{"id":80655,"date":"2026-06-08T14:23:05","date_gmt":"2026-06-08T17:23:05","guid":{"rendered":"https:\/\/economiasa.com.br\/blog\/?p=80655"},"modified":"2026-06-08T14:23:06","modified_gmt":"2026-06-08T17:23:06","slug":"ex-uber-e-airbnb-leva-debate-sobre-crescimento-sustentavel-das-startups-ao-global-tech-weekend-na-georgia","status":"publish","type":"post","link":"https:\/\/economiasa.com.br\/blog\/ex-uber-e-airbnb-leva-debate-sobre-crescimento-sustentavel-das-startups-ao-global-tech-weekend-na-georgia\/","title":{"rendered":"Ex-Uber e Airbnb leva debate sobre crescimento sustent\u00e1vel das startups ao Global Tech Weekend, na Ge\u00f3rgia"},"content":{"rendered":"\n

Luciano Freitas, que tamb\u00e9m passou pela Hotmart e foi cofundador da Facily, estar\u00e1 no Global Tech Wekeend Tbilisi (GTW), na Ge\u00f3rgia, de 19 a 21 de junho; o evento ganhou relev\u00e2ncia por conectar mercados emergentes e novos polos de tecnologia fora dos grandes centros tradicionais<\/em><\/p>\n\n\n\n

\u00a0<\/strong>O brasileiro Luciano Freitas, executivo com passagens por Airbnb, Uber e Hotmart, levar\u00e1 ao\u00a0Global Tech Weekend Tbilisi 2026<\/a>, na Ge\u00f3rgia, uma cr\u00edtica direta ao modelo de crescimento que domina o ecossistema global de startups h\u00e1 mais de uma d\u00e9cada. Segundo ele, muitas empresas se tornaram eficientes em comprar crescimento via m\u00eddia paga, aquisi\u00e7\u00e3o acelerada e capital abundante, mas falham em construir opera\u00e7\u00f5es sustent\u00e1veis, uma cultura s\u00f3lida e percep\u00e7\u00e3o real de valor. O GTW Tbilisi 2026, que acontece de 19 a 21 de junho, reunir\u00e1 founders, investidores, startups e executivos de pa\u00edses da Europa Oriental, C\u00e1ucaso e \u00c1sia Central. A edi\u00e7\u00e3o reunir\u00e1 20 mil participantes, mais de 200 speakers globais e side events ligados a IA, venture capital, blockchain e inova\u00e7\u00e3o.<\/p>\n\n\n\n

Hoje CEO e s\u00f3cio-fundador da ag\u00eancia de neg\u00f3cios Aftermoon, Freitas avalia que o mercado criou uma gera\u00e7\u00e3o de empresas extremamente eficientes em gerar volume, mas fr\u00e1geis quando o assunto \u00e9 diferencia\u00e7\u00e3o, consist\u00eancia e capacidade de sustentar crescimento sem depender continuamente da compra de aten\u00e7\u00e3o. \u201cO mercado aprendeu a gerar volume, mas n\u00e3o necessariamente a construir empresa. Quando o capital ficou mais caro, muitas startups descobriram que cresciam mais r\u00e1pido do que conseguiam suportar\u201d, afirma.<\/p>\n\n\n\n

Durante anos, diz, o ecossistema premiou opera\u00e7\u00f5es capazes de acelerar aquisi\u00e7\u00e3o, m\u00eddia e expans\u00e3o de usu\u00e1rios, enquanto cultura, constru\u00e7\u00e3o de marca, alinhamento interno e sustentabilidade operacional ficaram em segundo plano. \u201cO problema n\u00e3o est\u00e1 no crescimento em si, mas na depend\u00eancia excessiva de tr\u00e1fego pago e aquisi\u00e7\u00e3o artificial para manter a opera\u00e7\u00e3o viva.\u201d Segundo Freitas, parte do mercado ainda vive numa l\u00f3gica de guerra permanente por aten\u00e7\u00e3o, em que empresas competem apenas por m\u00eddia, desconto e escala, criando rela\u00e7\u00f5es fr\u00e1geis com consumidores.<\/p>\n\n\n\n

\u201cDe nada adianta comprar aten\u00e7\u00e3o sem criar v\u00ednculo afetivo. Se um concorrente oferece algo um pouco melhor ou mais barato, acabou\u201d, sentencia. Ele cita marcas como Disney, Rolex, Apple e McDonald\u2019s como exemplos de empresas que conseguiram transformar produto em pertencimento, experi\u00eancia e constru\u00e7\u00e3o simb\u00f3lica. \u201cRolex n\u00e3o \u00e9 um rel\u00f3gio; \u00e9 um Rolex. A Apple n\u00e3o d\u00e1 desconto porque construiu marca\u201d.<\/p>\n\n\n\n

O Uzbequist\u00e3o e uma gera\u00e7\u00e3o descobrindo startups<\/strong><\/p>\n\n\n\n

Em maio, Luciano Freitas esteve em Tashkent, no Uzbequist\u00e3o, participando de mentorias e encontros promovidos pelo pr\u00f3prio ecossistema do GTW. Durante a viagem, ele mentoreou cerca de 20 jovens empreendedores ligados a nove startups locais, em \u00e1reas como educa\u00e7\u00e3o, healthtechs e gest\u00e3o imobili\u00e1ria. O executivo avalia que o ecossistema ainda \u00e9 embrion\u00e1rio, mas extremamente interessado em inova\u00e7\u00e3o, empreendedorismo e expans\u00e3o internacional. \u201cO pa\u00eds ficou fechado at\u00e9 1991 e avan\u00e7ou muito r\u00e1pido economicamente nos \u00faltimos anos, mas ainda est\u00e1 construindo o ecossistema de tecnologia\u201d, afirma. O executivo tamb\u00e9m integrou uma mesa redonda no Minist\u00e9rio das Tecnologias Digitais do Uzbequist\u00e3o para discutir o potencial do pa\u00eds em inova\u00e7\u00e3o e startups. O governo local reservou US$ 5 milh\u00f5es para investimentos em startups neste ano.<\/p>\n","protected":false},"excerpt":{"rendered":"

Luciano Freitas, que tamb\u00e9m passou pela Hotmart e foi cofundador da Facily, estar\u00e1 no Global Tech Wekeend Tbilisi (GTW), na Ge\u00f3rgia, de…<\/p>\n","protected":false},"author":30,"featured_media":80656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6310],"tags":[],"ppma_author":[13239],"class_list":{"0":"post-80655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sustentabilidade"},"yoast_head":"\nEx-Uber e Airbnb leva debate sobre crescimento sustent\u00e1vel das startups ao Global Tech Weekend, na Ge\u00f3rgia - Economia S\/A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/economiasa.com.br\/blog\/ex-uber-e-airbnb-leva-debate-sobre-crescimento-sustentavel-das-startups-ao-global-tech-weekend-na-georgia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ex-Uber e Airbnb leva debate sobre crescimento sustent\u00e1vel das startups ao Global Tech Weekend, na Ge\u00f3rgia - 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