{"id":74675,"date":"2026-01-14T13:33:26","date_gmt":"2026-01-14T16:33:26","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=74675"},"modified":"2026-01-14T13:33:27","modified_gmt":"2026-01-14T16:33:27","slug":"marcos-gouvea-de-souza-assume-vice-presidencia-da-federacao-internacional-de-associacoes-de-varejo","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/marcos-gouvea-de-souza-assume-vice-presidencia-da-federacao-internacional-de-associacoes-de-varejo\/","title":{"rendered":"Marcos Gouv\u00eaa de Souza assume vice-presid\u00eancia da Federa\u00e7\u00e3o Internacional de Associa\u00e7\u00f5es de Varejo"},"content":{"rendered":"\n<p><em>Executivo brasileiro passa a integrar o Comit\u00ea Executivo Global da FIRA e representar\u00e1 as associa\u00e7\u00f5es de varejo da Am\u00e9rica do Sul<\/em><\/p>\n\n\n\n<p>S\u00e3o Paulo, 12 de janeiro \u2013 Marcos Gouv\u00eaa de Souza, fundador e CEO da Gouv\u00eaa Ecosystem, foi indicado para o cargo de Vice-Chairman da FIRA (Federation of International Retail Associations) para a Am\u00e9rica do Sul, entidade que re\u00fane associa\u00e7\u00f5es nacionais de varejo de diferentes pa\u00edses e atua como a principal plataforma global de articula\u00e7\u00e3o do setor.<\/p>\n\n\n\n<p>Gouv\u00eaa integra os conselhos consultivos do IDV \u2013 Instituto de Desenvolvimento do Varejo e do IFB \u2013 Instituto Foodservice Brasil, al\u00e9m de atuar como CEO da Gouv\u00eaa Ecosystem. Na nova atividade, passa a atuar como membro do Comit\u00ea Executivo Global da FIRA, contribuindo para a defini\u00e7\u00e3o da agenda estrat\u00e9gica da federa\u00e7\u00e3o e para o fortalecimento do di\u00e1logo entre a lideran\u00e7a internacional e as entidades regionais com seus pares da Europa, Am\u00e9rica do Norte e \u00c1sia.<\/p>\n\n\n\n<p>A indica\u00e7\u00e3o ocorre em um momento de transforma\u00e7\u00e3o institucional da FIRA, que revisa seu modelo de governan\u00e7a e cria uma estrutura executiva mais conectada \u00e0s din\u00e2micas regionais. A introdu\u00e7\u00e3o de das lideran\u00e7as regionais busca ampliar a relev\u00e2ncia dos conte\u00fados produzidos pela federa\u00e7\u00e3o e assegurar uma abordagem mais pr\u00f3xima das realidades locais do varejo.<\/p>\n\n\n\n<p>Segundo Jacques Creyssel, Chairman da FIRA, a nova configura\u00e7\u00e3o reflete a expans\u00e3o da atua\u00e7\u00e3o internacional da entidade. \u201cCom o crescimento da presen\u00e7a global da federa\u00e7\u00e3o, torna-se essencial contar com lideran\u00e7as regionais capazes de traduzir prioridades locais e contribuir para o debate dos temas estrat\u00e9gicos do varejo em cada mercado\u201d, afirma.<\/p>\n\n\n\n<p>A escolha de Marcos Gouv\u00eaa de Souza est\u00e1 associada \u00e0 sua trajet\u00f3ria no setor, \u00e0 experi\u00eancia em mercados internacionais e \u00e0 atua\u00e7\u00e3o cont\u00ednua na representa\u00e7\u00e3o dos interesses do varejo da Am\u00e9rica do Sul em f\u00f3runs globais.<\/p>\n\n\n\n<p>Para Gouv\u00eaa, a indica\u00e7\u00e3o refor\u00e7a o papel do Brasil e da regi\u00e3o no cen\u00e1rio internacional. \u201cO varejo brasileiro construiu, ao longo do tempo, uma capacidade singular de adapta\u00e7\u00e3o, inova\u00e7\u00e3o e resili\u00eancia. Esse contexto nos permite aprender com outros mercados, mas tamb\u00e9m compartilhar experi\u00eancias relevantes em temas como competitividade, press\u00e3o sobre margens, digitaliza\u00e7\u00e3o, integra\u00e7\u00e3o de canais, servi\u00e7os e desenvolvimento de novas solu\u00e7\u00f5es de neg\u00f3cio\u201d, destaca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executivo brasileiro passa a integrar o Comit\u00ea Executivo Global da FIRA e representar\u00e1 as associa\u00e7\u00f5es de varejo da Am\u00e9rica do Sul S\u00e3o&#8230;<\/p>\n","protected":false},"author":30,"featured_media":74386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8809],"tags":[],"ppma_author":[13239],"class_list":{"0":"post-74675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-administracao"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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