3o, o encontro consolida-se como espa\u00e7o estrat\u00e9gico para o debate sobre o futuro do turismo paulista, estimulando solu\u00e7\u00f5es que gerem impacto econ\u00f4mico, social e ambiental positivo de forma estruturada e duradoura. Al\u00e9m da palestra, \u00e9 prevista a celebra\u00e7\u00e3o de termos de acordo com os munic\u00edpios Top Finalistas nos respectivos estandes.<\/p>\n\n\n\n

A programa\u00e7\u00e3o da manh\u00e3 segue com pain\u00e9is e di\u00e1logos que cumprem o objetivo do Top Destinos Tur\u00edsticos, de oferecer aos munic\u00edpios forma\u00e7\u00e3o t\u00e9cnica e ferramentas que promovam os destinos com base nos princ\u00edpios da economia compartilhada.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e1bado, 17 de janeiro de 2026, com uma palestra de alta relev\u00e2ncia institucional e estrat\u00e9gica para gestores p\u00fablicos e lideran\u00e7as da sociedade…<\/p>\n","protected":false},"author":34,"featured_media":74110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1510],"tags":[],"ppma_author":[13241],"class_list":{"0":"post-74109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-turismo-s-a"},"yoast_head":"\nPalestra de Toni Sando na abertura do Expo F\u00f3rum Top Destinos Tur\u00edsticos - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/palestra-de-toni-sando-na-abertura-do-expo-forum-top-destinos-turisticos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palestra de Toni Sando na abertura do Expo F\u00f3rum Top Destinos Tur\u00edsticos - 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